7-29-2002 MarketPlace Edition

"To win you've got to stay in the game."
~Claude M. Bristol

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The OnLine Exchange E-ZINE...
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 32,000+
(c)Online Exchange...July 29, 2002
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The OnLine Exchange is an Award Winning,
Top Rated Business Publication of MarketingTrendz.

-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.

Please, forward this ezine to all your friends
and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStars. Please take
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IN THIS ISSUE:

1. Free-For-All

2. Editorial-by Debbie Solomon

3. HOT OFF THE PRESS: A BIRD IN THE HAND...

4. Interactive Classifieds

5. Brain Busters - Cloaking

6. Info Marketing Tool - Personal Organizer

7. HOW to Advertise with The OnLine Exchange Ezine

8. MarketingTrendz Resources & Services

9. OnLine Exchange Information Data

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ezine instantly with ONE click:
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VOTE for The OnLine Exchange!</a>

Thank You for Supporting The OnLine Exchange Ezine

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1.) FREE-FOR-ALL
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SPEAK TO ME
Nifty little program that will put any text on a clipboard
and "speak" it back to you. Great for kids and the visually impaired.
Or - just to rest your eyes!
<http://home.att.net/~hunterz/index.htm>

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2.) EDITORIAL
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Welcome to our Monday Edition of The OnLine Exchange Ezine.

I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
Your continued support is gratefully appreciated.

I don't know if you noticed this, but The OnLine Exchange
now has over 32,000 subscribers. We are working diligently
to build an ezine that will benefit more and more people
each passing week. Though this ezine has been in publication
since July, 1999, that does not mean that we stopped striving to
improve our ezine. We pour ourselves into keeping it up to date
and adding new features on a regular basis- all to keep you
interested in our ezine.

Your suggestions, your concerns, and your input
is very important to us. It helps us maintain and continue
to build a successful ezine. So, please, we would love to
hear from you:
editor@online-exchange.com

By the way...32,000 subscribers means that 32,000 people
could be viewing YOUR AD. So don't forget to advertise
with us today. Our Sizzlin' Summer Ad Specials are really
HOT HOT HOT:

http://www.online-exchange.com/advertising.htm

I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
This is a FREE Members Only Club exclusively for
OnLine Exchange Subscribers.

http://www.marketingtrendz.com
In The Members Only Club!

If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.

editor@online-exchange.com

Until Next time,

Debbie Solomon
editor of The OnLine Exchange Ezine

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3.) HOT OFF THE PRESS**

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A BIRD IN THE HAND...
by Theresa Cahill
All Rights Reserved
Copyright 2002
==================================

Today I was on the phone for over an hour with one of our newest
advertisers discussing his solo ad.

Though by no means a newbie to marketing, it was apparent that he
was missing the key PURPOSE to effectively using ezine
publications.

When placing your free or paid-for ad, sure you hope for sales.
Will you get them? Who knows. Is it worth advertising? You bet!

All ads are good ads. Yes some are written better than others,
some pull better than others. But, do you know what the PURPOSE
is to ezine advertising?

Longevity and name branding!

Allow me to digress for a moment...

If you use any startpage programs, you know your site is being
loaded in front of someone's face somewhere in the world,
hopefully on a consistent basis. Do they buy every time they see
your website? No, they do not.

So, why do you bother, what's the point?

By ensuring your website is seen over and over, you are BRANDING
that website over and over in the minds of the viewer.
Repetition, or longevity, increases the awareness of the viewer
that your product is "here to stay." You get the orders, mostly
over time (of course a good website and top-notch product is
crucial, too).

I've seen programs, products, banners, and ads literally hundreds
of times before I've spent my money, and I bet you have, too.

Your ezine or solo ad is no different.

To place free or paid advertising EXPECTING orders is a wonderful
thing. Is it realistic? Probably not.

Does it serve a PURPOSE? It most certainly does!

Take the time, either free or paid, to get your ad sent out over
and over, day after day, week after week. Make persistence and
determination in making sure that your ad is seen by hundreds of
thousands of opt-in subscribers your goal. Go for LONGEVITY!

If you expect miracles, stop! If you WANT or DEMAND only
miracles, give up now. If you think marketing online is "easy,"
you are in for a rude awakening. It is not easy, it requires
commitment, determination, and persistence. It requires WORK.

Make up your mind today to use that "bird in the hand" marketing
tool delivered to you daily. It can be the "pot of gold" resource
that makes your business a true winner!

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About the Author: A 12-year veteran of marketing, Theresa Cahill
publishes TheWizWorld MRC Newsletter http://www.thewizworld.com -
People Helping People to Succeed! She also owns and operates My
Wizard Ads, your one-stop spot for ezine advertising, solo ads,
banners and more. Feel free to stop by for a visit anytime!
http://www.mywizardads.com or drop her an email at
mywizard@mywizardads.com

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4.) INTERACTIVE CLASSIFIEDS
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Take it from The EXPERTS!
The quickest and most efficient way to Financial Freedom
is to follow the EXPERTS. Mike Glaspie, owner of BannersGoMLM,
Shawn Casey, world-famous internet marketing millionaire, and nearly
100 more marketing experts have already joined Mark Joyner!
Because they KNOW CASHevolution is the ANSWER:
http://www.investoredge.cashevolution.com

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The 3% Who "GET" How Money is Made EMPLOY the 97% Who Don't.
Knowing this mechanic of money and having a solid vehicle to
create it is how average people with no experience click
from average to wealthy. Mingle and train FREE with the
$10K - $25K per mo. earners like me who have.
Free website reveals all at:
http://www.PlanBNetCash.com

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FIND THE INDEPENDENCE & FREEDOM everyone is looking for,
along with premium wellness products that your family can
not do without. http://www.teamstarlight.com/livingright

......

How would you like to turn your computer into an
instant vending machine? How do you start? How do you
get cards processed without even a merchant account?
Where do you get ready made vending products to get
started? You can be taking orders almost immediately!
Click on http://www.curzon-center.com

......

Are looking to start an online business that is NOT MLM
or affiliate marketing?? Have you heard of EBAY? You
most likely have. Check out this report on how to
make EBAY work for you, even if you're not a
"powerseller." http://hop.clickbank.net/?joshg/silentsale

......

50,000 Targeted Hits To Your Site With
2 Clicks and 27 Seconds of Your Time!
Without High Traffic You cannot get
Leads, Sales or Profits! Visit Now!
http://total-promotions.com/traffic.htm

......

Legitimate Home Based Employment Opportunities
Looking for self-motivated people to work from home.
Registered with the BBB. This is a legitimate job!!
Go to http://www.geocities.com/vlg_12/NHCD.html

..................

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5.) Brain Busters
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Cloaking

(1) Also known as stealth, a technique used by some Web sites to
deliver one page to a search engine for indexing while serving an
entirely different page to everyone else. There are opposing
views as to whether or not cloaking is ethical. Opponents see it
as a bait-and-switch, where a Web server is scripted to look out
for search engines that are spidering in order to create an index
of search results. The search engine thinks it is selecting a
prime match to its request based on the meta tags that the site
administrator has input. However, the search result is misleading
because the meta tags do not correspond to what actually exists
on the page. Some search engines, such as Lycos, Hotbot and
Excite, even ban cloaked Web sites. Proponents of cloaking assert
that cloaking is necessary in order to protect the meta data, as
only the spider is supplied with the meta tags.

(2) In e-mail distribution, cloaking is the act of masking the
name and address of the sender so that the recipient does not
know who sent the e-mail.

More Info:
Search Engine Cloaking
<http://www.thedevweb.com/art_view.asp?aID=4>
Stealth technology for the search engines.

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6.) INFO MARKETING TOOL
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All-in-One Personal Organizer

ergonomic personal information manager (PIM) and
mind stimulator; includes database manager, calendar,
journal, contact and link manager, telephone dialer,
image viewer and tools for reflection and self-improvement.

<http://www.cancellieri.org/>

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7.) ONLINE EXCHANGE ADVERTISING INFORMATION

__________________________________

SIZZLIN' SUMMER EZINE ADVERTISING SPECIALS
-Tremendous Discounts!
-Quality Exposure
-Over 32,000 subscribers waiting to see what YOU have to offer!

http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>

Do You Have a Business or Website?
Then you NEED ADVERTISING!

If you want to have a successful business --
You Need a Successful Advertising Campaign.

Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website, but without advertising,
you will be wasting your time.

YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!

Your success starts right here:

http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>

Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 32,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>

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8.) MarketingTrendz Resources & Services
______________________

MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com

......

Ezine Creation Services
Let us help you create your own unique ezine,
and start generating profits from it immediately
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......

Article Submission Services
We Submit your article to over 600 publishers, along
with a wide variety of directories and more.
http://www.ezinetrendz.com/articlesubmission.htm

.......

The SCAMINATOR REPORT
The Scaminator Report is one of the most decisive reports
that pin points scams and viruses in circulation and brings you
the Hard Cold Facts from the dark side of the internet.
SUBSCRIBE TODAY: http://www.scaminator.com

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Articles-to your-InBox
If you are looking for quality articles for publication
in your newsletter, or just for marketing interest,
add your email address to our submissions database.
It is FREE, and you may unsubscribe at any time.
We NEVER use this service for advertising.
It is strictly for articles.
http://www.ezinetrendz.com/publishers.htm

..........

ProofReading Services
One set of eyes can't guarantee a perfect copywrite.
Let us proof your ezine for a guaranteed proper Copy.
http://www.ezinetrendz.com/proofreading.htm

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C.O.B.R.A.
"Don't Let Scams Affect Your Business-
Protect Yourself and The Consumer"
http://www.scaminator.com/cobra.htm

..........

MarketingTrendz Workshop
Learn the essentials of marketing your business
online with in-depth lesson plans, tutorials and more.
http://www.marketingtrendz.com/members.htm

.......

CyberTrendz Business Mall
All in one business mall of resources and services
recommended by MarketingTrendz
http://www.marketingtrendz.com/cybertrendz.htm

........

Parents Time-Out
Don't forget to make time for the kids. Some hints,
ideas and suggestions will make your time more valuable.
http://www.parentstime-out.com

......

Professional Web Design
Let your visions become reality with Royal
Web Design. Guaranteed Satisfaction!
http://www.marketingtrendz.com/royaldesigns.htm

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9.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.

All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor is not necessarily an interpretation
of viewpoints made by the company.