09-19-2001 MarketingTrendz Edition

If we do what is necessary, all the odds are in our favor.
-- Henry Kissinger

-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...September 19, 2001
-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*

The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.

Please, forward this ezine to all your friends
and co-workers who might be interested!

ALL AD PACKAGES are 2 for 1 :

http://www.marketingtrendz.com/advertising.htm

IMPORTANT:
Before we begin with our MarketingTrendz Edition, please
take a moment to visit our Main Feature Advertiser:

______________________________________________________

FREE ADVERTISING & SERVICES UP FOR GRABS !

Simply subscribe to one or more of our ezines,
and you will be sent to a page to claim $50 worth of
free advertising services...
Subscribe at: http://www.itsaworld-of-ezines.com/t25.htm
Hit 298,000+ readers for $25 !! - http://www.ads4subs.com

______________________________________________________

IN THIS ISSUE:
_____________

1. Our Top Star Sponsor

2. Featured Article - 7 Immutable Laws Of Mini-site Success

3. "TOP Pick" Classified Ads

4. COOL BIZ Site -- BPlans

5. IMPORTANT E-Zine Advertising Information

6. HOT BIZ TIP - Disposable Printers?

7. A Word From The Editor

8. MarketingTrendz Resources & Services

9. OnLine Exchange Information Data

______________________________________________________

1.) TOP STAR SPONSORS
________________

Our Top Sponsor:
_________________

"REAL PEOPLE ACTUALLY MAKE A LIVING ONLINE"
I mean real people, like YOU, ME, MOMS, and DADS.
You don't have to be a Guru or professional marketer.
The Gideon Network is people, just like YOU and ME,
joining together to make each other successful.
Not instantly wealthy, but SUCCESSFUL & PROFITABLE
with an online business.
You have nothing to lose, why not check it out?
http://www.roibot.com/w.cgi?R48418_onlineex

______________________________________________________

2.) FEATURED ARTICLE
_______________

=====================================
7 Immutable Laws Of Mini-site Success
By Jo Han Mok
=====================================

Immutable Law Of Mini-site Success #1
Your USP: Differentiate Or Die!

Without a unique selling proposition, your prospect has no way of
knowing why he should choose your product or service over all of
the others that are available. It's your responsibility as a minisite
owner to tell your potential customers why your product
is more desirable.

Immutable Law Of Mini-site Success #2
Killer Copy: The Essence Of Black Hole Marketing
Killer copywriting is an extremely important money-making skill for
any mini site marketer. Words are the most powerful weapons.
Everything we do, revolves around words. We THINK in words!
Copywriting is nothing more that SALESMANSHIP IN PRINT!
When done right, your copy will literally suck your prospects
into a black hole, and there is no escape other than
clicking the "Order Now" button!

Immutable Law Of Mini-site Success #3
Stories Sell, Facts Only Tell!

The sites that really sell have a story to tell. Harness the power of
emotional selling.
Why do you think one of the most powerful headlines ever written is
"They Laughed When I Sat Down At The Piano,
But Not When I Started To Play!"
Your prospect is a human being with emotions. He feels.
Push that hot button and the sale is yours!

Immutable Law Of Mini-site Success #4
Graphics Are Used To Enhance The Copy, Not To Satisfy
The Michaelangelo Within!

For a layout to work, it must get your message across quickly
and in an appropriate manner
(the sooner the better because in the web no one has much time
- trust me on this one).
It must organize your ideas and concepts so that the reader
can move smoothly and easily through the piece.
It must be positioned to stand out from your competition
in order to attract more prospects to your business.

Above all, your layout must focus on one goal and one goal only.
It is crucial that you burn this into your mind:
The single goal of every layout you make
is to draw the prospect's focus to the copy!

Immutable Law Of Mini-site Success #5
Answer The Question WIIFM!

WIIFM is a radio tuner that is built into every human's head.
WHAT'S IN IT FOR ME?
No one cares about you, how great you are, or how long you have been
in business.
What can you do for ME?
Structure your website around this vital concept,
and you'll see your sales blast off!

Immutable Law Of Mini-site Success #5
Prove It Or Lose It!

How high does your sales letter rank on the believability index?
Are you completely honest with your prospects?
How often have you said" This price will revert back to
it's original price after midnight on the 24th of August",
and it is still the same in December?
Nobody likes to be deceived. If you're lying in your salesletter,
Stop Right Now!

We're marketers, not hustlers or conmen. Where's the integrity?
Plug in the "credibility boosters" and "believability builders"
Are you using testimonials? Testimonials don't fall from the sky.
You need to ask, and when you do, you'll have very powerful
weapons at your disposal that scream
" It's the Gospel truth!!" to your prospects.

Immutable Law Of Mini-Site Success #6
Reason Why!
"I'm offering you a discount of 95% right now!"
You know what your prospect is gonna say? "Bull!"
Why should he ever believe you? However, if you say
"I'm offering you this unprecedented discount
BECAUSE I want to offer you an ethical bribe. "
That sounds disgustingly honest, but believe me,
your prospect will appreciate the honesty.

Immutable Law Of Mini-site Success #7
Bribe Your Prospects Into Taking Action Now!

People are greedy. You need to make your offer irresistible!
Not just compelling!
Grease the greed glands of your prospects. Unleash the mercenary
from within! The time tested formula? The Ginsu Knife Technique.
Pile on the bonuses till they wobble and give in!
Do not stop until they say, "You win, here's your order!"
Remember, you can never overdeliver, only underdeliver.

===================================================================
Jo Han Mok is an internet marketing consultant and copywriter.
He is a wordsmith and specializes in helping people create copy that
triggers emotional responses in their prospects for maximal impulse
buys. He is currently working on a project with Joe Vitale
and he highly recommends this resource that will tweak
your mini-site into making the kick butt profits
it should be making in no time!
Rush to http://www.roibot.com/w.cgi?R45603_Killerminisite now!
Contact Jo Han at :johan@superfastprofit.com
===================================================================

______________________________________________________

3.) TOP PICK CLASSIFIED ADS
________________

............

A True Rag To Riches Story
My first year online, in order to eat, I mowed lawns.
The second year using a Simple Formula,
I made nearly $500,000!
Want the Formula?
http://www.super-net-profits.com

......

Finally, A FREE Remote Control Selling System
With this FREE System you get Flash Intro, Online Presentation,
Distribution and Tracking System, and Industry Leading Training.
What do you have to lose? Nothing, just more Business!
http://www.roibot.com/w.cgi?R44056_nmp_oe

.......

Why is Big Dogs such a Phenomenon? Bottom line? It WORKS!
Market your own product to up to 20,000 targeted pre-qualified
leads a day - that's 600,000 a Month! Don't have a product?
Market OURS! It's a multi-income-stream package! You gotta
check it out! Be an Alpha Dog - leader of the pack!
http://www.roibot.com/w.cgi?R38491_109

.......

"Absolutely!!! The Most VALUED Book on the Net"
Email 27,000 Targeted Leads Every Day!
Slash Your Time Online !
Build 14 Monthly Income Streams Promoting ONE URL!
Build YOUR Business. NOT everyone else's!
http://hop.clickbank.net/hop.cgi?aanuby/bigdogs

......

GET UNLIMITED FREE LEADS FOR LIFE! FREE REPORT
Reveals how! To get a copy FAST,
mailto:webmaster@wealthsurge.com with
"I Want UNLIMITED FREE LEADS FOR LIFE" in the subject.
I'll RUSH you your FREE Report NOW!

......

Learn How to Make $1000's WEEKLY!
Call Information HOTLINE (2 mins):
1-800-476-3710
http://www.cellphonetoolbox.com/Dmi/54911

.....

Cash as fast as Overnight!
Finally, a turnkey system that can
create a pile of $$$ at your front door!
A 10 year old can do it. NO SELLING!
FREE INFO: cash-team@getresponse.com

......

Make $6,000 a month part time!
Free Web Site. Free Marketing Tools. Step-by-Step
Instructions. Let us show you how.
Don't just think about it. DO IT!
http://www.justwebit.com/members/39040/

.......

The "My Pain Is Your Gain" Special Offer=because bank
may foreclose, MUST quickly sell 3,000+ units! Prices
slashed from $ 259.31 down to $ 29.97!
Go NOW to:
http://www.wbdoyle.com/specialoffer.html

.......

This is the DIET Hollywood Stars Use.
THE REAL THING!!! NO MORE Dead End Diets!
Are you fed up with trying every diet on the planet
that does not work???
NOW it is time to Get serious and do it the right way.
Guaranteed results or your money back. For Details visit me at:
http://www.teamstarlight.com/StarDietWorks

........

_____________________________________________________

4.) COOL-BIZ SITE
________________

Bplans

Get sample business plans and marketing plans that you
can download and adapt to your own needs, Use The
PlanWizard to pinpoint the plans best suited for you.

http://www.bplans.com

______________________________________________________

5.) ONLINE EXCHANGE ADVERTISING INFORMATION

______________________

Do You Have a Business or Website?
Then you NEED ADVERTISING!

If you want to have a successful business --
You Need a Successful Advertising Campaign.

Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service, a Quality Product
and a Dynamite Website ,but without advertising,
you will get the results you are looking for.

YOU NEED... Successful Advertising, The Cutting Edge kind,
and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!

Your success starts right here:

http://www.marketingtrendz.com/advertising.htm

Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!

http://www.marketingtrendz.com/advertising.htm

NOW it is time for our HOLIDAY AD SPECIALS!
These specials are formatted to give you 3 months
of quality exposure for your business. That
brings you straight through the holidays. And when
you take advantage of these HOLIDAY AD SPECIALS, you
are saving a bundle! We have cut prices enormously!
However, these packages do book quickly, so they will
not be available for long:

For Pricing and Details:

http://www.marketingtrendz.com/holidayadform.htm

______________________________________________________

6.) HOT BIZ TIP
__________

Disposable Printers?

It's cheaper to buy some printers than ink-refill
cartridges. One black and one color ink cartridge for the Apollo P2200 color inkjet printer cost $56.94. A new printer, complete with both cartridges, costs $49.99.

Says the OfficeMax manager in Westbury, N.Y., "Customers
do complain about the price of cartridges."

Gee, I wonder why.

______________________________________________________

7.) WORD FROM THE EDITOR
_________________

We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.

It is amazing the support and contributions from
people around the globe. If this tragedy had any
positive affect, it is that we are all pulling together
as a country. There is not so much hostility towards
each other. People are more patient, more sympathetic,
and more caring. Makes us realize how important human
life is, and how lucky we are to live in such a great
country. Too much has been taken for granted. I think
this was all a real eye-opener for us.

Here is a beautiful contribution from one of our
fellow OnLine Exchange Subscribers. Please take
a moment and check it out:

http://www.TheFlagPole.com

PLEASE...Don't forget that The OnLine Exchange Ezine
is now offering ALL ADVERTISING PACKAGES at 2 for 1.
This is only until the end of the week, so we
encourage you to ACT NOW!

http://www.marketingtrendz.com/advertising.htm

Another important reminder for you. It is now the
middle of September. If you think it is too
soon to start thinking about advertising for
the holidays, then you better think again. NOW is
the time to reserve your dates. We have officially
launched our BIG HOLIDAY ADVERTISING SPECIALS.
These specials start your advertising in
the beginning of October and run until the holidays.

We had these specials last year, and we had to close
them off by mid-October due to an over abundance of
reserved advertising. This is because most people
who have been in the marketing business for some time
realize that NOW is the time to start advertising. People
are looking for extra income for the holidays. They
are already shopping around. So don't let your business
get left behind. Keep an eye out for the specials
on Friday. They are all discounted specials in order to
help you get a handle on your holiday advertising.

For prices and details:

http://www.marketingtrendz.com/holidayadform.htm

Don't forget that we run a weekly contest every
Friday in our Biz Talk Edition. If you want
FREE exposure, we encourage you to participate.

Until Next Time!

Best Regards,
Debbie Solomon
editor@marketingtrendz.com

______________________________________________________

8.) MarketingTrendz Resources & Services
______________________

"Everything You Need to Build Your Business"
http://www.marketingtrendz.com

......

Ezine Coaching Services
http://www.online-exchange.com/ezinetrendz.htm

......

Article Submission Services
http://www.online-exchange.com/ezinetrendz/articlesubmission.htm

.......

ProofReading Services
http://www.online-exchange.com/ezinetrendz/proofreading.htm

.......

"Don't Let Scams Affect Your Business-
Protect Yourself and The Consumer"
http://www.homesourcearena.com/cobra.htm

..........

"Help Yourself to Our FREE Work @ Home Directory
Completely Web Based for Your Convenience"
http://www.homesourcearena.com

........

MarketingTrendz Workshop
http://www.marketingtrendz.com/members.htm

.......

CyberTrendz Business Mall
http://www.marketingtrendz.com/cybertrendz.htm

........

Parents Time-Out
http://www.marketingtrendz.com/timeout.htm

......

Referral Program
http://www.marketingtrendz.com/referral.htm

.......

Professional Web Design
http://www.marketingtrendz.com/royaldesigns.htm

______________________________________________________

9.) ONLINE EXCHANGE INFORMATION DATA
_____________________

PRIVACY POLICY -

ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.

_________________

CONTACT INFORMATION -

Editor: Debbie Solomon
http://www.marketingtrendz.com

MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026

editor@marketingtrendz.com

_________________

DISCLAIMER -

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date
of publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire risk
as to the accuracy and the use of this document.