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"Thanks are the highest form of
thought."
- G. K. Chesterton, Writer
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The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...December 5, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
__________________________________
Please take a moment of your time
to visit our Featured Advertiser:
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______________________________________________________
IN THIS ISSUE:
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1. Our Top Star Sponsors
2. Featured Article - Are You Using All 7 of These
Highly Effective Marketing Tactics?
3. "TOP Pick" Classified Ads
4. Humor Exchange - Laugh Alittle/Laugh Alot
5. COOL Biz Site - Search Engine for Graphics
6. IMPORTANT E-Zine Advertising Information
7. HOT Biz Tip - Make Your Email SELL
8. A Word From The Editor
9. MarketingTrendz Resources & Services
10. OnLine Exchange Information Data
______________________________________________________
1.) TOP STAR SPONSORS
________________
Our Top Sponsor:
_________________
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===================================================
Our Top Sponsor:
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2.) FEATURED ARTICLE
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ARE YOU USING ALL 7 OF THESE
HIGHLY EFFECTIVE MARKETING TACTICS?
Copyright 2001 By Bob Leduc
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Here are 7 well known, highly effective marketing tactics
many small business owners overlook when developing their
marketing program. How many have you overlooked?
1. BE UNIQUE
The best way to beat your competition is to promote a
distinct advantage your customers cannot get from a
competitor. This is often called your USP (short for Unique
Selling Proposition). If you don't already have a distinct
advantage, create one. Add something to your business you're
not already doing. One network marketer I know doubled her
sign up ratio by providing free sales leads to her new
distributors for their first 4 months.
2. USE TESTIMONIALS
Collect and use testimonials. Testimonials from satisfied
customers are similar to referrals. Both provide your
prospect with evidence that your product or service produced
results for other customers just like them. I've performed
many tests using the same messages with and without
testimonials. Those with testimonials always increased
sales, often by as much as 65% or more.
Don't wait for satisfied customers to volunteer a
testimonial. Instead, follow up with some customers soon
after completing a transaction. Ask what they liked best
about your product, service or business opportunity. You'll
get many flattering compliments. Ask for permission to use
them in your promotions.
3. MAKE AN UPSELLING OFFER
Upselling is a proven technique you can use to get more
money at the point of sale. Customers will never be more
receptive to an attractive offer from you than when they're
paying you money. Offer your customers or clients the option
to upgrade to a better product or service at a special
price. Or, offer the option of adding a related item to the
sale for a special combination price. Many will accept your
offer. An upselling offer can increase your average sale by
30 percent or more without creating any advertising expense.
4. TRIVIALIZE YOUR PRICE
Demonstrate a low cost for your product or service by
breaking down the price to its lowest time increment. "$325
per year" frightens many customers away. "Enjoy all of this
for less than 90 cents a day" attracts them to the low cost.
5. STRESS BENEFITS BEFORE FEATURES
A feature is what something is. A benefit is what it does.
For example, my favorite donuts are now delivered in a re-
sealable box. That's a feature. The donuts stay fresh for a
week after I first open the box. That's the benefit. Promote
the benefits of your product or service before you promote
the features of it. People never buy something to get a
feature. They always buy to get the benefit produced by the
feature.
6. FOCUS ON THE HEADLINE
Always include a headline with your ad, sales letter or
webpage. Include your biggest benefit in the headline to
grab your prospect's attention. Otherwise, many prospective
customers won't read your promotional material. When you
develop a new promotion, test different headlines to find
the most effective one BEFORE you test anything else. After
you find the headline that attracts the most readers you can
test to find the most motivating copy for them to read.
7. MAKE AN OFFER
Never advertise without including an offer. An irresistible
offer is the number one reason why people buy something. To
substantially increase the response to your advertising,
substantially improve your offer. Many small businesses
advertise without including an offer. This is a costly
mistake because it doesn't provide a reason for prospective
customers to respond. The best way to get a big response
from your advertising is to make an offer your prospects
can't refuse.
Are you using all 7 of these tactics in your promotions? If
not, revise your marketing program to include those you've
overlooked. You'll immediately enjoy a big increase in your
sales and profits without increasing your expenses.
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Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
mailto:BobLeduc@aol.com?subject=Postcards
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
______________________________________________________
3.) TOP PICK CLASSIFIED ADS
________________
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........
_____________________________________________________
4.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
Top 15 Signs That You've Already Grown Up
1. Your potted plants stay alive.
2. You keep more food than
beer in the fridge.
3. 6:00 A.M. is when you get up,
not when you go to sleep.
4. You hear your favorite song
on an elevator.
5. You carry an umbrella. You
watch the Weather Channel.
6. Your friends marry and divorce
instead of hookup and breakup.
7. You go from 130 days of vacation
time to 7.
8. Jeans and a sweater no longer
qualify as 'dressed up'.
9. You're the one calling the police
because those darn kids next
door don't know how to turn down
the stereo.
10. Your car insurance goes down
and your car payments go up.
11. Sleeping on the couch makes
your back hurt.
12. You no longer take naps from
noon to 6 p.m.
13. Dinner and a movie = The whole
date instead of the beginning of
one.
14. "I just can't drink the way I used
to" replaces "I'm never
going to
drink that much again."
15. Over 90% of the time you spend
in front of a computer is for real
work.
_____________________________________________________
5.) COOL-BIZ SITE
________________
Search Engine For Graphics
Have you ever needed a specific photograph or picture for
your Web site or marketing campaign and couldn't find it?
Do what I do and head for ditto.com.
Query for the word "dog" and receive thousands of images
to look through. Of course, you would want to be
more specific to narrow the returns.
http://www.ditto.com
______________________________________________________
6.) ONLINE EXCHANGE ADVERTISING INFORMATION
______________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
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You can have the most Informative Service,
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you are looking for.
YOU NEED... Successful Advertising, The Cutting Edge kind,
and Plenty of it!
The OnLine Exchange is here to assist you
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Your success starts right here:
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Our team of publishers work around the clock to give
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______________________________________________________
7.) HOT BIZ TIP
__________
Murphy's Laws of Computing
* When computing, whatever happens,
behave as though you meant it to
happen.
* When you get to the point where
you really understand your computer,
it's probably obsolete.
* The first place to look for information
is in the section of the manual where
you least expect to find it.
* When the going gets tough, upgrade.
* For every action, there is an equal
and opposite malfunction.
* To err is human . . . To blame your
computer for your mistakes is even
more human, it is downright natural.
* If at first you do not succeed, blame
your computer.
* A complex system that does not work
is invariably found to have evolved from
a simpler system that worked perfectly.
* The number one cause of computer
problems? Computer solutions
offered by family members.
______________________________________________________
8.) WORD FROM THE EDITOR
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We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.
As many of you know, The OnLine Exchange Ezine has
been in circulation for quite sometime. We have
become a world renowned ezine, with an impeccable
reputation. And guess what, WE HAVE YOU TO THANK!
I hope you know how appreciative we are of you
and that you are a valued subscriber of ours.
This just simply amazes me...
I get many, many articles to consider for publication
in our ezine. If the title grabs me, then I read on.
Just like an AD, right? Now you know why it is so
important to have an attention grabbing title, in
ads and in articles.
I came across one article, and it really got my attention.
So I read on about how to get maximum exposure for your business.
It was an intriguing article until I got about half way through it.
When I saw "Submit to FFA Links Everyday", I nearly fainted.
If a business person is THAT experienced to write about how
we should get maximum exposure to our site, then they should
know that FFA Links is nothing but maximum exposure for SPAM!
NO ONE, and I mean NO ONE ever sees your postings at FFA Links,
except for people who are collecting those email addresses
for SPAM and so-called Safe Lists.
It never ceases to amaze me the naivety of people. People who
post to these sites, do it because it is a FREEBIE addiction.
You are submitting to thousands and millions of FFA pages,
and for FREE. It is so easy to DO, so it has to WORK.
Think Again!
And now....
Please take a moment to show your support for
The OnLine Exchange Ezine:
EzVOTE
At last you can give something back to a great ezine!
Submit ONE monthly vote using this 10 second form:
http://www.itsaworld.net/ezvote/oe.htm
In exchange for your time and effort in supporting our
ezine, once you vote, please send your FREE 5 line
classified ad to:
editor@marketingtrendz.com
I will confirm your vote and send you the publication
date of your FREE AD.
Until Next Time!
Best Regards,
Debbie Solomon
editor@marketingtrendz.com
______________________________________________________
9.) MarketingTrendz Resources & Services
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MarketingTrendz
Offering you a directory of essential resources
and services for your business
http://www.marketingtrendz.com
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Learn the essentials of marketing your business
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Parents Time-Out
Don't forget to make time for the kids. Some hints,
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______________________________________________________
10.) ONLINE EXCHANGE INFORMATION DATA
_____________________
PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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