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"It is never too late to be what
you might have been."
-George Eliot
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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...September 20, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStar. Please take
a moment of your time to see what they have to offer:
TopStar Sponsor:
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IN THIS ISSUE:
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1. Biz Thought - Remember Today
2. A Biz-Note from The Editor
3. Biz Quiz - Win a FREE Classified Ad
4. Parent's Time-Out - Lava Lamp
5. Featured Article- The Ultimate Marketing Sin
6. Interactive Classifieds
7. Ezine Advertising Information
8. Biz*Tech Savvy Solutions
9. MarketingTrendz Resources & Services
10. OnLine Exchange Information Data
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Solo Mailing
Send your ad to 32,000+ opt-in subscribers for only $90
for a one time mailing, or $140 for 2 mailings.
For Information click the link below
mailto:editor@online-exchange.com?subject=Solo-Ad
or process your order today at:
http://www.online-exchange.com/advertising.htm
_____________________________________________________
1.) BIZ THOUGHT
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REMEMBER TODAY
Sometimes we tend to forget,
You have a purpose that is all your own,
No one else is you.
You have dreams and hopes and desires,
Listen to your heart for a while.
Remember today all the blessings you have,
There's beauty in every direction you look.
Enjoy the abundance that is already yours,
The world is a wonderful place and you're here.
Remember today that you get what you give,
Your world is a mirror of your inner self.
Love will be yours when you give it away.
Remember today that life is creation.
As long as you live, you can always contribute
Your own special voice.
Remember today is a special time,
Make the best of it while you can.
-- Author Unknown
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2.) BIZ-NOTE FROM THE EDITOR
______________________________
Hello OE Subscriber,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
A "Warm Welcome" to all our new subscribers.
I have been talking alot about PARTNERS-2-SUCCESS
lately. And we need YOUR help. If you have a
service or product you would like to offer our
members at a discount, you can do so by filling
out this form:
http://www.ezinetrendz.com/partners/serviceform.htm
If you publish an ezine and would like to offer
our members a discount, you can do so by filling
out this form:
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For just $10 more than a solo ad, you can become
a member of PARTNERS-2-SUCCESS. Why consider
this program?....
PARTNERS-2-SUCCESS is HUGE folks!
Can you imagine having access to hundreds
and hundreds of dollars worth of Digital
Products and Software? What if I told you that
you can have ALL of them for FREE? AND...each
and every one has full Resale Rights!
PLUS...
A bunch of Quality Ezines have joined forces
with PARTNERS-2-SUCCESS to offer all members
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And that is NOT ALL!
Did I even mention the Marketing ToolBox?
Many businesses have gathered together to offer
all PARTNERS-2-SUCCESS members their products
and services at a very generous Discount!
We will also include a FREE Solo AD in
The OnLine Exchange Ezine to all NEW members!
KICK START you business into HIGH GEAR:
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<a href="http://www.ezinetrendz.com/partners2success.htm">
Please click here</a>
If you still have doubts, and you would like to know
what kind of products, services, ezines and discounts
are offered through PARTNERS-2-SUCCESS, just email me
and I will be happy to send you a list of our participating
businesses and discounts:
editor@online-exchange.com
If you have any questions about PARTNERS-2-SUCCESS, please
email me at:
editor@online-exchange.com
Just a Reminder...
HOLIDAY ADVERTISING PACKAGES ARE NOW AVAILABLE!
Reserve your advertising today. These packages
and these prices DO NOT LAST LONG!
http://www.online-exchange.com/holidayads.htm
<a href="http://www.online-exchange.com/holidayads.htm">
Please click here</a>
We LOVE to hear from you!
Your comments and suggestions are always
welcome here at The OnLine Exchange.
editor@online-exchange.com
YOU HAVE A GREAT WEEKEND!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
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3.) BIZ QUIZ!
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Answer 2 out of 3 Questions Correctly
and Get a FREE Classified Ad in The OnLine Exchange Ezine!
Email Answers to:
editor@online-exchange.com
Subject line: BizQuiz
<?> <?> <?> <?> <?> <?> <?>
<?> <?> <?>
--TODAY'S SUBJECT IS PHRASE QUIZ-
Fill in the missing word from these famous phrases or proverbs...
1. It is not the ______ that is difficult, but the doing.
a. knowing
b. growing
c. planning
d. wishing
2. Keep a green tree in your ______ and perhaps a singing bird
will come.
a. garden
b. hand
c. heart
d. home
3. A hedge between keeps friendship ______.
a. mean
b. green
c. alive
d. wise
<?> <?> <?> <?> <?> <?> <?>
<?> <?> <?>
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This weekly feature is committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.
Check out this week's features:
Time Out for the Week - Lava Lamp
What's for Dinner? - Potato, Sausage & Spinach Casserole
Just for You - Organizing Your Laundry!
Site of the Week - Lil' Fingers
Follow the link below to see what it is all about!
You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
You can find all of our Time Out editions archived at
http://www.parentstime-out.com/archives.htm
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5.) FEATURED ARTICLE
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"The Ultimate Marketing Sin"
....by Terry Dean
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You've made a few mistakes if you've been
in business for any length of time.
Luckily, your customers will forgive you
for a lot of the mistakes you make. As long
as you make up for the mistakes to them,
they'll stay your customers.
There is one major mistake which is
unforgivable...because you'll never get a
chance to fix it.
The problem is that this is one of the biggest
mistakes being made in online business!
If you do it, you'll never have a chance to
apologize and make up for it.
Your customers simply won't listen to anything
else you have to say!
This one, ultimate, unforgivable marketing sin
is to be boring.
If you're boring, your customers simply stop
paying attention to you.
You're competing with a thousand other ads,
TV, radio, billboards, pop-ups, etc. Everyone
gets bombarded constantly with advertising
messages.
Your emails are competing with two hundred
other emails for attention.
The average surfer only looks at your site
for a few seconds if it doesn't immediately
grab their attention.
You have to stand out in a crowded marketplace.
If you're content to be "normal" or to simply
be a "me-too" business, then you don't stand
a chance in today's environment.
You have to do three things to keep from boring
your customers...
1. Be Unique.
You absolutely can't be the same as everyone else.
Come up with something different about you and
your product that no one else is doing.
Have the most insane guarantee.
Include the most bonuses. Include no bonuses. If
everyone else is selling an ebook, do a video. If
everyone else is selling videos, do an ebook. Find
a book written by a blind golfer.
Search other niche markets outside your own and
see how they're doing things. Is there anything
being done in another type of business that isn't
done in your marketplace yet? If so...there's an
idea!
Just because it has to be unique as your niche market
doesn't mean it has to be created from scratch. Look
for ideas already working in other areas.
2. Be Outrageous.
Sure. You could have a headline that says, "Make
$5,000 in the next 30 Days." But it would be better
to say, "Bankrupt New Jersey Truck Driver Makes
$17,499 in 30 Days...and You can do it too."
Find a "hook" in your product or service. Is there
a human interest story in it? Are one of your
customers totally weird? Is there some intriguing
way to look at the offer?
Everybody's selling a product or service. Your
job is to sell an exciting "story."
Take a look at the Enquirer and the other tabloids
for ideas on headline writing. Those are some of
the highest paid writers in the country...and they
spend the majority of their time coming up with the
headlines!
3. Wow Them.
You're unique and outrageous. That's good, but it's
only the first part. The biggest percentage (70%
or more) of any marketer's profits will come from
backend sales.
You have to Wow your customers. If you're outrageous,
they expect you not to be able to fulfill all your
promises. Surprise them and give them MORE than
they expect. Have outrageous surprise bonuses sent
to them by email after they order.
Don't just give them what they paid for. Give them
more than they paid for and they'll love you. Then
they'll gladly jump past all the other ads out there
and buy all your other products and services.
-------------------------------------
Terry Dean wants to Take You By The Hand
and Show You Exact Results of All the Internet Marketing Techniques He
Tests and Uses Every
Single Month...Click here now for more info:
http://www.netbreakthroughs.com/revshare/ccShare.cgi?cmnd=home&id=GWB
=====================
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6.) INTERACTIVE CLASSIFIEDS
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......
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7.) EFFECTIVE & AFFORDABLE EZINE ADVERTISING
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
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but without advertising, you will be wasting your time.
YOU NEED... Successful Advertising, and Plenty of it!
The OnLine Exchange is here to assist you
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Your success starts right here:
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Take advantage of our Established Ezine and YOUR AD
could be seen by over 32,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
______________________________________________________
8.) Biz*Tech Savvy Solutions
_______________________
"Why Can't I Open This File?"
=============================================
Ever tried to open a file, and get that box that shouts,
"You're an idiot! You can't open that file! What program do
you want me to use?"
It's called the "Open With" dialog box.
Try this. Open Notepad... (Start, Programs, Accessories,
Notepad).
Type a few letters... then click File, Save As, and give
it a name: "test.abc".
Save it to your Desktop for easy retrieval.
Now, go to your Desktop and you'll see a new icon that looks
like a little Microsoft Window Logo flying on a white box.
Try double clicking that icon. No the file won't open, but you
will open the "Open With" dialog box.
Here's why. Windows didn't recognize the ".abc" file extension
and didn't know which program to use to open the file. So it
asks you. Like you're some kind of guru, right?
If you had saved that file you created in Notepad and given it
a ".txt" extension, it would have opened up in Notepad when
you double clicked the icon. Because Windows knows that
Notepad will read any file with the .txt extension.
So... what do you do when trying to open a file that's real,
but you don't have the necessary program? The "Open With"
dialog box will do you no good.
You must install the program needed.
For example, you receive a file by email attachment that's a
Microsoft Word document. You don't have Word installed on
your computer, but do have Microsoft Works.
You can't open a Word document with Works. Sorry. You'll
have to install MS Word. If you receive a file with a ".ppt"
extension, you need Power Point in order to open that file.
Where you can find a list of file extensions, and the programs
needed to open those files? Easy. Just jump over to
<http://www.google.com> and
type "file extensions" into the
search box.
And you can also use Atomica to look up anything about
everything <http://www.atomica.com>
The web is crammed full of resources. And you only need a
couple of tools to find links to all the other tools you need
to build your home on the web.
File extensions are the key. Once you understand how they
work, you've de-mystified another corner of your computer.
MANY THANKS TO THE NEWBIECLUB
http://www.newbieclub.com/?trendz
______________________________________________________
9.) MarketingTrendz Resources & Services
______________________
MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
......
PARTNERS-2-SUCCESS
Partners-2-Success is an organization that unites
OnLine Businesses together in efforts to gain effective
marketing techniques & strategies for our businesses
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......
Ezine Creation Services
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......
Article Submission Services
We Submit your article to over 600 publishers, along
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.......
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that pin points scams and viruses in circulation and brings you
the Hard Cold Facts from the dark side of the internet.
SUBSCRIBE TODAY: http://www.scaminator.com
.......
Articles-to your-InBox
If you are looking for quality articles for publication in
your newsletter, or just for marketing interest,
add your email address to our submissions database. It is FREE,
and you may unsubscribe at any time. We NEVER use this service
for advertising. It is strictly for articles.
http://www.ezinetrendz.com/publishers.htm
.......
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..........
MarketingTrendz Workshop
Learn the essentials of marketing your business
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.......
CyberTrendz Business Mall
All in one business mall of resources and services
recommended by MarketingTrendz
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........
Parents Time-Out
Don't forget to make time for the kids. Some hints,
ideas and suggestions will make your time more valuable.
http://www.parentstime-out.com
......
Professional Web Design
Let your visions become reality with Royal
Web Design. Guaranteed Satisfaction!
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10.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.
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