Happiness...it lies in the joy of achievement, in the
thrill of creative effort."
- Franklin D. Roosevelt, U.S. President

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...December 30, 2002

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.
  -Our Focus: To bring you cost effective marketing strategies and implementation.
  -Our Goal: To provide you measurable results in business media and marketing operations.
  Please forward this ezine to all your friends and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:


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IN THIS ISSUE:


1. Editorial-by Debbie Solomon

2. HeadLine Article:  Things Change

3. Brain BustersBounces

4. Interactive Classifieds

5. Info Marketing ToolPOPCheck 1.1

6. Ezine Advertising Details

7. MarketingTrendz Directory

8. OnLine Exchange Information Data



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1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.
 
It is almost the year 2003.  Boy has time flown by me.
It wasn't long ago when I was hangin' out with the crew
and my biggest problem was having to get up for school
the next day.  Now look at me.  I am a mom, with 2 small
children and a home business.  I struggle to make the best
possible life for my children and that is my only concern,
other than paying all the bills and keeping a roof over our heads.
But these past 3 1/2 years online doing business have been
great.  I have learned more over the past few years than
I did in a management position in a 4 star hotel over a
9 year period.  That is what the internet is made up of...
a never ending learning experience where your explorations
are endless.  Speaking of the internet...are you aware that
the biggest marketing crunch for online businesses are
January, February and March?  This is a known fact.
It is imperative that you really get an explosive advertising
campaign ready for your business.  If you invest at anytime,
it should be NOW!  We are currently formatting our
Height of Season Advertising Campaign.  It is called the
Campaign Crunch!  These packages will give you maximum
exposure during the 3 most crucial months of the year.
The formal announcement will be made on New Years Day,
so keep an eye out!
 

Onto some important business....
 
We do have some TOP Sponsor Ad space available
for this week and next week.  Be sure to reserve your spot TODAY:
http://www.online-exchange.com/advertising.htm
 
We have some great articles, tools and resources
available to you in each and every edition of The OnLine Exchange.
So don't forget to read ALL OF THEM!  If you do happen to miss one
or two editions, don't worry, we have every single publication in our archives
for you.
 
 

Don't Forget The Profit Zone;
An Exclusive Members Only Club
FREE for ALL OnLine Exchange Subscribers.
 
http://www.marketingtrendz.com
 
 
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
 
editor@online-exchange.com
 
 
Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Things Change
by John Colanzi

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The noose keeps tightening on publishers and email
marketers. We're caught between the "Slim Shadys" who
believe that if you have email, you're fair prey and
the powers that be who feel that we're just collateral
damage in their war with "Slim Shady."
 
The rules are changing so fast it makes my head spin.
 
So what can I do?
 
Gather all my friends so we can suck our thumbs and
have a pity party, or get over it.
 
Well the party's over and it's time to learn the rules
and play by them or move to another playing field.
 
I've decided to shift playing fields. I'm just getting
too old to start crawling on my knees and begging them
to let me survive.
 
So what am I going to do?
 
I'm going to concentrate on viral marketing.
 
So what is viral marketing?
 
It's when other marketers voluntarily help you spread
your links.
 
I already use ezine writing which is still a powerful
viral marketing tool, but now it's not enough.
 
If ezines are reaching less readers, that means articles
are being seen less.
 
The best way to compensate is to hop on the information
virus.
 
So how can you hop on the idea train?
 
Start creating fr** and fee eBooks that are brandable.
Start unleashing these little salesmen and get your
name out there.
 
Why brandable? Because by allowing others to brand
your salesmen, they have an incentive to help you
spread the word.
 
It's the old adage at play, the best way to get what
you want, is to help others get what they want.
 
Forget the pity party and adapt. Hop on board the
idea express and you'll keep on track.
 
Things change, and so do survivors.
 

****************************************
Copyright (c) 2002 John Colanzi.
John Colanzi has been writing for the Internet for
3 years. He has shown hundreds of webmasters how to
succeed by unleashing the awesome power of "High
Performance Thinking." Download your Fr** copy of
his latest eBook, "7 Secrets Of High Performance
Thinking." http://www.internet-profits4u.com/hp.zip
****************************************


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3.) BRAIN BUSTERS
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Bounces
 
Hard Bounce is when an email message you have sent is
returned to you because it couldn't be delivered to the
recipient. It often comes back to you with a message reading
"user unknown" or "host unknown".
 

Soft Bounce is when an email gets to the recipient because
it's been manually forwarded by a network administrator in
charge of redirecting all misguided email on the recipient's
domain.
 

Both types of Bounce are otherwise known in the newsletter
publishing world as PAB - A pain in the Butt.



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4.) INTERACTIVE CLASSIFIEDS
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5.) INFO MARKETING TOOL
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POPCheck 1.1
 
POPCheck is an application that will tell you how much mail you
have in your POP3 mail accounts. You can have as many accounts
as you like, with different update frequencies. The program
displays the account names and the amount of mail in a compact
window. It can also hide itself in the system tray. When new
mail arrives, it pops up and can also play a sound (one for
each account). When in the system tray the tool tip shows how
much mail is in each account.
 
 

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6.) EZINE ADVERTISING DETAILS
__________________________________


Click Here for Great Advertising Discounts


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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
http://www.ezinetrendz.com

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PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm

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Article Submission Services 
http://www.ezinetrendz.com/articlesubmission.htm

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The SCAMINATOR REPORT
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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

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C.O.B.R.A.
http://www.scaminator.com/cobra.htm

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Parents Time-Out
http://www.parentstime-out.com

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Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm


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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of 
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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