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Optimism and humor are the grease and glue of life. |
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The
OnLine Exchange E-Zine |
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication. -Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. Please forward this ezine to all your friends and co-workers who might be interested! |
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:
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1.) BIZ THOUGHT
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Be ThankfulToo often we don't realize
what we have until it is gone;
Too often we wait too late to say
"I'm sorry - I was wrong."Sometimes it seems we hurt the ones
we hold dearest to our hearts;
And we allow foolish things
to tear our lives apart.Far too many times we let
unimportant things into our minds;
And then it's usually too late
to see what made us blind.So be sure that you let people know
how much they mean to you;
Take that time to say the words
before your time is through.Be sure that you appreciate
everything you've got
And be thankful for the little things
in life that mean a lot.-- Author Unknown[Back to the Table of Contents]
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2.) EDITORIAL
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Hello Exchangers,
A "Warm Welcome" to all our new subscribers.I have been seeing an overflow of articles being written
about businesses surviving slumps. That goes to show
only one thing....the country is in recession and we are
all suffering. If the majority of businesses were not
having problems, then so many articles would not be
written on the subject. So what are we going to do about
it? We are going to get off our duffs and start moving. The
only way this economy is going to stay in a recession is
if we allow it. We can't make money online if we don't market
our products. Sitting at the computer all day, wondering HOW
we are going to get out of our slumps, will not get us anywhere.
We need to get motivated. Get a web face-lift. Re-think ourstrategies, and start implementing them. Do whatever is
necessary to get out of the slump. It may be an up hill battle,
but once others see motivators, it will encourage them to get
motivated themselves.Enough said?
YOU HAVE A GREAT WEEKEND!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
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3.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Bread and Glue Jewelry & Flowers
What's for Dinner? - Crock Pot Beef n' Peppers
Just for You - Finally Love Yourself
Site of the Week - Favorite Funnies
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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4.) HEADLINE ARTICLE
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Get More Customers - With Less Work!
By: Jennifer Tripp
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A lot of website owners work tirelessly at increasing
their traffic. They submit to FFA pages and
classified sites. They participate in startup programs
and pop under exchanges. There is no end to the
gimmicks they will try, all in the hopes that they'll
get more customers.
If you're one of these website owners, there is an
easier way to increase your sales!
By improving your conversion rate you'll be able to
make more money from the visitors you're already
getting. What is a conversion rate you ask? Well,
quite simply, it's the percentage of visitors that
you're converting into customers.
Most websites have a conversion rate of 1% - 2%
on average. That means that out of 100 visitors
only 1 - 2 are turned into customers. You can see
the benefit of increasing that number. If you can
get a conversion rate of 3% you're now making
more sales without having to do any extra work
or spend any more money to get traffic.
So how do you improve your conversion rate?
Here are 10 steps you can take right now.1. Make sure the traffic visiting your site is
targeted and looking to buy. The key point
here is "looking to buy". There are a lot of
services that offer targeted traffic but the
visitors have no intention of buying. If the
person isn't interested in purchasing then
you're wasting time and money showing them
your ad.
2. Make sure that when people land at your website
from an ad there is a correlation. Far too often
people click on an ad that is discussing one topic
and are taken to the home page of the company.
Instead of taking the time to search for the
information they read about in the ad, they leave.
Avoid this problem by sending people to a specific
page within your site that discusses the same
products you mentioned in your ad - if such a page
doesn't exist then create a mini-site.
3. Have a professionally designed site and copy that
is written to sell. A good sales letter includes
benefits for the user (not just a features list),
testimonials and action statements that encourage
the reader to take the next step.
4. Offer more value. With each product offer free
eBooks, reports, consulting, or whatever else your
visitors would find valuable - These items don't
cost you anything and there is a perceived value
that can encourage someone who's on the fence to
take the leap and buy.
5. Offer a free trial or money back guarantee.
People are naturally skeptical, especially on the
Internet where they can't see a live person and
decide for themselves whether they're trustworthy.
A great way to encourage them to trust you is by
showing them that you believe in your product so
much that you're willing to let them try it free
- or that you'll give them a full refund if
they're not satisfied.
6. Do everything possible to get the visitors name
and email address so you can follow-up. Do this
by offering a great newsletter, a special report,
an autoresponder series, a free eBook, a
giveaway/contest, a free tool. There are endless
ways to get people to give their contact
information - play around with different offers
on your site to see what works.
7. Offer multiple products. Offering products at
different price points and to different segments
of your target market increases your chances of
making a sale. If you only have one product of
your own to sell, look into affiliate programs as
another income stream.
8. Follow up on every inquiry you get. Excellent
customer service is something that is unfortunately
lacking on the Internet. Do yourself a favor and
make it a priority to respond to all inquiries by the
end of the day. If you're getting too many to make
this possible consider ways you can take off some
of the strain. Are there questions that alot of
customers have? If so, include them on your FAQ
page. Are there processes you can automate so
you don't have to be contacted such as
unsubscribing from your newsletter? If all else fails
consider hiring someone to help you answer
your inquiries.
9. Make the order process as easy as possible.
Abandoned shopping carts is a problem that
continues to plague online businesses. The reasons
for this include: a cumbersome order process that
involves too many steps, asking for too much
information (you really don't need to know their
shoe size) and additional fees being added on that
weren't mentioned upfront. On many websites
they never even mention the product price or
shipping costs until you're half way through the
order process. By that point customers are feeling
too frustrated to purchase anything. Be upfront
about exactly what customers can expect during
the order process and strive to make it as quick
and easy as possible.
10. Test, test, test! Finding the right mix of
product, price and sales tactic is very difficult
- if it was easy the average conversion rate
would be a lot higher than 2%! Your best
chance for getting a mix that works is testing
different scenarios. If you don't already know
what split run testing is you need to learn about
it. In a nutshell it allows you to show different
pages to different visitors for the purposes of
determining which one performs best. Using
split run testing you can try different site layouts,
sales letters, prices, special offers, and many
more scenarios to find what gets the most sales.
Now get out there and make some money!-------------------------------------------------
Jennifer Tripp is the founder of MyDigitalAdvisor.
For step-by-step instructions on creating a
profitable online business and reviews of the
best tools and resources to help you succeed
visit http://www.mydigitaladvisor.com.[Back to the Table of Contents]
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5.) INTERACTIVE CLASSIFIEDS
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We give you 100% capability of searching everything
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6.) EZINE A*DVERTISING DETAILS
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OUR "CAMPAIGN CRUNCH" SPECIALS ARE NOW AVAILABLE!
-Tremendous Discounts!
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-Over 40,000 subscribers waiting to see what YOU have to offer!
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Do You Have a Business or Website?
Then you NEED A*DVERTISING!
If you want to have a successful business --
You Need a Successful A*dvertising Campaign.
The OnLine Exchange is here to assist you
with A*dvertising that gets results!
Your success starts right here:
http://www.online-exchange.com/advertising.htm
Take advantage of our Established Ezine and YOUR A*D
could be seen by over 40,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
[Back to the Table of Contents]
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7.) BIZ*TECH SAVVY SOLUTIONS
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Don't PanicIf you find that somehow your registry got fouled up, and Windows
won't start, don't panic. In Windows 98 here is a utility called
ScanReg, which backs up your registry automatically on startup.
You can restore one of the five previous backups.To use this, shut down your computer and then restart it, holding
down the "Ctrl" key during the memory test. Hold it until the
Startup menu appears. Select Safe Mode Command Prompt Only.
At the DOS prompt, type the following (depress the "Enter Key"
after each line)cd c:\windows\command
scanreg /restoreSelect a recent entry from the five that are listed. Press "R"
for restore. If the selected registry is intact, press "R" to
restart. If this still doesn't work, try again, using
another backup registry.Windows XP users - System Restore returns your computer to a
previous snapshot without losing recent personal information,
such as documents, history lists, favorites, or e-mail. If
Windows XP doesn't start normally, start it in safe mode, (F8
when prompted) restore to an earlier configuration, and then
restart the computer.Click Start, point to All Programs, point to Accessories, point
to System Tools, and then click System Restore. Select - "Restore
my computer to an earlier time option, and then click Next."If you don't print this out and Windows won't start - panic.
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru
Friday. Instructions on how to place your ad are in the
Newsletter. Subscribe at:
<http://adv-marketing.com/business/subscribe2.htm>
[Back to the Table of Contents]
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8.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
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Parents Time-Out
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Professional Web Design
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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