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Become a Top Sponsor
Send your ad to 36,000+ opt-in subscribers, at the TOP of the Ezine.
1 Edition for only $60, or 2 editions for $100.
For Information click the link below
mailto:editor@online-exchange.com?subject=Sponsor-Ad
or process your order today at:
http://www.online-exchange.com/advertising.htm
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1.)
HEADLINE ARTICLE
__________________
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7 Rules For Better Ezine Ad Results
.....By Bilal Babic
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True: Ezine advertising is one of the
most effective form
of advertising available online . . .
The most important thing for every
advertiser is to find
targeted market for his product. That's exactly what ezines has to
offer. A targeted market. There are so many ezines out there
covering so many different topics. It's easy to find highly targeted
ones to advertise in. With ezine advertising you can reach thousands
of targeted potential customers very inexpensively.
Lie: Ezine advertising ALWAYS works . .
.
I know you've been told that all you
have to do is purchase a solo ad in an ezine, ... and that's it!
You'll be several thousands of dollars richer.
No! It doesn't work that way. These days
ezine advertising has become so competitive that it's necessary to
stand apart from the competition. You'll need to do a lot work to
make your ezine advertising strategy works:
Rule # 1: Be Highly Target.
I know this seems to be a quite obvious
rule, but some
advertisers overlook this. You need to be very careful when choosing
an ezines to advertise in. Make sure that you choose an ezines whose
readers are your tightly targeted prospects.
Rule # 2: Subscribe to the Ezine Before
You Purchase an Ad.
After you've chosen a number of ezines
that target
your audience, subscribe to them and check a few
things before you buy an ad...
=> Quality of the Ezine. It's not the
number of subscribers that matters, it's the number of people who
actually READ the ezine.
=> How many ads are in the Ezine.
Don't expect
much response from an ad in an ezine that has 15
or 20 ads per issue. Be sure that your ad will be
skipped with the rest.
=> Frequency of the Ezine. The ezine
published too often (daily) or too infrequently (monthly) usually
will get deleted much more often than a weekly ezine. Why? Busy
readers don't have time to read EVERY issue of a daily publication.
Monthly ezines, on the other hand, are not published often enough
for the subscribers to
"remember" they even subscribed.
Rule # 3: Track Your Ads.
It is highly important for you to know
which ads and which ezines are pulling responses.
You track your ads by simply placing a
code at the
end of your URL or email address:
Rule # 4: Grab the Reader's Attention.
Let's face it. People hate ezine ads
like any other ads.
They most often are trying to avoid reading your ad.
So, in order to get folks respond to your ad, you need
to write killer headline that grab people's attention.
How to write killer headline... it is a different topic. However,
make sure your headline addresses reader's needs, desires and
worries.
Rule # 5: Deliver on Promise.
Make a promise, and deliver on that
promise, so that when people click on your ezine ad and end up at
your website, they are not upset. Make sure you always take them
directly to further information about your offer, clearly presented.
Don't let them get lost in a bunch of other information.
Rule # 6: Don't Try To Sell in Ads.
Don't be fooled into thinking you can
place an ezine
ad and sales are going to pour in like a flood. There simply isn't
enough space in 5-8 lines of a sponsor or a classified ad to write a
convincing sales letter.
The purpose of your ezine ads is to
generate leads,
not sales. Your ezine ad should only attract prospects that You can
follow-up on.
Rule # 7: Offer an Attractive Freebie.
Like I said, the purpose of your ezine
ads is to generate
leads, not sales. And the best way to attract leads is to
offer them a valuable freebie.
Happy Advertising!
FREE DOWNLOAD: Actual Steps to Making
YOUR Living Online! FREE for a limited time ONLY (Retail Value:
$39)!
Request Your FREE Ebook at mailto:e-books@freeautobot.com
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2.) A
WORD FROM THE EDITOR
___________________
A warm welcome to all of our New
Subscribers.
I need your opinion on something.
There is so much
controversy these days with the problems publishers
are facing with these darn filters. I see more and more
ezines going out with nothing but a link to a site, or autoresponder.
And what you would do is click on one of the links in order to view
the ezine. I dread this method, and personally, I don't want to
do it. But in all honesty, it is not up to me, it is up to YOU, the
reader. If I were to send you just a link to a web based ezine, or an
autoresponder, would you do it? Or would you hit the delete
button thinking it is too much of a hassle?
This is something many publishers need to
consider. I hate it. But it will get the ezine through the
filters, so I need to ask your opinion on the situation. What do
think?
Please email me your thoughts to:
I look forward to hearing from you.
Onto some business...
Again, if your browser does not support HTML,
or you would prefer the Plain Text Version,
please let us know so that we may switch you
over to the plain text version.
sales@marketingtrendz.com
The Partners-2-Success Program is steadily
growing. We have added many new ebooks,
and digital software. However, we need YOUR HELP
in order to continue to grow.
If you publish and ezine or newsletter and you would like
to offer a discount to all P2S members, then please fill out
this form. It is GREAT exposure for your publication:
http://www.ezinetrendz.com/partners/publishersform.html
If you have a business product or service that you would like
to offer our P2S members at a discounted rate, please fill out
this form:
http://www.ezinetrendz.com/partners/serviceform.htm
If you would like to know what Partners-2-Success is ALL
about, and possibly become a member, click here:
http://www.ezinetrendz.com/partners2success.htm
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3.)
GRINS -N- GIGGLES
_____________________
Signs You Picked the Wrong ISP
10. Their company logo: two tin cans and a
length of string.
9. You check out their address, and it's a phone booth
containing a Compaq portable and an acoustic coupler.
8. Their chief technical officer lives in
a 10-foot-by-7-foot
shack in the woods.
7. Their proud boast: "We've been on
the Internet since it
was CB radio."
6. Their promo materials use the words
"information" and
"superhighway" in the same sentence.
5. You order an SLIP/PPP connection,
e-mail, and 2MB of server
space for your personal Web site, and the voice on the other
end of the phone asks, "Would you like fries with that?"
4. "As seen in Better Business Bureau
special reports."
3. "Access speeds up to 9,600 bps in
most areas."
2. They hawk both domain names and Rolexes
on street corners.
1. They charge by the word.
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4.)
COOL-BIZ SITE
____________________
Web Sticker Company
Here's a very inexpensive way to promote
your web site. Have your domain name made into large window stickers
for your car's rear window. They are good quality, and should last a
long time.
At just $5.00 per sticker with only a four sticker minimum, it's
cheap enough advertising. In a year's time, thousands of people
will see your window ad, and many will visit your web site out of
curiosity - especially if it's an easy name to remember.
[Back to the Table of
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5.)
EZINE ADVERTISING DETAILS
_____________________
HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 36,000 subscribers waiting to see what YOU have to offer!
http://www.online-exchange.com/holidayads.htm
Do You Have a Business or Website?
Then you NEED ADVERTISING!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
http://www.online-exchange.com/advertising.htm
Take advantage of our Established Ezine and YOUR AD
could be seen by over 36,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
http://www.online-exchange.com/advertising.htm
[Back to the Table of
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6.)
HOT BIZ TIP
_____________________
Kwik Re-Boot
You know the times when you need to
close down your PC and
restart it again immediately?
Like when you get an Error Message, or
you're running short
of memory?
Instead of going to ...
Start
Shut Down
Restart
OK
... and becoming hypnotized by all that
white font on a
black screen, supposedly informing you of what's happening.
Try this instead ...
Start
Shut Down
Restart
Hold down 'Shift' key (left hand side of
your keyboard with
a vertical arrow on it)
Click OK while holding down the 'Shift'
key.
No more hieroglyphics buzzing around your screen.
It's not much use, but it's less
intimidating. And it helps
me fill this newsletter:-)
********************
Those techies sure are clever. Of course they don't always
make it clear how you use all their techie stuff. Which is just
as well, or The Newbie Club wouldn't exist:-)
http://www.newbieclub.com/?trendz
[Back to the Table of
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7.) TOP
PICK CLASSIFIED ADS
______________________
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Join a legitimate automated online marketing business.
We offer training in setting up your own website that markets top
notch vitamins and diet products. Go to http://www.concorde53.5er.com
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Telecommute:
Company Founders & Board Members:
•Bill Fields (former CEO Wal-Mart)
•Steve Smith (Co-founder Excel Communications)
•Steve Gurasich (Co-founder & Chairman GSD&M)
SERIOUS APPLICANTS ONLY www.wealthlink.com/jbloisefinancial
for more information
§«¤»¥«¤»
§«¤»¥«¤»
WANT YOUR OWN WEBSITE? NEED ANOTHER?
You could build and control your OWN website using our
online Web Site Creator tools. It's easy. No software
to buy, no upfront charges; just a low monthly fee.
Take a 1-month test drive. No charge. No strings. Try!
http://www.webmainstreet.net/buck
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8.)
MARKETINGTRENDZ DIRECTORY
______________________
MarketingTrendz
http://www.marketingtrendz.com
§«¤»¥«¤»
Ezine Creation Services
http://www.ezinetrendz.com
§«¤»¥«¤»
PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm
§«¤»¥«¤»
Article Submission Services
http://www.ezinetrendz.com/articlesubmission.htm
§«¤»¥«¤»
The SCAMINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com
§«¤»¥«¤»
Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm
§«¤»¥«¤»
ProofReading Services
http://www.ezinetrendz.com/proofreading.htm
§«¤»¥«¤»
C.O.B.R.A.
http://www.scaminator.com/cobra.htm
§«¤»¥«¤»
Parents Time-Out
http://www.parentstime-out.com
§«¤»¥«¤»
Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm
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ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.
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