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The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.Why is it so important to communicate with people online?
Gee, is that such a hard question to answer?I am not the type of person who loves to pick up the phone
and do cold-calls. But when it comes to email, my
correspondence is without flaw. I strive on competence,
compassion, and timeliness. If someone emails me,
and asks me a question (business related, not sp^m),
I make sure I answer them in 24 hours or less. As much
as I am on the computer, I normally can get back to a
person in just a couple of hours. Do you know HOW
important it is to get back to someone in a timely manner?
That is the cusp of success or failure. Your business
depends of reliability and building trust. If you cannot
correspond within 24 hours, then you can bank on losing
a potential customer.If you work during the day at a 9 to 5 job, and do work
on the computer for extra income, then you need to make
it a point to get on the computer, even if it is for 1/2 an hour,
and answer your emails. NOT doing this is a sure fire
way to flush your business down the toilet.So, be responsible, and be sure to keep up with your
correspondence. No matter how tired or stressed out
you may be. This is part of doing business online
and building a successful rapore.......Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»What really works when trying to sell by email?
Or, Nine lessons and one missing insight...
by Joe Vitale
www.mrfire.com
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I've been online over ten years now. I wrote one of the
first books on Internet marketing back in 1995. While I
started as an Internet skeptic, I now make 95% of my
income from email alone. I've used email to sell well
over one million dollars in e-books in the last 3 years.
I've also used email to --
-- make $175,000 in one year teaching e-classes,
-- drive one of my books to the number one best-seller
spot at Amazon,
-- sell high-ticket, membership-only teleconferences,
-- raise $50,000 in one day for e-consulting,
-- make $2,000 in less than 12 hours selling an e-book
I didn't write,
-- make one man a millionaire (with just one email), and
-- find the love of my life.
So, what have I learned from how to sell by email?
1. Long copy sells. Anything sold with a short letter is
either not going to sell or is going to lead people to a
longer letter on a website.
2. Subject lines that are personal, curious or newsworthy
work better than ones that convey a sales message. "From
Joe" will get more people opening my email than "New
software removes wrinkles while you sleep." (Well, THAT
latter headline might work, but I just made it up.)
3. Margin width is more important than paragraph length. I
keep my messages to 60 characters a line max. People are
reading email on their phones and palmtops. The email
needs to be visibly attractive on all screens to get read.
4. Freebies increase sales. The more people can get for free
when they buy the main offer, the more they'll buy. Since
the Internet began as a free service, most users have a
"gift culture" mentality hardwired into them. They expect
freebies. It's the old "psychology of the second interest"
working triple time online.
5. Text rules. HTML in email doesn't work. The vast
majority of users prefer their email in text-only format.
6. Repetition works. Repeating the main offer in the email
gets more sales. Far more people skim email than read it
word for word. Repeating key points assures the skimmers
will get the message.
7. Testimonials sell. I've sent out email that was entirely
made up of endorsements. Real people conveying their own
benefits encourages real people to part with their money.
An example is at http://www.mrfire.com/hypnostories.html
8. Hidden selling works better than direct selling. Due to
all the spam filters and the amount of spam, period, direct
selling in email will often be impotent compared to an email
containing a story or "teaching tale" that does a soft sell.
This is where Hypnotic Writing comes in handy. See a
quick example at http://www.mrfire.com/0057.html
9. Unusual openings work better than headlines. I'd rather
start an email with a story already in progress than with
a traditional hard-hitting headline. I may weave a headline
into the body copy later, after I've fully engaged the reader,
but not right up front. Headline openings tend to turn off readers. S
ee an example at http://www.mrfire.com/seedmoney.html
I struggled to come up with one more point so I could have
a "10 tips" article for you. But the truth is, no one knows
for sure what will work online, and I'm still learning, too.
So I'll let *you* supply the missing last insight.
Go for it!
*************
Dr. Joe Vitale's newest book is "The Greatest Money-Making
Secret in History," available in late May. He's author of many
books, including the international #1 best-seller, "Spiritual
Marketing," the best-selling e-book, "Hypnotic Writing," and
the best-selling Nightingale-Conant audioprogram, "The
Power of Outrageous Marketing." Sign up for his famous
free newsletter at http://www.mrfire.com
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3.) BRAIN BUSTERS
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Front-EndApplication that Web users interact with directly. For example,
a search form is the front-end of a search engine.
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4.) INTERACTIVE CLASSIFIEDS
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5.) INFO MARKETING TOOL
_____________________ActiveInsertActive Insert is like your computer's clipboard on steroids and
supercharged. No matter what application you are working in, you'll
have the content you have selected at your fingertips for quick
insertion. Just select the item you need to insert and continue with
your work. It's as easy as copy and paste but more convenient. No
fumbling for source documents to open, text to select and copy,
and having to switch between applications to paste. ActiveInsert
can do all that for you, quickly and with little effort or distraction! It's
like having a new library feature in your current applications.A few of the common uses for ActiveInsert:- email signature files
- filling out online forms
- form letters and HTML templates
- code snippets
- image organizationI'm sure you'll be able to find many other uses. This is one handy
program. Lots of good stuff this in issue!
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6.) EZINE A*D*VERTISING DETAILS
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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
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Parents Time-Out
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Professional Web Design
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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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