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-Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success. |
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The OnLine Exchange is an Award Winning, Top Rated Business Publication. _______________________________________________________________
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A warm welcome to all of our New Subscribers.
I am keeping it short today, because there is just tons
of great info you need to read in this issue.I hope you received the email blast from Office Depot.
They are having some GREAT specials, and being in a home
business, you can really take advantage of what they have to offer.
If you did not receive it, email me at:
editor@online-exchange.com
and I will send it to you.Take a look at our a*dvertising packages and order today.
You can't go wrong. We have immediate availability for solo a*ds,
sponsor a*ds and classified a*ds.Our Anniversary Variety a*d packages will save you
even a bigger bundle. You can view them at:Have a GREAT Weekend!
==============Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.)HEADLINE ARTICLE
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Get Business Now:
Play by the Marketing Rules
By Charlie Cook
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Marketing a business is like any game. If you know the rules
you are much more likely to win. All to often small
businesses spend their limited time and money on advertising,
networking, making calls, mailings, meeting with prospects,
yet only achieve middling results. The problem isn't that
they don't know their business or provide high quality products
and services, its that they don't know the rules of the
marketing game.
Marketing To Win
To win the marketing game, you need to know the rules. The key
rules to getting the clients you want are:1. Market Solutions
2. Target Your Market
3. Demonstrate Value
4. Build Your Network
5. Stay in Touch1. Market Solutions
Most service professionals focus their marketing on their
expertise, their approach and the products and services they
offer. While competence is a key to doing the work, most
clients' primary concern is getting problems solved and having
their spoken and unspoken needs met. Instead of marketing your
credentials, your processes and methodology, market your
knowledge and the solutions you offer.Marketing is about making connections, specifically between a
client's unmet need and the solutions you provide. The best way
to impress clients is to show them you understand the problems
they are experiencing. If you want to leverage your credentials,
mention past clients when you provide examples of how you solved
similar problems.2. Target Your Market
Are you getting a positive response to your marketing efforts?
If not, then you may not have targeted your market and their
specific needs and interests precisely enough. Independent
professionals or small business owners often try to do the
impossible and be everything to everybody. Instead define your
niche market and get the attention of this group.3. Demonstrate Value
Actions speak louder than words. If you want clients to be
aware of the value of your products or services, you will need
to give them a test drive. Open the door with newsletters,
workshops, a free session or articles found on your web site.
Over time demonstrating the value you provide will convince
prospective clients of your ability to solve their problems and
help position you as a trusted advisor.4. Build Your Network
The objective is to know who is interested in your products and
services. Networking is a good idea because people like to buy
products from people they know and trust. If they've met you or
been referred to you they are more likely to trust you.Depending on the business you are in, you can build your
network of prospects through conventional networking or through
your web site and email. Either way the more qualified prospects
you have in your network the better.5. Stay in Touch
Memories are short. Once we hit middle age most of us can't
remember what we had for dinner two days ago, much less the
host of services various firms provide. In most cases its safe
to assume your target market has forgotten about the range of
solutions you offer, if they remember you at all.Stay in touch with your target market on a monthly or, at a
minimum quarterly basis. When you contact people be clear about
the action you want prospective, existing and past clients to
take.Win the Marketing Game
Once you know the rules to marketing you can apply them to map
out your marketing strategy, and to select marketing tactics
that will leave your competition in the dust.2003 © In Mind Communications, LLC. All rights reserved.
===============================================
The author, Marketing Coach, Charlie Cook, has developed a
marketing guide for independent professionals and small
business owners who want to improve their marketing. In it he
shows you how to attract the clients you want. Get a copy of
the free marketing guide now:
CLICK HERE ==> http://www.charliecook.net
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3.) GRINS-N-GIGGLES
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Interesting AnagramsGEORGE BUSH: When you rearrange the letters: HE BUGS GOREDORMITORY: When you rearrange the letters: DIRTY ROOMEVANGELIST: When you rearrange the letters: EVIL'S AGENTPRESBYTERIAN: When you rearrange the letters: BEST IN PRAYERDESPERATION: When you rearrange the letters: A ROPE ENDS ITTHE MORSE CODE: When you rearrange the letters: HERE COME DOTSSLOT MACHINES: When you rearrange the letters: CASH LOST IN MEANIMOSITY: When you rearrange the letters: IS NO AMITYMOTHER-IN-LAW: When you rearrange the letters: WOMAN HITLERSNOOZE ALARMS: When you rearrange the letters: ALAS! NO MORE Z'SA DECIMAL POINT: When you rearrange the letters: I'M A DOT IN
PLACETHE EARTHQUAKES: When you rearrange the letters: THAT QUEER SHAKE
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4.) COOLBIZ SITE
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Web Gallery of Art"The Web Gallery of Art contains over 11,000 digital
reproductions of European paintings and sculptures created
between the years 1150 and 1800." Many of the works are
supplemented with commentary on the technique and the
biography of the artist. The site is continually being
updated and expanded. Several navigational tools are
available: guided thematic tours, a 'Quick Index' of a
simple alphabetic list of artists, an 'Artist's Index'
of detailed information on the artist, as well as other
search methods that enable the gallery visitor to
'understand the artistic and historical relationship
between different artworks and artists included in the
collection.' The developers, Emil Kren and Daniel Marx,
describe their site to be, "on one hand . . . a source of
artistic enjoyment; a convenient alternative to visiting a
distant museum, or an incentive to do just that. On the
other hand, . . . a tool for public education both in
schools and at home." Take your own Gallery tour and decide
for yourself![Back to the Table of Contents]
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5.) EZINE A*DVERTISING DETAILS
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Your success starts right here:
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Take advantage of our Established Ezine and YOUR A*D
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
http://www.online-exchange.com/advertising.htm
[Back to the Table of Contents]
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6.) INTERACTIVE CLAS^SIFIEDS
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7.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Frying Pan Cookies
What's for Dinner? - Potato Chip Chicken
Just for You - Fill the Gaps With Snacks!
Site of the Week - Bob the Builder
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
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8.) HOT BIZTIP
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How To Change Font Size on Taskbar ButtonsI recently used a friend's PC and found that I could hardly read
the task bar buttons, because the Font was so small for my tired
old eyes. I changed the size and my friend was staggered. Like
all Newbies, he didn't know they could be changed - let alone how
to do it. So he'd simply soldiered on and kept his supply of eye
drops topped up.Would you like larger Fonts on your taskbar buttons? Here's
how to do it...1. Right click anywhere on your Desktop (not on an icon) and
the context menu appears.2. From the context menu, select Properties, and the Display
Properties window appears.3. Select the "Appearance" tab by clicking on it once.4. Select the "Active Title Bar" from the "Item:" drop down
list.5. Adjust the font size, color, bold, or italics using the
selectors to the right of the font box.6. Click Apply to see how things will look, then OK to put
the Display Properties dialog box away.Before closing the Display Properties window, you can save
your setup as a "scheme". Click the "Save As..." button, and
give you new setup a name. Then you can select it from the
list you'll see under "Scheme:" next time you want to fiddle
around a bit.The Save As button will give you a "Save this color scheme as"
window... you may not have a color scheme, but any changes
you make will be called such. So they should have named this
box "Save scheme as" instead of "Save color scheme as"... but
whatever. You get the point.You can fiddle with any of the options in this window to
create exactly the appearance you desire. Why limit
yourself to the "out of the box" appearance of Windows? Go
ahead... customize to your heart's content!Many THANKS to The NewbieClub
http://www.newbieclub.com/?trendz
[Back to the Table of Contents]
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9.) MARKETINGTRENDZ DIRECTORY
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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