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"You just don't luck into things
as much as you'd like
to think you do. You build step by step,
whether it's friendships or opportunities."
- Barbara Bush, Former First Lady of the U.S.
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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...November 5, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
Tune into Effective & Affordable Ezine Advertising Information:
2 FOR 1 ON EVERY ADVERTISING PACKAGE-EXTENDING FOR 2 MORE DAYS!
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IN THIS ISSUE:
1. "Our Top Star Sponsors"
2. FREE-FOR-ALL
3. Editorial-by Debbie Solomon
4. HOT OFF THE PRESS: Good Spam or Bad Spam - What's the
Difference?
5. MarketPlace "Interactive Classifieds"
6. Resources & Services
7. Brain Busters - Definitions
8. Info Marketing Tool - Ultimate Tracking Solution
9. HOW to Advertise with The OnLine Exchange Ezine
10. OnLine Exchange Information Data
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1.) TOP STAR SPONSORS:
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3.) EDITORIAL
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Welcome to our Monday Edition of The OnLine Exchange Ezine.
I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
http://www.marketingtrendz.com
In The Members Only Arena!
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@marketingtrendz.com
ALL SUBSCRIBERS of The OnLine Exchange DO have
unlimited FREE Access to the Profit Zone. So,
PLEASE take advantage of what is available to you.
URGENT NEWS for All Business Entrepreneurs.
It is imperative that you book
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2 FOR 1 ON EVERY SINGLE ADVERTISING PACKAGE
FOR THE NEXT 2 DAYS!!
And now I would like you to please take a moment
to show your support for The OnLine Exchange Ezine:
EzVOTE
At last you can give something back to a great ezine !
Submit ONE monthly vote using this 10 second form:
http://www.itsaworld.net/ezvote/oe.htm
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The OnLine Exchange asks for your support and continued effort
for making us one of the leading ezines on the net.
It will take you only 10 seconds to vote for us,
and we will forever be grateful. In exchange for voting
for our ezine, we would like to extend a FREE AD for your
vote. Once you place your vote email me at:
editor@marketingtrendz.com
with your 5 line ad and acknowledgment of your vote.
Please note that they only accept one vote per month, so
please do not vote more than once a month.
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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4.) HOT OFF THE PRESS**
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Good Spam or Bad Spam - What's the Difference?
by sara hardy
==================================
"Are you good spam or bad spam?"
This is the question I find echoing in my head sometimes
when I am going through my email, as if it is part of some
electronic Wizard of Oz. Have you ever given any thought
to the fact that there really is a difference in spam?
Not that I am defending anyone, but let me make my point
and then you can decide for yourself.
Spam is such a hot issue and no one knows the "right" view
of spam that fits everyone. You either:
- will take all measures to prevent people from sending it to you
- don't mind it at all and happily delete, delete, delete every day
- OR hate it sometimes and ignore it other times.
I think I fall in the last category, which is
what started me thinking about good and bad spam.
My point of view has now developed into this:
BAD Spam-
-It is bad spam when you reply to it to be removed
and it is returned to you because the address is made up.
-It is bad spam when the removal link does not open a real url.
-It is bad spam when you paste the message source into Spam Cop
and the info you get back before clicking the
"Send spam report" shows tons of dead ends and made up
domains, etc.
This means that this "Cowardly Lion" harvested your address,
and went to great lengths to cover their tracks in order
not to get caught sending spam.
GOOD Spam-
-It is good spam when there is an actual person
on the other end, apologizing for inconveniencing you.
What made it good spam? Because here is spam that you
most likely will not get again, because it is more legit
then the bad spam. These people are not out to break any rules,
upset anyone, or ruin your day. 9 times out of 10
they really don't know any better and will learn,
very quickly I might add.
Also, keep in mind that the Scarecrow in us does not
ALWAYS remember every email we sign up for.
It is possible to have signed up for something
and a week later be flipping out because you are getting email
from some unknown. If we only had a brain sometimes
(Speaking for myself, of course).
It is also highly possible that someone is having fun
subscribing you to things. Never count that one out,
it happens all of the time.
GOOD vs BAD
Personally, I would much rather get NO spam,
however if I had to choose, I would have to go with good spam.
Bad spam demonstrates that the sender KNOWS what is
NOT acceptable and went to all of this trouble
and expense to hide behind this long trail of fake addresses.
These are malicious acts, and down right dirty.
Do they really think that what they are trying to sell
in this manner is actually worth it? These are the people
we should be upset with. These are the people that we need
to be telling, "I'll get you my pretty,
and your little server too!"
So, whether you agree or disagree,
just try to keep in mind that
-1. The whole world is not out to get you.
-2. Not every piece of spam is sent with the same intent. And...
-3. As the world around us continues to change,
we will be seeing more and more companies resorting to
sending their junk mail through email rather then the post office.
(I think this is becoming a more desirable thing to us all,
as it would be much safer.)
Now is the time to try to adjust our view
and approach the issue with a level head.
If we don't we will drive ourselves mad,
and for what purpose? The changes in our world
cause the internet to change. Soon you probably will find
yourself saying, "I don't think we're in Kansas anymore".
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Written by Sara Hardy
Owner of MarketingTrendz, and Publisher of
The OnLine Exchange Ezine.
Sara has co-authored 2 Ebooks on informative marketing techniques.
Her Ezine has been in circulation for over 3 years,
with over 21,000 faithful subscribers. To subscribe to her ezine
and receive both of her ebooks for FREE, just subscribe to:
http://marketingtrendz.com/subscribe.htm
This will automatically make you a member of The Profit Zone,
a FREE Members Only Club that gives you unlimited access
to FREE marketing tools, ebooks, resources and more!
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5.) INTERACTIVE CLASSIFIEDS
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7. ) Brain Busters
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"Path"
The ankle bone connects to the shin bone. The shin bone connects
to the knee bone. The knee bone connects to the... you know.
Well, a 'path' on your computer is a series of folders along the way.
The path you follow to get to a specific resource.
Kind of like the various parts of your anatomy
connecting to other various parts...
Okay, here's an example:
C:\My Documents\Recipes\cornbread.txt
'cornbread.txt' is the file name. It's found in the
'Recipes' folder, which is found in the 'My Documents'
folder, which is found in the C: folder... which is your
hard drive. So the 'path' to cornbread.txt goes through
the C:\My Documents\Recipes forest. Why does this matter?
It's just lingo. But without knowing the lingo, your
trip through the Black Forest of computers will be filled
with terror and frustration. Right? Of course. :-) And
of course knowing where the cornbread recipe is located
is a good thing. I'm just not sure you'd find one in a
forest. Unless it was a forest of... corn.
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"Forward slash - back slash"
Ever wondered why the slash is forward (/) in a web
page URL, and backward (\) on your computer? No? Okay.
All Internet resources use the forward slash to separate
one resource from another. Page names are separate from
domain names. The forward slash indicates a 'change in
resource'.
On your home computer, you'll see the slash is backward,
or leaning to the left. "And never the two shall mingle!"
You can try using a backslash in a Web page URL. But it
won't work. You CAN use a backslash in your browser, like
this:
C:\My Computer
Do that, and you'll list all the stuff on your computer!
Right through your browser window. But you won't see stuff
on the Internet that way. Who cares? Someone. Somewhere.
Many Thanks to The Newbie Club!!
http://www.newbieclub.com
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8.) INFO MARKETING TOOL
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9.) ONLINE EXCHANGE ADVERTISING INFORMATION
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Do You Have a Business or Website?
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Without Targeted Exposure your business has no
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You can have the most Informative Service,
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YOU NEED... Successful Advertising, The Cutting Edge
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Take advantage of our Established Ezine and YOUR AD
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10.) ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or
implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.
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