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"Money isn't the scarcest resource -- imagination is." |
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The
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. If a subscriber can relate to, learn from, share with, and trust the |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
TopStar Sponsor:
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1.) EDITORIAL
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A warm welcome to all of our New Subscribers.Summertime is creeping up on us. I know the north
has not much spring yet, let alone summer! The weather
is so unpredictable. But then again, what is? Is your
business predictable? I used to think so. The height of
season was November through March, but last summer
was the strongest part of the year. I guess you can't
predict that, huh? I guess most people assume, it is summer,
people are going on vacation, so businesses are put on hold.
Well think again. Now that it is so easy to automate a business,
people can go on vacation and continue to sell and market their
product. So, all the businesses who slack off during the summertime
months, pretty much ruin their business. Because so many of
their competitors are buying up the a*dvertising space, and
continuing their market plan. So, whatever you do, do not get
left behind this summer.If your business is not automated, just drop me an email and
I will be sure to assist you in getting it set up. Don't let your
business opportunities pass you by, and let your competitors
get the EDGE.
Don't forget...
If you really want to SAVE a huge bundle on a*dvertising,
Our Crunch A*D campaign packages are a MUST SEE.
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This membership is a necessity for online marketers.
It can cost you a fortune online to get the tools, advertising,
and valuable digital software. But it doesn't HAVE to cost you
a fortune. Not when you are a member of PARTNERS-2-SUCCESS.Join today and get huge discounts on Ezine Advertising, tons of
Valuable Digital Software with FULL Resale Rights all for F*R*E*E,
and a ToolBox of Marketing Services at huge discounts. You can't
go wrong!If you would like detailed information of what specific services,
ezines, and software is available, just drop us an email at:
sales@marketingtrendz.com==============
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com[Back to the Table of Contents]
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2.)HEADLINE ARTICLE
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Cashing In On Misspellings
Copyright © 2003 Joshua Rose
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In the fast-paced, get-it-done-quick world of the Internet,
"typo's" are a dime a dozen. "To err is human". We all
make mistakes.But did you know that this very common human frailty has
created some significant marketing opportunities?You see, thousands of people are misspelling search terms
:.. and many are tripped up by the same words, creating
little 'mini-markets' of opportunity (and sometimes not so
little).Cashing in on these hidden opportunities is just a matter
of doing some digging with Overture's Search Term
Suggestion Tool:
How about some real-life examples:* Type in the term, "se*arch eng*ine", correctly, and you
will find that nearly 1,500,000 people searched that term
at Overture in a recent month. Now search for that term
over at Google and you will come up with over 4,700,000
results.That's alot of competition!But in people's haste, 4,561 typed in, "seach engine", by
mistake. Check that term in Google and there are less
than 56,000 results!Sticking with this theme, 2,372 people also typed in "search
engin". And if this many people are doing it at Overture,
it's likely that many, many more are doing it at Google.Are there others in this niche? You bet! Just go digging.Are there some in your niche? Very likely. Here's some
more examples:
* Type in "online casino" correctly at Overture and you
get over 2,700,000 searches ... and over 1,800,000 results
at Google! Again, tons of competition.But "onlin casino" had 3,420 searches and only 8,800 Google
results. "Online casin" gets another 1,096 searches and
"online gamling" chips in with another 2,119.Smart marketers in this niche could be gaining new, highly-
targeted visitors by creating pages optimized for these
misspelled terms (more on this in a moment).More examples?
* You know all that sp*am we get about via*gra? Well,
spam*mers could locate people who are really interested
by doing a little homework here as well. Nearly 2,000
people a month type in "viagar" and there are less than
4,500 Google results for this term, as opposed to 5,500,000
for the correctly spelled term.* In the music business? Well, over 1,500 typed in
"mucic", resulting in only 10,800 Google results as opposed
to the normal 105,000,000!
I think you get the idea. What business are you in? What
are the most popular search terms for your niche? Have
you checked for common misspellings?I happened to discover this tendency for misspellings
totally by accident ... I misspelled something while doing
some research at Overture.And I inadvertently discovered the "mother of all typo's"
:.. one that gets over 40,000 Overture searches ... and in
a niche for an Affiliate product of mine!And still more good news ... there were only 8,000 Goggle
results for this search.I quickly created a page for this misspelled term and have
had a #4 Google ranking with it for about 3 months now.
It's become the #2 entry page on this site, behind only the
home page.No, I'm not going to tell you what it is. But I suppose
there's nothing stopping the more motivated and persistent
of you from coming to my site (which one though?) to
discover it.What I also found is that it wasn't necessary to misspell
the term on the actual page created to attract these
searchers.It's high ranking was achieved by simply using the term as
part of the page name, in the meta tag title, in the meta
tag description and in several alt tags. To most
observers, the page looks normal ... and is getting
excellent clickthrough results.So, have at it! Investigate your niche! Chances are you
can find some interesting typo's for a nice stream of
fr*ee, highly-targeted visitors.
Joshua Rose cuts through the glut of Internet "hype" and
"false promises" to identify the "genuine" marketing
techniques that get results. For his "One, Two, Three
Quick Steps To Internet Profits", or to subscribe to his
newsletter, visit: http://www.internetprofitwizards.com
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3.) GRINS-N-GIGGLES
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Things I've learned from my Children:1. A king-size water bed holds enough water to fill a
15 x 12. ft. bedroom, 2 inches deep.2. If you hook a dog leash over a ceiling fan, the motor
is not strong enough to rotate a 42 pound boy wearing
Batman underwear and a Superman cape. It is strong
enough, however, if tied to a paint can, to spread paint
on all four walls of a 20x20 ft. room.3. The glass in windows (even double-pane) doesn't
stop a baseball hit by a ceiling fan.4. When you hear the toilet flush and the words "uh oh,"
it's already too late.5. Brake fluid mixed with Clorox makes smoke, and
lots of it.6. Certain Legos will pass through the digestive tract
of a 4-year-old.7. PlayDough and microwave should not be used in the same sentence.8. Pool filters do not like Jell-O.9. VCR's do not eject PB&J sandwiches even though
TV commercials show they do.10. You probably don't want to know what that odor is.11. Always look in the oven before you turn it on.
Plastic toys do not like ovens.12. The fire department in Austin, TX has a 5-minute response time.
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4.) COOLBIZ SITE
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Womanowned.comWomanowned.com provides online business information and networking
assistance as well as a number of resources for setting up /
running / growing businesses. Their most outstanding feature is an
online search engine of women business owners from every type of
industry and from almost every country around the world!
[Back to the Table of Contents]
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5.) EZINE A*DVERTISING DETAILS
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it does include a F*R*E*E SOLO ad with it!
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Do You Have a Business or Website?
Then you NEED A*DVERTISING!
If you want to have a successful business --
You Need a Successful A*dvertising Campaign.
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Your success starts right here:
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Take advantage of our Established Ezine and YOUR A*D
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
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[Back to the Table of Contents]
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6.) INTERACTIVE CLAS^SIFIEDS
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7.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Carrot Top Garden
What's for Dinner? - Garden Veggie Casserole
Just for You - Friendship
Site of the Week - Amazing Mazes
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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8.) HOT BIZTIP
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Get Rid Of Forward BracketsDo you ever get an e-mail forwarded to you that you want to keep,
or pass on to someone else, which has all those annoying >> marks
in front of each line? There's an easy way to eliminate these
marks.Simply copy the message to a word processor such as Microsoft's
WordPad which comes with all Windows versions. If you have never
used WordPad, you can find it at - Start button, Program Files,
Accessories.Copy the offending email into WordPad and press the "Ctrl" and
the "H" keys on your keyboard to bring up the REPLACE box, or
simply click on the Replace option found in the Edit menu.In the "Find What" box, put > (found on the key above the period)
and check the Match Case box. Leave the "Replace With" box empty.Then select Replace All.All the ">>" marks will be gone!===========
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9.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com
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SUBSCRIBE TODAY: http://www.scaminator.com
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Parents Time-Out
http://www.parentstime-out.com
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Professional Web Design
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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