It's amazing how you can come back from a two-week vacation and find six-weeks' worth of work on your desk.

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 36,000+
© Online Exchange...December 4, 2002

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The OnLine Exchange is an Award Winning, Top Rated Business Publication.
-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.
Please forward this ezine to all your friends and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStar. Please take a moment of your time to see what they have to offer:


TopStar Sponsor:
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IN THIS ISSUE:


1. HeadLine Article - 7 Rules For Better Ezine Ad Results

2. Editorial - by Debbie Solomon

3. Grins and Giggles 

4. COOL Biz Site - Web Sticker Company

5. E-Zine Advertising Details

6. HOT Biz Tip - Kwik Re-Boot

7. "TOP Pick" Classified Ads

8. MarketingTrendz Directory

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  Become a Top Sponsor
 
Send your ad to 36,000+ opt-in subscribers, at the TOP of the Ezine.
1 Edition for only $60, or 2 editions for $100.
For Information click the link below 
mailto:editor@online-exchange.com?subject=Sponsor-Ad
or process your order today at:
http://www.online-exchange.com/advertising.htm

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1.)  HEADLINE ARTICLE
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7 Rules For Better Ezine Ad Results
.....By Bilal Babic

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True: Ezine advertising is one of the most effective form
of advertising available online . . .
 
The most important thing for every advertiser is to find
targeted market for his product. That's exactly what ezines has to offer.  A targeted market. There are so many ezines out there covering so many different topics. It's easy to find highly targeted ones to advertise in. With ezine advertising you can reach thousands of targeted potential customers very inexpensively.
 
Lie: Ezine advertising ALWAYS works . . .
 
I know you've been told that all you have to do is purchase a solo ad in an ezine, ... and that's it! You'll be several thousands of dollars richer.
 
No! It doesn't work that way. These days ezine advertising has become so competitive that it's necessary to stand apart from the competition. You'll need to do a lot work to make  your ezine advertising strategy works:
 
Rule # 1: Be Highly Target.
 
I know this seems to be a quite obvious rule, but some
advertisers overlook this. You need to be very careful when choosing an ezines to advertise in. Make sure that you choose an ezines whose readers are your tightly targeted prospects.
 
Rule # 2: Subscribe to the Ezine Before You Purchase an Ad.
 
After you've chosen a number of ezines that target
your audience, subscribe to them and check a few
things before you buy an ad...
 
=> Quality of the Ezine. It's not the number of subscribers that matters, it's the number of people who actually READ the ezine.
 
=> How many ads are in the Ezine. Don't expect
much response from an ad in an ezine that has 15
or 20 ads per issue. Be sure that your ad will be
skipped with the rest.
 
=> Frequency of the Ezine. The ezine published too often (daily) or too infrequently (monthly) usually will get deleted much more often than a weekly ezine. Why? Busy readers don't have time to read EVERY issue of a daily publication. Monthly ezines, on the other hand, are not published often enough for the subscribers to
 "remember" they even subscribed.
 
Rule # 3: Track Your Ads.
 
It is highly important for you to know which ads and which ezines are pulling responses.
 
You track your ads by simply placing a code at the
end of  your URL or email address:
 
 
Rule # 4: Grab the Reader's Attention.
 
Let's face it. People hate ezine ads like any other ads.
They most often are trying to avoid reading your ad.
So, in order to get folks respond to your ad, you need
to write killer headline that grab people's attention.
How to write killer headline... it is a different topic. However,
make sure your headline addresses reader's needs, desires and worries.
 
Rule # 5: Deliver on Promise.
 
Make a promise, and deliver on that promise, so that when people click on your ezine ad and end up at your website, they are not upset. Make sure you always take them directly to further information about your offer, clearly presented.
Don't let them get lost in a bunch of other information.
 
Rule # 6: Don't Try To Sell in Ads.
 
Don't be fooled into thinking you can place an ezine
ad and sales are going to pour in like a flood. There simply isn't enough space in 5-8 lines of a sponsor or a classified ad to write a convincing sales letter.
 
The purpose of your ezine ads is to generate leads,
not sales. Your ezine ad should only attract prospects that You can follow-up on.
 
Rule # 7: Offer an Attractive Freebie.
 
Like I said, the purpose of your ezine ads is to generate
leads, not sales. And the best way to attract leads is to
offer them a valuable freebie.
 
Happy Advertising!
 
====================================
2002, Bilal Babic, http://resell-ebooks.reallyrules.com
 
FREE DOWNLOAD: Actual Steps to Making YOUR Living Online! FREE for a limited time ONLY (Retail Value: $39)!
Request Your FREE Ebook at mailto:e-books@freeautobot.com


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2.)  A WORD FROM THE EDITOR
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A warm welcome to all of our New Subscribers.
 
I need your opinion on something.  There is so much
controversy these days with the problems publishers
are facing with these darn filters.  I see more and more
ezines going out with nothing but a link to a site, or autoresponder. And what you would do is click on one of the links in order to view the ezine.  I dread this method, and personally, I don't want to do it. But in all honesty, it is not up to me, it is up to YOU, the reader. If I were to send you just a link to a web based ezine, or an autoresponder, would you do it?  Or would you hit the delete button thinking it is too much of a hassle? 
 
This is something many publishers need to consider.  I hate it.  But it will get the ezine through the filters, so I need to ask your opinion on the situation.  What do think?
Please email me your thoughts to:
 
 
I look forward to hearing from you.
 
Onto some business...
 
Again, if your browser does not support HTML,
or you would prefer the Plain Text Version,
please let us know so that we may switch you
over to the plain text version. 
sales@marketingtrendz.com
 
The Partners-2-Success Program is steadily
growing.  We have added many new ebooks,
and digital software.  However, we need YOUR HELP
in order to continue to grow.
 
If you publish and ezine or newsletter and you would like
to offer a discount to all P2S members, then please fill out
this form.  It is GREAT exposure for your publication:
 
http://www.ezinetrendz.com/partners/publishersform.html
 
If you have a business product or service that you would like
to offer our P2S members at a discounted rate, please fill out
this form:
 
http://www.ezinetrendz.com/partners/serviceform.htm
 
If you would like to know what Partners-2-Success is ALL
about, and possibly become a member, click here:
 
http://www.ezinetrendz.com/partners2success.htm
 

Does Your site have the C.O.B.R.A. SEAL?
If not, fill out the application TODAY:
http://www.scaminator.com/cobra.htm
 
 
If you would like a summary of all the tools, free digital
products, services and ezines that are participating in
PARTNERS-2-SUCCESS, then email us at:
 
sales@marketingtrendz.com/?subject=p2sdetails
 
 
Until Next Time!
 
Best Regards,
Debbie Solomon
editor@online-exchange.com

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3.) GRINS -N- GIGGLES
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Signs You Picked the Wrong ISP 
 
10. Their company logo: two tin cans and a length of string.
 
9. You check out their address, and it's a phone booth
containing a Compaq portable and an acoustic coupler.
 
8. Their chief technical officer lives in a 10-foot-by-7-foot
shack in the woods.
 
7. Their proud boast: "We've been on the Internet since it
was CB radio."
 
6. Their promo materials use the words "information" and
"superhighway" in the same sentence.
 
5. You order an SLIP/PPP connection, e-mail, and 2MB of server
space for your personal Web site, and the voice on the other
end of the phone asks, "Would you like fries with that?"
 
4. "As seen in Better Business Bureau special reports."
 
3. "Access speeds up to 9,600 bps in most areas."
 
2. They hawk both domain names and Rolexes on street corners.
 
1. They charge by the word.  
 




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4.) COOL-BIZ SITE
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Web Sticker Company
 
Here's a very inexpensive way to promote your web site. Have your domain name made into large window stickers for your car's rear window. They are good quality, and should last a long time.
At just $5.00 per sticker with only a four sticker minimum, it's
cheap enough advertising. In a year's time, thousands of people
will see your window ad, and many will visit your web site out of
curiosity - especially if it's an easy name to remember.
 


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5.) EZINE ADVERTISING DETAILS
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HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 36,000 subscribers waiting to see what YOU have to offer!

http://www.online-exchange.com/holidayads.htm

Do You Have a Business or Website?
Then you NEED ADVERTISING! 

The OnLine Exchange is here to assist you
with Advertising that gets results!

Your success starts right here:

http://www.online-exchange.com/advertising.htm

Take advantage of our Established Ezine and YOUR AD
could be seen by over 36,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm


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6.) HOT BIZ TIP
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Kwik Re-Boot
You know the times when you need to close down your PC and
restart it again immediately?
 
Like when you get an Error Message, or you're running short
of memory?
 
Instead of going to ...
 
Start
Shut Down
Restart
OK
 
... and becoming hypnotized by all that white font on a
black screen, supposedly informing you of what's happening.
Try this instead ...
 

Start
Shut Down
Restart
 
Hold down 'Shift' key (left hand side of your keyboard with
a vertical arrow on it)
 
Click OK while holding down the 'Shift' key.
 

No more hieroglyphics buzzing around your screen.
 
It's not much use, but it's less intimidating. And it helps
me fill this newsletter:-)
 
 ********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
 http://www.newbieclub.com/?trendz
 

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7.) TOP PICK CLASSIFIED ADS
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CHOOSE HEALTH & WEALTH!!!
Join a legitimate automated online marketing business.
We offer training in setting up your own website that markets top notch vitamins and diet products. Go to http://www.concorde53.5er.com 
 
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Are you giving your money to the phone company? Send a blank
E-mail to mailto:horizonnet3@sendfree.com for the full report.
You will be shocked at the billing tactics of the phone company.
Report includes tips to maximize your talking dollar.
HorizonNet Communications: http://www.alllongdistance.com
 
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Telecommute:
Company Founders & Board Members:
•Bill Fields (former CEO Wal-Mart)
•Steve Smith (Co-founder Excel Communications)
•Steve Gurasich (Co-founder & Chairman GSD&M)
SERIOUS APPLICANTS ONLY   www.wealthlink.com/jbloisefinancial
for more information
 
§«¤»¥«¤»
 
It's beginning to look a lot like Christmas!
Wow! This is great! And oh boy it is working super 
hot.  How would you like 25 pay pal receipts overnight 
at $15 each?  Get started today!
http://www.planetxmail.com/mle/uht.php?urlID=1&user=7726959243
 
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WANT YOUR OWN WEBSITE? NEED ANOTHER?
You could build and control your OWN website using our
online Web Site Creator tools. It's easy. No software
to buy, no upfront charges; just a low monthly fee.
Take a 1-month test drive. No charge. No strings. Try!
http://www.webmainstreet.net/buck
 


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8.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
http://www.ezinetrendz.com

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PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm

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Article Submission Services 
http://www.ezinetrendz.com/articlesubmission.htm

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The SCAMINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com

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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

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C.O.B.R.A.
http://www.scaminator.com/cobra.htm

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Parents Time-Out
http://www.parentstime-out.com

§«¤»¥«¤»

Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm


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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of 
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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