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Never Forget..........
To the world you are just one person
but to one person you are the world.
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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...July 05, 2002
circulation: 30,000+
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStars. Please take
a moment of your time to see what they have to offer:
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing valuable marketing
information and services to businesses, individuals
who are seeking online opportunities and
anyone interested in enhancing their business operations.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
-Our Goal: To provide you measurable results in business media
and marketing operations.
Please, forward this ezine to all your friends
and co-workers who might be interested!
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IN THIS ISSUE:
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1. Biz Thought - ONE
2. A Biz-Note from The Editor
3. Interactive Classifieds
4. Parent's Time-Out - Camp-Out
5. Featured Article- That's not SPAM, That's My Newsletter!
6. Ezine Advertising Information
7. Biz*Tech Savvy Solutions
8. MarketingTrendz Resources & Services
9. OnLine Exchange Information Data
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ARE YOU IMPRESSED WITH THIS EZINE ???
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VOTE for The OnLine Exchange!</a>
Thank You for Supporting The OnLine Exchange Ezine
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1.) BIZ THOUGHT
________________
ONE
One song can spark a moment,
One flower can wake the dream.
One tree can start a forest,
One bird can herald spring.
One smile begins a friendship,
One handclasp lifts a soul.
One star can guide a ship at sea,
One word can frame the goal.
One vote can change a nation,
One sunbeam lights a room.
One candle wipes out darkness,
One laugh will conquer gloom.
One step must start each journey,
One word must start each prayer.
One hope will raise our spirits,
One touch can show you care.
One voice can speak with wisdom,
One heart can know what's true,
One life can make the difference,
You see, it's up to you!
Unknown
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2.) BIZ-NOTE FROM THE EDITOR
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Hello OE Subscriber,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
A "Warm Welcome" to all our new subscribers.
Guess what today is? Today is the 4th anniversary
of MarketingTrendz and The OnLine Exchange Ezine.
Looking back on how we started and to see how
we are today totally amazes me. Who says
success cannot be achieved online? Who said
it takes miracles to gain success? Think again!
We are not guru's. We do not know it all, and we
are just 2 average people who met online, and decided
to do something with our visions. And here we are
today, 4 years later, and successful. No, we are not
the ultimate millionaires who have gone from rags
to riches. We are 2 middle class mothers with young
children who just wanted a chance to stay home and
raise our children. And not to get into a lengthy
story, but here we are. 2 mothers, able to raise
their children and support them by working online.
Who said it can't be done?
In celebration of this joyous occasion, we would
like to offer you alittle extra bonus. Anyone who
orders any Sizzlin' Summer Ad package will receive
a FREE Sponsor Ad. And if you order any of the
regular ad packages, you will receive 2 FREE Classified
Ads.
There is nothing like advertising with a proven quality
ezine that has experience, dedication and trustworthiness.
http://www.online-exchange.com/advertising.htm
YOU HAVE A GREAT WEEKEND!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
______________________________________________________
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This new weekly feature will be committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.
Check out this week's features:
Time Out for the Week - Camp-Out
What's for Dinner? - Creamy Chicken Lasagna
Just for You - Ending Sibling Fights
Site of the Week - Math puzzles & games
Follow the link below to see what it is all about!
You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
OR You can find all of our Time Out editions at
http://www.parentstime-out.com/archives.htm
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5.) FEATURED ARTICLE
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That's not SPAM, That's My Newsletter!
By Jessica Albon (c) 2002
http://www.designdoodles.com
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For those of us who receive way too many unsolicited emails, Spam
filters are a blessing. According to Maria Gracia, Publisher of
Get Organized Now! (http://www.getorganizednow.com),
"filters are
powerful tools for keeping one organized." Switch to the
publisher's side of the desk, though, and Spam filters can become
problematic.
Before you can keep your opt-in newsletter out of the Spam
filter's reach, you have to learn a little about the kinds of
Spam filters available. Currently, options range from those
installed by an ISP, like Spam Assassin, to those that run with
another program, like Microsoft's Outlook, as is the case with
cloudmark's SpamNet. Spam Assassin uses a point system to
determine whether or not a piece of email is Spam. The more
points a particular email collects, the more likely it is to be
Spam. SpamNet not only filters based on key words (free!, for
instance), but also allows users to submit Spam to then be
blocked for other users. Most Spam filters use some sort of
blacklist of known Spammers to block emails.
The other component you'll need to be aware of is the blacklist.
As mentioned, most of the available Spam filters use one or more
of these collections of email addresses and domain names that
send out a lot of Spam. Blacklists are primarily compiled by
volunteers. In other words, you mail them the Spam you receive in
your inbox, they take a look at it and then decide whether or not
to add the sender to their list.
Because Spam filters have both a computer component (such as the
points system used by Spam Assassin), and a human component (such
as the blacklists and the new system from SpamNet), you'll need
to make sure your newsletter doesn't raise flags in either camp.
Here are some suggestions for avoiding problems.
Human Tips
1. Never send your newsletter unsolicited, not even to current or
past customers (it's easy enough to ask them if they'd like to be
subscribed with a personal email). In fact, it's a risk even to
send your newsletter to a list you've purchased no matter what
you've been told about the intent of the list's subscribers-can
you be sure all of the subscribers expected to receive your email
on widgets just because they checked a box saying they were
interested in widgets? This will help keep you off the
"blacklists" that are available to Spam filters.
2. Provide what you say you will, when you say you will. Don't
mislead your audience at the subscribing stage and don't send out
emails with manipulative subject lines. Not only is this not good
for your reputation, but it may also trigger common Spam filters.
Cathy Stucker, publisher of Bright Ideas (www.idealady.com),
advises sending your newsletter with the newsletter's name as the
beginning of the subject line, saying, "Subscribers recognize
[the newsletter], and it makes it easy to keep issues together."
3. Don't type all in caps. A hallmark of the Nigerian Bank Scam,
typing all in caps isn't just rude; it may get your newsletter
forwarded to a blacklist. Additionally, make sure to capitalize
the beginnings of your sentences and otherwise use professional
grammar and punctuation. An unprofessional email may be more
likely to arouse the suspicions of your readers.
4. Andy Birol, of Birol Growth Consulting (www.andybirol.com),
suggests maintaining credibility is also crucial, saying if "the
audience sees you as credible and your message as truly adding
value [then] you will have people who choose to get it." Some
ezine publishers have found their ezines are so popular, people
who stop receiving the emails actually complain.
5. Make your policy clear. Tell readers how to unsubscribe at
your website and in your newsletter. Let them know who to contact
if they have any trouble. And, of course, make sure to follow
through immediately.
Computer Tips
5. Steer clear of subject lines that scream SPAM! Words like
"free," "limited time," and "money" often
trigger Spam filters.
Take a look at the Spam in your own inbox for examples of words
not to use.
5. Offer directions for "subscribing" and "unsubscribing."
Spammers often use the word "remove" in their emails, so
you'll
want to avoid it at all costs. Plus, in some Spam filters, you
actually lose points (the fewer points, the less likely an email
is Spam) when you offer subscribing and unsubscribing
instructions.
6. Send it from a reputable domain name, or better yet, your own.
Free email addresses are often used heavily by Spammers, so
you'll want to stay away from them if at all possible. If your
host doesn't offer mailing list capabilities, Maria suggests
Sparklist.com. You may also find ConstantContact.com to be
effective.
7. Don't send attachments. Most email readers regard attachments
with suspicion anyway and the attachment may trigger Spam filters
set up to screen adult material. Both are good reasons to send
your entire email in the body of the email. Still not convinced?
Many of your readers will have limited inbox space-by avoiding
attachments you won't give them an extra reason to delete your
newsletter unread.
When you keep up-to-date on the latest Spam filter technology,
you may find Spam filters are actually your allies-they may mean
your newsletter will have less competition in your reader's
inbox.
Do you want your newsletter to look just like your competition's?
Of course not! That's why you need The Write Exposure; they'll
design a newsletter focused on your USP. Visit their website at:
http://www.designdoodles.com
today.
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6.) EFFECTIVE & AFFORDABLE EZINE ADVERTISING
_________________________
SIZZLIN' SUMMER ADVERTISING SPECIALS ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 30,000 subscribers waiting to see what YOU have to offer!
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<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website,
but without advertising, you will be wasting your time.
YOU NEED... Successful Advertising, and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
http://www.online-exchange.com/advertising.htm
<a href="http://www.online-exchange.com/advertising.htm">
Please click here</a>
Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 30,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
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7.) Biz*Tech Savvy Solutions
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..."How To Give Your PC The Kiss of Life"
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Your PC is strung out. And it's not on coffee. You're
taxing it beyond its capacity, and don't even know it.
Oh yea? How do you know?
The problem is with the major issue facing all Windows
systems in the 95/98 class. Your system resources are being
eaten up, your memory is dribbling away, and the next
program you launch will crash your system.
It's just a fact of life. What can you do to fix it? Easy.
System Resource Meter to the rescue!
Take the path the meter: Start>Programs>Accessories>
System Tools>Resource Meter. It'll open with a message
and a bouquet of flowers. Take the flowers and dismiss
the message boy. We're after the real stuff.
The meter tells you three things: The amount of System
resources, User resources, and GDI resources you've got
to work with. It'll minimize itself to the system tray
(next to the clock and yellow speaker icon in the lower
right corner of your screen). Double click the green
bars and the main screen pops up.
Here's the key, without getting all techie-fied on you.
You can let your resources run down to about 25%. At that
point, you'd best start thinking about shutting down a
program or three. 'Cause if you're down to 25%, I can
guarantee you're running a mess of programs, and all at
the same time.
Either that, or your computer is totally lame, and should
be used as a boat anchor.
You can leave the meter running, and monitor the green
bars. When they turn red, you guessed it. Time to close
a few windows!
Your PC will crash itself when it runs low on resources,
regardless of the amount of RAM you have installed. Stuff
like your screen losing bits and pieces, not rewriting
itself, running real slow, or just locking up tighter
than an OPEC board meeting.
So keep a check on your resources!
If you can't find the Systems Resource link in
Accessories/System Tools, it's because it hasn't been installed
yet. Yes, it's in your PC, but it's just lying asleep on your hard
drive. Here's how to wake it up and start working for you ...
1. Click Start - Settings - Add/Remove Programs - and click
Windows Setup tab.
2. Click on 'Systems Tools'. Scroll down and check mark
'System Resource Meter' then click 'OK'.
Then look down into the bottom right of your task bar, and
you'll see the Icon. Double click on it and see how much 'juice'
is being gobbled up.
Easy eh?
MANY THANKS TO THE NEWBIE CLUB and Joe Robson:
http://www.newbieclub.com
______________________________________________________
8.) MarketingTrendz Resources & Services
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MarketingTrendz
Offering you a directory of essential resources
and services for your business
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that pin points scams and viruses in circulation and brings you
the Hard Cold Facts from the dark side of the internet.
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Articles-to your-InBox
If you are looking for quality articles for publication in
your newsletter, or just for marketing interest,
add your email address to our submissions database. It is FREE,
and you may unsubscribe at any time. We NEVER use this service
for advertising. It is strictly for articles.
http://www.ezinetrendz/publishers.htm
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ProofReading Services
One set of eyes can't guarantee a perfect copywrite.
Let us proof your ezine for a guaranteed proper Copy.
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online with in-depth lesson plans, tutorials and more.
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CyberTrendz Business Mall
All in one business mall of resources and services
recommended by MarketingTrendz
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........
Parents Time-Out
Don't forget to make time for the kids. Some hints,
ideas and suggestions will make your time more valuable.
http://www.parentstime-out.com
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Web Design. Guaranteed Satisfaction!
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9.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each edition of
The OnLine Exchange Ezine is expressed solely by
the editor and writer, Debbie Solomon. The opinions
set fourth by the editor is not necessarily a comprehension
of viewpoints made by the company.
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