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-Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success. |
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The OnLine Exchange is an Award Winning, Top Rated Business Publication. _______________________________________________________________
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A warm welcome to all of our New Subscribers.
Situations occur all of the time that remind of
what it is like to run a home business. For instance:My son started Cub Scout camp this week. And of course
the first day or two is the most hectic, getting all the kids,
volunteers, and groups together. A little situation arose,
which I am not going to get into details about, because
I would have to write a book about it. I went to the person in charge.
I explained the situation, very nicely I might add. Now this
dilemma at hand could have been solved in about 30 seconds,
but the person in charge just happens to be on a power trip.
And instead of being accommodating, she ripped into me
like a psycho. She made up her rules and refused to change
a thing. She has to have been the nastiest person I have dealt
with in a long time. Just so you know, the argument was all
one-sided, because I refused to stoop to her level of outrage,
and remained calm. To make a long story short, I got my way.
But look what I had to go through to get it.How does this remind me of a home business? Or any kind of
business? No matter what the situation is, or what your policies are,
there is an etiquette we must maintain. Even if there is no possible
way to accommodate the customer, we must remain professional
and explain WHY it is not possible to make revisions. Now, in my
case, it would not have hurt anyone, nor was it against policies to
accommodate my dilemma. This person has got to be the most
unprofessional person I have ever met, and I can tell you that she
will never have her own online business, because she would NEVER
survive....................PARTNERS-2-SUCCESS is really making a big hit.
This membership is a necessity for online marketers.
It can cost you a fortune online to get the tools, advertising,
and valuable digital software. But it doesn't HAVE to cost you
a fortune. Not when you are a member of PARTNERS-2-SUCCESS.Join today and get huge discounts on Ezine Advertising, tons of
Valuable Digital Software with FULL Resale Rights all for F*R*E*E,
and a ToolBox of Marketing Services at huge discounts. You can't
go wrong!If you would like detailed information of what specific services,
ezines, and software is available, just drop us an email at:
sales@marketingtrendz.comUntil Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.)HEADLINE ARTICLE
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In Defense of Innocence
By John Glube, (c) 2003, all rights reserved«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
I have watched and read with interest the commentary in the
e-marketing press about the recent actions taken by the
Federal Trade Commission involving a product known as
Instant Internet Empires.In my view, in some cases, the commentary has been
interesting, ghoulish and appalling.Why do I say this? Well at this stage the claims made by
the United States are just that, claims.Yes, a court on an application where only lawyers for the
United States were heard granted a restraining and cease
and desist order. But the lawyers for the defense were
not heard.Nobody has heard the defense and yet some of us are quick
to rush to judgment.Why? Is it because as marketers we knew instinctively there
was a problem, or perhaps in reality it is something else -
what I call the rubber neck phenomena - you see it when
people drive by accidents on the road - rubber necks.At this juncture, all I will say is until the defense has
been heard, the rule is you are presumed innocent until
proven guilty and it is something which we need to respect,
otherwise the presumption looses all meaning.Besides, before we mucked up the world with a plethora of
statutes and regulations, (remember at one time there was
no Income Tax), in a very famous English case, the courts
found statements contained in marketing material don't make
it into the deal, being construed as 'mere puffery', based
on the old adage, buyer beware, you are reading marketing
material, it ain't necessarily true.Also, we all know, performance is dependent solely on the
buyer.My other point, as writers of web copy, we must familiarize
ourselves with the Truth in A^dvertising Rules and we must
have an understanding of what are the rules of the road.
These rules of the road apply to all of us.As buyers of Internet marketing products, we must understand
there is no magic bullet, other than practice, patience,
persistence and testing.What does this mean?Simple:- Like it or lump it the rules apply to all of us- The rules have been there for some time, the United States
government having given fair notice it would apply the rules
over a year ago.- None of us are virgins on this issue, me included, so let's
all be careful about what we say and write - both concerning
the case in point and generally in how we write our copy and
run our business.- As part of your training as a marketer, no matter what
product, good or service you are marketing online, you need
to familiarize yourself with and follow the rules.To assist you in understanding the rules, you may want to
visit the web site for the FTC - and read the article
'Dot.com disclosure':http://www.ftc.gov/bcp/conline/pubs/buspubs/dotcom/index.html#IV
<a
href="http://www.ftc.gov/bcp/conline/pubs/buspubs/dotcom/index.html#IV">
To Get Your Copy of Dot.com Disclosure Use This</a>Of course, it is also wise to take advantage of any good
material available on the market to assist you in writing
your copy properly and the related disclaimers.Well there you have it.John Glube, Publisher and Editor of Head's Up, A Copywriter's
Journal. Not yet su#bscribed to the Journal? For details and
to get your fre*e reports ... showing you ... how anyone can
get more buyers today... visit here:
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<a href="http://www.goldbar.net/go.php?id=4914&c=819&ac=sub">
To Get Your Fre*e Reports Use This</a>
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3.) GRINS-N-GIGGLES
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After my husband and I had a huge argument, we ended up not
talking to each other for days.Finally, on the third day, he asked where one of his shirts was."Oh," I said, "So now you're speaking to me."He looked confused,"What are you talking about?""Haven't you noticed I haven't spoken to you for three days?" I
challenged."No," he said, "I just thought we were getting along."
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4.) COOLBIZ SITE
__________________________Know ThisKnowThis.com's Marketing Virtual Library contains a wealth of
information, resources, and reference for professionals, academics
and students in traditional and internet marketing, advertising,
selling, e-commerce, market research, PR and more.[Back to the Table of Contents]
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5.) EZINE A*DVERTISING DETAILS
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Take advantage of our Established Ezine and YOUR A*D
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
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6.) INTERACTIVE CLAS^SIFIEDS
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7.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Splish Splash
What's for Dinner? - 7 Layer Salad
Just for You - Mom's Dictionary
Site of the Week - Etch A Sketch
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
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8.) HOT BIZTIP
_____________________Programs MenuTo list all the program in groups (IE 5.0 or higher) under the
Start button, Programs menu list alphabetically:1. Click the Start button, Programs. Highlight any program group
(i.e. menu item) that's listed there.2. Now, just right-click and select "Sort by name" from the
resulting menu.That's it. Remember that you can still drag and drop program
groups around if you want to manually specify which ones sit at
the top of the list.
=================
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru
Friday. Instructions on how to place your ad are in the
Newsletter. Subscribe at:
<http://adv-marketing.com/business/subscribe2.htm>
[Back to the Table of Contents]
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9.) MARKETINGTRENDZ DIRECTORY
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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