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"Life's like a boom-a-rang. The
more good you throw out
the more you receive in return."
-- Josh S. Hinds
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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...December 17, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
__________________________________
Please take a moment of your time
to visit our Featured Advertiser:
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______________________________________________________
IN THIS ISSUE:
1. "Our Top Star Sponsors"
2. Free-For-All
3. Editorial-by Debbie Solomon
4. HOT OFF THE PRESS: Nothing for Nothing
5. MarketPlace "Interactive Classifieds"
6. Resources & Services
7. Brain Busters - Properties
8. Info Marketing Tool - Web Counter
9. HOW to Advertise with The OnLine Exchange Ezine
10. OnLine Exchange Information Data
______________________________________________________
1.) TOP STAR SPONSORS:
______________________
Our Top Sponsor:
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Our Top Sponsor:
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2.) FREE-FOR-ALL
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Winsock, environment, and disk settings. It's ideal for someone
who wants to quickly obtain basic information about their
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______________________________________________________
3.) EDITORIAL
___________________
Welcome to our Monday Edition of The OnLine Exchange Ezine.
I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
This is a FREE Members Only Club exclusively for
OnLine Exchange Subscribers.
http://www.marketingtrendz.com
In The Members Only Arena!
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@marketingtrendz.com
Do you know WHAT the New Year means to business
entrepreneurs?
Most people think of it as a fresh start. Making
their New Year's resolutions and really trying to
stick with it. One very popular resolution many
entrepreneurs make is that they will try harder
then ever to make a success of their business.
And to do all that is necessary in order to achieve
that goal. That is why businesses in the CyberWorld
start to BOOM! That is why NOW is considered the
busiest time of year.
The single most important aspect for success in any
online business is ADVERTISING. You cannot make money
if you do not advertise. This is a simple fact, NOT
a theory. My suggestion to YOU from one business
entrepreneur to another is START ADVERTISING NOW. NOW
is the time to get motivated and do something with your
business.
Sitting around waiting for success will literally take
a miracle, and as I am sure you know, that WILL NOT happen.
Yes, miracles do happen, but that is because we MAKE them
happen. If you want to sit on your duff thinking that is
all you have to do, get a real thick pillow to sit on,
because you WILL be sitting for a long, long time!
And now I would like you to please take a moment
to show your support for The OnLine Exchange Ezine:
EzVOTE
At last you can give something back to a great ezine!
Submit ONE monthly vote using this 10 second form:
http://www.itsaworld.net/ezvote/oe.htm
The OnLine Exchange asks for your support and continued effort
for making us one of the leading ezines on the net.
It will take you only 10 seconds to vote for us,
and we will forever be grateful. In exchange for voting
for our ezine, we would like to extend a FREE AD for your
vote. Once you place your vote email me at:
editor@marketingtrendz.com
with your 5 line ad and acknowledgment of your vote.
Please note that they only accept one vote per month, so
please do not vote more than once a month.
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
______________________________________________________
4.) HOT OFF THE PRESS**
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"Nothing For Nothing"
(c) By Jo McNamara 2001
==================================
One of the best things about writing articles is
connecting with people. Sometimes Internet
marketing can seem like an impersonal, sterile
world.
People will write me asking for advice. The main
thing they want to know is how to be "successful"
in Net marketing.
One thing that strikes me about the people who
write me is that very few want to spend the money
or invest the time necessary to be "successful".
They seem to want instant riches without having
to spend a dime or invest a few hours each day.
The other impression I get is that people don't
seem to want to educate themselves about online
marketing. They want the answers for making
money handed to them on a platter without having
to actually do or learn anything.
I want to share with you correspondence between
myself and one person who contacted me. He
requested some information on how to be
"successful" in online promotion. The first
thing I did was ask him some questions. They were:
- How long have you been in Internet marketing?
- What are you promoting?
- Are you promoting affiliate programs? If so,
how many?
- Or...are you promoting your own product?
- What methods do you use to advertise (FFA's,
classified ads, ezine ads, etc.)?
- What learning tools do you use (ezines,
informational websites, membership programs,
etc.)?
- How many hours a day are you able to devote
to Net marketing?
- Why ARE you in Net marketing?
- What are your goals...What do you want from
this?
- Is this a passion or a means to an end?
To this person's credit, he did answer all of my
questions. 99% of the time, people don't bother
and I never hear from them again.
At the end, he said, "Okay, I have answered your
questions. Now answer mine." That struck me as a
bit abrupt. But I know from my own experience
that when we type we can be thinking one thing
and it can come out much different than we
intended. So I gave him the benefit of the doubt.
I answered his questions.
He then asked me if I would take the time to
critique his website. Which I did.
It was a replicated website which meant it was
for an affiliate program. These are what I saw as
weaknesses in the website:
- The salesletter was confusing. I had no clear
idea how this program would benefit me.
- There were no testimonials.
- There was no written guarantee.
- There was no contact address or phone number.
But the worse thing about this website is that
this person was using a HotMail account as his
email address! I told him that most people would
not take this program seriously because he was
using a "throw away" email address.
In response, he wrote:
- He could change the email account when he found
a better option, but that he didn't see that as an
immediate problem.
- That most of the marketing for this program was
done offline. The website was for people outside
of Australia. That within Australia, more details
were given. (Then why market outside of the country
if you're not going to give people complete
details?)
- That there were testimonials on the Members Only
Discussion Board (They've already bought the
program. Why do THEY need testimonials?)
- Regarding the lack of a guarantee,he said (and I
quote), "No network marketing company EVER gives
one of these." (I beg your pardon?)
And this person wants to set up "shop" online and
have it generating money 24/7, without his direct
involvement?
I came away from this experience thinking that he
may have wanted advice but he wasn't willing to
listen. I also thought he wasn't willing to invest
even a small amount of money in order to earn money...
nothing for nothing. He was just looking for a sure-
fire answer to quick money.
The latter is a feeling I often have with people who
write me. Success is not given...Success is EARNED.
If you don't have much money, then you'll have to
spend your time. If you do have some money, then you
can spend less time. But you'll see better results
if you invest both time and money. I'm not saying
don't use free resources to advertise. Just be
realistic; it may take you longer to reach your goals
going that route.
When I started out in Internet marketing, I put aside
a set amount of money for advertising. It wasn't
much; just what I felt I could afford at the time. I
learned and continue to learn as much as I can about
marketing. As long as I'm in online promotion, I
will be a student.
At this point, I take some of the profits I make each
month and reinvest it into more advertising. My ad
tracking tells me what is working and what's a waste
of time and money. It's been a slow build, but every
month it gets better and better.
We will get out of Internet marketing exactly what we
put into it; there is no "free ride." If you think
there is, then you will get...Nothing For Nothing.
"The successful person is the individual who forms
the habit of doing what the failing person doesn't
like to do." Donald Riggs
To receive other articles written by Jo McNamara,
mailto:articles_jomc@sendfree.com
,
mailto:articles2_jomc@sendfree.com
Jo is a proud member of the Internet Marketing
Success Arsenal: "I wish I had discovered the
Success Arsenal when I got started in Net marketing.
I would have saved countless wasted, frustrating
hours and more money than I care to think about."
http://www.what-works-online.net
You have my full permission to reprint this article
so long as the resource box is left intact.
______________________________________________________
5.) INTERACTIVE CLASSIFIEDS
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______________________________________________________
7.) Brain Busters
_____________________
"Properties"
What are your personal properties? Your hair color, eye
color, height, etc. They describe you. And various "objects"
within your computer have properties, too. For example,
what are the properties of your monitor, or "desktop"?
Right click a blank area of your screen, and select
Properties. You'll see the properties of your Display
(called Display Properties) listed.
Many objects have "Property Sheets" attached to them. To
find out more about some item in your computer, try
right clicking... and selecting 'Properties'. You're in
for an eye-opener.
MANY THANKS TO THE NEWBIE CLUB
http://www.newbieclub.com
______________________________________________________
8.) INFO MARKETING TOOL
_____________________
Web Counter 5.0
Web Counter 5.0 will track the number of visitors to your page.
You only need to add a few lines of HTML code to your existing
Web pages. You can choose from several styles of counters,
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hosted on any kind of server.
http://www.ampersand-solutions.com/
______________________________________________________
9.) ONLINE EXCHANGE ADVERTISING INFORMATION
__________________________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website, but without advertising,
you will be wasting your time.
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
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Our team of publishers work around the clock to give
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Take advantage of our Established Ezine and YOUR AD
could be seen by over 21,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
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___________________________________________
10.) ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or
implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.
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