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If people did not sometimes do silly
things,
nothing intelligent would ever get done.
-- Ludwig Wittgenstein
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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...October 15, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
IMPORTANT:
Before we begin with our Virtual MarketPlace Edition,
please take a moment to visit our Main Feature Advertiser:
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IN THIS ISSUE:
1. "Our Top Star Sponsors"
2. FREE-FOR-ALL
3. Editorial-by Debbie Solomon
4. HOT OFF THE PRESS: Increase Your OnLine Sales
for the Holidays
5. MarketPlace "Interactive Classifieds"
6. Resources & Services
7. Brain Busters - GMT
8. Info Marketing Tool - Web Design Answers
9. HOW to Advertise with The OnLine Exchange Ezine
10. OnLine Exchange Information Data
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1.) TOP STAR SPONSORS:
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Our Top Sponsor:
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3.) EDITORIAL
___________________
Welcome to our Monday Edition of The OnLine Exchange Ezine.
I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.
I would like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.
http://www.marketingtrendz.com
In The Members Only Arena!
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
editor@marketingtrendz.com
ALL SUBSCRIBERS of The OnLine Exchange DO have
unlimited FREE Access to the Profit Zone. So,
PLEASE take advantage of what is available to you.
If you do not remember what the Profit Zone is...
It is an Exclusive Members Only Club that is FREE
for all OnLine Exchange Subscribers. This club
provides you with top rated FREE Business Building Ebooks,
Freebies, Marketing Tools, and tons of other resources to
help you build your business.
A new article from the OnLine Exchange is being
published Exclusively in next Monday's Edition.
The title of our new article is:
"What is The Cost of FREE Advertising?"
This article is a real eye opener for all business entrepreneurs.
Be on the look out for this exclusive article next week.
And now I would like you to please take a moment
to show your support for The OnLine Exchange Ezine:
EzVOTE
At last you can give something back to a great ezine !
Submit ONE monthly vote using this 10 second form:
http://www.itsaworld.net/ezvote/oe.htm
EzVote Winners: http://www.itsaworld.net/ezvote_results.htm
The OnLine Exchange asks for your support and continued effort
for making us one of the leading ezines on the net.
It will take you only 10 seconds to vote for us,
and we will forever be grateful.
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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4.) HOT OFF THE PRESS**
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Increase Your Online Sales For The Holidays
by Kevin Nunley
http://DrNunley.com
==================================
It looks like we are headed for another holiday season
of brisk sales online. While bricks and mortor stores
are cutting back on merchandise for the holidays,
there is every indication that Internet sales will be up.
Don't look for mainstream media to tell you this story.
The truth is, while they've been moaning about the dot-com meltdown,
Internet sales have actually improved this year by
an estimated 40 percent (Jupiter). From April of last year
to April of this year, the number of adults on the Internet
jumped 18 percent (Forrester).
Holiday sales start in September.
Don't wait until late November or December to launch
your holiday items, services, or marketing. Get started now!
People who buy gifts online tend to be folks who are looking
for convenience. They may be part of the large group
who like to get gift purchases out of the way early.
Or they may be those who procrastinate and buy at the last minute.
Make it easy to purchase. Put an order button or link
next to each item you sell. It is vital to take credit cards.
If possible, have your shopping cart automatically
fill in information for returning customers.
You may even be able to show customers what gifts
they purchased from you last year.
List how long it takes for orders to be filled and shipped.
Web site visitors will be much more willing to buy if they
know for sure the gift will arrive in time.
However, remember that not everything sells well online. Shoppers
feel more comfortable buying some items online while they prefer
buying other things in a physical store. You also need to find
items that are easy to display online.
Good examples of things that sell well on the Web are
electronics, computers, books, and business supply items.
Online sales now account for massive sales in these categories.
Dell is legendary for the millions in computers they sell online
each day. A huge percentage of all sales online are one
business providing supplies to another.
If you are having trouble selling your product online,
check to see how the mail order industry does it.
Many people won't buy clothing online because they
can't try it on before they make the purchase.
Yet, a number of companies are very successful selling clothing
from mail order catalogs. Watch what kinds of clothing they sell,
how they help customers find clothing that fits,
and the return policy catalogs use to help customers feel secure.
There is another reason to look at mail order when
choosing items to sell online. Even though customers
are buying from your web site, physical items need to be shipped.
Choose things that are easily shipped and won't be damaged.
After you've made sure your order forms and shopping cart
are user friendly, and that your product is Internet suitable, wait
to see if more sales start rolling in. If not, you might have to
reconsider selling your product from your own site.
During the past year or so people have begun to visit fewer sites.
Customers tend to go to the same sites over and over again
while spending less time searching for new sites.
This can make it tough for a small or new site to get
enough visitors to create sales. Many are finding it works well
to sell from one of the Web's busy online malls.
Yahoo, Amazon.com, and eBay all have popular malls
that draw millions of visitors. These set-ups can make it
very easy for you to sell online.
You will have to pay a monthly listing fee ranging from
just $9.95 per month at eBay to a more serious $300 at Yahoo.
Amazon and eBay also take a small percentage of each sale.
eBay charges a nickle for each item listed.
The online mall approach doesn't work for everyone.
If you already have a good customer base, you probably
want to keep your site separate from the malls.
Having lots of competitors listed right next to your
area may drain away your existing customers.
You can always sell your product through an online mall as well
as your own site. This approach works best if you already have a
solid customer base but need to find more prospects. The easier
it is to find your products, with prompt delivery and and good
customer service, your sales will surely boom during the
holidays.
Kevin Nunley provides marketing advice, business writing,
and popular promotion packages. See his 10,000 free marketing
ideas at http://DrNunley.com
Reach Kevin at
mailto:kevin@drnunley.com or
801-328-9006.
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______________________________________________________
7. ) Brain Busters
_____________________
"GMT"
Greenwich (pronounced "Gren-itch") Mean Time. With all
the different times zones and people working together
from various places, what time is the right time?
I can't answer that, but I can tell you that all
time zones have their origin in Greenwich, a borough of London.
Greenwich was home of the Royal Observatory from 1675 to 1985,
where our modern system of timekeeping and longitude was
developed.
It was in 1884 that the time at Greenwich was adopted as
the global standard used to determine all the time zones
around the world. GMT is used widely on the Internet, and
is sometimes referred to as UT, or Universal Time.
MANY THANKS TO THE NEWBIE CLUB
http://www.newbieclub.com
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8.) INFO MARKETING TOOL
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Discover 65 Incredible Ways To Turn Your Web Site Into a Killer!
"65 Instant Web Design Answers!" is a one of a kind collection
of the most wanted web design secrets for every web site owner.
Whether you are an experienced webmaster, or only starting out,
you will surely find something you ALWAYS wanted to know but
couldn't find anywhere! How about creating tables with rounded
corners? Or adding a deadline for your bonuses? Or creating
pop-up windows without irritating your visitors?
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9.) ONLINE EXCHANGE ADVERTISING INFORMATION
__________________________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website, but without advertising,
you will be wasting your time.
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
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Our team of publishers work around the clock to give
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Take advantage of our Established Ezine and YOUR AD
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Start YOUR Success Story Today!
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We always offer monthly specials, BUT...
now it is time for our HOLIDAY AD SPECIALS!
These specials are formatted to give you 3 months
of quality exposure for your business. That
brings you straight through the holidays. And when
you take advantage of these HOLIDAY AD SPECIALS, you
are saving a bundle! We have cut prices enormously!
However, these packages do book quickly, so they will
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For Pricing and Details:
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10.) ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date of
publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or
implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire
risk as to the accuracy and the use of this document.
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