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1.) BIZ THOUGHT
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TAKE TIME

1. Take time to Work - It is the price of success.

2. Take time to Think - It is the source of power.

3. Take time to Play - It is the secret of youth.

4. Take time to Read - It is the foundation of
knowledge.

5. Take time to Worship - It is the highway of
reverence and washes the dust of earth from
our eyes.

6. Take time to Help and Enjoy Friends - It is
the source of happiness.

7. Take time to Love - It is the one sacrament
of life.

8. Take time to Dream - It hitches the soul to
the stars.

9. Take time to Laugh - It is the singing that
helps with life's loads.

10. Take time to Plan - It is the secret of being
able to have time to take time for the first nine
things.

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2.) EDITORIAL
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Hello Exchangers,

A "Warm Welcome" to all our new subscribers.

Where do we go from here? Do you sometimes feel
like you have done everything you can to make your business
work and it just doesn't go the way you want it to? What do
you do next? Well, there are solutions. Sometimes they may
not be the right ones, but it is not a reason to just call it quits.
If one thing doesn't work, try another, then another, then another.
Don't stop and don't give up. Because the world wide web is
forever growing and expanding, it is important for businesses
to grow and expand with it. Choosing one product to sell is not
the answer. You need to continually grow and flourish along
with the world wide web. There is so much to choose from.
Keep choosing, keep trying and keep growing. Your time
for success is yet to come.

And don't forget:

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Get Sponsor a*ds for $40 or less
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YOU HAVE A GREAT WEEKEND!

...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange

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3.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Daily Hug
What's for Dinner? - Turkey Enchiladas
Just for You - How to Be a Better Friend
Site of the Week - Curious George Needs You
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Follow the link below to see what it is all about! You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm

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4.) HEADLINE ARTICLE
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Your USP (Universal Selling Proposition) will make or break
your business. Let me put this differently. With a great USP,
success is nearly assured. Without one, you will be at best,
just an also-ran, someone struggling to remain in the race.

You need a USP for the business itself, and one for each
product being sold. If you are selling products produced by
others, the sales literature available may already include a
great USP. If it does not, however, one needs to be created.

There is lots of debate about what a great USP is. I have no
intention of seeking to end it. But I must point out lots of
people have it wrong.

Differences Of Opinion About The USP

Some believe it is a statement that explains how your company
or product differs from others. Something that makes it unique,
and thus better.

Since all is about selling benefits, some believe the USP is
a statement about the greatest benefit offered by your company or
product. A benefit that sets you apart from others. One others
can not claim.

I don't agree with either or related views.

To side step debate as possible, let's ignore the marketing
strategies used offline. Let's focus on those that work online.
This allows me to state without reservation that such positions
won't work on a website.

The Key Is To Focus On Behavior

Your visitors don't give a hoot about you, your product, or
how hard you have worked to make it available. The simple fact
is, they don't think about you at all. They have only one
question when they hit your site: What's in this for me? You
have only seconds in which to provide an appropriate answer.

Talk of you, your company, or your product, regardless of
uniqueness, will only bring a click on the Back button. Soul-
searched words about the benefits your company or product offers
will also bring immediate exit.

What's required is a USP that provides your Perfect Customer
with a PERCEIVED benefit that sets you apart from and above
others. Note it matters not at all whether this benefit is your
strongest, best, or whatever. It doesn't even matter if it's so.
It only matters that your Perfect Customer perceives it as such.

Further, to the degree possible, you want your Perfect
Customer to grasp this in a glance, even to shout out loud,
"Hey! This is it. This is what I need!"

USPs And The Big Boys

For examples of great USPs that have proved to be winners,
check out some books on marketing. Here's one: Coca Cola - The
original.

Pepsi has been trying to beat this for some time. And they
have put millions and millions of dollars into the effort. But
Coca Cola remains the first and original cola, a position that
can not be taken from them. (It is unlikely a new Web Business
can establish such a position.)

The story of the ferocious marketing efforts of these two
competitors makes fascinating reading. For example, Coca Cola
has tried a number of alternatives to, "The original." Pepsi
seemed to have a winner in, "For the new generation." But they,
too, have been experimenting. And both continue to spend great
gobs of money in hopes of gaining an edge over the other.

Years back, Avis strongly challenged Hertz in car rentals
with, "We're second, so we try harder." This captures attention.
While many cheer the underdog, most go for the favorite when they
reach for their wallet. But this worked for Avis. That they
tried harder implied to many that Avis would thus make life
easier for them.

Over many years this proved to be an extremely effective
position. As in the cola battle, Avis came off this now and
then to an alternative, only to watch sales plummet. They
recovered quickly with a return to this position.

USPs For The Rest Of Us

Whether or not you already have a business, nothing matters
more than discovering a great USP for both your company and
products. Your USP will be your company's greatest asset.

A small business does not have the money to launch large
institutional branding campaigns to popularize a USP. However,
you can be just as effective as the big boys are in building a
great one. Take the time to get this right.

Using Your USP

Incorporate your USP into a small logo and include it on
every page of your site. Include it in some way in every
communication sent out about your company or product,
particularly in sales literature. Use it in a signature
file that is automatically appended to every email message
sent by your company.

No, you're not going to beat Coca Cola this way. But people
will come to associate you and your product with your USP and
logo. While not a megabuck branding campaign, this can be
remarkably effective.

Tag Lines Are Great

A tag line is a three to five word statement that captures or
at least reminds of the essence of your USP. For Avis, "We try
harder" works. Staples gets attention with, "Yeah, we've got
that." This implies they can fulfill all needs. "The quicker
picker upper" suggests Bounty paper towels to many.

Use your tag line wherever you lack the room to state your
complete USP. Done properly, a tag line tends to add a aura of
superiority, something that can never be claimed directly.

As suggested, a good USP and tag line can mean the difference
between success and failure in a small business. And in building
these, you are on equal footing with the big boys. So take
advantage of this opportunity, and get it right.

-----

Abstracted from "Your Path To Success" by Bob McElwain
__________________________________________________

Bob McElwain, author of "Your Path To Success" and
"Secrets To A Really Successful Website." For
info, see <http://sitetipsandtricks.com/webways/>

Get ANSWERS. Subscribe to "STAT News" now!
mailto:join-stat@lyris.dundee.net

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6.) EZINE A*DVERTISING DETAILS
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7.) BIZ*TECH SAVVY SOLUTIONS
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"I Spy With My Little Eye - Too Many Icons!"
==========================

So you have 25 icons in your system tray. So what? So
they're eating your computer's memory like rats chewing
through Internet cables.

System Tray: That area "down there" in the lower right
corner of your screen where the clock sits.

Each icon represents a program that's running silently in
the background. A "TSR"... Terminate and Stay Resident. A
"TSR" is a program that starts up when you turn on your
computer, then terminates (you don't see it) but stays
resident in memory.

And it uses up resources! (A resource is a special place in
memory that is easily wasted.)

Check your resources now. Right click on My Computer, choose
"Properties", then click the "Performance" tab.

What is the percentage of free resources? 45? 65? 80? If
your computer is like most folks, you'll have maybe 45
percent free.

Which of course means over half of your system's brains are
being clogged. And that's why your system may freeze up,
lock up, fall apart, or collapse. No amount of CPR or
Advanced Computer Life Support will cure it.

The only way to "fix" your computer's resource problem is to
reboot... that is, restart.

How can you stop all the "TSR"s from loading when you power
up?

If you have Windows 98 or later, you can use MSCONFIG.
Instead of writing a lengthy bit on how to use it, please
send a blank email to: msconfig@fastresponder.com
<mailto:msconfig@fastresponder.com>

You'll get our report on how to use the Utility, as well as
a link to a site that tells you what you can disable. By
"Utility" I don't mean Pacific Gas and Electric. I mean
MSCONFIG. It's called a utility. It's a little program that
does big things for you.

MANY THANKS TO THE NEWBIE CLUB!!
http://www.newbieclub.com/?trendz

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ONLINE EXCHANGE INFORMATION DATA
____________________

PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________

CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com

_______________________

DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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