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"At the height of laughter, the
universe is flung
into a kaleidoscope of new possibilities."
- Dr. Jean Houston, Author and Scholar
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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...December 28, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this newsletter to all your friends
and co-workers who might be interested!
__________________________________
Please take a moment of your time
to visit our Featured Advertiser:
The truth is stranger than fiction:
"How You Can Make $4,000/Day,
Sitting At Your Kitchen Table In Your Underwear!"
http://www.cjsmpublishingltd.com
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Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
GET MASSIVE TARGETED TRAFFIC TO YOUR SITE TODAY:
http://www.homesourcearena.com/trafficmaestro.htm
______________________________________________________
IN THIS ISSUE:
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1. Our Top Sponsors
2. Biz Thought - If You Want to Do Anything Better
3. A Biz-Note from The Editor
4. Interactive Classifieds
5. Parent's Time-Out - Potpourri Dough
6. Featured Article- That is ONE NEAT TRICK!
7. Ezine Advertising Information
8. OnLine Exchange Contest
9. MarketingTrendz Resources & Services
10. OnLine Exchange Information Data
_____________________________________________________
1.) TOP SPONSORS:
_________________
Our Top Sponsor:
_________________
Automated Marketing Command Center!!
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is a BRAND NEW AUTOMATED ONLINE MARKETING SYSTEM
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==================================
Our Top Sponsor:
_________________
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2.) BIZ THOUGHT
________________
GENERAL RULE: IF YOU WANT
TO DO ANYTHING BETTER --
ASSOCIATE WITH PEOPLE WHO
DO IT BETTER THAN YOU.
Ask any tennis player and they'll
tell you that they play better when
they play someone who is better
than they are.
So if you want to be richer--hang
around with people who are richer
than you are.
If you want to be smarter, hang
around with people smarter than
you are.
If you want to be more positive...
I think you get the point.
A story...
Once there was a farmer who
entered his mule in the Kentucky
Derby.
People were amazed.
His best friend condescendingly
said, "You don't think your old
mule has a chance in the world
to beat those thoroughbreds, do
you?"
The farmer answered, "Of course
not, but I think he'll profit from the
association."
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3.) BIZ-NOTE FROM THE EDITOR
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Hello Faithful Subscribers,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
I would like to welcome all our new subscribers. Please
don't forget to participate in our Weekly Biz Talk Contest!
I know this time of year is a time for family. However,
don't completely put your business on hold. I know we don't
want to have to work around the holidays, but believe it or not,
MOST businesses DO! Alot of my energy IS diverted towards the
holiday right now, BUT, I am still online every day checking
my email and doing correspondence. I also take a few minutes
each day to make sure I am reserving advertising space for
right after the New Year. It only takes a minute to purchase
advertising space. And guess what? Once we get through
New Year's, businesses ALL OVER will be BOOMING! BUT ONLY
the ones who are actually advertising.
January, February, and March are the 3 most crucial months
for business. I should know, I have been doing this long enough.
I cannot stress to you enough the importance and urgency of
booking your advertising packages NOW. Most ezines are already
booking up for the month of January. The OnLine Exchange is one
of them. So, PLEASE....get moving. I know it is in the middle
of the holidays, but do you want your business to suffer during
the busiest time of year, because you didn't want to get on the
computer for a few minutes during the holiday season?
I for one am shocked to see such a slow slow day, 3 days after
Christmas. I know many people went away for the holidays,
but a laptop would be nice. I am not saying you should work
around the clock with no vacation and no breaks, but "ME"....
I cannot leave my business for that long. I need to be in contact
at all times. One pet peeve of mine is TIME. I need to get back
to people in a timely manner. If I don't I lose a potential client
which could lead to a loss of tons of clients if the word spreads
that I do not follow up on correspondence regularly. And if for
some reason I cannot be online for a few days, I have a business
partner who checks my email and does my correspondence. If you do
not have a business partner, then you need someone you trust to
take over while you are away.
Once you are making "The Big Bucks", then you can take all the
time
off you want! But until then, alittle extra work is required, and
that does mean around the holidays too.
NO, I am not a Scrooge! Bah HumBug! I just want to show you the
importance of your business. And too much time away will cause
you to go back to the drawing board. You Snooze - You Lose.
That is what they say.
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
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4.) INTERACTIVE CLASSIFIEDS
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______________________________________________________
5.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This new weekly feature will be committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.
Check out this week's features:
Time Out for the Week - Potpourri Dough
What's for Dinner? - Cheeseburger Soup
Just for You - Mommy burnout
Site of the Week - Zoboomafoo
Follow the link below to see what it is all about!
You owe it to yourself and your children!
http://www.marketingtrendz.com/timeout.htm
This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.
OR You can find all of our Time Out editions at
http://marketingtrendz.com/timeout/archives.htm
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6.) FEATURED ARTICLE
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THAT'S ONE NEAT TRICK!
TURNING COMPLAINERS INTO LOYAL CUSTOMERS
by Meredith Pond
http://www.cheapwriting.com
==================
No matter what business you're in, it never fails. Every so
often, you get one of those customers that seems to make an
effort to find something to complain about. Maybe they're
unhappy with your customer service, accuse you of selling faulty
products, or claim you misrepresented your offer.
Whether you really made a mistake or not, it's your job to do
whatever you can to make your clients happy. Some people may
seem impossible to please, but if you're nice enough and really
make an effort to meet them halfway, almost everyone will end up
with a positive impression of you and your company.
When someone complains about your price, make an effort to be
flexible. If it won't kill you to give them ten dollars or ten
percent off, do it. Maybe even offer them a discount on their
next purchase or a voucher for some kind of freebie.
If someone is unhappy with the quality of your work, try to
accommodate their standards. Offer to do the job over, or at
least revisit the work and polish it up a bit. If that fails,
try offering them a discount. Almost any unhappy customer will
change their tune when you offer to save them a few bucks.
If customer service is the hot issue, there's only one word you
need to remember: communication. You should keep in constant
touch with all your customers, especially the unhappy ones. Let
them know what kind of progress you're making on their order,
when you expect their project to be finished, and when they
should have it in their hands. Express your desire to please
them, and apologize profusely for mistakes. Whatever you do,
don't blame foul-ups on the customer, even if you'd be right.
Accept responsibility, apologize, and speedily correct the
problem.
Last but not least, always ask customers if there is anything
else you can do for them. Give them your phone number or email
address (even if they already have it) and ask them to contact
you if they ever need anything else.
To make a long story short, the customer may not ALWAYS be right,
but they ARE the lifeblood of your business. Even if they're
difficult to deal with, remember that if they're happy, your
bottom line will be happy, too. Even the ones who complain can
be turned around and made into repeat customers.
Meredith Pond is editor and manager of DrNunley's
http://CheapWriting.com. See
her low-cost writing and editing
services for students and business people, including a web site
rewriting package. Reach Meredith at meredith@drnunley.com
or
801-328-9006.
______________________________________________________
7.) EFFECTIVE & AFFORDABLE EZINE ADVERTISING
_________________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website,
but without advertising, you will be wasting your time.
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
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Our team of publishers work around the clock to give
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Take advantage of our Established Ezine and YOUR AD
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Start YOUR Success Story Today!
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Please click here</a>
______________________________________________________
8.) ??OnLine Exchange CONTEST??
_______________________
Win a FREE CLASSIFIED AD in our Web Based
Sunday Classifieds Edition of The OnLine
Exchange Ezine.
The first 20 people to answer the question
of the week correctly will receive a FREE
Classified AD in The OnLine Exchange Web Based
Sunday Classifieds Edition. Each question pertains
to something in today's Biz Talk edition. So if you
read our issue today, then the answer will come
very easily to you.
<?><?><?><?><?><?><?><?><?><?><?><?><?><?><?><?>
What is the name of our Ezine Coaching Service?
(if you read the resource and service section,
you will find the answer)
<?><?><?><?><?><?><?><?><?><?><?><?><?><?><?><?>
Please email your answer to:
editor@marketingtrendz.com
You will be notified within 24 hours if you are
a winner, and given instructions for submitting
your AD.
______________________________________________________
9.) MarketingTrendz Resources & Services
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Offering you a directory of essential resources
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http://www.marketingtrendz.com
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MarketingTrendz Workshop
Learn the essentials of marketing your business
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Parents Time-Out
Don't forget to make time for the kids. Some hints,
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http://www.marketingtrendz.com/timeout.htm
......
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______________________________________________________
10.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
admin@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.
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