"Be bold, be daring and don't be afraid to raise the roof.
Even if you just nailed one down."
- Marlene Ferber

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...July  17, 2003

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.


  -Our Focus: To bring you cost effective marketing strategies and implementation.
  -Our Goal: To provide you measurable results in business media and marketing operations.

If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success.   

The OnLine Exchange is an Award Winning, Top Rated  Business Publication.

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:


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IN THIS ISSUE:


1.  Editorial-by Debbie Solomon

2. HeadLine Article: Your Most Valuable Asset

3. Grins-n-Giggles 

4. CoolBiz Site - Business and Human Rights Resource Center

5. Ezine A*dvertising Details

6. Interactive Clas^sifieds

7. Parents Time-Out - Egg Carton Nursery

8. Hot BizTip -
How To Retrieve A Deleted File

9. MarketingTrendz Directory & Information Data

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A*dvertise with The OnLine Exchange TODAY:

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Get Sponsor a*ds as low as $23
Get Classified a*ds as low as $8
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1.)
EDITORIAL
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A warm welcome to all of our New Subscribers.
 
I want to take a moment of your time to explain something
to you.  We are smack in the middle of summer.  I hear
a lot of talk about how these summer months are really slow,
so there is no use in over-doing our a*dvertising campaigns
and marketing strategies.  More and more people are taking
long breaks from their business and stepping back until
season hits.  Well, you know what?  Go ahead and do that,
because the summer months are a chance for those who
don't want to step back and take a break, to jump ahead
of the game and really grab our corner of the online marketing
world.  Those who slack, fall behind.  Those who want to succeed
take a giant leap ahead.  Please remember this.  And in efforts
to help you out during the summer months, this e-zine has
drastically reduced our prices to help you.  So forget the giant
leap.  If you take advantage of these HUGE discounts, your
business will shoot to the top.  It is much easier to climb a
ladder when it is half empty.  And the summer months
clears out that ladder so it is easier for you to get to the top.
 
Take a look at our a*dvertising packages and order today.
You can't go wrong.  Just a quick note to let you know that
our top sponsor a*ds are backed up about 2 week, however,
we have immediate availability for solo a*ds and classified
a*ds.
 
 
Our Anniversary Variety a*d packages will save you
even a bigger bundle.  You can view them at:
 
 
Have a GREAT Weekend!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.)  

HEADLINE ARTICLE
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Your Most Valuable Asset
 - by Bob Osgoodby


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Email to some is simply a way to contact friends and family and
keep in touch. To others, it is a very important method of
communicating with business associates.
 
Unfortunately, those who send out unsolicited ads have created a
problem for both. It seems the amount of sp am received daily
increases geometrically, and try as we might, we just can't keep
ahead of the game.
 
Let's talk about some of the more serious offenders. We have all
received email, and tried to respond, only to have the response
returned as undeliverable. These people forge an email address,
and are basically dishonest. Anyone who does business with their
ilk, deserves what they get.
 
High up on the list of "pains in the neck" are people who list an
auto-responder as their return address, and program it to send
out a series of emails on a regular basis. If you reply to them
and ask to be removed, you will get at least five or more emails
from them over a short period of time. These people are simply
naive, as they continue bothering you, even though asked to cease
and desist.
 
Another winner in this "hit parade" is the "fresh from the farm
newbie" who harvests (or if they are really dumb buys a list)
thousands of names and starts sending out unsolicited email.
Thinking they have found the keys to the vault, they start
sending out sp am by the thousands. They really take offense when
their ISP (Internet Service Provider) cancels their account.
 
Many people try to disguise the subject of their email. They try
to make it look like something else, just to get you to open it.
Don't these morons realize that if I'm not interested in their
porno site, or what ever other offer they are making, trying to
trick me isn't going to change my mind. In point of fact, it is
aggravating, and if there ever was a spark of interest in what
they are hawking, that quickly disappeared.
 
And don't you just love the "brain trust" who sends out his/her
thousands of emails and shows the email address of everyone they
sent it to. Spa mmers who may receive their ad have just added
another thousand or so names to their list.
 
Let's look at the flip side of this coin. First let's agree that
we don't like sp am. Some people however, really "flip out" and
make it their holy grail to get even. In the early days of the
Internet, one solution was to send back hundreds of copies of a
long document hoping to fill their mailboxes. That worked for
a while, but modern email readers let someone preview an email
and they quickly delete this "reverse sp am".
 
Another group sends complaints to the ISP of the offender. If
the spa mmer used a forged address however, they quickly learn
that this is a waste of time. They receive back a very nice note
from the ISP, telling them that the address they are complaining
about doesn't exist on their server. They stop doing this very
quickly, but still hate sp am.
 
They then buy software that will parse a note and send a
complaint to every URL or email address contained in the sp am.
Or worse yet, they complain to some self-appointed guardian of
the web who does it for them. This is OK if it is a legitimate
piece of sp am, but I have seen this done by someone who
subscribed to a Newsletter, had a very senior moment, forgot they
had subscribed, and did it to the publisher.
 
This means that the ISP of every single URL or email address
contained in the newsletter gets sent a complaint. This includes
everyone who is identifiable in the Newsletter such as the
authors of the articles, the advertisers in the Newsletter and
anyone else who happens to have their web site listed there. Hey
folks this just isn't fair.
 
There are too many other ways to solve the problem of sp am
arriving in your mailbox. First of all, much sp am is generated
if you use your email address on the web or in a chat room. Your
best bet is get free "throw away" addresses, and when the need
for the address doesn't exist any longer, simply cancel it.
 
If you own your own domain, use an address that you tie in with
your advertising. When that starts to get overloaded, and it
will, change it in your ads and filter messages to the old
address to your trash bin.
 
Is it a bane or is it a boon. If you let it control you, it
falls into the first category. But if you use it intelligently,
it can be a most valuable asset to you and your business.
 
----------------------------------------------
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
-----------------------------------------------
 


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3.) GRINS-N-GIGGLES
_____________________

Things You Wouldn't Know
Without Movies
 
* At least one of a pair of
   identical twins is born evil.
 
* Should you decide to defuse
   a bomb, don't worry which
   wire to cut. You will always
   choose the right one.
 
* Most laptop computers are
   powerful enough to override
   the communications system of
   any invading alien society.
 
* When you turn out the light to
   go to bed, everything in your
   bedroom will still be clearly
   visible, just slightly bluish.
 
* If you are blonde and pretty,
   it is possible to become a world
   expert on nuclear fission at the
   age of 22.
 


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4.) COOLBIZ SITE
__________________________

Business and Human Rights Resource Center
 
The aim of this online library is to provide easy access (through
links) to a wide range of materials, and to promote informed
discussion of important policy issues. The website takes no
position on the diverse views presented in linked material by the
various commentators, companies & organizations -- nor can the
site guarantee the factual accuracy of all the articles & reports
to which the library is linked.
 


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5.) EZINE A*DVERTISING DETAILS
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CAMPAIGN CRUNCH A*DVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 40,000 subscribers waiting to see what YOU have to offer!
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it does include a F*R*E*E SOLO ad with it!

http://www.online-exchange.com/crunch.htm


Do You Have a Business or Website?
Then you NEED A*DVERTISING! 

If you want to have a successful business --
You Need a Successful A*dvertising Campaign.

The OnLine Exchange is here to assist you
with A*dvertising that gets results!

Your success starts right here:

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Take advantage of our Established Ezine and YOUR A*D
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm



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6.) INTERACTIVE CLAS^SIFIEDS 
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7.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Egg Carton Nursery
What's for Dinner? - Marinated Barbecues Pork Chops
Just for You - You Are...
Site of the Week - Sticky Fingers?
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm




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8.)
HOT BIZTIP
_____________________

How To Retrieve A Deleted File
 
========================
 
HELP - I've deleted a file by mistake but I still need it!
 
Have you ever done that? Sure you have. If haven't you eventually
will. But all is not lost and neither is your file ...
 
Try this...
 
Open WINDOWS Explorer.
 
Open Recycle Bin,
 
OR Double click on the Recycle Bin icon on your desktop.
 
Locate the file you want to retrieve and click on it.
 
Go to 'File' at top toolbar
 
Click 'Restore'
 
The file is restored to it's previous place on your hard drive.
 
So whenever you delete something and send it to the recycle bin,
wait a while - a day, a week, a month until you're sure you
definitely don't need it. If you do, then you can retrieve still
retrieve it.
 

Many THANKS to The NewbieClub
http://www.newbieclub.com/?trendz


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9.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
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Article Submission Services 
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The S*C*A*MINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com

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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
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C.O.B.R.A.
http://www.scaminator.com/cobra.htm

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Parents Time-Out
http://www.parentstime-out.com

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Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm

 

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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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