EXCELLENCE can be attained if you - 
CARE more than others think is wise -
RISK more than others think is safe - 
DREAM more than others think is practical - and 
EXPECT more than others think is possible.

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...December 23, 2002

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.
  -Our Focus: To bring you cost effective marketing strategies and implementation.
  -Our Goal: To provide you measurable results in business media and marketing operations.
  Please forward this ezine to all your friends and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:


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IN THIS ISSUE:


1. Editorial-by Debbie Solomon

2. HeadLine Article:  How To Take Advantage of the Holiday Slow Down

3. Brain BustersExtensions

4. Interactive Classifieds

5. Info Marketing ToolPOP Peeper 2.2 

6. Ezine Advertising Details

7. MarketingTrendz Directory

8. OnLine Exchange Information Data



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1.) EDITORIAL
___________________

 A "Warm" Welcome to All our New Subscribers.

I am an Internet Explorer person. I tried Netscape a couple
years ago, and I was not real excited about it. However, 
for some reason I decided to download Netscape and see 
if it is any better than it was. I was shocked. They have
really made some awesome changes and I really do like it.
I have not gone as far as to make it my default browser, however
I am spending a lot of time on it checking everything out.

I would like your opinion. What browser do you use? And why
do you like it so much? I am interested in hearing your opinion
on whether you prefer IE or Netscape.

Email me at:
editor@online-exchange.com

Onto some business....

We do have some TOP Sponsor AD space available
for this week and next week. Be sure to reserve your spot TODAY:
http://www.online-exchange.com/advertising.htm

We have some great articles, tools and resources
available to you in each and every edition of The OnLine Exchange.
So don't forget to read ALL OF THEM! If you do happen to miss one
or two editions, don't worry, we have every single publication in our archives
for you.

http://www.online-exchange.com/archives.htm

We also have a little surprise for you. If you go to:
http://www.online-exchange.com/advertising.htm

and click on the snow flake special. We have some
awesome specials and surprise gifts for YOU!

We WILL be sending out our regular editions 
on Christmas and New Years Day. I figure
with all the subscribers we have from all around
the world, it is not fair to skip a day because
some people will be celebrating a holiday. It
would be saying that any holiday, anywhere around
the world should effect the publication. And since
we don't do that, you WILL see our publication
each and every scheduled day, no matter what!

Don't Forget The Profit Zone;
An Exclusive Members Only Club
FREE for ALL OnLine Exchange Subscribers.

http://www.marketingtrendz.com


If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.

editor@online-exchange.com 


Until Next time,

Debbie Solomon
editor of The OnLine Exchange Ezine

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2.) HEADLINE ARTICLE
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How To Take Advantage of the Holiday Slow Down
by Jeff Mulligan

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Unless you are selling gifts or other Christmas-related 
items, December can be a deadly slow time of the year. 
Marketing-related sales can fall off by 50% or more. On the 
other hand, January often kicks off with a roar as 
thousands of new customers enter the marketplace thanks to 
well-meaning New Year's Resolutions that involve working 
from home and making more money.

So what can you do about it? Here are some ideas.

1. Work on your site.

If you've got a To Do list, now is the time to attack it 
with a vengeance. Fix those graphics. Rewrite that sales 
letter. Add those new products for which you purchased 
resell rights. Get your infrastructure ready for new 
customers.

2. Test

Now is also a great time to test new ideas. Create a new 
sales page and see how it pulls vs your old page. While it 
may take a bit longer to get a statistically significant 
sample, at least you will know what works better when 
hot-selling January rolls around.


3. Build your autoresponders

If you don't have an email list you are continually 
promoting to, now is the time to start one. You can't find 
a guru that doesn't agree that the list IS your business. 
So how do you start? There are gigabytes worth of 
products, eBooks and advice on eZines our there.

4. Strengthen your Affiliate Program

If you have an affiliate program, now is the time to make 
it better. What have you offered your affiliates lately? 
Create some new banners. Write an article or ad they can 
use. Give them some new promotional ideas that seem to be 
working for you.

This idea worked great for me. I created an upgrade 
program that included significant new benefits. Not only 
did it increase the commissions earned by my own 
affiliates, but many of them took advantage of the upgrade 
as well, increasing my sales. (Make any offer like this 
attractive to your affiliates, mine only paid half price of 
what others would pay.) Every product should have an 
upsell option - does yours? If not, create one!

5. Join new affiliate programs

This is a great time to research new affiliate programs 
that can add multiple income streams to your web portfolio. 
Look for programs that fit well with your target niche, 
offer significant ongoing income potential, and provide 
excellent customer support.

Another tip: Carefully analyze how much work the program 
demands. Can you make enough extra money to justify the 
additional work required on your part? Remember, your time 
is the most valuable asset you have.

Summary

While this may be a slow season for sales, December offers 
great opportunities for webmasters to improve the 
performance, effectiveness and income potential of their 
internet business. Take advantage of this time by working 
on the things you can leverage when January sales take off.

-----------------------------------------------------------------------
Jeff Mulligan, a 20-year marketing veteran, owns CBmall 
which provides a way to earn income on 1,997 ClickBank 
InfoProducts by promoting one URL. Features the unique 
ClickBank Cash Search Engine. Info at http://www.cbmall.com


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3.) BRAIN BUSTERS
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Extensions

The .html extension is the official standard extension for a
web page. The .htm extension is a Microsoft variation. There is
no difference most of the time, however, not all servers are set
up to recognize the .htm extension by default.

When you click a link to a domain's root name, servers look for
index.html first, if it doesn't find it, some servers give up,
but most look for .htm, then .shtml, and right on down the line
to eieio... oops, my mistake, that one only works on Old
MacDonalds farm.

Personally, I name all my pages using the official .html
extension. I just think it's always better whenever possible, to
use the official standards.

(Gleaned from Almost a Newsletter, by Boogie Jack. If you don't 
subscribe, get it here:

<http://www.boogiejack.com> )



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4.) INTERACTIVE CLASSIFIEDS
__________________________


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Are you giving your money to the phone company? Send a blank
E-mail to mailto:horizonnet3@sendfree.com for the full report.
You will be shocked at the billing tactics of the phone company.
Report includes tips to maximize your talking dollar. 
HorizonNet Communications: http://www.alllongdistance.com

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It works!Sleep N Slim is now available for a more natural approach.
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Variety is the spice of life so order NOW!
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5.) INFO MARKETING TOOL
_____________________

POP Peeper 2.2 

POP Peeper is a simple-to-use e-mail notification program 
that supports POP3, Hotmail, MSN, and Yahoo servers. E-mail 
can be viewed and deleted from within the program, including 
opening and saving attachments. HTML support is integrated 
into the application, so you will see the e-mail just as 
you would through your regular e-mail client. 
Context-sensitive help makes the already intuitive 
interface even easier to control. If you are already 
using Outlook Express, Eudora, or Netscape as your e-mail 
client, you can be up and running with all your accounts 
in a matter of seconds. 

<http://www.poppeeper.com/>


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6.) EZINE ADVERTISING DETAILS
__________________________________


Click Here for Great Advertising Discounts and some GREAT Gifts


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7.) MARKETINGTRENDZ DIRECTORY
______________________


MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
http://www.ezinetrendz.com

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PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm

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Article Submission Services 
http://www.ezinetrendz.com/articlesubmission.htm

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The SCAMINATOR REPORT
  http://www.scaminator.com

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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

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C.O.B.R.A.
http://www.scaminator.com/cobra.htm

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Parents Time-Out
http://www.parentstime-out.com

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Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm


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8.) ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of 
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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