|
I
find that the harder I work, the more luck I seem to have. |
|
The
OnLine Exchange E-Zine |
|
_______________________________________________________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
|
The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
_______________________________________________________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
TopStar Sponsor:
________
Automatically create Ezine Ads, Headlines, Ebook Titles, eBay
Ads, Classifieds, Search Engine descriptions, and more with a
Single Mouse Click. See the staggering new software that the Pros
don't want you to know about right here
http://hop.clickbank.net/?trendz/plugintec
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
|
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
We Lowered Our Prices
Get Solo a*ds for $90 or less
Get Sponsor a*ds for $40 or less
Get Classified a*ds for $10 or less
LIMITED TIME ONLY....
http://www.online-exchange.com/advertising.htm
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
1.) HEADLINE ARTICLE
___________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
What Your Customers Absolutely Must Know About Your Business
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
No matter how small or new your home business,
it is never too soon to start thinking about your
brand image.Brand image?You may think that brand image is something that
matters for consumer products like Coke or Chevrolet.
What does it have to do with a small -- maybe one
person -- real world or internet business operating
off a kitchen table or out of a spare bedroom?Pretty much everything.About the time my brothers and I hit high school,
my mother came up with a new catch phrase.¨Remember who you are and what you stand for,¨ she
would tell us as we would head out the door.Good advice for a teenager.Good advice for a business.Your brand image is what your company means in the
customer´s mind -- what it can, and cannot, do for them.It is who you are and what you stand for, as
understood by your customers.Especially for a small business, it is critically
important that that image be razor sharp and
crystal clear in customers´minds.You cannot do everything. You cannot even do a
lot of things. If you are lucky, you can do
one or two things really, really well.You want potential customers to think of you --
and think of you first -- when they need someone
to do those one or two things.So eliminate from your image, from how you
present yourself, all those things you do not
do. Present for the customer´s consideration
only those things you do do, and do especially
well.But that is only the start. The next key is
consistency -- staying on message.There is a tremendous temptation for a small
business to wander in the way it presents itself,
testing out a new marketing proposition, or
marketing a little bit in a lot of different places.Huge mistake.You need to be one thing, and to be that one thing
over and over and over again -- to the point of
numbing repetition.Whatever it is that makes your products or services
unique and worth having, you need to pound that
message home relentlessly, so that those who
really do need what you offer clearly understand
that you are the solution to that particular problem.You also need to pick where and how you are going
to deliver that message, and to achieve a presence
in that forum that makes you seem both familiar
and formidable.That does not mean that you close your ears to what
customers want, or that you refuse to let your
business evolve into something different and better.It does mean that you must recognize the necessity
for choice. You cannot be all things to all people,
and any new opportunity you pursue must come at the
cost of what you have done before.As you develop your brand image, you need to focus
on it in every aspect of your business. It is not
just advertising or marketing materials, it is what
other businesses you associate with, where you a
advertise, how you look, how you provide customer
service, and so on. Every aspect of your business
needs to reinforce the brand image you want to present.For example, if your business is to provide
customization services for Harley Davidson choppers,
stapling your business card to a bulletin board at a
biker bar might be a good association. If your
business is interior design for the country club set,
that might not be an association that helps build an
image consistent with the brand you want to build.On the other hand, Laura Ashley style letterhead could
be a big mistake for the guy making a living painting
death´s head logos on choppers, but might be just the
right brand-enhancing touch for some interior decorators.So here are the act upon questions: with regard to your
business, who are you and what do you stand for?
What problem do your customers see you solving better
than any of their alternatives? How can you better
communicate to the world what you do and what you stand for?****************************************************************Ray Worthy Campbell´s first online business reached $1 million monthly
in sales in less than 18 months -- on a shoestring budget. His weekly
business tips are available at http://www.Home-Business-Tips.net.****************************************************************
[Back to the Table of Contents]
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
2.) EDITORIAL
__________________
A warm welcome to all of our New Subscribers.
We ended up getting a lot of feedback in reference
to the concerns regarding our e-zine, the quality
and frequency, last week. I want to thank each
and every one of you who sent me your feelings.
I was out of town this past weekend and when I
got back, my email box was full of comments.
I wish I had the time to email each and every one
of you individually, however, since this edition was
due for publication today, I felt I would extend my
gratitude to you right here and now. I really do
appreciate it, and it means so much to me.Now for the conclusion of the poll from last week:99% of our subscribers that commented on the poll
really do like the HTML version because of its
simplicity and professional look. So we will keep
our HTML version. However, for those of you who
do prefer the text version, just drop me an email
and I will send you the plain text version.The next concern was the frequency of our e-zine.
We publish our e-zine 3 days a week. My concern
to you was that it may be alittle too much. 94%
felt that twice a week is better. 3 times is a bit
much, and the quality of our e-zine is really good,
so once a week was not enough. As of the first
week of June, we will be changing our publication
to twice a week, Monday's and Thursday's.
We will continue to provide you with the most
accurate, up to date information available on
the net.I thank you all again for your participation. We
will continue these polls in the future, because
your comments and suggestions are what
has kept this e-zine in publication for so many
years.Don't forget...
If you really want to save a huge bundle on a*dvertising,
Our Crunch A*D campaign packages are a MUST SEE:
...................PARTNERS-2-SUCCESS is really making a big hit.
This membership is a necessity for online marketers.
It can cost you a fortune online to get the tools, advertising,
and valuable digital software. But it doesn't HAVE to cost you
a fortune. Not when you are a member of PARTNERS-2-SUCCESS.Join today and get huge discounts on Ezine Advertising, tons of
Valuable Digital Software with FULL Resale Rights all for F*R*E*E,
and a ToolBox of Marketing Services at huge discounts. You can't
go wrong!If you would like detailed information of what specific services,
ezines, and software is available, just drop us an email at:
sales@marketingtrendz.com
==============
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
[Back to the Table of Contents]
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
3.) GRINS-N-GIGGLES
_____________________
I HATE IT"Say, Bill," a man said to his pal,
"how do you like your new job?""It's the worst job I ever had.""How long have you been there?""About three months.""Why don't you quit?""No way. This is the first time in
20 years that I've looked forward
to going home."
[Back to the Table of Contents]
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
4.) COOLBIZ SITE
__________________________
globalEDGE (TM) | International Business Resource DeskglobalEDGE Resource Desk is a collection of international
business and global trade resources on the web. Includes annotated
resources on world regions, countries, governments, statistics,
news, travel, cultures, finance, and trade.[Back to the Table of Contents]
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
5.) EZINE A*DVERTISING DETAILS
_____________________CAMPAIGN CRUNCH A*DVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 40,000 subscribers waiting to see what YOU have to offer!
http://www.online-exchange.com/crunch.htm
Do You Have a Business or Website?
Then you NEED A*DVERTISING!
If you want to have a successful business --
You Need a Successful A*dvertising Campaign.
The OnLine Exchange is here to assist you
with A*dvertising that gets results!
Your success starts right here:
http://www.online-exchange.com/advertising.htm
Take advantage of our Established Ezine and YOUR A*D
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
http://www.online-exchange.com/advertising.htm
[Back to the Table of Contents]
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
6.) HOT BIZTIP
__________________________________
[Back to the Table of Contents]
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
7.) TOP PICK CLASSIFIEDS
______________________
§«¤»¥«¤»
[Back to the Table of Contents]
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
8.) MARKETINGTRENDZ DIRECTORY
______________________
MarketingTrendz
http://www.marketingtrendz.com
§«¤»¥«¤»
Ezine Creation Services
http://www.ezinetrendz.com
§«¤»¥«¤»
PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm
§«¤»¥«¤»
Article Submission Services
http://www.ezinetrendz.com/articlesubmission.htm
§«¤»¥«¤»
The S*C*A*MINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com
§«¤»¥«¤»
Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm
§«¤»¥«¤»
ProofReading Services
http://www.ezinetrendz.com/proofreading.htm
§«¤»¥«¤»
C.O.B.R.A.
http://www.scaminator.com/cobra.htm
§«¤»¥«¤»
Parents Time-Out
http://www.parentstime-out.com
§«¤»¥«¤»
Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
[Back to the Table of Contents]