"Until he extends the circle of his compassion
to all living things, man will not himself find peace."
...Albert Schweitzer


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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...November 2, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.

Please, forward this newsletter to all your friends
and co-workers who might be interested!

Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm


IMPORTANT:
Before we begin with our Biz Talk Edition, please
take a moment to visit our Main Feature Advertiser:

______________________________________________________

YOU CAN WIN 1,000,000 GUARANTEED VISITORS !
It is Free ! - Once you join it is hands Free ! .......
Find out with this autoreply message:
mailto:1millionvisitors@itsaworld.net
[You will only receive ONE mailing from this autoreply]



______________________________________________________



IN THIS ISSUE:
_____________


1. Our Top Sponsors

2. Biz Thought - Imagination

3. A Biz-Note from The Editor

4. Interactive Classifieds

5. Featured Article- An Inside Look at Proofreading

6. Ezine Advertising Information- HOLIDAY AD SPECIALS

7. Parent's Time-Out - Magnetizing!

8. OnLine Exchange Contest

9. The Humor Exchange- Laugh A little!

10. MarketingTrendz Resources & Services

11. OnLine Exchange Information Data



______________________________________________________


1.) TOP SPONSORS:
_________________



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Our Top Sponsor:
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_______________________________________________________


2.)  BIZ THOUGHT
________________

Imagination

When confronted with a new, different and rapidly-
changing situation, there are many ways in which you
can respond. One of the best ways to respond is with imagination.

Difficult problems become grand opportunities because
of  imagination. Ideas become achievements because
of imagination. The world moves forward as the result
of imagination.

Each of us is born with a robust imagination. Yet too
often as we grow older and more cynical, we fail to
heed its urgings. So many incredible opportunities
are missed as a result. So many of our best possibilities
never even get considered when we lose touch with
imagination.

Achievement requires more than imagination, and
yet every achievement begins with imagination. You
have a powerful and unique imagination, and with it
you can make a tremendous positive difference in the
world. That imagination grows stronger and more
effective each time you make the effort to use it.

When things are at their worst, imagine the best and
then make it happen. When things are at their best,
imagine what would make them even better, and
follow that course with your actions.

Challenge yourself to make full use of, and give full
support to, one the most powerful tools you have --
your imagination.

-- Ralph Marston
Copyright ©2001 Ralph S. Marston, Jr. All rights reserved.
http://www.greatday.com/motivate/




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3.) BIZ-NOTE FROM THE EDITOR
______________________________


Hello Faithful Subscribers,

I hope you are enjoying each edition of
The OnLine Exchange Ezine.

I would like to welcome all our new subscribers. Please
don't forget to participate in our Weekly
Biz Talk Contest!

Also, I would like to inform you that we have changed
some of our advertising packages for The
OnLine Exchange Ezine.  In fact, quite a few of
the prices have been lowered.  So, if you are interested
in advertising with The OnLine Exchange, be sure to check
out our new prices at:

http://www.marketingtrendz.com/advertising.htm

All this week, the government has had all Americans
on Alert.  Not much information has been provided to
us as to WHY we are all on alert.  So, what do we do?
Should we lock ourselves inside of our homes and pray
that no harm comes our way? HOW are we supposed to act
when the country is on an alert for terrorist attacks.

This is a real scary situation.  People don't know how
to react.  So many questions and no answers.  And I hate
to be the barer of bad news, but this will be an
ongoing situation for a long, long time, so we must get used to it.

William Doyle has created an ebook, and a collection of
helpful articles on based on,
"How to Become a HARD Target against Terrorists." 
I know this is NOT something we all want to think about. 
However, I do think any bit of information that is provided
will be very helpful to us.  And Mr. Doyle is here to help
in anyway he can, through his insightful articles and Ebook. 
Please keep an eye out on Wednesday when we run his
exclusive article, ""Anthrax By AirMail!" Along with
this article we will provide you with all the details
on HOW you can obtain his FREE Ebook,
"How to Become a HARD Target against Terrorists."
It is a real eye opener, and very helpful. 
Take a few moments, read the article and download his FREE Ebook.
You will not be disappointed.


...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange


______________________________________________________


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______________________________________________________


5.)  FEATURED ARTICLE
____________________


==================
An Inside Look at Proofreading
by Donna Sweat
==================


This is the ideal topic for us all to think about.
We do it everyday, especially those of us that use
the Internet the majority of the time. Web pages,
business letters, articles, news releases,
documentation and most certainly, advertisements.

I have at times found myself proofreading
our local newspaper..and suspect their proofreader
isn't necessarily paying attention to his or her work.
I have found scores of web sites with the same problem.
Terrible spelling and common grammatical errors are
high on the list.

Of course, some of us do not pay attention to
these little details, but entrepreneurs look
for imperfections in a web page.

Do we all know how to proofread? Not necessarily. Looking
for misspelled words is scarcely enough to polish
your workmanship and neither is applying capital letters
where needed.

I am touching the surface with the most common
proofreading  DO's. You might think a little differently
the next time you do the job.

1] Always proofread when you are at your daily peak.
In other words, do not try it, if you are sleepy or distracted.
You will definitely miss a number of errors.
Proofreading requires concentration.

2] Read the selection through and then read it aloud.
Read it to a friend and have them read it to you.
Read it backwards..that's what I said. You'll be amazed
at the errors in spelling you will encounter.

3] Use your computer's spell checker,but do not rely on it.
Often, there are times the checker will find errors
but the word meaning is different, such as "there" and "their".

Use a dictionary to be sure of the correct meaning of
a word.

4] The thesaurus is helpful,but again the range of words
are limited,a book offers a broader list. Your choice
of words does make a difference when others read what
you have to offer, so go ahead and be choosy.

5] Be sure all beginning letters of a sentence
are capitalized.Names of importance, within the
sentence are a must to remember.

6] Look for sentence fragments, run ons and match
subjects with verbs.

7] Check those simple small words, such as: of, it,
in, is,for, be, and I.[I, should be a capital,
regardless of where it is.]

Other important points in addition to the ones above
are included below. These are not to be excluded
and you may think this is a lot of unnecessary work,
but isn't your piece important.

You wouldn't be writing it, if it wasn't.

1] Do you have enough ideas incorporated into your
selection?

2] Be sure you are not wandering away from the thesis.

3] Are you proving your point and is it interesting?

4] Is the content in order and does it flow smoothly?

5] Answer the following questions when you are proofreading.
   A. Who?
   B. What?
   C. Where?
   D. When?
   E. Why?
If one of these are missing, then you need to go back and revise.

All of the above tips for proofreading are of
the upmost importance even on a web page of your web site.
The following tips are also helpful in the
finishing touches of your site.

1] Start your inspection by checking to make sure all links work.

2] Look at the text and see if it is readable. If you
can't see it,others cannot read it. The background may
not be suitable.

3] Verify that all your information is up to date.

4] Is all the information in a sensible order, and delete
or add information.

5] Use the scroll bar on the side to view one line at a
time, either from the bottom or top. I find this very
useful when reading, etc.

Proofreading has a nature of time consumption and if you
do not have the time, find someone that does.
It will boost your sales and your site will have a look
of a professional.

I am not a professional and never claim to be,
but I will proofread content sent by email if you want a little help.

I am not charging a enormous fee for the service.
I have an Associate Degree in Accounting, and extensive
courses in English, Business Communications, Ethics, and
Public Speaking.

===============================================
Copyright Jan. 29, 2001
Donna Sweat
Publisher/Editor
Dee's Helpful Info. Newsletter
http://dsweat.bizland.com
mailto:donna@sosbbs.com
New Albany, Pa.
This article may be copied as long as resource box
remains intact.
===============================================


 ______________________________________________________



6.) EFFECTIVE & AFFORDABLE EZINE ADVERTISING

 _________________________



Do You Have a Business or Website?
Then you NEED ADVERTISING!


If you want to have a successful business --
You Need a Successful Advertising Campaign.

Without Targeted Exposure your business has no
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You can have the most Informative Service,
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but without advertising, you will be wasting your time.

YOU NEED... Successful Advertising, The Cutting Edge
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The OnLine Exchange is here to assist you
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______________________________________________________




7.)  PARENTS TIME-OUT
___________________


Time Out for Parents

Welcome Parents.  It is time for a little Time-Out.
Running an online business or working outside of the home
takes much time and effort away from your family.
This new weekly feature will be committed to helping
parents take back that quality time and devote it more
fully to spending it with their children.


Check out this week's features:


Time Out for the Week - Magnetizing!
What's for Dinner? - Leftover Beef Burrito
Just for You - Take a break
Site of the Week - A. Pintura, Art Detective




Follow the link below to see what it is all about!
You owe it to yourself and your children!

http://www.marketingtrendz.com/timeout.htm

This page is designed to be simple and easy to follow.
Our goal is to keep it short and simple each week, allowing
you to maximize your family time.

OR You can find all of our Time Out editions at
http://marketingtrendz.com/timeout/archives.htm



______________________________________________________



8.) ??OnLine Exchange CONTEST??
_______________________

Win a FREE CLASSIFIED AD in our Web Based
Sunday Classifieds Edition of The OnLine
Exchange Ezine.

Today, we are doing something alittle different
then our usual Question of the Week.  Today, I would
like you to take a few extra seconds, and visit the below
link and VOTE for The OnLine Exchange Ezine.  It is a
10 second form, and it will really help us out.

In exchange for you taking the time to submit your vote,
you will receive a FREE Classified AD in our Web Based
Sunday Classifieds Edition.  Once you submit your vote,
just email me at editor@marketingtrendz.com, and
let me know that you have submitted your vote,
and include your 5 line classified ad.

Once your vote submission has been processed
into our database, you will receive a confirmation
of when your AD will run.

Thank you for taking the time to vote for The OnLine Exchange Ezine:

EzVOTE
At last you can give something back to a great ezine !

Submit ONE monthly vote using this 10 second form:
http://www.itsaworld.net/ezvote/oe.htm


______________________________________________________


9.)  THE HUMOR EXCHANGE
(Laugh A little- You Deserve It)

_______________

Finally a friend asks him,
'What's the matter, are you looking for the perfect woman?
Are you that particular? Can't you find anyone who suits you?'

'No,' Jimmy replies. 'I meet many nice girls,
but as soon as I bring them home
to meet my parents, my Mother doesn't like them.
So I keep on looking!'

'Listen,' his friend suggests, 'Why don't you find a girl
who's just like your dear ole Mother?'

Many weeks go by and again Jimmy and his friend get together.

'So, Jimmy, did you find the perfect girl yet?
One that's just like your Mother?'
Jimmy shrugs his shoulders, 'Yes I found one just like Mom.
My Mother loved her, they quickly became friends.'

'Are you and this girl engaged, yet?'
'I'm afraid not, my Father can't stand her!'



______________________________________________________


10.)  MarketingTrendz Resources & Services
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http://www.marketingtrendz.com/royaldesigns.htm





______________________________________________________



11.) ONLINE EXCHANGE INFORMATION DATA:


-PRIVACY POLICY-
_______________

ONLY subscribers who have personally
and voluntarily subscribed to this Ezine will Receive it.
We are 100% Opt-In. We will NEVER provide our
subscriber list to ANYONE. We respect the privacy of our readers.


______________________________________________________


CONTACT INFORMATION:
___________________

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
admin@marketingtrendz.com

______________________________________________________


-DISCLAIMER-
_____________


THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment
on the part of MarketingTrendz and MarketingTrendz
cannot guarantee the accuracy of any information
presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties
of merchantability, fitness for a particular purpose
and freedom from infringement. The user assumes the
entire risk as to the accuracy and the use of this document.