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The OnLine Exchange is an
Award Winning, Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
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1.) HEADLINE ARTICLE
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SpamCop and FFA boards - how to deal with the 'dreaded problem'
By John Glube, (c) All rights reserved
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Okay, you signed up as a pro-member of an FFA service and start
receiving your leads on a daily message.All excited, you start to prepare your confirmation message, the
one which introduces yourself and offers the person a free gift
for joining your mailing list.You figure out a great headline and set up your disclaimer and
start to send out your message.Now, you start to get a few subscribers, so things are going
along ok, when suddenly 'out of the blue' you get an email
message from your ISP provider telling you someone has filed a
spam complaint against you.You are confused and bewildered. The FFA directory you are a
member of told you they filter out all bad email addresses, only
accepting postings from people with valid email addresses who
have confirmed their willingness to receive offers and specials
from members.In your message, you followed all of the steps. You included your
name, telephone number, address and return email address in your
message. The opening paragraph tells the reader the message is
being sent as a confirmation. In your disclaimer you go through
the steps of telling people at the end of the mailing you purge
your data. You even included an unsubscribe link.Okay, you calm down and check out the link provided and start to
scroll down the material on the SpamCop site and you get
terrified all over again. Holy molly you think, I am going to be
blacklisted, now what do I do?All right, calm down and take a deep breath. Here is what to do
at first:1.Write to the administrator of your FFA directory and put them
on notice of the claim.2.Pick up the phone and call the ISP provider in question,
introduce yourself, thank him or her for giving you notice of the
claim and tell them you will address the problem immediately.3.Confirm your conversation in an e-mail with the ISP provider.4. In dealing with a reputable FFA directory, you will find they
are as concerned as you are and want to help. You should get an
email message telling you they have records of every submission,
which is time and date stamped, along with the name, and ISP and
email address of the person making the submission.5.Write to SpamCop, identify yourself, provide a copy of the
email in question and request the anonymous email address of the
complainant.Why do I suggest this approach in dealing with SpamCop.Although the posture of SpamCop is helpful the reality is
somewhat different.- The administrator at SpamCop takes the position that FFA
directories and members are 'fair game' for spam complaints,
despite the precautions put in place by your directory.(As an aside, based on comments made by SpamCop, it appears
SpamCop considers all providers of 'free' services, including e-
zine publishers, fair game for spam complaints.)- SpamCop encourages people to make complaints to your ISP, even
when you include your name, telephone number, address and email
address in your message, claiming this is the guidance given by
the governmental authorities in dealing with spam.- Although SpamCop claims it will prosecute malicious claims, the
reality is it can't and won't. Why? Each complainant is given an
anonymous mail box. SpamCop has set up the system so it cannot
access these mail boxes and does not know the details of the
person who subscribed. Rather, it throws the onus on the
commercial providers to dig up the email address information from
the limited header it provides.Therefore you have to go through your mail logs, or have your
Auto-responder service do this for you, (who may want to charge
you for the time spent), making it difficult for to refute the
claim, except by dealing directly with the anonymous complainant.
Of course, were the claim malicious, the complainant is not going
to come to the table.Despite what Spam Cop states in its web copy, there is some good
news:1.SpamCop does not keep records or statistics of complaints
beyond 30 minutes after the complaint is received and does not
publish a black list of offending names, along with the header of
the offending message for a period of 30 days, only offending
ISP's where there is a history of spam complaints and the
weighted average of complaints justifies a listing.2.SpamCop in reality is merely a facilitator -providing people
with a mechanism for filing anonymous 'spam' complaints and
sending notice to your ISP. (Great - gee, thanks a lot!)The second point is of some value in dealing with ruthless
spammers, but in my view holds no value in dealing with reputable
email marketers and unfortunately tarnishes the value of the
service.What to do? You will have to write directly to the complainant.Here is a suggested first letter:"Dear Sir or Madam,Recently you made a spam complaint about an email message you
received from me. A copy of the message in question follows at
the end of this message for your benefit.Let me explain my understanding. I am a member of [insert Name of
FFA directory]. This service allows people to post their url and
brief ad in the directory.In exchange, people who post their link will receive a
confirmation email containing an offer or special. Prior to
posting the link, you have to verify your email address and
confirm your willingness to receive a message containing an Offer
or special from the board member to whose site your link was
posted, along with all other pro-members of this service.To protect both members and users, the [insert name FFA
directory] keeps a record of all validations, with the name,
email address and ISP, which are timed and date stamped.The email in question deals with postings which occurred on
[insert date or between dates -depending on how you send out your
messages].You sent a complaint stating what you understand to be
unsolicited commercial email came from an email address I use for
people to inform me when they think there email address has been
improperly used.Given your complaint, would you be so kind as to provide me with
the email address in question, so I and [insert name of
directory], who takes this matter very seriously can track down
the offending party, who improperly used your email address.I look forward to hearing from you with the requested information
At your convenience.Here is my contact information in case you have any questions:Name Telephone Address Email address (use a free based email
service here which you regularly monitor - I would not suggest
you use your personal Email box - in case you are dealing with
someone who is just Making trouble)Again, thank you for bringing this matter to my attention and I
look forward to working with you to finding out who wrongfully
Used your email box.Kind regards,Etc.Why do I recommend this approach?Because, you want to gain the person's confidence and by taking
this stance, your are simply expressing the truth, (presuming you
are working with a reputable directory service), as in reality
this is the only way your message could have been unsolicited.Should the person refuse to respond, send a couple of polite
reminder letters.Ultimately, it will become apparent whether the person made a
false claim or not through his or her actions in responding or
not responding to your correspondence.When the person provides you with the email address, you can then
forward it on to your FFA directory service. Should it turn out
the person was mistaken (which can happen), you will then have to
politely point this out to the person, providing him or her with
complete proof.Of course, some people won't listen and will continue to yell and
complain. In dealing with all customer service complaints,
remember the customer is right, even though he or she may be
wrong. Be gentle, responsive, understanding and patient in your
handling of the customer.Given the way SpamCop is set up, to protect yourself:1.Only use a free email service both in the return address in
your auto-responder and in the email address for people to make
complaints about wrongful use of their email address.2.Use separate or different addresses.3.Deal with the problem dispassionately and calmly. Simply
request the anonymous box of the complainant from SpamCop so you
can deal directly with the complainant. In dealing with the
complainant, remember you are dealing with a customer of your
service. The customer is right, even though you may know
otherwise. Be patient, responsive, understanding, open and
forthright in your dealings.4.Do not expect any assistance from SpamCop as the individual
behind this service seems to have taken upon himself an avenging
angel role and will not deal with 'malicious complaints',
believing all email marketers providing free services are fair
game for 'spam complaints'.Trusting these comments, (based on a recent experience of the
writer with SpamCop - where it turned out the complainant was
mistaken) are of assistance as you build your business.Resource Box: John Glube, Toronto, Canada, author of Gold Bars or
Dog Food ... leads generated by FFA and Classified Ad boards, are
they gold or dog food? For all the details on how you can get
your 'free' copy of this valuable in depth 5 part email series
today ... go here:
http://www.ifmr.net/cgi-bin/40786/t.cgi?op1_foe"Kind regards,John[Back to the Table of Contents]
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2.) EDITORIAL
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A warm welcome to all of our New Subscribers.One thing I like about being an editor of a business
e-zine, is that I can communicate with my subscribers.
I feel that is very important and effective. One of
the best advantages is speaking with you and asking
you advice. So, I am asking YOU, my loyal subscriber
for your opinion on some concerns regarding
The OnLine Exchange Ezine. Your input is very
important to me and I look forward to hearing from you.-- Our e-zine is in publication 3 times a week.
Do you enjoy the 3 editions, or do you think it is a bit much?
Would you prefer if we did twice a week, or to keep it the same?-- Back in January we changed our format to HTML. Though
we did get many compliments about the formatting,
and professional design of it, we do have many new subscribers
since then.
Are you happy with the HTML format?
Do you feel we should go back to plain text?I ask you these questions, because your feedback, your
suggestions and your input are what makes this e-zine one
of the most active e-zines on the net.Please email me at:I look forward to hearing from you.Don't forget...
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==============
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
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3.) GRINS-N-GIGGLES
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YOU MAY BE A COMPUTER GEEK IF...You have your local computer
store on speed dial.Co-workers have to E-mail you
about the fire alarm to get you out
of the building.You've ever found "stray" diskettes
when doing laundry.Your computer has its own phone
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service web page for current
weather conditions (rather than
look out the window).You know more URLs than
street addresses.Your pet has a web page.You get really excited when
Yahoo adds your link.
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4.) COOLBIZ SITE
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them right here![Back to the Table of Contents]
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6.) HOT BIZTIP
__________________________________Defrag or Not DefragPC maintenance should be preventive. With computers, it's
vital. Sure, you don't have to do it, but if you're at all
interested in keeping a nicely functioning machine, you'll
do it.Things like sorting the bits and bytes on your hard drive
into an organized fashion are handled through the
defragmentation skills of the Disk Defragmenter. You'll
read somewhere, "Did you defrag your drive?" Excuse me?
Do I want to do that? But of course now you know we're
talking about uncluttering the clutter your hard disk turns
into after it's used for more than a few days. And a
cluttered hard drive can slow down your PC.Scandisk is another maintenance utility that comes with
Windows. It fixes problems on your hard disk before they
get out of hand.Your defragger won't finish its job if it encounters a disk
error that Scandisk hasn't fixed.So run Scandisk as a part of your maintenance routine, and
then defragment. And let the Scandisk doctor fix the problem
automatically. He knows what he's doing without your help.Using Scandisk and Disk Defragmenter on a weekly basis
will not improve your computers performance dramatically,
but it *will* dramatically decrease the likelihood of a disk
crash or loss of other important stuff.To learn how to carry out these tasks read the tutorial at
<http://www.newbieclub.com/automate> It's in pictures, so
you'll find it extremely easy to follow. Hey this is The
Newbie Club!However ...Sometimes you run the defragger on your disk, and it just
sits there, restarting itself over and over again. Blast
it all! Maybe there's stuff "running in the background" --
whatever that means, right?And I KNOW some of you have nearly gone cold watching the
thing work all night, and still not getting the job done!Ok, I'm not going to even go down the reasons road, but
instead offer a rather sly solution you may want to try.
MAY want to try is the operative phrase. I've tested this
potato, and it's done. Pass the gravy.The "Power Defrag" program may be the solution you've been
looking for. It's a 1.5 megabyte download from a dark and
mysterious site. Don't be bothered, it's all very safe.Many people have experienced problems with the performance
of the Windows 98 Disk Defragmenter, especially on slower
and low memory machines. Some systems lock up entirely,
while most take an inordinate amount of time to completely
defragment the hard disk drive. Like all night.Sound like you or someone you know?See if you can make your PC toe the line and quit chasing
its tail. But be warned. Your PC will restart itself a couple
of times when you run this program, (some behind the scenes
magic ensures there are no "programs running in the
background" to slow you down) so make sure all your programs
are closed.There's a free 30 day trial of version 3 and a completely free
version of version 2. So read the page closely before choosing.I tested the program, and it worked great. Just make sure
you run Scan Disk first to check for errors, using the
option to automatically fix errors.Also, make sure you empty your Recycle Bin first, and get
rid of any temporary files. If you don't know how to delete
temp files, well, that's another tutorial! You can still
defrag without removing temp files, it's just not as tidy.When you're ready, run Power Defrag. And take some time off
for a sandwich or something while it works. Guaranteed to
defragment your files!And unfrag your split ends:-)
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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