"Failure is the condiment that gives success its flavor."
 - Truman Capote

 
-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...August 15, 2001
-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*-=*
 

The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
 
Please, forward this ezine to all your friends
and co-workers who might be interested!
 
Tune into Effective & Affordable Ezine Advertising Information:

http://www.marketingtrendz.com/advertising.htm
 
 
______________________________________________________
 
 
IN THIS ISSUE:
_____________
 
 
1. Our Top Star Sponsor
 
2. Featured Article - COPYCAT
 
3. "TOP Pick" Classified Ads
 
4. COOL BIZ Site -- Entrepreneur.com
 
5. IMPORTANT E-Zine Advertising Information
 
6. HOT BIZ TIP - Behave Your Computer
 
7. A Word From The Editor
 
8. OnLine Exchange Information Data
 
 
______________________________________________________
 
 
1.) TOP STAR SPONSORS
________________
 
 
Our Top Sponsor:
 
 

Millionaire Reveals Income        Exploding Secrets...
...of World-Class, High-Income Internet Marketing Geniuses
in a BRAND-NEW FREE REPORT! * WANTED: JOINT VENTURE PARTNERS * 
For The HOTTEST Internet Program On The Planet
"My Friends Are Making Million$ On The Internet
And I Want My Share: So I Hired 5 Top Internet Experts
To Come Together For 3 Days And Disclose Their Secrets!"

If You Want A Million Dollar Auto-pilot Home Based Business,
You'd Be Nuts To Miss This Seminar...You Can Get In Free,
And I'll Pay You $10,000 To Help Me Fill It!"
- Ron L - Information Marketing Multi-Millionaire

We are Looking for few committed partners who want to
help us market a HOT NEW Internet Package. If you're
one of the first, we'll give GIVE you the Resale Rights
and YOU can make $797 on EVERY sale you make!
That's right!  YOU can get paid to get a FREE Internet education
as well as FREE CASH & all you have to do is request a FREE REPORT.
futbc@infogeneratorpro.com
http://www.futuresbiz.com





______________________________________________________
 
2.) FEATURED ARTICLE
_______________
 
 
----------------------
COPYCAT
By Debbie Solomon
----------------------

When we are dealing with business on the internet,
there is only one thing worse than a spammer...A COPYCAT!

What is a Copycat?  Someone who goes to your web site,
hits the select all button, and COPY.  Then they paste it
in their own web site, changes the business name, and pooof...
someone just copied your complete business.
Not much work involved in that, is there?
All the long hours, hard work, and frustration
of getting everything just perfect has been stolen from you. 
I don't think there is anyone lower than a copycat.

Let's just take a step back and define what a copycat really is.

-A copycat is not someone who takes an idea
and creates their own business.
-A copycat is not someone who uses a similar sentence.
-A copycat is not someone who uses the same forms.
-A copycat is not someone uses the same ad copies,
but changes the url.

All these are not considered copycat.

-A copycat is someone who copies your designs
-A copycat is someone who takes a finished product
and copies it word for word.
-A copycat is someone who has absolutely no creativity of their own.
-A copycat is someone with no morals.

Now let's take a look at our legal rights
as business entrepreneurs who work hard and create a business
we can be proud of.

*Are we victims of copyright infringement?
*Can we sue these copycats?
*Do we have rights?

What these copycats do is nothing short of a total outrage.
We, as business entrepreneurs, do have rights. However,
they are limited and restricted, so we need to be careful
or we will be throwing a lot of money to a lawyer without a cause.

In researching the copyright laws, here is what I found:

"Copyright exists from the moment the work is created.
You will have to register for copyright, however,
if you wish to bring a lawsuit for infringement of a U.S. work."

Copyright protection subsists from the time the work is created
in fixed form. The copyright in the work of authorship immediately
becomes the property of the author who created the work.

What does copyright protect?
-- Copyright, a form of intellectual property law,
protects original works of authorship including literary, dramatic,
musical, and artistic works such as poetry, novels, movies, songs,
computer software and architecture.

Copyright does not protect facts, ideas, systems,
or methods of operation, although it may protect the way
these things are expressed.

-What works are protected:
Copyright protects "original works of authorship"
that are fixed in a tangible form of expression.
The fixation need not be directly perceptible so long
as it may be communicated with the aid of a machine or device.

Copyrightable works include the following categories:

(1) literary works;
(2) musical works, including any accompanying words
(3) dramatic works, including any accompanying music
(4) pantomimes and choreographic works
(5) pictorial, graphic, and sculptural works
(6) motion pictures and other audiovisual works
(7) sound recordings
(8) architectural works

-What works are NOT protected:
Several categories of material are generally not eligible
for federal copyright protection.

These include among others:
-Works that have not been fixed in a tangible form of expression
-Titles, names, short phrases, and slogans; familiar symbols
or designs; mere variations of typographic ornamentation,
lettering, or coloring; mere listings of ingredients or contents
-Ideas, procedures, methods, systems, processes, concepts,
principles, discoveries, or devices, as distinguished
from a description, explanation, or illustration
-Works consisting entirely of information that is common property
and containing no original authorship
(for example: standard calendars, height and weight charts,
tape measures and rulers, and lists or tables taken
from public documents or other common sources)

And for all the copycats out there, here is exactly
how much of someone else's work you can take
without getting permission:

--Under the fair use doctrine of the U.S. copyright statute,
it is permissible to use limited portions of a work including quotes,
for purposes such as commentary, criticism, news reporting,
and scholarly reports. There are no legal rules permitting
the use of a specific number of words, a certain number
of musical notes, or percentages of a work.
Whether a particular use qualifies as fair use depends on all
the circumstances.

Copycats are despicable people, who do not have a creative bone
in their body.  They actually think they are running a business
by copying other businesses works and putting it on their site.

Put pity on copycats...
If they are not smart enough to create their own work,
then you know they are not smart enough to succeed at anything.
Now, you know the basic laws of copyright.

For more detailed information, please visit:

http://www.loc.gov/copyright/

You will be able to get all the information you need
pertaining to copyright laws and also all contact information
you may need for registering your own copyright for your business.

=========================
Written by:  Debbie Solomon
Editor of the Award winning OnLine Exchange Ezine.
Debbie has co-authored 2 business e-books, and runs
a successful online marketing business.  Please visit
Debbie at http://www.marketingtrendz.com
And gain some REAL business knowledge.
trendz@bellsouth.net
======================================


______________________________________________________
 
 
3.) TOP PICK CLASSIFIED ADS
________________
 
 
 
............

FREE Reports! How To Achieve Financial Independence From Home

FREE Internet-based Email Follow Up System
(the money is in the follow up)
-FREE Home-Based Business Report
-FREE Affiliate Programs
-FREE Enrollment for a Debt Relief Consultation

http://www.netmarkad.com/emkt

.......

Why is Big Dogs such a Phenomenon? Bottom line? It WORKS!
Market your own product to up to 20,000 targeted
pre-qualified leads a day - that's 600,000 a Month!
Don't have a product? Market OURS!
It's a multi-income-stream package! You gotta check it out!
Be an Alpha Dog - leader of the pack!
http://www.roibot.com/w.cgi?R38491_109

........

ATTENTION Readers: Give away FREE Dish Network
Satellite Systems with FREE Professional Installation!
Also, Give Away FREE CellPhones and make money NOW!
High Commission! FREE Website! Turnkey Business!
http://www.cellphonetoolbox.com/Dmi/54911

.......

How to stop Snoring, and earn a New car!
http://www.snorelessstopsnoring.com

.......

Supercharge your MLM *FREE* - Report reveals it all.
We deliver you a generic, proven SYSTEM to have them
building your opportunity with the speed of lightning!
Act now! Click: mailto:secret@vitaltools.com?subject=INFO

........

Teachers, Professionals, Businesspeople, Executives

http://www.YourFutureWaits.com

It can CHANGE YOUR LIFE!

.......

This is the DIET Hollywood Stars Use.
THE REAL THING!!! NO MORE Dead End Diets!
Are you fed up with trying every diet on the planet
that does not work???
NOW it is time to Get serious and do it the right way.
Guaranteed results or your money back. For Details visit me at:
http://www.teamstarlight.com/StarDietWorks

........
 
Whether you are an artist, or a work-at-home mom,
your financial success matters. Get a FREE TOP Education
for autonomous Entrepreneurs with IEC
- Universal Business Success plus FREE Tools & Software
valued at $997.00 for your FREE Subscription:
http://www.top-biz.com/subscribe.htm
Currently: Would you rather have a TAXABLE corporation or
a 100% TAX-FREE on-shore business entity?
For your built-in $1,000 ea. cashflow
mailto:notax@permissionexpress.com
 

..........
 
_____________________________________________________
 
4.) COOL-BIZ SITE
________________
 

ENTREPRENEUR.COM
http://www.entreprenur.com

Entrepreneur.com is an extension of their print magazine.
The site focuses on their online publications (with current
and past issues available) and their business channels.

Online publications include:

1. Entrepreneur
2. Entrepreneur En Espanol
3. Entrepreneur Start-ups Magazine
4. HomeOfficeMag.com

The online publications have some good articles,
but for information in specific areas of business you will
want to explore their 11 business channels.
The business channels are broken down into five areas:

1. Bizstartups
2. Sales and Marketing
3. Technology
4. E-Commerce
5. Lifestyles

Each channel is set up in much the same way, providing resources,
tools, articles and experts in that area of business.




 
 
______________________________________________________
 
 
5.) ONLINE EXCHANGE ADVERTISING INFORMATION

 ______________________
 
 
 
Do You Have a Business or Website?
Then you NEED ADVERTISING!
 
 
If you want to have a successful business --
You Need a Successful Advertising Campaign.
 
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service, a Quality Product
and a Dynamite Website ,but without advertising,
you will get the results you are looking for.
 
YOU NEED... Successful Advertising, The Cutting Edge kind,
and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
 
Your success starts right here:
 
http://www.marketingtrendz.com/advertising.htm
 
Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
 
http://www.marketingtrendz.com/advertising.htm
 
AUGUST ADVERTISING SPECIALS NOW AVAILABLE!
This is a Summer Sizzler and the discounts are
really HOT!
 
For pricing and details:
 
http://www.marketingtrendz.com/advertising.htm
 
 
______________________________________________________
 
 
6.) HOT BIZ TIP
__________
 
 
BEHAVE YOUR COMPUTER
By Bob Osgoodby

An event log is extremely handy for follow-up purposes.
I use one when I wish to keep an ongoing record of events.

If you keep an event log, Notepad has an extremely handy tool to help.
Prior to making an entry - depress the "F5" key,
and it will automatically insert the date and the time.
You can then enter your notes and know exactly when you did.

It inserts the date and time from your system clock,
so you should make sure that is set to the correct time and date.
 
========================
MAKING YOUR PC BEHAVE....  :)
=======================
 Are You About to Crash?

Does your computer crash, lock up, freeze, or go on strike
when you least expect it? Does your mouse cursor have a fit
of the herky-jerkies and stutter and skip across the screen?
Could be your system resources are down to about nothing,
and your computer is gasping for e-air. (New concept there
- electronic air.)

Anyway, here's what you can do to check on this right this instant.
And then I'll give you some cures, okay?

1. RIGHT click on the icon in the upper left corner of your screen
that says "My Computer".

2. Scroll to the bottom of the context menu that appears and click
'Properties'.

3. On the System Properties window that appears, click the
far right tab named 'Performance'.

We're going to look at the amount of System Resources you have.
(Right now, I have 51% system resources available, so I'm safe.)

If your system resources are down in the 30% range,
you could be about to crash. The next program you try to open
could freeze up the whole business. Parts of your display can
"drop out" and disappear. Stuff may lock up and become unusable.

So what to do? The only cure to replenish your resources is a reboot.
A what? A restart. Shut down your computer. Turn it off.
Then turn it back on. This will reset everything,
and may even cure other problems. In the heat of the moment,
we forget that computers have to be restarted every so often.
So maybe that's what yours needs now.

Check on your resources. See how much you have free.
Try to work within a 35% or higher range. And if things seem goofy,
do a quick check on the Properties of My Computer.
It may be gasping for e-air.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Want a new look at Windows? One you may not recognize?
Use the old Program Manager from Windows 3.1. It's on
your computer right now! Just open the Run dialog box
(click Start, Run) and type 'progman'... then click
OK. Results of this action may vary from system to
system.





______________________________________________________
 
7.) WORD FROM THE EDITOR
_________________
 
 
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.

As you have noticed, The OnLine Exchange is striving
to perfect all marketing techniques in existence.
We have been introducing many new feature, services
and resources for everyone to benefit from.

We have a new edition of The OnLine Exchange that will
begin publication on Sunday, August 19, 2001.  This edition
is completely web based for your convenience.  It is called,
"OnLine Exchange Sunday Classifieds".

All our new Inetstar subscribers have placed their ads
in the Sunday Classified Section of The
OnLine Exchange.  We are now extending this invitation
to all OnLine Exchange Subscribers. If you wish to place
your ad (one time only), in our Sunday Classified Section,
please email me your 5 line ad at: trendz@bellsouth.net

There may be up to a 3 week waiting period for all ads to
be placed.

We must advise you, however, though this is very effective
to start your advertising campaign, it is no comparison to
the amount of exposure you gain through advertising in our
weekly email publication.

We will be emailing you the invitation every Sunday with
the link for an updated Sunday Online edition of The
OnLine Exchange Classified Ad section.

There just may be something there that may interest you.
We encourage you to all read through it.  You just may
hit gold!




Until Next Time!
 
Best Regards,
Debbie Solomon
trendz@bellsouth.net
 
______________________________________________________
 
 
8.) ONLINE EXCHANGE INFORMATION DATA
_____________________
 
 
 
PRIVACY POLICY -
 
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
 
_________________
 
 
CONTACT INFORMATION -
 
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
 
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
 
trendz@bellsouth.net
 
_________________
 
DISCLAIMER -
 
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the date
of publication. Information provided in this document is provided
"AS IS" without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose and
freedom from infringement. The user assumes the entire risk
as to the accuracy and the use of this document.