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"To
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The
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!_______________________________________________________________
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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
We have some great articles, tools and resources
available to you in each and every edition of The OnLine Exchange. So don't forget to read ALL OF THEM! If you do happen to miss one or two editions, don't worry, we have every single publication in our archives
for you.We also have alittle surprise for you. If you go to:
http://www.online-exchange.com/advertising.htmand click on the holiday special. We have some
awesome specials and surprise gifts for YOU!Until Next time,
Don't Forget The Profit Zone;
An Exclusive Members Only Club
FREE for ALL OnLine Exchange Subscribers.
http://www.marketingtrendz.com
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@online-exchange.com
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.) HEADLINE ARTICLE
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«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»Jargon: Handle with Care
by Marcia Yudkin
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When I reviewed business Web sites for the Webby Awards earlier this year, one of the most common and annoying obstacles I ran across was jargon - insider language that got in the way of understanding what the business behind the site actually did for its clients. The same barrier detracts
from the effectiveness of many press releases.
Troublesome jargon comes in at least three varieties: buzzwords, or trendy phrases used by people who consider themselves on the cutting edge of their field; acronyms, the dizzying alphabet soup of obscure abbreviations; and
technical or specialized phraseology that just isn't much known outside of a particular niche.
"GCKL's Enterprise-level Viral Marketing Solutions Offer Leading Value-Add for the P2P Revolution": that's a fictional headline containing no less than seven buzzwords. Most journalists hate buzzwords, and you should therefore avoid them, just as you should try not to complete the previous thought in this sentence with "like the plague." If you think my made-up headline makes perfect sense, then please take my word for it that the number of people who truly understand such messages is extremely small.
Usually when you attempt to translate buzzwords, all that comes from the effort is mush.
Acronyms such as "CRM," "CSS," "CSP" and "CTR" are a bit trickier to provide advice about, because they are much likelier than buzzwords to become elements in searches of the Internet at large or press release databases. In other words, potential clients and media people might actually search for "CRM for small business" or "CSS tutorials," so that you want those phrases to appear in your release if that's what you do.
Even so, you need to remember that many media people and potential clients may not have a mental definition for such acronyms. For instance, publishing insiders can email each other about "POD initiatives," but in a press release "POD" should not only be clearly explained as "publishing on demand" but that term given a brief gloss as well. By using both the
acronym and the written-out words that the letters stand for, as well as further definitions when a phrase is relatively new or specialized, you communicate clearly and set the stage for your news to be found through search engines.
Now what about specialized vocabulary - "hematoma," "habeas corpus," "chakra" and "candlestick charts"? Such phrases have precise and established meanings in certain fields, but people who don't use the terms every day may have a hazy comprehension of them. Thus, you should handle them as I recommended for acronyms. Provide a brief, unobtrusive
definition in close proximity to their first use in a release.
When you do this subtly, tucking an explanation into your release, neither the in-group nor the outsiders take offense. For instance, within Eastern medicine "qi" is a standard term. You could define it discreetly as in this sentence: "Acupuncture restores balance and regulates the flow of qi, the basic life force." The last four words prevent both confusion and
insult.============================Marcia Yudkin <marcia@yudkin.com> is the author of the classic PR guide, Six Steps to Free Publicity, and 10 other books. You can learn more about her new special report, Powerful, Painless Online Publicity, at
http://www.yudkin.com/powerpr.htm
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3.) BRAIN BUSTERS
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antialiasingIn computer graphics, antialiasing is a software technique for
diminishing jaggies - stairstep-like lines that should be smooth.
Jaggies occur because the output device, the monitor or printer,
doesn't have a high enough resolution to represent a smooth line.
Antialiasing reduces the prominence of jaggies by surrounding the stairsteps with intermediate shades of gray (for gray-scaling
devices) or color (for color devices). Although this reduces the
jagged appearance of the lines, it also makes them fuzzier.
Another method for reducing jaggies is called smoothing, in which the printer changes the size and horizontal alignment of dots to make curves smoother.Antialiasing is sometimes called oversampling.
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http://www.planetxmail.com/mle/uht.php?urlID=1&user=7145590323[Back to the Table of Contents]
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5.) INFO MARKETING TOOL
_____________________Spybot - Search & Destroy 1.1Spybot-S&D searches the hard disk and Registry for adware,
spyware, and other similar threats to security and privacy.
In addition to the basic information that is provided on
the results screen, other information such as URLs can be
found in an information section.
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6.) EZINE ADVERTISING DETAILS
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7.) MARKETINGTRENDZ DIRECTORY
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8.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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