"The important thing is not that we can live on hope alone,
but that life is not worth living without it."
~Harvey Milk

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 40,000+
© Online Exchange...December 11, 2002

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The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!

 

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:


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IN THIS ISSUE:


1. HeadLine Article - 5 Marketing Tips For The Holidays

2. Editorial - by Debbie Solomon

3. Grins and Giggles 

4. COOL Biz Site - Weather Bug

5. E-Zine Advertising Details

6. HOT Biz Tip - Color Your Screen

7. "TOP Pick" Classified Ads

8. MarketingTrendz Directory

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  Become a Top Sponsor
 
Send your ad to 40,000+ opt-in subscribers, at the TOP of the Ezine.
1 Edition for only $60, or 2 editions for $100.
For Information click the link below 
mailto:editor@online-exchange.com?subject=Sponsor-Ad
or process your order today at:
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1.)  HEADLINE ARTICLE
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5 Marketing Tips For The Holidays
© 2002 By David Batchelor

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As the holidays approach, you probably are expecting a dramatic
slow-down in your business - especially in December.
 
Most people think it's because the holidays are a slow time for
business and that people don't want to get involved in a new
business venture at this time. But really the main reason for
this slow-down in business is because most people just stop
doing business during the holidays. But savvy networkers know
that the holidays are really a perfect time to do business, and
that they just need to adjust their marketing strategies a
bit to fit the season.
 
Here's some ideas to keep your business warm and perking
throughout the busy holiday season this year . . .
 
Tip #1: Holiday Time is Great for Prospecting! - Holiday Time
usually means parties and lots of socializing - why not use this
to your advantage and do a little informal prospecting.
Here's some advice that I, give my team about prospecting during
the holidays:
 
"The kids are home from school, family is in town, or people are
traveling. The trick is not to look at these things as reasons
to stop doing business, but rather, as opportunities to expand
business. When the kids are home from school, they're usually
doing activities. These normally include other children, and
therefore, other parents.
 
Instead of just talking about "things," expand your conversation
a little. Talk about Family, Occupation, Recreation, and Money.
FORM for short. People usually open up if you're a good listener
At some point, they'll ask about you and yours. Don't go into a
heavy sales pitch."
 
"Remember, you're just having a nice conversation. If you feel
like you've made a new friend and sparked their curiosity,
you've done your job. And remember, new people can be found
anywhere - standing in a long line at a theme park or at a
social event or family gathering. If you are constantly talking
and planting seeds during the holidays, your business never has
to slow down."
 
Tip #2: Cash in on the Gift Giving Season - Tis the season for
gifts, so get creative! Here's a few ideas to try:
 
* Put together some gift baskets of your company's products that
are ready to go and that appeal to a variety of customers.
 
* Everyone gets stressed out trying to find just the right
presents, so offer them a stress free shopping solution that's
hard to refuse - set up personal appointments with your
customers at their convenience -- visit them at the office, take
them to lunch, or come to their home on the weekend or evenings.
Make it easy for them to do business with you.
 
* Sell gift certificates! Call your customers or drop them a
holiday postcard and tell them that you have gift certificates
on sale.
 
Tip #3 - Get a Jump on January: Do some business planning in
December to get ready for business in January. January is the
single best month for doing business. Get a special mailing
together for your prospects and customers and have it ready to
go in the mail in early January.
 
Tip #4 - Keep On Doing What You've Been Doing: Don't abandon
your business during the holidays. Try to stick as closely as
you can to your regular schedule - and if you just can't keep up
the pace - at least decide to accomplish something every week
that keeps your business humming. It'll be a lot easier to gear
up in the new year if you do!
 
Tip #5 - Send A Thank You Note! Be sure to send a holiday
greeting letting your customers and team know that you
appreciate them. It takes some time to do this but the results
are well worth it! Thank You notes build trust - the most
important element in any relationship including business.
 
Thank you - For taking the time to read this article. As my way
of wishing you a very Merry Christmas and a prosperous New Year
I would like to offer you the following book.
'Spiritual Marketing' by Joe Vitale. "In this book," Joe writes,
"I intend to offer a new way for you to easily and effortlessly
increase your business, It's based on proven marketing
techniques and timeless spiritual principles."
 
 
Happy reading!
 
David :-)
 

======================================================
David Batchelor has written numerous articles focusing
on Tips, Strategies, Tools and how-to's for creating
the Ultimate Home Based Business. To Subscribe to his
e-zine please go to:
http://www.netmarkpro.com/djb
 


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2.)  A WORD FROM THE EDITOR
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A warm welcome to all of our New Subscribers.
 
Do you know the importance of an ezine?
A lot of people take for granted the hard work
that is involved.  Here is how my mind works as
a publisher of an ezine.  I look for information that
will help you as a reader.  Even if I know all about
certain subjects, I pretend I am a newbie and I gather
tons of information into a database that I would like to
know and did not know when I first came online.  Some of
you may think, gosh this is old news, but for many folks
it is not old news.  So some information may be stuff you
already know, but we make sure to include things that are
new, even to us "know-it-all" computer geeks who spend
every spare minute online. 
 
In fact, I need to add this one:
The day you think you "know-it-all", is the day you need to
sell your computer and give it up.  Never will we "know-it-all",
and never will we be able to.  Because we now live in the information
age and new information is being released almost on a daily basis.
Gosh, 4 years ago, there were no email filters that I know of.  And
pop-up ads were never seen.  Now look at the internet!  Can't get
rid of the darn filters or the darn pop-ups.  Wonder what tomorrow will bring?
 

The Partners-2-Success Program is steadily
growing.  We have added many new ebooks,
and digital software.  However, we need YOUR HELP
in order to continue to grow.
 
If you publish and ezine or newsletter and you would like
to offer a discount to all P2S members, then please fill out
this form.  It is GREAT exposure for your publication:
 
http://www.ezinetrendz.com/partners/publishersform.html
 
If you have a business product or service that you would like
to offer our P2S members at a discounted rate, please fill out
this form:
 
http://www.ezinetrendz.com/partners/serviceform.htm
 
If you would like to know what Partners-2-Success is ALL
about, and possibly become a member, click here:
 
http://www.ezinetrendz.com/partners2success.htm
 
 
Does Your site have the C.O.B.R.A. SEAL?
If not, fill out the application TODAY:
http://www.scaminator.com/cobra.htm
 
 
If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:
 
sales@marketingtrendz.com/?subject=p2sdetails
 
 
Until Next Time!
 
Best Regards,
Debbie Solomon
editor@online-exchange.com
 

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3.) GRINS -N- GIGGLES
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Signs You Should Join E-Mailers Anonymous
 
10) You wake up at 3 am to go to the bathroom, and check
your e-mail on the way back to bed.
 
9) Your firstborn is named Dotcom.
 
8) You turn off your modem and are suddenly filled with
a feeling of emptiness, as if you just pulled the plug on
a loved one.
 
7) You spend half of a plane trip with your laptop on your
lap, and your child in the overhead compartment.
 
6) You decide to stay in college for an additional year
or two, just for the free Internet access.
 
5) You find yourself typing ''com'' after every period.com.
 
4) You refer to going to the bathroom as downloading.
 
3) You move into a new house and decide to Netscape before
you landscape.
 
2) You start tilting your head sideways to smile. : )
 
1) Immediately after reading this list, you e-mail it to
someone.


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4.) COOL-BIZ SITE
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WEATHER BUG

While you are online Weather Bug gives you the current temperature
for your area on your task bar. If there are any storm warnings within your area,
it chirps (or choose your own sound!) to let you know.
 With a simple click on it, it will pop up and give you the current weather warnings,
watches, reports, radar & forecasts.
<http://ww2.weatherbug.com/aws/>

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5.) EZINE ADVERTISING DETAILS
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HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
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-Over 40,000 subscribers waiting to see what YOU have to offer!

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Do You Have a Business or Website?
Then you NEED ADVERTISING! 

The OnLine Exchange is here to assist you
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Your success starts right here:

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Take advantage of our Established Ezine and YOUR AD
could be seen by over 40,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

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6.) HOT BIZ TIP
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Color Your Screen
 
Here's a great resource - and it cost zilch!
 
Webshots is probably the best place on the Internet to get
excellent photos for your desktop. Wallpaper, that is. A
world of photos for your computer.
 
Neatest thing is that the pictures change every day. And you
get daily photos you can download.
 
They become your screen saver, too. Some of the pictures are
breathtaking in their beauty. Strikingly real. Add sound
effects, and you'd have to stop from reaching out to touch
the purring cat.
 
Have a look at <http://www.webshots.com> for more info. The
installation instructions are on the site. They do a good
job of explaining things to you there.
 
To examine your own Desktop wallpaper settings, do this:
 
1. Right click a blank portion of your screen.
2. Select "Properties" from the menu.
3. On the Desktop Properties window, click the Background
tab.
 
You can see what wallpaper choices are already installed.
They're pretty bland "out of the box" so if you want to jazz
up your life a tad, go to Webshots.
 
Of course you can use my photo if you wish:-)
 
 
 ********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
 http://www.newbieclub.com/?trendz
 

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7.) TOP PICK CLASSIFIED ADS
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8.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
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Parents Time-Out
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Professional Web Design 
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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of 
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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