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"Success means that we go to sleep at night knowing |
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The
OnLine Exchange E-Zine |
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The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this e-zine to all your friends and co-workers who might be interested!
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1.) HEADLINE ARTICLE
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Dealing With Business Slow Downs
© 2003 Vishal P. Rao
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»When times are slow for your home-based business, chances
are you won't have the luxury of waiting and seeing if
things improve. You'll need to take steps quickly to get
back on track.
These suggestions will help you get business back to normal:
1) Add Products And Services
During slow times, your very instinct might be to cut
corners, but in the case of your catalog of products and
services this could spell disaster. Instead, you want to
select additions carefully based on the needs and desires of
your clients.
Think of it this way: let's say you provide web design
services. Your client hires you for the design work, then
goes elsewhere to get a logo, hosting, and content. Having
to hire four different companies just to complete one
project is not cost-effective or time-efficient for your
client.
So what if you could offer web design and hosting or web
design and everything else necessary as well? Chances are
you'd have a definite advantage over your competition.
Even if you don't have the skills or ability to handle those
aspects of the project, you could team up with other
companies like yourself who also want to boost business and
give themselves a competitive edge.
No matter what product or service you primarily provide, you
could find ways to provide additional necessities to your
clients.
2) Step Up Customer Service
Hopefully, you already provide good service and support to
your customers, and you are probably already aware of how
critical this is to your business's success. But when times
get rough, customer service is even more crucial and you
need to go beyond the call of duty to convince clients that
their business is important to you.
For example, you may want to guarantee responses within a
few hours, instead of a few days. You may want to follow up
with thank you cards or phone calls. If a problem does
arise, act immediately to take care of it and rectify the
situation to the client's satisfaction.
Remember not only is that customer's business at stake, but
also the potential business of every single person he or she
is acquainted with.
3) Market More
Business is slow; budgets are tight. So what usually gets
trimmed first? Marketing. Do you know what the results are?
Disaster!
When you conduct marketing, you are not selling yourself to
generate business today or even tomorrow. Marketing is an
investment in your business's future. In fact, research has
shown that most marketing efforts don't pay off for at least
six months.
So think about that. Let's say you cut back on marketing in
June and you weather the economic down cycle, what's going
to happen in December? Absolutely nothing! Because all of
your potential clients have been won over by the marketing
efforts of your competition which were conducted during the
summer.
Instead of cutting back, a slow down is the time to boost
marketing. Get back in touch with past clients, attend
seminars, pass out fliers. After all, if work is slow, what
else are you going to be spending your time doing?
4) Keep A Positive Attitude
Times are hard. Your nerves are on edge. You're feeling the
pressure. When a past client calls to ask how things are
going, do you tell them the truth and hope they take pity on
you? Do you wallow in a self-defeating attitude? NO!
If you want to get through the hard times, you have to keep
in mind two things:
a) No one is going to do business with a failing company and
b) Hard times are only temporary.
Let's think about this. If you called up a company about
business and the representative says, "It will be great to
be finally getting some new clients" or "Things have been
horribly slow around here lately" are you going to trust
them with your project? No.
The first thing you are going to be wondering is why they
haven't been doing well. And that's what your potential
clients will wonder about you as well.
So how do you keep from breaking down on the phone with your
clients? By remembering that business is a cycle and just as
things are bad now, they will turn around and you will be
doing well again. The only thing permanent is giving up.
5) Branch Out
When things are slow with your business, you can take the
opportunity to do all those things you always wanted to do
but never had the time for.
Why not write some articles or an e-book related to your
business, then sell them or publish them to earn more money
and to further establish your credibility.
Or take a shot at teaching a class on e-commerce, computers,
or a topic related to your business at a local college,
vocational school, or adult learning center. Even if you
don't get paid, the exposure could do great things for your
business.
You could also start giving speeches, take some business or
technology classes, or take on some part-time work that will
give you more experiences that will help you compete in the
market when things go back to normal.
Although ups and downs are simply an inevitable part of
business, dealing with them effectively can make the
difference between staying afloat or going under.
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Vishal P. Rao is the editor of Home Based Business
Opportunities - A website dedicated to opportunities, ideas
and resources to help you start a home based business. Visit
him at: http://www.home-based-business-opportunities.com
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2.) A WORD FROM THE EDITOR
___________________A warm welcome to all of our New Subscribers.
Ok, Spring Break is officially over for the kids
in our county. Back to school for them, and back
to REAL HARD WORK for me. I have been slacking
some in the past week and a half because my son has
been home. Though I am always up early, I did manage
to sleep an extra half hour each morning, so now it is hard
to get with the program again. Not to mention how hard it
is to get my son up.
Going off of the usual schedule is not an easy task.
Getting back on is even harder. I need to get my priorities
straight and get movin' again. Our ezine will be celebrating
our anniversary soon, and moving on to our "5th" year
of publication. So we will be brushing up
on our content and design, so be sure to keep an eye out!
Onto some Exchanger business....
PARTNERS-2-SUCCESS is really making a big hit.
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If you would like detailed information of what specific services,
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sales@marketingtrendz.com
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
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3.) GRINS -N- GIGGLES
_____________________A man who had just undergone a very complicated
operation kept complaining about a bump on his head
and a terrible headache. Since his operation had
been an intestinal one, there was no earthly reason
why he should be complaining of a headache.
Finally his nurse, fearing that the man might be
suffering from some post operation shock, spoke to the
doctor about it.
"Don't worry about a thing, nurse," the doctor assured
her. "He really does have a bump on his head. About
halfway through the operation we ran out of anesthetic."
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4.) COOL-BIZ SITE
____________________Internet Anagram Server
Anagrams! Anagrams! Who cares about anagrams? Well I do, I think
they’re neat, and so is this site.
You just type in a word, click the Get Anagrams button and it
produces an entire list of all the possible anagrams for that
word. I’m completely hopeless; I spent an entire hour playing
with this anagram machine.
You will also find the Anagram Hall of Fame that has some really
neat anagrams, for example:
Western Union = No Wire Unsent
Clothespins = So Let's Pinch
Mother-in-law = Woman Hitler
Snooze Alarms = Alas! No More Z's
Statue of Liberty = Built to Stay Free
These are only handful of the neat anagrams in the hall of fame.
I say check it out.
<http://wordsmith.org/anagram/index.html>
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»6.) HOT BIZ TIP
_____________________
"Yeah, But HOW Do I Open It?"
Ever tried to open a file, and get that box that shouts,
"You're an idiot, I can't open that file! What program do you want me to use?!"
It's called the "Open With" dialog box.
Try this. Open Notepad.. (Start, Programs, Accessories, Notepad)
Type a few letters... then click File, Save As, and give it a name: "test.abc".
Save it to your Desktop for easy retrieval.
Now, go to your Desktop and you'll see a new icon that looks like a little
Microsoft Window Logo flying on a white box.
Try double clicking that icon... and you'll get the "Open With" dialog box.
Here's why. Windows didn't recognize the ".abc" file extension and
didn't know program to use to open the file. So it asks you.
Like you're some kind of guru, right?
If you had saved that file you created in Notepad and given it a ".txt" extension,
it would have opened up in Notepad when you double clicked the icon.
So... what do you do when trying to open a file that's real, but you don't have
the necessary program? The "Open With" dialog box will do you no good.
You must install the program needed.
For example, you receive a file by email attachment that's a
Microsoft Word document. You don't have Word installed on your computer,
but do have Microsoft Works.
You can't open a Word document with Works. Sorry. You'll have to install MS Word.
If you receive a file with a ".ppt" extension, you need Power Point in order to open that file.
Where you can find a list of file extensions, and the programs needed to open those files?
Right here: http://filext.com/
You know how I knew where to find the web site that would show
you all the info you need? Easy. I just jumped over to
http://www.google.com and typed "file extensions" into the search box.
You can use Atomica to look up anything about everything.
More info: http://www.atomica.com
The web is crammed full of resources. And you only need a couple of tools
to find links to all the other tools you need to build your home on the web.
File extensions are the key. Once you understand how they work,
you've de-mystified another corner of your computer.
MANY THANKS TO THE NEWBIE CLUB
HTTP://WWW.NEWBIECLUB.COM/?TRENDZ
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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