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"In each of us are places where
we have never gone. Only
by pressing the limits do you ever find them."
-- Dr. Joyce Brothers
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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...July, 6, 2001
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 20,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this newsletter to all your friends
and co-workers who might be interested!
Tune into Effective & Affordable Ezine Advertising Information:
http://www.marketingtrendz.com/advertising.htm
______________________________________________________
IN THIS ISSUE:
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1. Our Biz-Talk Top Sponsor
2. Biz Talk -- Email Tip
3. A Biz-Note from The Editor
4. Interactive Classifieds
5. Featured Article- Cereal Mom
6. Effective & Affordable E-Zine Advertising Information
7. Biz Mind & Motivation
8. OnLine Exchange Contest - You Can Be The Next Winner
9. OnLine Exchange Information Data
______________________________________________________
1.) TOP SPONSORS:
_________________
Our Top Sponsor:
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_______________________________________________________
2.) BIZ TALK
________________
When sending the same email to more than one recipient, it
is often preferable that the list of recipients not be
visible to the target individuals.
Sometimes you will want to do this as a courtesy to your
recipients, to protect their privacy. Sometimes you might
want to do this to protect proprietary information (client
or customer contact data).
Most e-mail programs, such as America Online, MS Outlook and
Eudora, allow you to use this BCC feature. When you use
blind ("carbon") copies, each person on your mailing list
will see his or her own address and the sender's address,
but will not see the rest of the addresses on the list.
Using blind copies is relatively simple. In Outlook Express,
open a new message box, click on View and on All Headers.
This will open a BCC field right under the CC field.
In America Online, enter the e-mail addresses in the CC
field, and place parentheses around the whole entry (an open
parenthesis before the first address, and a close
parenthesis after the last).
With Eudora, simply be sure to type into the BCC address
field, rather than the CC field.
______________________________________________________
3.) BIZ-NOTE FROM THE EDITOR
______________________________
Hello Faithful Subscribers,
I hope you are enjoying each edition of
The OnLine Exchange Ezine.
Please take the time to read this ezine. It is filled
with valuable information for you and your business.
I recently read an article by Gauher Chandhry. He
mentioned how careful people have to be when advertising
in ezines. He mentioned that he advertised in 2 ezines that
had over 40,000 subscribers each, and only got 100 hits from
both of them put together. Well, I fell for the similar
circumstance. I advertised as a top sponsor in 2 ezines
with over 72,000 subscribers each, and got only 20 hits from
the both of them put together. This ezine seemed very reputable,
but now I do have to question the subscriber base. Now, this same
ad has been submitted to other ezines with like 5,000 subscribers,
and I got over 50 hits from that on an average. So, I know
my ad copy is not the problem.
The problem is HOW ezines get their subscribers. Fully opt-in
means people ask to be subscribed. If an ezine automatically
adds names to their mailing list because the business posted
their link on a businesses FFA Page, then they are not asking.
They were forced to subscribe just by posting to the FFA.
Is this fair? No, but it happens all the time, and these
subscribers most likely delete the ezine as soon as it is sent.
So, how do you know if the subscribers to an ezine are fully
opt-in? JUST ASK! Now, many ezines will say yes they are,
even if they are not. So when you ask, also inquire about HOW
they get their subscribers. See what they say, and take it from
there.
Most ezines are legit with their subscriber base. Yes, there
are bad apples in every bunch, but don't judge any ezine from
a bad experience with another. It is all part of business,
and also part of life.
Don't forget to check out our
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You can get more detailed advertising information at the end
of today's ezine edition.
Remember to check out our top sponsors and
our interactive classifieds. There just may
be something here you are looking for.
And don't forget to participate in our Weekly
Biz Talk Contest!
...Until Next Time,
Debbie Solomon
editor of The OnLine Exchange
______________________________________________________
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5.) FEATURED ARTICLE
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Cereal Mom
(c) Copyright 2001 Sharon Davis
======================
I recently heard a woman say that being called a "work at home
mom"
was professionally demeaning.
Being one myself, my initial reaction was to agree with her.
"That's right, I'm a professional, I'm not just a bored housewife
dabbling with a hobby here," I said to myself.
Upon reflection however, I came to realize that I disagree.
Deeply.
Working out of your home while caring for children makes for
some unique (and comical) situations.
If you can't have a sense of humor about these things,
then maybe a field job is more your style.
But let's face it, just how professional can you be when much of
your work is done with a toddler on your lap?
And that is, after all, one of the great benefits of working at home;
you can consult with clients wearing bunny slippers if you like.
Who's to know? Sometimes we just need to keep things in perspective.
I know that the work that I do is top quality,
and I don't sweat what others think of my work environment.
But I do wonder how that woman deals with some of those
little challenges that come with being a work-at-home parent.
For example, maybe she feels that going out of the house with
soggy Cheerios stuck to her behind would be professionally demeaning.
She must have found a way to avoid this. I should call her...
Not being able to locate a pen because they're all in use
fishing Barbie clothes out of the toilet.
This might be seen as unprofessional.
Or, while trying to convince a potential client how you would be
the best choice if he's looking for quality, professional results
your 2-year-old is proclaiming proudly, "I went poo-poo
Mommy!"
over and over.
I've known others who have tried to mask their true work environments
using some creative metaphors. For example:
"As soon as my colleague completes his current assignment"
really means..."As soon as my 5-year-old is done with his
Mr. Potato Head CDRom"
"We'll be outsourcing the finishing work" really
means...
"My teenaged daughter will be earning her allowance by collating
and stapling your reports"
"I have an urgent matter to attend to" really means...
"My 3-year-old has been awfully quiet for the past few minutes
and she was recently asking for a haircut"
Does this mean I should lock my kids in their rooms while
I'm on the phone? While that can at times seem like a
perfectly sensible idea, usually basic time management
helps to avoid these situations.
My view is that if a client thinks that the quality of my work
will be less just because I have children, he can look elsewhere.
Maybe I'm shutting the door on some business,
but I refuse to have my children feel that they come second.
And I do, in fact, think of myself as a Mom first,
and a business owner second. Besides, I think that the day is
getting nearer that people really won't mind their projects delivered
with a few soggy Cheerios on them.
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© Copyright 2001 Sharon Davis. Sharon Davis is the Mother of two girls,
the owner of http://www.2Work-At-Home.Com
and the Editor of
the site's monthly ezine, America's Home.
In her spare time she reminisces about what it was like to have
spare time. Subscribe to her free ezine,
by sending a blank email to
mailto:workathome2-subscribe@listbot.com
______________________________________________________
6.) EFFECTIVE & AFFORDABLE EZINE ADVERTISING
_________________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service, a Quality Product
and a Dynamite Website ,but without advertising, you will
be wasting your time.
YOU NEED... Successful Advertising, The Cutting Edge
kind and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
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Our team of publishers work around the clock to give
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Take advantage of our Established Ezine and YOUR AD
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7.) BIZ MIND & MOTIVATION
___________________
YOU'LL BE THE WINNER IF YOU PLAN AHEAD.
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You gain the advantage in any situation through one medium: time
You can do things before they need to be done.
You can position yourself ahead of time in the best place.
Think ahead of any approaching action.
Make a plan and you will always have the advantage.
Let your advance worrying become advance thinking and planning.
The time to repair the roof is when the sun is shining.
In life, as in chess, forethought wins.
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©2001 Written by: MotivationMentor@aol.com
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8.) ??OnLine Exchange CONTEST??
_______________________
Win a FREE LINK in our Profit Zone
Members Only site for all Online Exchange Subscribers.
First 12 winners will have their links posted at
this HIGH traffic site for ONE FULL WEEK!
If you have a logo or banner, we will post that!
There will be a special page honored for all winners
to LINK their business.
<?><?><?><?><?><?><?><?><?><?><?><?>
What kind of cereal does Sharon Davis
mention in today's feature article?
<?><?><?><?><?><?><?><?><?><?><?><?>
You can email your answer to:
trendz@bellsouth.net
If you are a winner, you will be notified within
24 hours, along with instructions on linking your site.
______________________________________________________
9.) ONLINE EXCHANGE INFORMATION DATA:
-PRIVACY POLICY-
_______________
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
______________________________________________________
CONTACT INFORMATION:
___________________
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
trendz@bellsouth.net
admin@marketingtrendz.com
______________________________________________________
-DISCLAIMER-
_____________
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied,
including but not limited to the implied warranties of
merchantability, fitness for a particular purpose
and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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