"Difficulties are stepping-stones to success"
-Unknown


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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...August 6, 2001
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Please take a moment to visit our Feature Advertiser:
(We personally recommend it)
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.

Please, forward this ezine to all your friends
and co-workers who might be interested!

Tune into Effective & Affordable Ezine Advertising Information:

http://www.marketingtrendz.com/advertising.htm


______________________________________________________



IN THIS ISSUE:

1.  "Our Top Star Sponsors"

2.  FREE-FOR-ALL

3.  Editorial

4.  HOT OFF THE PRESS:  Popping Out Of Control

5.  MarketPlace "Interactive Classifieds"

6.  MarketPlace Update - Is Your Business Credible?

7.  Brain Busters - Recycle Bin Tip

8.  Info Marketing Tool - Animagic GIF Animator

9.  HOW to Advertise with The OnLine Exchange Ezine

10. OnLine Exchange Information Data

______________________________________________________


1.) TOP STAR SPONSORS:
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Our Top Sponsor:
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2.) FREE-FOR-ALL
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Freelance Writers..FREE Writing Resources!
http://www.fwointl.com/index.html

========

Free for personal use Zone Alarm Firewall is THE BEST
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Firewall software http://www.zonelabs.com




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3.) EDITORIAL
___________________


Welcome to our Monday Edition of The OnLine Exchange Ezine.

I am confident you will get some vital information
from our ezine today.  I would personally like to
thank each and every subscriber for helping us make
The OnLine Exchange Ezine such a great success.


I would also like to welcome all our new subscribers.
Please take a few moments to visit our Profit Zone.

http://www.marketingtrendz.com

In The Members Only Arena
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.

trendz@bellsouth.net

ALL SUBSCRIBERS of The OnLine Exchange DO have
unlimited FREE Access to the Profit Zone. So,
PLEASE take advantage of what is available to you.

If you do not remember what the Profit Zone is...

It is an Exclusive Members Only Club that is FREE
for all OnLine Exchange Subscribers.  This club
provides you with top rated FREE Business Building Ebooks,
Freebies, Marketing Tools, and tons of other resources
to help you build your business.


I hope you all had a chance to check out our new services
of The OnLine Exchange.  It is called EzineTrendz.  If you
did not get a chance, please take a few moments. I am
confident you will find it very informative:

http://www.online-exchange.com/ezinetrendz.htm


Our article in today's issue is a MUST READ!  Yes,
I wrote this article.  BUT...this article has
gotten more attention than I have ever imagined.
Now, normally I always publish my article in
The OnLine Exchange Ezine, before dispersing it for
publication in other ezines.  I decided to disperse it
last Thursday to over 600 publishers.  Honestly I was
also testing our list to make sure all addresses were
good, because part of Ezinetrendz does have article
submission services.

Needless to say, I got more of a response in 24 hours
than I did from sending out over
2 dozen articles in the last couple years.  I always
get responses, but this was overwhelming!  Even readers
of Ezines were emailing me.  Talk about phenomenal. I am
not saying 100% agreed with the article. But I am saying
that it caught the eye of 100's of readers enough to
email me personally. So, please take the time to
read this article. I know you will find it very
interesting.  It is called, "Popping Out Of Control".


Until Next time,

Debbie Solomon
editor of The OnLine Exchange Ezine


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4.) HOT OFF THE PRESS**



===================================
Popping Out of Control
By Debbie Solomon
==================================


Are Pop-Up Windows the wave of the future
or an annoyance that is just getting out of control?
I remember when you could go to a site
and you would have a little pop up window that would
promote the business- a new feature or subscription
to their newsletter.  This was great.
It was kind of a stand-out promotion for the business'
main resource that they were offering.

Pop-Up windows are now out of control though.
Are you being hit with 3 or 4 or even 5 pop-up windows
on every page when you go to various sites?
You can't even get to the page you want to because
of all these pop-up windows in your face,
and most of the time they have nothing to do
with the site that you are at.
These windows are now being used for advertising
and extra promotional avenues.
Businesses are doing joint ventures by trading pop-up windows.
Some businesses are actually selling pop-up windows on their site.

Just the other day, I was interested in visiting some graphic sites.
It was a complete nightmare.  It got to a point where
I did not know which site that I wanted to go to.
I would type in one URL, and a site would come up along with
so many pop-up windows, I literally felt dizzy.
I got fed up and just gave up on searching graphic sites.

This is turning into total chaos.  People want to visit a site
without having tons of promotions thrown in their faces.
If you want hits to your site where people will actually stay
and research your site, then get rid of the pop-up windows.
Leave just one small one.  Not the pop-ups that take up
half the site and have nothing to do with your product or service.

The original concept for pop-up windows was to promote
a certain product on your site.  It was a nice technique
and it got a lot of attention.  Keep it simple.
Real professionals will never have a site filled with
pop-up windows from other businesses. 
It is a distraction to their own business,
and the true professional knows that.  
Be a true professional and if you do have this
annoyance on your site, get rid of it.

Do you want to continue joint ventures?
Were you making money on all these pop-up windows?

There are other ways to cross promote without abusing pop-up windows:

- Try a Resource Center on your site.  Do link exchanges
with other businesses.  Even charge some money for
a leading sponsor of your resource center.
You can promote this on your main page, or even have
one small pop-up window reminding your potential client
to visit your resource center.

-  Design your site with a column to the left
or the right that you can trade links with other businesses
and add them to your main page on the columns.
This is eye catching, and much less annoying then
tons of pop-up windows

These are just a couple things you can do to get rid
of those pop-up windows.  Do you realize how many businesses
are losing customers by abusing these pop-up windows?
It will astound you.

If you DO over use pop-up windows, please get rid of them,
and if you don't use them but are thinking about it
in order to gain promotion, DON'T DO IT.

We all want to attract customers and get them to surf our site.
The best way to do this is to keep it simple.
Have easy navigation and no distractions.
People know what they want and what they are looking for.
That is why they are at your site in the first place.
Do not make it confusing for them.

====================================
Written by:  Debbie Solomon
Editor of the Award winning OnLine Exchange Ezine.
Debbie has co-authored 2 business e-books, and runs
a successful online marketing business.  Please visit
Debbie at http://www.marketingtrendz.com
And gain some REAL business knowledge.
trendz@bellsouth.net
======================================



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5.) INTERACTIVE CLASSIFIEDS
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______________________________________________________


6.) MARKETPLACE UPDATE
______________________


(( IMPORTANT ))

HOW WOULD YOU LIKE A FREE SOLO AD?
PLUS A FREE YEAR LISTING IN THE HOMESOURCE ARENA?

Then Read this Notice and see how you can
get a FREE Solo AD published to over 20,000 subscribers, plus
a free one year listing in the leading work @ home directory.

Do you get concerned and even discouraged because people
just aren't buying from you?

They are not buying because they don't know if they can
trust you or your product.  So give them a reason and
the reassurance!

In efforts to bring trust and credibility back to the internet,
we have devised a program that will take your business
to new levels of success.

The main problem these days with people buying online is
the lack of trust. What is it that you can do to gain their trust
and show them you are honest and legitimate?

What's more, how can you do it for less then $10 a month?

Become of Member of C.O.B.R.A.
-Council of OnLine Business Relations Associates-

By becoming a member, you will have the SEAL of
C.O.B.R.A. on your site, which shows people that you
are a High Standard Business, providing proper business etiquette,
integrity, and credibility. This builds trust quickly,
and the consumer is more apt to buy from you.

Whether it is a product, service, or business opportunity,
holding this Seal on your site will PROVE your legitimacy.
Even better, your business is listed in the members directory
of C.O.B.R.A. which proves your credibility and gives you
a lot of positive and productive exposure for your business.

Please, let us show you the value this Seal holds for
all businesses big and small:

http://www.homesourcearena.com/cobra/membership.htm


Legitimacy is a BIG ISSUE on the internet.
Relieve any doubt in the consumers mind by becoming
a member of C.O.B.R.A.
YOU CANNOT AFFORD TO LET THIS ISSUE GO ANY LONGER!

In fact, to show you to value C.O.B.R.A. offers,
we would like to offer you a FREE Solo ad publication
in The OnLine Exchange Ezine, with your C.O.B.R.A. membership.
That is a $100 value for FREE. PLUS, ONE FULL YEAR
Listing in The HomeSource Arena Work @ Home Directory,
which is another value of $100, yours for FREE with
your C.O.B.R.A. Membership.

It won't hurt to fill out the application:

http://www.homesourcearena.com/cobra/membership.htm




______________________________________________________


7. ) Brain Busters
_____________________

Do you enjoy the safety of the Recycle Bin, but wish Windows
Me would quit asking you to confirm every time you want
to delete something? (Isn't that what the Recycle Bin is for--
to catch your mistakes?) Then turn this reminder off.

RIGHT click the Recycle Bin icon on your desktop
and select Properties. On the Global tab, deselect
Display Delete Confirmation Dialog, and then click OK.

______________________________________________________


8.) INFO MARKETING TOOL
_____________________


"Animagic GIF Animator (32-bit)"

This is a shareware software that you can download.

It's a great tool that you can use to animate your
gif files.  All this can be done without any
knowledge of the GIF file type--there's no need to
know about graphic control blocks, extension blocks,
and other low-level parameters.

http://download.cnet.com/downloads/0-10072-108-20959.html?tag=st.dl.1007
2.upd.10072-108-20959




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9.) ONLINE EXCHANGE ADVERTISING INFORMATION

__________________________________


Do You Have a Business or Website?
Then you NEED ADVERTISING!


If you want to have a successful business --
You Need a Successful Advertising Campaign.

Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website ,but without advertising,
you will be wasting your time.

YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!

Your success starts right here:

http://www.marketingtrendz.com/advertising.htm


Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 20,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!

http://www.marketingtrendz.com/advertising.htm


ALL NEW AUGUST ADVERTISING SPECIALS
are now available.  Check them out today!
We will be having to take some specials off
the market shortly, due to popularity and space
filling up so quickly.

So, NOW is the time to take advantage of these specials!

For pricing and details:

http://www.marketingtrendz.com/advertising.htm


___________________________________________

10.) ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
trendz@bellsouth.net

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after
the date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.