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An expert is a person who has made
all the mistakes
that can be made in a very narrow field.
-- Niels Bohr
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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...August 28, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStar. Please take
a moment of your time to see what they have to offer:
TopStar Sponsor:
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IN THIS ISSUE:
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1. Featured Article - But I've Been Working Now for 6 Months!
2. "TOP Pick" Classified Ads
3. Humor Exchange - Laugh Alittle/Laugh Alot
4. COOL Biz Site - Xanadu
5. IMPORTANT E-Zine Advertising Information
6. HOT Biz Tip - Ask A Question With A Question Mark?
7. A Word From The Editor
8. MarketingTrendz Resources & Services
9. OnLine Exchange Information Data
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Solo Mailing
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______________________________________________________
1.) FEATURED ARTICLE
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But I've Been Working Now for 6 Months!
(c)2002
By: Pamela Geiss
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So, you got online, heard about all the millions of people online
and how you can make money in your sleep and thought,
"Cool, I'll quit my job and make a bundle and I can retire
early."
Now you've been faithfully working at it for 6 months and
somehow you haven't seen those mega checks
going in your bank account.
Did you make a huge mistake?
Should you have stayed at your 9 to 5 job?
Was it just the mega scam of all time or a bunch of hype
when they told you you could get rich?
Don't panic! No, it was not a scam. You really can get rich
working online. You really can make money in your sleep.
So, why am I not rich, you ask. I work hard every day, you say.
Yep, we all do. But you see, the fallacy in what you were told
was that it was EASY to make money online. Listen, work is work.
Building a business is hard work. A business doesn't take off
and build itself without someone actively promoting
and continually working on it. It is especially hard to do
online because of the fact that you are not "there"
to personally shake your potential customer's hand
and let him/her get to know you and see that there is
a real person behind this business and because it's easy
for your customer to forget all about you. Now,
since there is nothing you can do to change those facts,
what are the answers?
Work harder! Here are some facts:
1. It will take more traffic to make that sale than it
would if they walked into your non-virtual store.
2. It will take more advertising to get out the word that you exist,
because you are NOT going to have drive-by/drop-in traffic!
3. It will take longer to build your business than you
thought it would. It will take a shorter time than it
would in the non-virtual world, but it will still take
longer than you thought it would.
4. Most people quit just before they are about to attain
that success they were looking for.
5. You are continually led to believe that it's easy to
build that business. This is the way advertising works.
Believe that it's possible, but not easy.
6. You hear about how this person got over 200 signups
to his downline in less than 24 hours and all he had to
do was send out a few advertisements. Maybe true, maybe not;
but if it is true, did he say how many of his signups are working
and actually making a difference? Did he say how much money
he is getting from his signups? In other words, you only hear
the good, not the bad - of course, that is the way of advertising too.
7. You hear you can build a business with NO SELLING. Untrue!
Don't believe it! You HAVE to sell to build your business,
whether it's a product or signup or anything. If you sit
and do nothing, your business will sit and do nothing.
Even if they are helping you build your downline,
you HAVE to work at it too if you want it to build into
a business that really will support you! And you have to
work to be supportive of your downline if you want them to
become a profitable downline for them and you.
8. You hear, "Put your business on automatic."
It's true that there are certain things you can use online
to automate certain parts of your business. For example,
when a customer goes to make a purchase, he clicks to buy
and the buying part is automated. You can automate the
thank you that goes to him after he buys. But if you never
give your customers a way to truly reach you, how many
do you think will buy from you? YOU ARE NOT THE ONLY ONE
SELLING THAT PRODUCT ONLINE. You have competition!
Who would YOU buy from? The one who gives you a phone number,
physical address, email that gets personally answered,
or the one who sends you an automated reply every time you
try to ask a question?
9. You see people signing up for this and that and the other
and never truly expanding and working on any of those great
opportunities. Don't take on more than you can handle well!
10. Don't copy the word for word the advertising businesses
give you as examples. Why? Because your ad sounds just
like the others. Learn all about that business you are promoting.
How can you promote it if you don't really know what it's about?
Once you learn about it, you'll have enough knowledge to do your
own ads!
11. Stop taking the easy way out all the time.
12. Don't think "in a box". Think out of the box. For example,
if you see something you'd really like to sell, see if it will
work with the businesses you are already involved in.
If it will, you can not only use it to help you with your
own businesses, but you can also promote it in that way too.
When you promote something, think of what would appeal to you
about the product if you were the one looking for that
product or business. If it appeals to you, chances are
it will appeal to others in the same way.
13. Don't expect miracles - not from your traffic,
from your advertising or from your signups or downline.
YOU are the one who has to work. You can motivate and teach,
but you can't MAKE anyone else have the drive that is necessary
to make a booming business. Do the best you can to help,
but in the end, it's YOU who has to work to build your own business.
If YOU make enough sales, it won't matter what your downline
does or doesn't do!
14. And this is probably the most important one of all:
THINK FOR YOURSELF. Don't fall for everything you see and read.
Use your intuition - we all have it. If it "feels" wrong,
don't do it - maybe it just isn't the right thing for you.
Now, get out there and get to work and make that successful
business dream a reality!
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Pamela Geiss is the owner of LotsaPerks.com.
She specializes in providing ways for businesses
to advertise online and offline. Sign up for her
free newsletter and get tips on what works online.
http://www.lotsaperks.com
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2.) TOP PICK CLASSIFIED ADS
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3.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
How Government Works
Once upon a time the government
had a vast scrap yard in the middle
of a desert.
Congress said "someone may steal
from it at night."
So they created a night watchman
position and hired a person for the
job.
Then Congress said, "How does
the watchman do his job without
instruction?" So they created a
planning department and hired
two people, one person to write
the instructions, and one person
to do time studies.
Then Congress said, "How will we
know the night watchman is doing
the tasks correctly?" So they created
a Quality Control department and
hired two people. One to do the
studies and one to write the reports.
Then Congress said, "How are these
people going to get paid?" So they
created the following positions: a time
keeper, and a payroll officer, then
hired two people.
Then Congress said, "Who will be
accountable for all of these people?"
So they created an administrative
section and hired three people, an
Administrative Officer, Assistant
Administrative Officer, and a Legal
Secretary.
Then Congress said, "We have had
this command in operation for one
year and we are $18,000 over budget,
we must cutback overall cost."
So they laid off the night watchman.
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5.) ONLINE EXCHANGE ADVERTISING INFORMATION
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______________________________________________________
6.) HOT BIZ TIP
__________
"Ask A Question With A Question Mark?"
=============================================
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Ain't technology just wunnerful? Yeah, right:-)
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______________________________________________________
7.) WORD FROM THE EDITOR
_________________
We hope you have enjoyed this issue of the
Online Exchange E-zine.
A warm welcome to all of our New Subscribers.
On Saturday we will be announcing our Holiday
Advertising Packages. These packages will be
based on 3 month advertising packages that will
get you through the 3 most crucial advertising
months of the year. So keep an eye out.
Now I need to apologize to you. We were supposed
to Launch our PARTNERS-2-SUCCESS program on Saturday
also. However, because it is a holiday weekend
for many Americans, we feel it would be best to wait
until the next weekend. So, Saturday, September 8, 2002,
will be the BIG Launch DATE. In case you are a new
subscriber, you may not know what the PARTNERS-2-SUCCESS
program is all about. Here is alittle sneak peek:
PARTNERS-2-SUCCESS has negotiated with top businesses
who offer quality services and products,
and we are passing it on to you,
WHEN you become a member of PARTNERS-2-SUCCESS.
Just an example of what will be available to you:
--The FIRST WebStore packed full of Digital Products
with a value of up to $100 for each product. All
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--Top Quality Ezines have come together to offer you
Discounts on effective ezine advertising for your business.
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...And there is SO much more. There is nothing like this
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to BENEFIT YOU, the hard working business entrepreneur,
who struggles to make a mark in the cyberworld. With
PARTNERS-2-SUCCESS, your possibilities are endless with
all the tools, resources and discounts that will be at your
fingertips.
If you think you would be interested in becoming a member
of PARTNERS-2-SUCCESS, then please take a moment of your
time to fill out this Reminder Form, so we may send you
a personal invitation for the BIG LAUNCH of
PARTNERS-2-SUCCESS:
http://www.ezinetrendz.com/partners/reminder.htm
<a href="http://www.ezinetrendz.com/partners/reminder.htm">
Please click here</a>
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
______________________________________________________
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9.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@online-exchange.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
All opinions and viewpoints in each editorial of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor are not necessarily an interpretation
of viewpoints made by the company.
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