The world is not to be put in order, the world is order.
It is for us to put ourselves in unison with this order.
~ Henry Miller

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...June 30, 2003

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.


-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.

If subscribers can relate to, learn from, share with, and trust the publisher...then he or she has earned a well-deserved foundation for loyalty and success 

Please forward this e-zine to all your friends and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:


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IN THIS ISSUE:


1. Editorial-by Debbie Solomon

2. HeadLine Article:  How to Create and Send HTML Email

3. Brain Busters - Illegal Operation

4. Interactive Clas^sifieds

5. Info Marketing ToolArt Plus EasyNoter Lite 3.7

6. Biz*Tech Savvy Solutions

7. Ezine A*d*vertising Details

8. MarketingTrendz Directory & Information Data

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1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.
 
I hope you are enjoying our 2 editions of
The OnLine Exchange E-zine each week.
I had very positive feedback from our subscribers,
that twice a week is much better than 3 times
a week.  This is all part of business.  Accommodating
the most important aspect in business, our
clients.  That means YOU.  So your input, suggestions,
and questions are always welcome.  I am just an
email away:
 
 
In Business today:
 
I read a letter that really hit home with Sp^m. I think
you will find this very enlightening.  You can read this
letter online at:
 
 

You can also read important up to date marketing news at
our website everyday:
http://www.marketingtrendz.com
 
 
 

Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
 
http://www.marketingtrendz.com
 
 
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
 
editor@online-exchange.com


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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  How to Create and Send HTML Email
© 2003 Herman Drost

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Until recently text-based email was the most popular way to
communicate, however with the advent of html email you can now
create and send beautiful graphics, create clickable links and
use interactive forms.
 
HTML email can have the same appearance as a web page. You can
include your favorite photos, create colorful newsletters or
charts for your friends or business associates.
 
It's now often used as a valuable tool in email marketing
campaigns.
 
HTML email has now surpassed text-based email in popularity.
 
Read this survey on email format preferences and programs.
 
 
Let's first point out the pros and cons of sending html email
before we get into how to create it.
 
Pros of using html email
 
* Visually appealing
* Able to include graphics, icons, clickable links, different fonts,
interactive forms.
* Increased interactivity with your customers.
* Mostly used by advertisers, however more consumers are using
html email as they switch to faster connections.
* Ads can be more effective in HTML 
* Most of the popular email clients now support html email
(ie Outlook Express, Outlook, Eudora, Netscape Communicator, Hotmail,
Rocketmail, AOL, Yahoo, Web TV).
 
Cons of using html email
 
* Slow loading due to downloading of graphics
* Takes up more space in your email client
* Not all computers support html email
* Users may not have the required bandwidth or may have
download quotas set by their ISPs.
* Hackers can send viruses, trojan horses embedded in html email.
* Users may turn off the option to receive html email, or use filters
to quarantine it.
 
How to create a simple html email
 
1. Open your favorite html editor ie FrontPage, Dreamweaver
(you can also use MS Word 97 or 2000 but it tends to
bloat the code a little) to create your email.
 
2. Always use absolute URLS for your graphics
(ie http://www.ihost-websites.com/images/header.gif).
 
3. Graphics (ie images, icons, fancy fonts) must be stored on a
web server to correctly appear in email software - you could
save it as an attachment, however most folks will not open the
attachment especially (and delete it) if it's from someone they
don't know.
 
If you don't want to use graphics, you can use colored tables
for different sections (ie header, masthead, contact information
and footers).
 
4. Name and save the page you have created (ie html-email.htm).
 
5. Open your Email Software - in outlook express (since it's the
most popular) go to create mail - insert - text from file -
scroll to your saved html page.
 
You are now ready to send your html email.
 
6. Email a test to yourself before your send it to your
subscriber list. You may want to send it to your friends who
have different email programs so you can be sure most of your
subscribers can read it on their computers.
 
7. Once you have created an attractive html page or newsletter,
save it as a template. Now you can just open the template
whenever you want to send html mail and most of the work will be
done for you.
 
HTML email is still rather new, but it is a great marketing tool
if used properly. The key is to test, test , test to see if your
subscribers prefer it over text based email. If you are unsure
your subscribers can read html email, then offer both text-based
email and html email, to cater to both audiences.
 

**************************************************
Herman Drost is the author of the NEW ebook
"101 Highly Effective Strategies to Promote Your Web Site"
http://www.isitebuild.com/web-site-promotion
Subscribe to his "Marketing Tips" newsletter for more original
articles. mailto:subscribe@isitebuild.com.  You can read more
of his in-depth articles at: http://www.isitebuild.com/articles
 
**************************************************


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3.) BRAIN BUSTERS
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Illegal Operation
 
If you're a physician practicing medicine in the operating theatre,
you know what this means. We're not physicians,
however (most of us, anyway) so this takes on a new
meaning in the computer world. All it's saying is that
some software program did something it wasn't supposed
to do. The word "illegal" in this case doesn't mean any
laws were broken... other than those laws of proper
operation by a software program.



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4.) INTERACTIVE CLASSIFIEDS
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5.) INFO MARKETING TOOL
_____________________

Art Plus EasyNoter Lite 3.7
 
Still looking for the ideal Personal Information Manager or
Organizer? Then you owe it to yourself to check out EasyNoter!
The program resembles a real-world organizer encased in a
beautiful 'leather' cover with built-in LCD clock that also
displays the date. Not only it looks beautiful, it's also as
simple to use as it's 'paper' predecessors. Within five sections
of the program you can jot down notes (Notes section), addresses
(Address section), daily duties (Diary), photographs (Photo Album)
or pop up reminders (Reminder section). Latest release, EasyNoter
LITE 3.5 is freeware bringing OLE embedding and linking capability
so you can add documents, links and images to your notes. Reminder
section is greatly improved so it can even be used to run external
programs at given time intervals. Among smaller changes are
improved printing, and addition of 'Quick Launch' that you can
use to open phone dialer, calculator, CD player or windows
explorer. Quick launch can be customized to open other programs
instead.
 



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6.) BIZ*TECH SAVVY SOLUTIONS
__________________________________

Adding Shortcuts to Your Start Menu
  
If you use your computer at all, you'll have some open windows
on screen. Without closing them, the Start Menu provides access
to lots of programs. But let's say you're lazy, and want a quick
click solution... create a shortcut that appears on the Start
Menu... so you don't have to chase down the program on the
Programs Menu!
 
Windows 98 and higher makes this real easy for you.
 
Using the left mouse button, click on an icon and drag it from
the Desktop (your main screen) and hold it over the Start button
for a couple of seconds. You'll see the Start Menu open up.
 
Keep holding the left mouse button down, and move the icon up
to the area above the "Programs" time. You'll see a dark
"bar" appear. Slide the icon up and down, and the bar moves
up and down. Release the mouse button, and the icon that was
on the Desktop is now on the Start Menu.
 
If you want the icon to be in both places, Desktop *and* Start
Menu, use the RIGHT mouse button when dragging the icon. When
you release the button, you'll have options... choose the option
to "copy here".
 
If your computer is like mine, something will freeze up. My
Start Menu got stuck and wouldn't close. What a drag. I had to
reboot the computer to fix it.
 
Why these things happen is unknown to human beings, but they
happen. If cars were built the same way, we'd have stop and
go traffic all the time.
 
=============================================
 
Of the dozens of books I have bought online, this one taught
me more about Internet Marketing - real in the trenches stuff -
than any other book I own - Period. I'm absolutely gob-smacked.
 
 
 
 
MANY THANKS TO THE NEWBIECLUB
http://www.newbieclub.com/trendz/?


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7.)
EZINE A*D*VERTISING DETAILS
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CELEBRATING "4" YEARS IN PUBLICATION
ANNIVERSARY A*D VARIETY PACKAGES ARE UNBELIEVABLE!

-Tremendous Discounts!
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-Over 40,000 subscribers waiting to see what YOU have to offer!
- You get some AWESOME F*R*E*E gifts with every order, and
it does include a F*R*E*E SOLO ad with it!

http://www.online-exchange.com/anniversaryadspecials.htm

Do You Have a Business or Website?
Then you NEED A*D*VERTISING! 

The OnLine Exchange is here to assist you
with A*d*vertising that gets results!

Your success starts right here:

http://www.online-exchange.com/advertising.htm


Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm


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8.)
MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
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Article Submission Services 
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The S*C*A*M*INATOR REPORT
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Articles-to your-InBox
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ProofReading Services
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Parents Time-Out
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Professional Web Design 
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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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