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Keep away from
people who try to belittle your ambitions. Small people
always do that, but the really great make you feel that
you, too, can become great. |
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The
OnLine Exchange E-Zine |
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
TopStar Sponsor:
________Discover the exact strategies & techniques you need to start, build,
and grow your very own profitable internet business from the ground up.Learn the powerful 4 step system people are using to generate easy,
automatic profits on the internet.F or the newbie or seasoned marketer.Find out what makes Allen Says, Yanik Silver and Corey Rudl tick!
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
I am still on my camping trip on the beach, so
I am cutting my editorial short today. Enjoy
today's edition of The OnLine Exchange E-Zine!......Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»A Brief History Lesson
By: Martin Cagill
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Are you having problems selling your product ? Or, perhaps
worse are you having problems finding a saleable product ?Let me take you back to the "dawn of time". It's the early
60's and the world was discovering the mini-skirt and The
Beatles, and the internet wasn't even thought about.One of my mentors sat me down and explained two concepts
to me, that you have probably heard of, but all too few
people use today.Concept #1I'm sure it has a new-fangled name, but it used to be
called "Market Gap Analysis". Here is how it works.
You have a product which is generating some sales, but
want to give it "a shot in the arm", so you analyze all
the possible reasons why your target market aren't buying.For example, lets say you have a course teaching people how
to speak Spanish that consists of a manual and (in the old
days) several records.You make a list of probable causes of slow sales, like
this:1...Product too expensive for the market2...Course too difficult for beginners to learn3...Target market finds too little time to take the course.
You get the idea. You then try and solve these problems:
1...Find ways to reduce the cost per unit, so that you can
reduce your price.
Or - Examine your marketing to find a target market with
greater discretionary purchasing power.Or - market two apparently different products, the first
version a reduced price version to your original target
market, and second a deluxe version to your newly identified
"richer" target market.2...Simplify your course and/or course materialsOr - Market to a different audience. Instead of beginners
try marketing this as an intermediate course, or even an
ESL course (English As A Second Language).In other words reverse the emphasis to Spanish speakers
who want to learn English.3...This was the answer chosen. Prepare the course as a
series of audio tapes, and market them to people who
drive for a living, or who drive to and from work every
day. Anyone who drives for an hour or so each day has
time to learn a second language this way, all that the
marketer had to do was write some new copy and change
the thrust of his marketing efforts.That's "Market Gap Analysis" - in its simplest form.
Concept #2Thinking Outside The Box.Try to imagine alternate uses for your product or combine
your product with another existing product to come up
with something new and different.A man in Southern California went to see Star Wars when
it first appeared in the theatres and was "blown away"
by the whole experience, in particular the special effects.Later he happened to be at an auction where a large Sporting
Goods warehouse was being liquidated, and one of the lots
was thousands of those plastic tubes that are inside golf
bags, so that the golfer can keep his clubs organized.Who, in his right mind, is going to bid on that, unless
he happened to be a manufacturer of golf bags. Or a smart
marketer thinking outside the box.Our guy bought them for peanuts, then bought a small
quantity of those small aluminum flashlights and some
"crazy glue".Half an hour later he had about 20 samples of a revolutionary
new product - Jedi Knight Light Sabres - and started marketing
like mad.His cost per product was next to nothing and he had a market
that was just waiting for someone to come along with the
right product. Under those conditions do you think you could
find a way to sell Jedi Knight Light Sabres.
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3.) BRAIN BUSTERS
_____________________'Footer'
Information at the bottom of newsletters and autoresponder
messages. Usually contains copyright, subscription/removal
information, etc.
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4.) INTERACTIVE CLASSIFIEDS
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making online income. Click the link below:
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5.) INFO MARKETING TOOL
_____________________AbsoluteShield Internet Eraser Lite 2.38AbsoluteShield Internet Eraser Lite is a tool designed to bring
you better Internet surfing experience. It contains both a pop-up
blocker and a privacy protector. It protects your privacy by
cleaning up all the tracks of your Internet and computer
activities. The tool is integrated with IE and it can erase the
browser history, cookies, typed URLs, recent documents, recycle
bin, temp folder, and so on in one click.
This tool completely removes those files from your hard disk
without the possibility to recover it by any practical software
or hardware methods. It also has an integrated pop-up blocker
which will block the unwanted pop-up and ad windows when you
surf in the Internet.This version adds the feature to block the new type messenger
service popup spam and contains some minor bug fix.
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6.) EZINE A*D*VERTISING DETAILS
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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com
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ProofReading Services
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C.O.B.R.A.
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Parents Time-Out
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Professional Web Design
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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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