Honest criticism is hard to take, particularly from
a relative, a friend, an acquaintance, or a stranger.

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...July 24, 2003

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.


  -Our Focus: To bring you cost effective marketing strategies and implementation.
  -Our Goal: To provide you measurable results in business media and marketing operations.

If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success.   

The OnLine Exchange is an Award Winning, Top Rated  Business Publication.

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:


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IN THIS ISSUE:


1.  Editorial-by Debbie Solomon

2. HeadLine Article: Psychological Ventriloquism

3. Grins-n-Giggles 

4. CoolBiz Site - Fre*e PDF Writer

5. Ezine A*dvertising Details

6. Interactive Clas^sifieds

7. Parents Time-Out - Ice Cream Sandwich Dessert

8. Hot BizTip -
How To Look Back in Time

9. MarketingTrendz Directory & Information Data

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1.)
EDITORIAL
__________________

A warm welcome to all of our New Subscribers.
 
I don't know if you remember me mentioning this,
but I live in South Florida.  We are known for our
hot and humid tropical climate.  To live down here is
to have A/C year round and try to stay as cool as possible.
Well, this week has been total torture for me and my family.
We had a major thunderstorm the other day and it zapped
my A/C unit.  And of course, nothing easy like a new fuse
is needed.  I need a whole new unit outside.  Of course,
6 years ago I got a new unit with a whopping 5 year warranty,
and 1 year to the month, it gets zapped and is gone.
I literally have to go outside to cool off.  That is real sad.
You get real spoiled with these casualties we feel are
necessities. 40 years ago in South Florida, no one had
A/C.  Now people can't live without it.  We are suffering
big time, and we have to wait 4 days to get our new unit.
Maybe I will lose 10 lbs. from the heat. 
 
But enough of my babbling...
 
Take a look at our a*dvertising packages and order today.
You can't go wrong.  Just a quick note to let you know that
our top sponsor a*ds are backed up about 12 week, however,
we have immediate availability for solo a*ds and classified
a*ds.
 
 
Our Anniversary Variety a*d packages will save you
even a bigger bundle.  You can view them at:
 
 
Have a GREAT Weekend!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.)  

HEADLINE ARTICLE
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Psychological Ventriloquism
The Secret of Conjurers, Conmen and Comedians

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“Control the manner in which a man interprets his world,
and you have gone a long way toward controlling his behavior.”
- Stanley Milgram
 
A magician using the crudest of methods can baffle the most intelligent of audiences. 
With a few simple props and an intriguing story, an experienced conman
can make a fool of virtually anyone.  And with the proper delivery,
a comedian can pry a laugh from even the most stoic among us.
 
What skill do these people share that grants them their power over others? 
 
They are masters of Psychological Ventriloquism.  They have mastered
 the art of inducing unconscious assumptions in others.
 
When a magician levitates his assistant he runs a hoop up and down her body
“proving” nothing is holding her up.  Of course, he’s proving nothing of the sort,
but he is leading us to assume such a conclusion.  And as a result, “magic”
becomes possible.
 
Con artists turn everyday items and circumstances into tools they can use
to elicit our trust almost instantly.  Documentation, credentials, circumstances,
relationships.  You name it, if we assume it trustworthy, con artists have ways
to turn this trust against us.
 
How do comedians use our assumptions against us?
 
Consider this joke:
 
“My grandmother has been walking three miles a day every day for the
last five years and now we don’t know where the hell she is.”
 
What makes this joke work?
 
It works because by the time we hear “last five years,” we have
unconsciously made an assumption that sets us up for the punchline. 
We assume the grandmother has been exercising.  And this is exactly
what the comedian needs us to assume in order to make us laugh.
 
We cannot help but make assumptions.  We take in information
so quickly that we are constantly, and more significantly, unconsciously,
making assumptions and too often fail to distinguish between what
 we  “saw” and what we “assumed.”
 
This mechanism, which few recognize and even fewer appreciate,
is responsible for persuasion in its most powerful form.
 
Why?  Because of what I have coined our third tendency of human nature and that is:
 
People sometimes believe what they are told, but never doubt what they conclude.
 
Don’t believe me?
 
Imagine within minutes of meeting a stranger he tells you, “You can trust me.” 
Now imagine that within minutes of meeting a second stranger the thought
crosses your mind, “Hey, I can trust this guy.”  Which stranger will you trust more? 
I thought so.
 
The point is, while most of us struggle to communicate our messages to others,
there are those among us who take a different approach.  They not only understand
our tendency to make unconscious assumptions, they have taken it one step further. 
They have perfected the art of leading us to make the assumptions they need
us to make in order to get us to do what they want us to do.
 
The less you rely on direct communication and instead strive to induce specific
assumptions in others, the more powerful your communication will be.
 
So how does one develop this ability?  By studying the masters of the art. 
 
Watch a magic or comedy act and see if you can spot when you’re being led
to make specific assumptions and what is being done to get you to do so.
 
Buy a book of jokes and tear them apart.  Break them down and discover the
source of their magic.
 
You can also learn a lot by studying riddles.  Consider the following:
 
What rock group has four members, all of whom are dead and
one of which was murdered?
 
Already know the answer?  Imagine how much harder it would have been had
you not been looking specifically for misleading language.  Better yet,
try it on someone else and watch their unconscious assumptions trip them up.
 
Don’t know the answer?  Rest assured it is right in front of you.
 (Write me if you’re still stumped.)
 
And finally, if you’ve ever been the victim of a con, think back and reconstruct
what happened to discover where you went wrong in your assumptions about the situation.
 
Each of these suggestions will help you not only increase your awareness
of how often we make unconscious assumptions, but also how reliably others
can get us to do so.
 
When you learn their tricks, your communication will take on a power that few can resist. 
Not only will you be more likely to get what you want from others,
you will have them believing it was their idea all along.
 
Reference Box:
 
Blair Warren is a television producer, a writer and a persuasion strategist/consultant. 
You can learn more about him, his work and sign up for his free newsletter
Blair Warren’s Crooked Wisdom at www.blairwarren.com.


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3.) GRINS-N-GIGGLES
_____________________
 

I figured that at age seven it was inevitable for my son to begin
having doubts about Santa Claus. Sure enough, one day he said,
"Mom, I know something about Santa Claus, the Easter Bunny, and
the Tooth Fairy."
 
Taking a deep breath, I asked him, "What is that?"
 
He replied, "They're all nocturnal."


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4.) COOLBIZ SITE
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Fre*e PDF Writer from Fre*e Software Website-
If you like Software...You're Going to LOVE this site.
Go Here:
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6.) INTERACTIVE CLAS^SIFIEDS 
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7.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Ice Cream Sandwich Dessert
What's for Dinner? - Honey and Spice Chicken Kabobs
Just for You - Good News Dad!
Site of the Week - What Do You Keep In Your Noggin?
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm




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8.)
HOT BIZTIP
_____________________

...."How To Look Back In Time"
 
 
Your computer has a cache containing lots of stuff it has
collected and stored without you realizing it. Some of it unused.
 
Let's look at the files collecting there. You may be in for a
surprise!
 
Every time you view a web page, the images on that page are
downloaded to your computer. This happens automatically. The
images are stored in a special group of folders. You can go
in there and look at all the pictures!
 
If you have kids, or want to check up on what someone has been
viewing on the Net, this is the place to do it. Be warned... if
others have access to your computer, there's no telling what
you'll find!
 
To view the images stored on your computer from Web pages, do
this:
 
1. Using My Computer icon, double click to open.
2. Open the Windows folder.
3. Open the Temporary Internet Files folder.
 
Inside, you'll find a lot of stuff. Images will be there, and
should have the icon of whatever image editor you have installed
on your computer. If you don't have an image editor, the icon
may look like a blue "e" or Netscape's ship's wheel icon.
 
Double click the image file, and it will open in your image
editor, or in your browser, depending on the software installed
on your computer.
 
Also, check the History folder in the Windows folder. It will
also reveal a lot of information.
 
This is just a glimpse into the bowels of your computer. A lot of
stuff is stored there. If you want to delete the stuff you find
in the Temporary Internet Files folder, just highlight the item,
and hit the Delete key. Or highlight one item, and press Ctrl
and A keys at the same time. (Ctrl+A). This will select all of
the files... then hit the Delete key.
 
There are many ways to achieve the same result. This is only
one. If you know of a faster way to delete files, use it.
 
 
 
Many THANKS to The NewbieClub
http://www.newbieclub.com/?trendz
 


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9.) MARKETINGTRENDZ DIRECTORY
______________________

MarketingTrendz
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Parents Time-Out
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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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