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"If you employed study,
thinking, and planning time daily, you
could develop and use the power that can change the course
of your destiny". ~ W. Clement Stone
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The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...June 05, 2002
circulation: 30,000+
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This EDITION of THE ONLINE EXCHANGE E-Zine
is SPONSORED BY Our TopStars:
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing valuable marketing
information and services to businesses and individuals
who are seeking online opportunities and
anyone interested in enhancing their business operations.
-Our Focus: To bring you cost effective marketing strategies
and implementation.
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Please, forward this ezine to all your friends
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IN THIS ISSUE:
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1. Featured Article - Anti Spam Fanatics ARE RUINING YOUR
Business!
2. "TOP Pick" Classified Ads
3. Humor Exchange - Laugh Alittle/Laugh Alot
4. COOL Biz Site - CCH Business Owner's Toolkit
5. IMPORTANT E-Zine Advertising Information
6. HOT Biz Tip - 800 Numbers
7. A Word From The Editor
8. MarketingTrendz Resources & Services
9. OnLine Exchange Information Data
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1.) FEATURED ARTICLE
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Anti Spam Fanatics ARE RUINING YOUR Business!
by Laurie Rogers
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Many marketers online are seriously doubting that "Anti-Spam
Fanatics"
are ruining their businesses. I have a bit of news for you,
IF YOU currently hold that "mindset," it is time for a rude
awakening!
Not only are they killing newsletters and ezines with a variety
of filtering software programs, they're also black listing domains,
ISP's and web hosts.
Don't think so you say? Check out a few of these sites:
http://mailwww.cern.ch/spam/SpamDomains.html
- or
http://www.spamhaus.org - or http://mail-abuse.org.
Better yet, go to a search engine, type in "Spam Filters"
and you will be amazed at how many listings there are.
Now what exactly do these sites do?
They collect Domain, Hosting and ISP information and BLACKLIST it.
For instance, if a domain, ISP or hosting company has a lot of
"spammers" as clients, they'll then put that company on a
"Blacklist."
So that ANY person (guilty or innocent) using that ISP,
Domain or Web Host can NOT send any email whatsoever to
certain parties.
Now in case you didn't get that, I'll explain it in a simpler form.
Let's say you own domain @xyz.com and you are trying to send
an email to @abc.com, BUT @abc.com uses M.A.P.S.
(http://mail-abuse.org/) to block
out any "spammers"
from reaching their clients. Now, let's say your Web Host
had a few "spammers" on their servers at one point, guess
what?
You will NOT be able to send any email to @abc.com!
Did everyone get that? Even if YOU are innocent,
YOU are really GUILTY, because of some MORON'S idiocy!
YOU are NOW going to pay the price for "anyone"
who spammed from your ISP (the bigger they are,
the more chance of that happening). Anyone who spammed
from your Web Host. And if anyone owned @xyz.com before you did,
you also get to "pay the piper" for their actions.
If you use a third party service to mail out your ezine or newsletter
and their company is blacklisted, well guess what?
Some people just won't be receiving it anymore!
I actually found that out, when I used a well known
third party ezine delivery service. And upon consulting
them about this, I ended up canceling my account due to
the lack of company concern about the situation.
Thinking about registering that domain name? Or are you going
to jump on some fantastic web hosting deal? Or are you
contemplating switching ISP's for a better rate?
Or considering using a Third Party Service for mailing out your ezine?
Better think again and do your history on them all,
because the Anti-Spam Fanatics ARE making business
online a Living NIGHTMARE!
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By Laurie Rogers, Co-author of the Ezine Resource Guide
http://www.zineadz.com/erg.html
Owner of ZineAdz.com - Ezine, Article and Ebook Directory.
http://www.ZineAdz.com
Owner of SoloExchange where publishers get their Solo Ads
completely free!
http://www.SoloExchange.com
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2.) TOP PICK CLASSIFIED ADS
________________
............
Jon Stossel(20/20) reported it. Morley Safer(60Mins.) confirmed it.
Mark Yarnell came out of retirement to run with it.
Oprah wants to tell the whole world about it.
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.....
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Customers need NOT be business builders!!
http://www.affordable1communications.net/rb13.html
......
The 3% Who Understand How Money is Made EMPLOY the 97% Who Don't.
Knowing this mechanic of money and having a solid vehicle
to create it is how average people with no experience
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Mingle and train with the $10K-$25K per mo.
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reveals all.
......
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visit: http://www.classifiedadcentral.com/career
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Now.
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3.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
"SCRABBLE"
The following are exceptionally clever. Someone
out there either has way too much time to waste
or is deadly at Scrabble. When you re-arrange
the letters:
Dormitory
Dirty Room
Evangelist
Evil's Agent
Desperation
A Rope Ends It
The Morse Code
Here Come Dots
Slot Machines
Cash Lost in 'em
Snooze Alarms
Alas! No More Z's
Alec Guinness
Genuine Class
Semolina
Is No Meal
A Decimal Point
I'm a Dot in Place
Eleven plus two
Twelve plus one
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4.) COOL-BIZ SITE
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CCH Business Owner's Toolkit
Those who have decided to embark on a new enterprise have
probably already taken some steps, however informal, to confirm
the viability of the new business. Creating a written plan is
the next logical step in that process. Business planning is all
about taking your dream and turning it into reality.
<http://www.toolkit.cch.com/text/P02_0001.asp>
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5.) ONLINE EXCHANGE ADVERTISING INFORMATION
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SPRING FEVER ADVERTISING SPECIALS ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 30,000 subscribers waiting to see what YOU have to offer!
http://www.marketingtrendz.com/advertising.htm
<a href="http://www.marketingtrendz.com/advertising.htm">
Please click here</a>
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website,
but without advertising, you will not get the results
you are looking for.
YOU NEED... Successful Advertising, and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
http://www.marketingtrendz.com/advertising.htm
<a href="http://www.marketingtrendz.com/advertising.htm">
Please click here</a>
Our team of publishers work around the clock to give
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Take advantage of our Established Ezine and YOUR AD
could be seen by over 30,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
http://www.marketingtrendz.com/advertising.htm
<a href="http://www.marketingtrendz.com/advertising.htm">
Please click here</a>
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6.) HOT BIZ TIP
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800 Numbers
by Bob Osgoodby
Much has been written about the value of 800 numbers. Basically,
an 800 number is like calling someone collect, since they pay for
the call instead of you. Does an 800 number increase the chances
of making a sale? Let's explore this a bit.
Suppose you read an advertisement, or visit a web site that lists
an 800 number where you can get more information. Many times you
get a "canned" spiel which, if you bother to listen to the
whole
thing, asks for your number so they can return your call. At
that point, many people simply hang up as they don't want to give
out their private number. The last thing they want is to be put
on another telemarketing list. This tactic is used extensively in
network marketing. Does it work? The jury is still out on
this
one.
Some make you fight your way through a maze of options - press 1
for this, 2 for that, and so on. Some don't even give the option
of talking with a live person. If you don't select one it simply
starts the option selection process again. - The jury is in on
this one. The owner of this 800 number will pay for a lot of
calls, that simply frustrate the caller and will never result in
a sale. What a waste!
If you're lucky, you get a real person who answers the phone, and
who can help. Now let's switch the focus here a bit, and make
believe you are the person who answers. Is the caller a serious
prospect, a bored teenager with nothing better to do, or what
they refer to in the automotive trade as a "tire kicker?
Trying to determine if they are a serious prospect is a
challenge. If they are, you might make the sale. If they
aren't
however, how do you gracefully end the conversation? Many small
businesses are a "one horse" shop, without the staff, and
equipment necessary to handle multiple calls. Every minute you
are on the phone, with someone who is not a serious prospect, is
not only wasting your time, but may cost you another customer,
who can't get through because the line is busy.
Some people, who may have a slight interest, think that because
it is a toll free number they don't have anything to lose,
so they make the call. It doesn't cost them anything, so why not.
These are your "tire kickers", are usually not serious
prospects,
and are wasting your resources.
How do you avoid these types of problems? Simple, don't have an
800 number. If a person has to spend their "nickel" for the
call,
they have already pre-qualified themselves as a serious prospect.
You know that time spent with them will be productive. Now the
small entrepreneur must have a separate phone line for this. If
you are involved in several businesses, you should have a line
for each one. That way, when the phone rings, depending on the
number called, you can answer the phone in a businesslike manner.
We used 800 numbers with our businesses. As an experiment, we
took the 800 number off our website, and put in a non-toll free
number. Two things happened and they were both good. First, the
number of calls received decreased by almost 80 percent. This of
course concerned us at first. Secondly however, we saw our sales
dramatically increase. Why? Because the prospects were
pre-qualifying themselves, and we were not wasting our time, or
losing calls due to lines being busy.
Do 800 numbers have a place in your business plan? Sure! If you
are product oriented, a toll free order line is essential.
People may hesitate to pay a toll for a product they wish to
order. If you are service oriented, it is a must for technical
support. With long waiting times for help, it would be a real
turn off if one wasn't available.
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Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: mailto:tipofday-subscribe@topica.com
______________________________________________________
7.) WORD FROM THE EDITOR
_________________
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.
I just read the Dr. Seuss book, "The Cat in The Hat",
to my 6 year old son. Now, I am afraid to write my
editorial for I fear I will rhyme.
Books are the best things for children and adults.
Whether you read a child's book and reminisce of
the times when you were that age and enjoyed those
fun filled games. Or you are an adult reading a novel,
and you escape into another world, even if it is just
for awhile. Books of information are also very enjoyable,
for it me amazes each time, all the new things I learn
and can explore.
Never stop reading. It does not matter what kind of
book you may read, just take the time for yourself.
Even if it is only half an hour a day. You need
that time to grow, explore and fantasize. That is
what dreams are made of.
Don't forget about our:
ALL NEW "Advertisement FREE", SCAMINATOR REPORT.
The information we researched over the past 30 days
would astound you! I just cannot believe how many
scams there are out there. They are all coming out
of the woodwork. I thought I have heard everything,
until I began researching scams. The amount of
hours that is put into researching scams is just
unbelievable. There are just SO many. I really
must encourage you all to subscribe to The Scaminator
Report. The information will SHOCK YOU! If you want
a Sneak Peak on what the May Issue provides, you can
do so at:
http://www.marketingtrendz.com/scaminator/sneakpeak.htm
You can also file a complaint at:
http://www.marketingtrendz.com/scaminator/complaintform.htm
Until Next Time!
Best Regards,
Debbie Solomon
editor@marketingtrendz.com
______________________________________________________
8.) MarketingTrendz Resources & Services
______________________
MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
......
Ezine Coaching Services
Let us help you create your own unique ezine,
and start generating profits from it immediately
http://www.online-exchange.com/ezinetrendz.htm
......
Article Submission Services
We Submit your article to over 600 publishers, along
with a wide variety of directories and more.
http://www.online-exchange.com/ezinetrendz/articlesubmission.htm
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The SCAMINATOR REPORT
The Scaminator Report is one of the most decisive reports
that pin points scams and viruses in circulation and brings you
the Hard Cold Facts from the dark side of the internet.
SUBSCRIBE TODAY: http://www.marketingtrendz.com/scaminator.htm
.......
Articles-to your-InBox
If you are looking for quality articles for publication in
your newsletter/ezine, or just for marketing interest,
add your email address to our submissions database.
It is FREE, and you may unsubscribe at any time. We NEVER
use this service for advertising. It is strictly for articles.
http://www.online-exchange.com/ezinetrendz/publishers.htm
.......
ProofReading Services
One set of eyes can't guarantee a perfect copywrite.
Let us proof your ezine for a guaranteed proper Copy.
http://www.online-exchange.com/ezinetrendz/proofreading.htm
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C.O.B.R.A.
"Don't Let Scams Affect Your Business-
Protect Yourself and The Consumer"
http://www.homesourcearena.com/cobra.htm
..........
MarketingTrendz Workshop
Learn the essentials of marketing your business
online with in-depth lesson plans, tutorials and more.
http://www.marketingtrendz.com/members.htm
.......
CyberTrendz Business Mall
All in one business mall of resources and services
recommended by MarketingTrendz
http://www.marketingtrendz.com/cybertrendz.htm
........
Parents Time-Out
Don't forget to make time for the kids. Some hints,
ideas and suggestions will make your time more valuable.
http://www.marketingtrendz.com/timeout.htm
......
Earn FREE Advertising
with The OnLine Exchange Ezine. You can get
FREE sponsor ads, solo ads, and more by signing
up for this program.
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______________________________________________________
9.) ONLINE EXCHANGE INFORMATION DATA
_____________________
PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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