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"We must not bury our talents,
but invest them,
spend them, pour them out. Then we will have even more."
- Zig Ziglar, Author and Speaker
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The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...December 12, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
__________________________________
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IN THIS ISSUE:
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1. Our Top Star Sponsors
2. Featured Article - Which Search Engines Will Survive?
3. "TOP Pick" Classified Ads
4. Humor Exchange - Laugh Alittle/Laugh Alot
5. COOL Biz Site - HomePage Made Easy
6. IMPORTANT E-Zine Advertising Information
7. HOT Biz Tip - Quiz
8. A Word From The Editor
9. MarketingTrendz Resources & Services
10. OnLine Exchange Information Data
______________________________________________________
1.) TOP STAR SPONSORS
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2.) FEATURED ARTICLE
_______________
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Which Search Engines Will Survive?
by Dan Thies
=====================================
With the recent bankruptcy of Excite@Home,
and Altavista's
admission that their search engine database hasn't been updated
since July, it's clear that another round of consolidation is
coming upon the search engine industry.
The important question for marketers isn't necessarily which
portals will survive, but which search engines will drive their
search results.
Excite and Altavista clearly attract enough traffic to ensure
that *someone* will keep those domain names active as search
portals, but that doesn't mean that there will be an independent
Altavista or Excite database behind those results.
Is Lycos A Textbook Case?
The story of the Lycos search engine is instructive - Lycos.com
is still there, but the actual search results are provided by
FAST/AllTheWeb. We simply don't know who will be providing the
results for Altavista and Excite in a year
So the big question remains: which players can afford to stay in
the game, and how does that affect our search engine positioning
plans? Time will tell - I can only offer you informed
speculation on the fate of the industry's major players.
Who's In?
Google, Inktomi, FAST/AllTheWeb, and DirectHit. All of these
have significant traffic, either directly or through their
partners, and enough value in their databases to stay in
business, at least for a while. DirectHit is different, since
they don't attempt to crawl and index the web, but they have
strong partners, including MSN.
Who's Out?
Altavista, Excite, and Lycos were big players at one time, but
we know the story now. Altavista and Excite are close to death,
and Lycos has already dropped their database. Northern Light may
maintain an independent database, but their traffic is minimal.
Who's Too Small To Matter?
Northern Light, Wisenut, etc. - there are still a few minor
search engines out there, and at least some have sound business
fundamentals that will keep them from disappearing. In the big
picture, though, they simply don't command much traffic.
What Does It Mean?
For starters, there will likely be only three significant search
engine databases - a year ago there were at least seven.
Interestingly, all three use "themes" to categorize and rank
websites.
As a result, a solid search engine positioning strategy should
focus on providing the three things that the three major indexes
and DirectHit reward: consistent theme; significant content; and
high-quality linking relationships.
A consistent theme means careful keyword selection and use - not
trying to make every page stand alone, but instead weaving them
together in a logical fashion.
Good content not only reinforces the theme, it also provides a
reason for visitors to stay on the site longer, which improves
DirectHit ratings.
Finally, the quantity of incoming and outgoing links will matter
less over time, while the context and quality of those links
will continue to become more important, ensuring that the major
directories will have plenty of customers for a long time.
I wish you success...
----------------------------------------------------------------
Dan Thies has been helping his clients (and friends) promote
their websites since 1996.
His latest book, "Search Engine Fast Start," is available at
http://www.cannedbooks.com
______________________________________________________
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_____________________________________________________
4.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
Two elderly ladies had been friends for many decades. Over the
years they had shared all kinds of activities and adventures.
Lately, their activities had been limited to meeting a few times
a week to play cards. One day they were playing cards when one
looked at the other and said:
"Now don't get mad at me.... I know we've been friends for a
long time...but I just can't think of your name! I've thought
and thought, but I can't remember it. Please tell me what your
name is."
Her friend glared at her. For several minutes she just stared
and glared at her. Finally, she said, " How soon do you need to
know?"
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5.) COOL-BIZ SITE
________________
HomePage Made Easy!
If you are a beginner, or if you are already a webmaster,
but would like to find easy tips that can help you have
a yet more attractive and successful Home Page,
then this is the right place.:)
HomePage MadeEasy !!
Is the Amateur-Webmaster's Companion
http://www.homepagemadeeasy.com/
______________________________________________________
6.) ONLINE EXCHANGE ADVERTISING INFORMATION
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Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
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You can have the most Informative Service,
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YOU NEED... Successful Advertising, The Cutting Edge kind,
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______________________________________________________
7.) HOT BIZ TIP
__________
Don't bother getting a pen and paper
... just read... If you can't answer them,
just keep going.
1. Name the five wealthiest people in the world.
2. Name the last five Heisman trophy winners.
3. Name the last five winners of the Miss America
contest.
4. Name ten people who have won the Nobel
or Pulitzer prize.
5. Name the last half dozen Academy Award
winners for Best Actor and Actress.
6. Name the last decade's worth of World
Series Winners.
How did you do?
The point is, none of us remembers the
headliners of yesterday. These are no
second-rate achievers. They're the best
in their fields. But the applause dies.
Awards tarnish. Achievements are
forgotten. Accolades and certificates
are buried with their owners.
Now here's another quiz. See how you
do on this one:
1. Name three teachers who aided your journey
through school.
2. Name three friends who helped you through
a difficult time.
3. Name five people who have taught you something
worth while.
4. Think of a few people who have made you feel
appreciated and special.
5. Think of five people you enjoy spending time with.
6. Name six people whose stories have inspired you.
Easier?
The lesson?
The people who make a difference in your
life aren't the ones with the most credentials,
the most money, or the most awards. They're
the ones who care.
-- Inspiration Peak
http://www.inspirationpeak.com
From:
[Inspiration421] Wednesday 11/28/01
Inspiration421-subscribe@yahoogroups.com
______________________________________________________
8.) WORD FROM THE EDITOR
_________________
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.
As many of you know, The OnLine Exchange Ezine has
been in circulation for quite sometime. We have
become a world renowned ezine, with an impeccable
reputation. And guess what, WE HAVE YOU TO THANK!
I hope you know how appreciative we are of you
and that you are a valued subscriber of ours.
The talk of many businesses right now is HOW and WHAT it
takes to become successful. That these
get rich quick schemes do not work. And You will
not succeed using FFA's, refusing to invest in your
business and not taking the time to make it work.
Well, I think most of you will agree with me, that no
matter how many times we say this, and advise people
on what to do and what not to do to succeed, it is like
banging our heads against wall. Now, would we be saying
all these things if it were not true? Of course not!
Sure, FREE is GREAT! But FREE is NOT always profitable.
If it was, then why would all the big company's like Pepsi,
McDonalds, etc... spend millions of dollars in advertising?
Gosh, if FREE was so profitable, then I guess they have
been throwing away millions and millions of advertising
dollars. MAYBE I SHOULD WRITE TO THEM AND TELL THEM ABOUT
FFA SITES! :)
Then why do we still get emails asking us WHY they cannot
succeed. What are they doing wrong?
Just wait until Monday, when you read Jo McNamara's article,
"Nothing for Nothing". This is a must read.
And now....
Please take a moment to show your support for
The OnLine Exchange Ezine:
EzVOTE
At last you can give something back to a great ezine!
Submit ONE monthly vote using this 10 second form:
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In exchange for your time and effort in supporting our
ezine, once you vote, please send your FREE 5 line
classified ad to:
editor@marketingtrendz.com
I will confirm your vote and send you the publication
date of your FREE AD.
Until Next Time!
Best Regards,
Debbie Solomon
editor@marketingtrendz.com
______________________________________________________
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10.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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