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This EDITION of THE ONLINE EXCHANGE
E-Zine
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1.) EDITORIAL
___________________
A "Warm" Welcome to All our
New Subscribers.
I hope you are enjoying our 2 editions of
The OnLine Exchange E-zine each week.
I had very positive feedback from our subscribers,
that twice a week is much better than 3 times
a week. This is all part of business. Accommodating
the most important aspect in business, our
clients. That means YOU. So your input, suggestions,
and questions are always welcome. I am just an
email away:
In Business today:
I read a letter that really hit home with Sp^m.
I think
you will find this very enlightening. You can read this
letter online at:
Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE
ARTICLE
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How to Create and
Send HTML Email
© 2003 Herman Drost
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Until recently text-based email was the most
popular way to
communicate, however with the advent of html email you can now
create and send beautiful graphics, create clickable links and
use interactive forms.
HTML email can have the same appearance as a web
page. You can
include your favorite photos, create colorful newsletters or
charts for your friends or business associates.
It's now often used as a valuable tool in email
marketing
campaigns.
HTML email has now surpassed text-based email in
popularity.
Read this survey on email format preferences and
programs.
Let's first point out the pros and cons of sending
html email
before we get into how to create it.
Pros of using html email
* Visually appealing
* Able to include graphics, icons, clickable links, different fonts,
interactive forms.
* Increased interactivity with your customers.
* Mostly used by advertisers, however more consumers are using
html email as they switch to faster connections.
* Ads can be more effective in HTML
* Most of the popular email clients now support html email
(ie Outlook Express, Outlook, Eudora, Netscape Communicator, Hotmail,
Rocketmail, AOL, Yahoo, Web TV).
Cons of using html email
* Slow loading due to downloading of graphics
* Takes up more space in your email client
* Not all computers support html email
* Users may not have the required bandwidth or may have
download quotas set by their ISPs.
* Hackers can send viruses, trojan horses embedded in html email.
* Users may turn off the option to receive html email, or use filters
to quarantine it.
How to create a simple html email
1. Open your favorite html editor ie FrontPage,
Dreamweaver
(you can also use MS Word 97 or 2000 but it tends to
bloat the code a little) to create your email.
3. Graphics (ie images, icons, fancy fonts) must be
stored on a
web server to correctly appear in email software - you could
save it as an attachment, however most folks will not open the
attachment especially (and delete it) if it's from someone they
don't know.
If you don't want to use graphics, you can use
colored tables
for different sections (ie header, masthead, contact information
and footers).
4. Name and save the page you have created (ie
html-email.htm).
5. Open your Email Software - in outlook express
(since it's the
most popular) go to create mail - insert - text from file -
scroll to your saved html page.
You are now ready to send your html email.
6. Email a test to yourself before your send it to
your
subscriber list. You may want to send it to your friends who
have different email programs so you can be sure most of your
subscribers can read it on their computers.
7. Once you have created an attractive html page or
newsletter,
save it as a template. Now you can just open the template
whenever you want to send html mail and most of the work will be
done for you.
HTML email is still rather new, but it is a great
marketing tool
if used properly. The key is to test, test , test to see if your
subscribers prefer it over text based email. If you are unsure
your subscribers can read html email, then offer both text-based
email and html email, to cater to both audiences.
**************************************************
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Contents]
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3.)
BRAIN BUSTERS
_____________________
Illegal Operation
If you're a physician practicing medicine in the
operating theatre,
you know what this means. We're not physicians,
however (most of us, anyway) so this takes on a new
meaning in the computer world. All it's saying is that
some software program did something it wasn't supposed
to do. The word "illegal" in this case doesn't mean any
laws were broken... other than those laws of proper
operation by a software program.
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4.)
INTERACTIVE CLASSIFIEDS
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1,000 Ways to Make Money! How to Get Rich by
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Product Developer Secrets: The free bi-monthly
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Contents]
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5.)
INFO MARKETING TOOL
_____________________
Art Plus EasyNoter Lite 3.7
Still looking for the ideal Personal Information
Manager or
Organizer? Then you owe it to yourself to check out EasyNoter!
The program resembles a real-world organizer encased in a
beautiful 'leather' cover with built-in LCD clock that also
displays the date. Not only it looks beautiful, it's also as
simple to use as it's 'paper' predecessors. Within five sections
of the program you can jot down notes (Notes section), addresses
(Address section), daily duties (Diary), photographs (Photo Album)
or pop up reminders (Reminder section). Latest release, EasyNoter
LITE 3.5 is freeware bringing OLE embedding and linking capability
so you can add documents, links and images to your notes. Reminder
section is greatly improved so it can even be used to run external
programs at given time intervals. Among smaller changes are
improved printing, and addition of 'Quick Launch' that you can
use to open phone dialer, calculator, CD player or windows
explorer. Quick launch can be customized to open other programs
instead.
[Back to the Table of Contents]
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6.)
BIZ*TECH SAVVY SOLUTIONS
__________________________________
Adding Shortcuts to Your Start Menu
If you use your computer at all, you'll have some
open windows
on screen. Without closing them, the Start Menu provides access
to lots of programs. But let's say you're lazy, and want a quick
click solution... create a shortcut that appears on the Start
Menu... so you don't have to chase down the program on the
Programs Menu!
Windows 98 and higher makes this real easy for you.
Using the left mouse button, click on an icon and
drag it from
the Desktop (your main screen) and hold it over the Start button
for a couple of seconds. You'll see the Start Menu open up.
Keep holding the left mouse button down, and move
the icon up
to the area above the "Programs" time. You'll see a dark
"bar" appear. Slide the icon up and down, and the bar moves
up and down. Release the mouse button, and the icon that was
on the Desktop is now on the Start Menu.
If you want the icon to be in both places, Desktop
*and* Start
Menu, use the RIGHT mouse button when dragging the icon. When
you release the button, you'll have options... choose the option
to "copy here".
If your computer is like mine, something will
freeze up. My
Start Menu got stuck and wouldn't close. What a drag. I had to
reboot the computer to fix it.
Why these things happen is unknown to human beings,
but they
happen. If cars were built the same way, we'd have stop and
go traffic all the time.
=============================================
Of the dozens of books I have bought online, this
one taught
me more about Internet Marketing - real in the trenches stuff -
than any other book I own - Period. I'm absolutely gob-smacked.
[Back to the Table of
Contents]
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7.)
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Do You Have a Business or Website?
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Your success starts right here:
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Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
http://www.online-exchange.com/advertising.htm
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8.)
MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.
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