"If you don't like something change it. If you can't
change it, change your attitude. Don't complain."
- Maya Angelou, Author
 
 
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...August 12, 2002
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
 
 
The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.
 
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
 
Please, forward this ezine to all your friends
and co-workers who might be interested!
 
 
=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
 
This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStars. Please take
a moment of your time to see what they have to offer:
 
 
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______________________________________________________
 
 
 
IN THIS ISSUE:
 
1. Free-For-All
 
2. Editorial-by Debbie Solomon
 
3. HOT OFF THE PRESS: It's Free, It's Powerful, It's In Your Email

4. Token of Trivia
 
5. Interactive Classifieds
 
6. Brain Busters - Worms
 
7. Info Marketing Tool - Public Service
 
8. HOW to Advertise with The OnLine Exchange Ezine
 
9. MarketingTrendz Resources & Services
 
10. OnLine Exchange Information Data
 
==============================================
ARE YOU IMPRESSED WITH THIS EZINE ???
 
If you are, then you have the opportunity to nominate this
ezine instantly with ONE click:
http://itsaworld.net/cgi-bin/letzvote/vote.pl?id=102
<a href="http://www.itsaworld.net/cgi-bin/letzvote/vote.pl?id=102">
VOTE for The OnLine Exchange!</a>
 
Thank You for Supporting The OnLine Exchange Ezine
 
 
______________________________________________________
 
 
 
1.) FREE-FOR-ALL
_______________________
 
 
WANT TO SEND A SMILE?

Everyone enjoys something that makes
them smile and feel good. Here's
something to enjoy and then send on
to a friend. It's called the "Legend of
Smiley Land". It takes a moment to load
but it's worth it.

Enjoy!
<http://www.funnygreetings.com/smile7.htm>
 


 
______________________________________________________
 
 
 
2.) EDITORIAL
___________________
 
 
Welcome to our Monday Edition of The OnLine Exchange Ezine.
 
I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
Your continued support is gratefully appreciated.
 
I received an email, just today, for an article submission.
I get tons and tons of these emails.  I actually do enjoy
reading a majority of them.  However, when I saw the subject
line of this email, I did not even read this article.
Why?  Because the subject line read:
"Article Submittion for Conisderation".
Now, I think that answers your question.  I am the
first one to understand errors.  And I do not take
them seriously.  But when anyone gets an email like
this, where the grammar is just beyond atrocious, well,
I could just imagine what the article was like.  So, why
waste my time?  I actually laughed when I saw this.
The single most important aspect of marketing online
is grammar.  I don't care HOW fancy your website is,
you need to have a good marketing campaign, with proper
grammar and spelling.  But don't get me wrong.  I do
make mistakes. No one is perfect.  And I am not the
type to ever put anyone down for a mis-spelled word.
I have caught alot heat about a mis-spelled word every
now and again from a subscriber or two.
That is why I would never do it to someone else. 
Innocent mistakes happen.  But, when you get a subject
line like that in your email box, it is not even worth
opening it.

I don't know if you noticed this, but The OnLine Exchange
now has over 32,000 subscribers.  We are working diligently
to build an ezine that will benefit more and more people
each passing week.  Though this ezine has been in publication
since July, 1999, that does not mean that we stopped striving to
improve our ezine. We pour ourselves into keeping it up to date
and adding new features on a regular basis- all to keep you
interested in our ezine. 
 
Your suggestions, your concerns, and your input
is very important to us.  It helps us maintain and continue
to build a successful ezine.  So, please, we would love to
hear from you:
editor@online-exchange.com
 
By the way...32,000 subscribers means that 32,000 people
could be viewing YOUR AD. So don't forget to advertise
with us today.  Our Sizzlin' Summer Ad Specials are really
HOT HOT HOT:
 
http://www.online-exchange.com/advertising.htm
 
I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
This is a FREE Members Only Club exclusively for
OnLine Exchange Subscribers.
 
http://www.marketingtrendz.com
In The Members Only Club!
 
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
 
editor@online-exchange.com
 
 
Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine
 
 
______________________________________________________
 
 
3.) HOT OFF THE PRESS**
 
 
 
===================================
It's Free, It's Powerful, It's In Your Email
(c)2001 by Lois R. Thompson
==================================
 
The most popular use of the Internet is that of sending
emails. According to a recent report by the U.S. Department
of Commerce approximately 79.9 percent of Internet users
send emails.

This business of sending emails offers us one of the most powerful
and free advertising resources we all have access to,
yet it's one that is most often over looked. I'm talking about
the "sig file", also called e-sigs or e-signature.

Sending emails for online marketers can be likened to
writing a traditional business letter, which when
completed bears a signature. It stands to reason that
an effective sig file should be a key part of your
online marketing program.

Your objective for using a sig file is to get your prospect
to your website. Sig files can be used at the end
of e-mail messages, newsgroup postings, and other postings,
as tiny but powerful classified ad, entice the prospect
to click on the hotlink to your website.

To be effective, your sig file should persuade its readers
to go to your website now. It should be short and sweet,
simple, direct and to the point, but emphasizing the Benefits
to the reader and their need to "act" quickly.
You need to GRAB the readers attention and spark curiosity.

Lets look at what must be included in your email signature:

* A clear description of the benefits of your business
to your prospects

* Curiosity

* A hotlink to your website

* A call-to-action by your prospect

For the most effective use of your signature, you'll need
to customize to where it's being used. For example, most
email programs will allow a sig file of up to 7 lines, and
up to 65 characters per line. Caution -
while posting to newsgroups, moderated lists,
or discussion boards, using a sig file of more than
4 or 5 lines may be considered annoying. Long sig files
in newsgroup postings may be considered poor etiquette.

Your email signature gives the reader a word picture of you
and the Benefits you are offering to the.

Lets take a look at some examples of sig files:

Sincerely,

Jane Doe
mailto:jane@1234.com

Discover the Power of Financial Leverage, becoming Debt
Free and Retiring Quickly! Get the facts now! Http://www.1234.com

Sincerely,

Jane Doe
mailto:jane@1234.com

Need CASH Flow? There Is A FREE Lunch!
Visit our site for a Free report Revealing How To Get It...Now!
http://www.1234.com or mailto:jane@1234.com


Sincerely,

Jane Doe
mailto:jane@1234.com

Housewife REVEALS How To Give Yourself a $70,000 Pay Raise
this year investing less than $60 a month. For FREE report
visit: http://www.1234.com


Sincerely,

Jane Doe
mailto:jane@1234.com

Plunge Tax Savings Into Retirement Fund...And Retire Secure
And Quickly! Get started Now by visiting
http://www.1234.com


The author's bio at the bottom of an article are also
excellent sig files. These should always have a 'box'
around them, which separates the bio from the article
and allows it to stand out. Here are a few examples:


==========================================================
= Author John Doe, works from where he home schools =
= his four kids. To Learn how YOU CAN EARN a solid =
= Income working from home subscribe now to The Work =
= From Home Digest by CLICKING Here: twfhd@abcdefg.com =
= where You will receive FREE Daily Training. =
==========================================================


*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-

Article written by John Doe, Marketing Consultant.

For FREE article, tips and reports on Marketing visit
http://www.5678.com

*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-


Keep it simple, clear and direct. Remember, your sig file
is not about you, it's about your prospects. Show them
what's in it for them. In reading your email your prospects
is just One click away from visiting your website. Do not
miss the power of you sig file in getting them to your
website to discover the benefits of your offer to them.

A good sig file does not happen all at once. Try it, play
with it and by all means test it. In short order you will
be boasting a Killer e-sig.

*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-

==>>> Lois has been blessed with earning a full time <<==
= income working from home part-time, through combining
= MLM and Affiliate Marketing. You CAN TOO! Subscribe to
= Building Wealth News Ezine and Discover HOW to
= "Bridge The Gap Between MLM And Affiliate Marketing"
= Visit http://www.the-power-to-get-wealth.com






 
 
______________________________________________________



4.)  TRIVIA
__________________________


» »   A 2001 study conducted by PC Data
and Information Resources Inc. showed that greeting cards,
soup, breakfast cereal, and Imodium were among
the most popular package goods bought online.




______________________________________________________
 
 
5.) INTERACTIVE CLASSIFIEDS
__________________________
 
.......
 
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Icons like Bravenet.com.
Cashevolution is the most popular new program on the Internet.
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......
 
FIND THE INDEPENDENCE & FREEDOM everyone is looking for,
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......
 
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......

Email millions spam free daily. Plus earn 50% in our
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Goodchild bobg2@freeautobot.com free info!  Yes after
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......

Warning: Do not spend a DIME on a "wholesale directory" or
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you a ton of time, money and frustration searching for wholesale
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......

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......

MAKE MONEY WORKING AT HOME. 
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Proven, 16 year track record.
WWW.ezinfocenter.com/7435534/free

..................
 
______________________________________________________
 
 
6.) Brain Busters
_____________________
 
 
"Worm"

Not the normal garden variety, these are Internet Worms. And
far more dangerous than those slimy things that crawl around
the flowers. A worm is a self-replicating virus that does not
alter files. Instead, it sets up its tent in your memory, and
begins to duplicate itself. Worms use parts of an operating
system that are automatic and usually invisible to the user. It
is common for worms to be noticed only when their
uncontrolled replication consumes system resources, slowing
or halting other tasks.

If your system is running slower and slower, maybe you have a
worm. How would you find out? Run a virus scan. Norton or
McAfee should do the trick. But my best
recommendation by far is to download 'AVG' for free at
<http://grisoft.com>



MANY THANKS TO THE NEWBIE CLUB
HTTP://WWW.NEWBIECLUB.COM/?TRENDZ
 
 
______________________________________________________
 
 
7.) INFO MARKETING TOOL
_____________________
 

Public Service:
Get your PC scanned online for FREE at:
<http://housecall.antivirus.com/housecall/start_pcc.asp>




 
______________________________________________________
 
 
8.) ONLINE EXCHANGE ADVERTISING INFORMATION
 
__________________________________
 
 
SIZZLIN' SUMMER EZINE ADVERTISING SPECIALS
-Tremendous Discounts!
-Quality Exposure
-Over 32,000 subscribers waiting to see what YOU have to offer!
 
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
 
 
Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
 
If you want to have a successful business --
You Need a Successful Advertising Campaign.
 
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website, but without advertising,
you will be wasting your time.
 
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
 
Your success starts right here:
 
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
 
Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 32,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
 
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
 
 
______________________________________________________
 
 
9.) MarketingTrendz Resources & Services
______________________
 
 
MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
 
......
 
Ezine Creation Services
Let us help you create your own unique ezine,
and start generating profits from it immediately
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......
 
Article Submission Services
We Submit your article to over 600 publishers, along
with a wide variety of directories and more.
http://www.ezinetrendz.com/articlesubmission.htm
 
.......
 
The SCAMINATOR REPORT
The Scaminator Report is one of the most decisive reports
that pin points scams and viruses in circulation and brings you
the Hard Cold Facts from the dark side of the internet.
SUBSCRIBE TODAY: http://www.scaminator.com
 
..........
 
Articles-to your-InBox
If you are looking for quality articles for publication
in your newsletter, or just for marketing interest,
add your email address to our submissions database.
It is FREE, and you may unsubscribe at any time.
We NEVER use this service for advertising.
It is strictly for articles.
http://www.ezinetrendz.com/publishers.htm
 
..........
 
ProofReading Services
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Let us proof your ezine for a guaranteed proper Copy.
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C.O.B.R.A.
"Don't Let Scams Affect Your Business-
Protect Yourself and The Consumer"
http://www.scaminator.com/cobra.htm
 
..........
 
MarketingTrendz Workshop
Learn the essentials of marketing your business
online with in-depth lesson plans, tutorials and more.
http://www.marketingtrendz.com/members.htm
 
.......
 
CyberTrendz Business Mall
All in one business mall of resources and services
recommended by MarketingTrendz
http://www.marketingtrendz.com/cybertrendz.htm
 
........
 
Parents Time-Out
Don't forget to make time for the kids. Some hints,
ideas and suggestions will make your time more valuable.
http://www.parentstime-out.com
 
......
 
Professional Web Design
Let your visions become reality with Royal
Web Design. Guaranteed Satisfaction!
http://www.marketingtrendz.com/royaldesigns.htm
 
 
 
 
___________________________________________
 
 
 
10.) ONLINE EXCHANGE INFORMATION DATA
____________________
 
 
PRIVACY POLICY-
 
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
 
______________________
 
 
CONTACT INFORMATION-
 
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
 
_______________________
 
 
DISCLAIMER-
 
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.
 
All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon.  The opinions
set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.