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"Sometimes your joy is the source of your smile, but sometimes |
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The
OnLine Exchange E-Zine |
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The OnLine Exchange is an Award Winning, Top Rated Business Publication. |
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-Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success. |
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The OnLine Exchange is an Award Winning, Top Rated Business Publication. _______________________________________________________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
TOP-STAR Sponsor:
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and enter PROMO CODE “oe29” for an exclusive 20% DISCOUNT.
Offer valid until 5 Sept 2003.
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A*dvertise with The OnLine Exchange TODAY:
Get Solo a*ds as low as $60
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1.) EDITORIAL
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A warm welcome to all of our New Subscribers.
Our Article Submission Service is really KICKIN' !
We may not have thousands upon thousands of publishers
who accept article submissions from our service, but the
600+ that we do have are all high quality publishers who
do make the time to review the articles for publication.
The writers who utilize this service have been more than
satisfied with the responses they receive. Quality is
of a much higher caliber than Quantity. Wouldn't it be
nice to have a 10% response rate on 600+ subscribers, than
a 1% response rate on 3000 subscribers? You do the math.Not to mention the time and energy it takes from your business
to try to submit manually to publishers. Why bother writing an article
with all the time that takes. It is much more effective and logical
to use an article submission service. And EzineTrendz has been
proven to be one of the top services. If you write articles and you
would like more information about our services, please visit our
site at:Don't forget to:Take a look at our a*dvertising packages and order today.
You can't go wrong. We have immediate availability for solo a*ds,
sponsor a*ds and classified a*ds.Our Anniversary Variety a*d packages will save you
even a bigger bundle. You can view them at:Have a GREAT Weekend!Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.)HEADLINE ARTICLE
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Short Copy: Understanding Its Purpose Can Increase Sales
by Karon Thackston © 2003
http://www.copywritingcourse.com
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I believe it was Mark Twain that once said, "If I would have had
time, I would have written a shorter letter." His point being...
it takes much more thought and time to write a short, concise
piece than a long one. It's true, too!Think about it. How hard is it to get your point across in a
very limited amount of time or space? Ever tried to write copy
for a postcard mailing? How about a 30-second radio commercial?
How do you tell customers everything you want them to know in
just a few words? Truth is... you don't.Short copy has some special considerations. The first (and most
important) is that it isn't meant to make the sale. Then why do
you write it? *To spark interest!*Short copy plays an important role in the advertising process. It
can be used as a lead generation tool, an announcement, a teaser
to build interest, and in lots of other ways. Extremely short
copy is simply meant to lead to other means of closing a sale.Postcard mailers might instruct the reader to send for an
information package. Pay-per-click search engine listings will
guide the reader to a Web site just full of copy. Ezine ads do
the same thing. Small display ads in newspapers or in-store
signage may encourage the reader to get more details. You get
the point.Short copy needs to be extremely targeted. For example, if
you're running a small display ad in a magazine you'll want to
take into consideration "why" the readers bought that magazine.
Then create your headline and copy to speak to their special
interests.If the magazine is devoted to Web site development, address that
interest in your ad. Consider what will grab your customer's
attention and make him/her curious. The "call-to-action" for
short ads is always aimed at getting more information... not
necessarily at making the sale.Many times, short copy will pull a better response if a
limited-time offer is made. "Zero percent interest until January
30th" or "Order before February 1st and get FREE shipping."WARNING: Be very, VERY sure that your support copy is ready to go
when you run short ads. For instance, I once had a client
approach me about writing copy for a postcard campaign he wanted
to do. As we went through the process of his customers' most
desired behavior, I discovered that he wanted readers to visit
his Web site to get the additional information they needed in
order to purchase. However, his Web site was hardly set up to
sell anything to anybody.While the postcard was fully capable of generating leads for the
client, the support information he had prepared was in desperate
shape! He would have seen little return on his investment - not
because the postcard didn't do its job - but because the "landing
page" of his site was simply awful.Whether you're asking readers of short copy to call, click, or
come by, be sure your support staff or information is ready,
willing, and able to handle the job.Lastly, when you write extremely short copy, remember to stay
focused. As I've said, there is not enough room to sell the
customers within your copy, but there IS enough room to pique
their interest. Use the limited space you have to punch up the
biggest benefits or end results your customers are looking for,
and you'll see bigger returns on your investment.Copy not getting results? Let Karon write targeted, persuasive
copy for you. Visit her site at http://www.ktamarketing.com, or
learn how to write your own copy at
http://www.copywritingcourse.com. Don't forget to subscribe to
Karon's free ezine at http://www.ktamarketing.com/ezine.html.
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3.) GRINS-N-GIGGLES
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10 reasons why beer should be served at work1. It's an incentive to show up.2. It leads to more honest communications.3. It reduces complaints about low pay.4. Employees tell management what they
think, not what management wants to
hear.5. Increase job satisfaction because if you
have a bad job, you don't care.6. It eliminates vacations because people
would rather come to work.7. Bosses are more likely to hand out raises
when they are wasted.8. Employees work later since there's no
longer a need to relax at the bar.9. Employees no longer need coffee to sober up.10. Sitting on the copy machine will no longer
be seen as "gross."
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4.) COOLBIZ SITE
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News Overload!I found a cool site that is basically a search engine for
news-related sites. Click on a category or enter a search term
and it delivers links to all the most relevant news sites.
Whether you're looking for a specific story or just wanting to
keep on top of things, this site is a must see.
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5.) EZINE A*DVERTISING DETAILS
_____________________CAMPAIGN CRUNCH A*DVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
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-Over 40,000 subscribers waiting to see what YOU have to offer!
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it does include a F*R*E*E SOLO ad with it!
http://www.online-exchange.com/crunch.htm
Do You Have a Business or Website?
Then you NEED A*DVERTISING!
If you want to have a successful business --
You Need a Successful A*dvertising Campaign.
The OnLine Exchange is here to assist you
with A*dvertising that gets results!
Your success starts right here:
http://www.online-exchange.com/advertising.htm
Take advantage of our Established Ezine and YOUR A*D
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
http://www.online-exchange.com/advertising.htm
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6.) INTERACTIVE CLAS^SIFIEDS
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3 REASONS WHY YOU'RE STILL TIRED, BROKE, AND ENSLAVED
Hint: It's not your fault.
A revolution is brewing, and it will change your life
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It pays you $20 for each sale in your profit line.
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To start receiving residual income, send an e-mail to
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Special offer to Network Marketers and Mail order
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Contact e-mail: mailto:sanprobiz@aol.com§«¤»¥«¤»THE 3 REASONS WHY YOU'RE STILL TIRED, BROKE, AND ENSLAVED
Hint: It's not your fault.
A revolution is brewing, and it will change your
life forever:
http://www.TheFreeAgentPath.com/truewealth
P.S. It's not what you think, and no, you haven't
seen this before ...
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7.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Amazing Ooze
What's for Dinner? - Ham & Cheese Pockets
Just for You - The Art of Making Mistakes
Site of the Week -Inventor Haven
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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8.) HOT BIZTIP
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...."System Tray Clogged Up?"So you have 25 icons in your system tray. So what? So
they're eating your computer's memory like rats chewing
through Internet cables.System Tray: That area "down there" in the lower right
corner of your screen where the clock sits.Each icon represents a program that's running silently in
the background. A "TSR"... Terminate and Stay Resident. A
"TSR" is a program that starts up when you turn on your
computer, then terminates (you don't see it) but stays
resident in memory.And it uses up resources! (A resource is a special place in
memory that is easily wasted.)Check your resources now. Right click on My Computer, choose
"Properties", then click the "Performance" tab.What is the percentage of free resources? 45? 65? 80? If
your computer is like most folks, you'll have maybe 45
percent free.Which of course means over half of your system's brains are
being clogged. And that's why your system may freeze up,
lock up, fall apart, or collapse. No amount of CPR or
Advanced Computer Life Support will cure it.The only way to "fix" your computer's resource problem is to
reboot... that is, restart.How can you stop all the "TSR"s from loading when you power
up? If you have Windows 98 (not XP), you can use MSCONFIG.
Instead of writing a lengthy bit asking how to use it, just
send a blank email to: msconfig@newbieclub.com <mailto:msconfig@newbieclub.com>You'll get our report on how to use the Utility, as well as
a link to a site that tells you what you can disable. By
"Utility" I don't mean Pacific Gas and Electric. I mean
MSCONFIG. It's called a utility. It's a little program that
does big things for you.Many THANKS to The NewbieClub
http://www.newbieclub.com/?trendz
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9.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com
§«¤»¥«¤»
Ezine Creation Services
http://www.ezinetrendz.com
§«¤»¥«¤»
PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm
§«¤»¥«¤»
Article Submission Services
http://www.ezinetrendz.com/articlesubmission.htm
§«¤»¥«¤»
The S*C*A*MINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com
§«¤»¥«¤»
Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm
§«¤»¥«¤»
ProofReading Services
http://www.ezinetrendz.com/proofreading.htm
§«¤»¥«¤»
C.O.B.R.A.
http://www.scaminator.com/cobra.htm
§«¤»¥«¤»
Parents Time-Out
http://www.parentstime-out.com
§«¤»¥«¤»
Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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