How come Americans choose from just two people
to run for president and 50 for Miss America?

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...August 14, 2003

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.


  -Our Focus: To bring you cost effective marketing strategies and implementation.
  -Our Goal: To provide you measurable results in business media and marketing operations.

If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success.   

The OnLine Exchange is an Award Winning, Top Rated  Business Publication.

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IN THIS ISSUE:


1.  Editorial-by Debbie Solomon

2. HeadLine Article: Are You Walking the Talk?

3. Grins-n-Giggles 

4. CoolBiz Site - The Official US Time

5. Ezine A*dvertising Details

6. Interactive Clas^sifieds

7. Parents Time-Out - Playdough Craft Project

8. Hot BizTip -
How To Drag and Drop Anything to Anywhere

9. MarketingTrendz Directory & Information Data

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1.)
EDITORIAL
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A warm welcome to all of our New Subscribers.
 
I am keeping it short today, because there is just tons
of great info you need to read in this issue. 
 
I hope you received yesterday email blast from Office Depot.
They are having some GREAT specials, and being in a home
business, you can really take advantage of what they have to offer.
If you did not receive it, email me at:
editor@online-exchange.com
and I will send it to you.
 
Take a look at our a*dvertising packages and order today.
You can't go wrong.  Just a quick note to let you know that
our top sponsor a*ds are backed up about 1 week, however,
we have immediate availability for solo a*ds and classified
a*ds.
 
 
Our Anniversary Variety a*d packages will save you
even a bigger bundle.  You can view them at:
 
 
Have a GREAT Weekend!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.)  

HEADLINE ARTICLE
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Are You Walking the Talk?
by Diane Hughes © 2003
http://www.probiztips.com

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I saw a television commercial the other day.  It actually made me
laugh out loud.  It wasn't funny "ha ha," it was funny ironic.  A
local telephone service provider was singing its own praises
about what wonderful service it provided.  "Yeah, sure!" I
thought.  I used to live in the area that this particular
provider covered, and I know for a fact their service is anything
but wonderful.
 
Many online business owners commit this same sin.  They make a
point to tell their visitors what exceptional service they'll
receive, how quick they'll be responded to, how innovative their
products are, or a hundred other promises.  Then, when a
complaint comes in, or phone messages are left, nothing happens.
They don't walk the talk.
 
How many times has it happened to you personally?  You ordered a
product or service from the 'Net.  You had a problem or a simple
question.  You called the customer service number (or sent an
email) and. nothing.  How did you feel?  Most likely irritated,
frustrated, and taken advantage of.
 
Yes, it's extremely popular to give claims of customer service
right now.  The 'Net has suffered from "Wild, Wild West" syndrome
far too long and surfers are demanding the attention they
deserve.  However, simply making claims will do you more harm
than good.
 
Don't promise what you can't deliver.  Before putting claims of
any kind on your site, consider these tips:
 
1.  If you say your product/service "will" do something, make
darn sure it does. every time!
 
2.  If you offer "24/7 service" be prepared to answer emails or
phone calls cheerfully and graciously at 3:00am when someone
overseas phones you.
 
3.  If you make claims of giving "100% satisfaction guaranteed"
refunds, get ready to fork over the money without asking any
questions whatsoever.  "I wasn't satisfied" is all the customer
has to tell you to take advantage of your offer.
 
4.  UNDER promise and OVER deliver.  If you "think" you can get
back to customers within 24 hours, tell them it will take 48
hours.  This way, when you call them sooner, they'll be thrilled
with the attentive service you offer.
 
5.  Stop and think.  Before putting any claims on your site -
service, delivery, refunds, product features, service benefits.
ANY claims - have an outside party check behind you.  Does it
work? Is it fast?  Are you cheerful?  Will it actually wake me
up, start the coffee, and heat the water for my shower all at the
same time?  If not, don't put it in your copy.
 
Online customers have had enough.  They are paying more attention
online and expecting more from the Web businesses they deal with.
Above all. use ethics, manners, and good common sense in your
business dealings.  Stand behind what you say.   When you do,
you'll find the profits from your long-term relationships and the
increase in your reputation will far outweigh any short-term
sales trends.
 
Diane Hughes is an accomplished Internet entrepreneur and editor
of the popular ProBizTips Newsletter. Subscribe to her newsletter
for more tips, tricks, and secrets of the trade -- plus get
HUNDREDS of eBooks, software, and tools just for subscribing!
http://www.ProBizTips.com
 


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3.) GRINS-N-GIGGLES
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After his Little League baseball game, Little Johnny rode his
bicycle home and then walked in through the front door of the
house.
 
His father was unable to attend the game, so he was rather
excited to find out how his boy did.
 
"Well, son, how did you do?" he asked.
 
"You'll never believe it, Dad!" said a proud Little Johnny.
"I was responsible for the winning run!"
 
"Really? How'd you do that?"
 
"I dropped the ball."


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4.) COOLBIZ SITE
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The Official US Time
 
This site is simple, it tells you the official time in your time zone if
you live in the Alaska time zone, Pacific time zone, Mountain time
zone, Central time zone, or Eastern time zone.
 
Click the region you live in or want to know about and the next page
gives you the official time there and shows you where the sun is
shining in the world and where it's dark.
 
Use it to set your clocks or to check what times in your time zone
compare to times outside of your time zone. That's handy when
you need to contact a business outside of your time zone.
 
Unfortunately, you can't use it to paint your carpet though, it
doesn't work that way.
 
If you click the link for Time Exhibits, you'll find links to sites
featuring the history of timekeeping, calendars through the ages,
and other time-related content. It's not as boring as it sounds!
 
 

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6.) INTERACTIVE CLAS^SIFIEDS 
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7.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Playdough Craft Project
What's for Dinner? - Breakfast Nacho Bake
Just for You - More Time For Fun When Chores Are Shared
Site of the Week - Caillou and You

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm




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8.)
HOT BIZTIP
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How To Drag and Drop Anything to Anywhere
 
 
Part of computing is knowing how to transfer files from one
location to another. There are many ways to accomplish this task,
each with its own level of complication. Dragging and dropping is
by far the easiest way to accomplish the transfer of a file to a
new folder.
 
Hover (hold) your mouse cursor over an object. An object is a
file, folder, icon, or groups of files, folders and icons.
 
Once the cursor is located, press and hold the left mouse button.
 
Now, without letting go of the button, move the mouse. The object
will be dragged along with the cursor.
 
Drag (move) the object to its new location and release the left
mouse button to drop the object. The object will be moved from
its old location to its new location.
 
You have just performed the "drag and drop" operation. Well done!
Apply the drag and drop principle to all your file maintenance
chores.
 
As long as you have open windows, dragging and dropping files
between them is a real no-brainer.
 
And that suits my li'l ol' brain perfectly!
 
Hey ho and on we go. This is fun:-)
 
 
 

Many THANKS to The NewbieClub
http://www.newbieclub.com/?trendz
 


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9.) MARKETINGTRENDZ DIRECTORY
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Parents Time-Out
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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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