7-08-2002 MarketPlace Edition

A journey of a thousand miles begins with a cash advance.

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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992 / circulation: 30,000+
(c)Online Exchange...July 08, 2002
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This EDITION of THE ONLINE EXCHANGE E-Zine
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing valuable marketing
information and services to businesses, individuals
who are seeking online opportunities and
anyone interested in enhancing their business operations.

-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.

Please, forward this ezine to all your friends
and co-workers who might be interested!

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IN THIS ISSUE:

1. Free-For-All

2. Editorial-by Debbie Solomon

3. HOT OFF THE PRESS: Business Plan or Business Proposal?

4. MarketPlace "Interactive Classifieds"

5. Brain Busters - dynamic DNS

6. Info Marketing Tool - Urlbase 4

7. HOW to Advertise with The OnLine Exchange Ezine

8. MarketingTrendz Resources & Services

9. OnLine Exchange Information Data

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1.) FREE-FOR-ALL
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Omni Personal Finance Journal 1.4

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<http://www.omni-hitech.com/>

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2.) EDITORIAL
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Welcome to our Monday Edition of The OnLine Exchange Ezine.

I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
Your continued support is gratefully
appreciated, and soon we will be rolling into the 4th year
of publication. We sure have come a long way!

I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
This is a FREE Members Only Club exclusively for
OnLine Exchange Subscribers.

http://www.marketingtrendz.com
In The Members Only Club!

If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.

editor@online-exchange.com

I hope you had a GREAT weekend. Mine was somewhat
productive. At least on the homebase. I am getting
ready to put on my very first Yard Sale next Saturday.
Normally I either throw things away or give it to GoodWill,
or a friend. I have so much here, I figured I may as well
make some extra money and have a yard sale. Sometimes
I wonder if it is worth all the energy and all the work
to get stuff together. Well, I guess I will find out
on Saturday if it is worth it.

This will definitely be a real experience. I'll let you know
how it goes. :)

Onto some business....
Do you want to earn credibility online? Then don't go
any further. Just click on this link, and it will
explain everything:

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It's the only way to earn trust, gain sales, and credibility,
and become part of a group of ethical and professional
businesses.

Until Next time,

Debbie Solomon
editor of The OnLine Exchange Ezine

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3.) HOT OFF THE PRESS**

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Business Plan or Business Proposal? Know the Difference
By June Campbell
==================================

Do you know the difference between a business plan and a business
proposal? These are two very different business documents, each
serving a distinct purpose. Be sure you're using the correct type
of document to get the results you want.

Business Plans

A Business Plan is a document that describes in detail how your
business is set up. Business plans cover your business structure,
your products and services, your market research and marketing
strategy, and your complete budget and financial projections for
up to five years. Both startups and existing businesses require
business plans. Developing these documents requires a lot of
research and number-crunching.

You need a business plan for two primary reasons. First, spending
the time to do this work clarifies your thinking, provides you
with information previously not considered, and gives you a
workable strategy to follow for the period covered by the plan.
Your business plan is your blueprint to success -- it outlines
the steps to move from business idea to business success. And if
your research reveals that your idea isn't destined for success,
then better to know it now then a year from now when you have
lost thousands of dollars. You can spend your time planning
another idea that could have a better future.

Secondly, if you are hoping to raise funds through a business
loan, a venture capitalist, an angel or an incubator, don't even
consider approaching these moneylenders unless you have a
thoroughly researched business plan in your hand. Experts
estimate that it takes approximately six weeks to develop a
business plan, so whipping one up the day before your appointment
with the banker won't work.

Business Proposals

A business proposal is a document that you submit to another
enterprise proposing a business arrangement.

There are two main categories of business proposals: invited and
non-invited.

As an example of an invited proposal, government and large
corporations wanting to purchase services or products from
private suppliers often post public tenders inviting contractors
to bid. You will be competing against all bidders that noticed
the posting and responded. Similarly, some businesses will send
Requests for Proposals (RFPs) to a selection of businesses that
they are willing to consider as a potential supplier. In this
case, you will be competing against perhaps five businesses that
the client has already handpicked as suitable.

Both of these examples require a business proposal. In some
cases, the client will provide a Bidder''s Document that
stipulates the style of proposal that they want to receive and
the categories of information to be covered. If no Bidder's
Document is available, the style and categories of the proposal
will be up to you to decide.

If you are responding to an RFP or a call for tender, you will
know that the service/product is wanted, but you will be
competing against the other people who bid. You must sell your
company as the best possible choice of all the bidders.

In a non-invited proposal, you might have an idea for a product
or service that would be of benefit to Company X. You submit a
proposal to Company X suggesting that you provide this service or
develop this product in exchange for funding or some other
consideration. Although the nature of the proposal could differ
from the example given, essentially you are proposing some type
of business relationship (something more complex than let's
exchange weblinks ).

In this case, you don't know if the company is open to your
proposal or whether they will like your proposed idea. However,
if they do like the idea, you won't be competing against numerous
other bidders. Your proposal has to sell not only your concept
but also your company. It must convince the client that not only
is the service/product potentially valuable to them, but you and
your company are credible and stable.

Whether invited or non-invited, your proposal must be well
researched, well written and contain a reasonable budget. Spend
time on this document and you'll be ahead of the people who threw
something together on the bus riding to work

================================================================
FREE GIFT when you visit June Campbell on the web. Also
information about writing business proposals, joint venture
contracts, business plans and more? Visit June Campbell's
business resource site. Nightcats Multimedia Productions:
http://www.nightcats.com

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4.) INTERACTIVE CLASSIFIEDS
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5.) Brain Busters
_____________________

dynamic DNS

Short for dynamic Domain Name System, a method of keeping a
domain name linked to a changing IP address as not all computers
use static IP addresses. Typically, when a user connects to the
Internet, the user's ISP assigns an unused IP address from a pool
of IP addresses, and this address is used only for the duration
of that specific connection. This method of dynamically assigning
addresses extends the usable pool of available IP addresses. A
dynamic DNS service provider uses a special program that runs on
the user's computer, contacting the DNS service each time the IP
address provided by the ISP changes and subsequently updating the
DNS database to reflect the change in IP address. In this way,
even though a domain name's IP address will change often, other
users do not have to know the changed IP address in order to
connect with the other computer.

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6.) INFO MARKETING TOOL
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Urlbase 4

Urlbase 4 is a powerful bookmark and favorites manager for all
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Options to export your links to HTML format or send your
link collection by e-mail make it easy to publicize or share
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ability to validate links and check for duplicates allow you to
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The interface can be customized and
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7.) ONLINE EXCHANGE ADVERTISING INFORMATION

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9.) ONLINE EXCHANGE INFORMATION DATA
____________________

PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com

_______________________

DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.

All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set forth by the editor is not necessarily a comprehension
of viewpoints made by the company.