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"The only preparation for
tomorrow is
the right use of today."
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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...October 07, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please forward this ezine to all your friends
and co-workers who might be interested!
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This EDITION of THE ONLINE EXCHANGE E-Zine
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IN THIS ISSUE:
1. Free-For-All
2. Editorial-by Debbie Solomon
3. HOT OFF THE PRESS: How to Test Your Web Site Usability
4. Brain Busters - Cache
5. Interactive Classifieds
6. Info Marketing Tool - WebLock Pro
7. HOW to Advertise with The OnLine Exchange Ezine
8. MarketingTrendz Resources & Services
9. OnLine Exchange Information Data
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1.) FREE-FOR-ALL
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* Feedback Journal 360
Helps you measure and improve your performance.
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2.) EDITORIAL
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Welcome to our Monday Edition of The OnLine Exchange Ezine.
I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
Your continued support is gratefully appreciated.
PARTNERS-2-SUCCESS is becoming a huge success.
Let us tell you what it is all about, and HOW
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If you would like a summary of all the tools, free digital
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PARTNERS-2-SUCCESS, then email us at:
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I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
This is a FREE Members Only Club exclusively for
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In The Members Only Club!
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
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editor@online-exchange.com
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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3.) HOT OFF THE PRESS**
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How to Test Your Web Site Usability
Copyright 2002 by Herman Drost
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When designing a web site, you are never sure how it appears to
all people. This is because people use different browsers,
resolutions, computers and connection speeds to the Internet.
Your site may look good with your browser, but absolutely
horrendous in other browsers. This is why you should test the
usability of your site, before you expose it to the world.
What is usability testing?
This indicates the ease with which folks can use your web site.
Let's look at a few usability factors.
Who is winning the browser war?
Here are the browser statistics:
39% Internet Explorer 6.0
51% Internet Explorer 5.0 2%
Internet Explorer 4.0
3% Netscape 4.0
A few years ago Netscape was the dominant browser, however
Internet Explorer now has 80% of the market. With the
introduction of Netscape 6.0 and 7.0 (their latest release),
this may eat a little into IE's market.
The latest browsers support the latest designing technologies,
such as Cascading Style Sheets (CSS1, CSS2) and XML.
Installing different browsers
Test your web site in different browsers, so your web site
can be seen by as many people as possible.
Internet Explorer
Download Internet Explorer 5 and 6.
The way to do this is to either have each one installed on
a different computer, or to have 2 operating systems on your
computer. You can do this with partition magic.
Trying to install IE 5 & 6 on the same operating system doesn't
work. One overrides the other.
Netscape
Download NN 4.79 and 6.2. You can install them on the
same operating system as Internet Explorer.
Other browsers
The Opera browser
This is often known as the "third browser" after Internet
Explorer and Netscape. It has received international
recognition for being faster, smaller and more standards
compliant than other browsers.
Kmeleon
This is a simple, efficient, fast browser that loads very quickly.
This is because it is an unbloated browser. If your web site
looks good in this browser, it will look fine in Netscape.
Test for different resolutions.
Just because your site looks great with your computer set
to a resolution of 800x600, it doesn't mean it will look good
at a 1024x768 resolution. Often your web site may be hard
to read or aligned to the left or right of the screen.
Here are the statistics:
1024 x 768 resolution 44%
800 x 600 resolution 50%
640 x 480 resolution 3%
To test your web site in different resolutions, go to start -
settings - control panel - display - settings - slide the
pointer to the resolution you want.
Test for connectivity speeds.
You may be proud of your fast DSL, satellite or cable
connection to the Internet, however still most Internet
Users still connect via the modem. Connectivity speed,
determines how fast your site will load. If it contains
many graphics, which have not been optimized for the Web, you
may rapidly lose the patience of your visitors. They will click
elsewhere.
Sources
Web Browser Statistics, resolutions, and operating systems.
http://www.w3schools.com/browsers/browsers_stats.asp
http://webdesign.about.com/cs/statistics
http://www.upsdell.com/BrowserNews/stat.htm
http://www.webreference.com/stats/browser.html
- daily summary
of browser statistics.
http://www.anybrowser.com -
tests your site in different browsers
(not always reliable).
Browser Downloads
Internet Explorer:http://www.microsoft.com/windows/ie
Netscape:http://home.netscape.com Opera: http://www.opera.com
Kmeleon:http://kmeleon.sourceforge.net
Checking your web site's usability can generate more traffic to
your site. It may take you a little extra time and patience,
but you can be assured you are reaching and pleasing a wider
audience.
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Herman Drost is a Certified Web Site Designer (CIW), owner and
author of iSiteBuild.com Affordable Hosting, Site Design and
Promotion Packages (http://www.isitebuild.com)
Subscribe to his "Marketing Tips" newsletter for more original
articles. mailto:subscribe@isitebuild.com.
Read more of his
in-depth articles at: www.isitebuild.com/articles
**************************************************
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4.) Brain Busters
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"Cache"
A cache (pronounce it as CASH) is a place to store something
temporarily. The files you automatically request by looking at a
Web page are stored on your hard disk in a cache. When you
return to a Web page you've recently looked at, the browser
gets it from the cache rather than the original server, saving
you time.
So whenever you return to a Webpage you've visited before,
you should always click your 'Refresh' button in your top tools
bar. This ensures you are looking at the most recent Web
pages, and not something which was stored in your cache a
while ago.
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10.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or
implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.
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