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"There are three ingredients in
the good life;
learning, earning, and yearning."
- Christopher Morley, American Editor and Author
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The OnLine Exchange E-ZINE...
"MarketingTrendz" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...January 2, 2002
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The OnLine Exchange is a Free Publication
of MarketingTrendz. We are an award winning,
top rated ezine, providing informative tools
and resources for all businesses.
Over 21,000 webmasters, opportunity seekers,
and small business owners depend on this Ezine week after week.
Please, forward this ezine to all your friends
and co-workers who might be interested!
__________________________________
Please take a moment of your time
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______________________________________________________
IN THIS ISSUE:
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1. Our Top Star Sponsors
2. Featured Article - The Body of Public Relation
3. "TOP Pick" Classified Ads
4. Humor Exchange - Laugh Alittle/Laugh Alot
5. COOL Biz Site - World of Links
6. IMPORTANT E-Zine Advertising Information
7. HOT Biz Tip - Lost Opportunity
8. A Word From The Editor
9. MarketingTrendz Resources & Services
10. OnLine Exchange Information Data
______________________________________________________
1.) TOP STAR SPONSORS
________________
Our Top Sponsor:
_________________
Free Enterprise is one of our Greatest Freedoms.
Home Based Businesses are Good for Us and the Economy.
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Our Top Sponsor:
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has launched a compensation plan and business model
that makes perfect sense... this is an opportunity
that will attract the masses and create long term residual income.
" Larry Wasan, Editor, MLM Review. For more information
http://www.roibot.com/w.cgi?R3441_mm
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2.) FEATURED ARTICLE
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The Body of Public Relations
By Ana Ventura
Editor/ Project Manager
http://www.FullServicePR.com
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When broken down, public relations is really nothing more than a
set of parts placed together to function as a whole, not unlike a
living body. Each of these components performs a specified
function, so that when combined with the other parts, the
operation smoothly performs the task at hand.
Let's start off at the top. The head of your operation is the
strategy you choose to use. This falls under the two options:
targeted and non-targeted public relations. If you choose to
target an audience, this means that you will be appealing to a
specific group of people. Non-targeted public relations, on the
other hand, mean that you choose to appeal to the masses.
Targeting your audience is usually the better way to go, because
you already know that the people that will come into contact with
your efforts have an interest in whatever it is you are
marketing. This approach focuses on quality, not quantity, which
can usually bring in more results than the mass non-targeted pr
campaigns.
The arms of your pr consist of how you choose to get your
information to people. Press releases, public speaking, self
promotion articles, and media kits are a few of the ways that
many Public relations specialists go about getting their
company's name out there.
Of course, public relations need something solid to stand on,
which is where integrating pr comes in. By reprinting or reusing
articles and blurbs in your marketing that arose within your PR
campaign, you are ensuring maximum exposure. You can also turn
feature length articles into manuscripts and books about your
topic. This will establish your credibility as an expert in your
field.
Finally, the heart of your public relations might be the most
important bit of the PR body. Give your audience and offer. It
doesn't matter how much free information you hand out, many
people will not respond until they see an offer. Key components
of your offer are clean, persuasive language, as well as keeping
neutrality in the offer. This will give your customers a reason
to come back to you.
Integrating all of the components of a great PR campaign is a
surefire way to get your company's name acknowledged in your
field.
Ana Ventura specializes in helping businesses, organizations, and
individuals get media coverage. She is a PR expert at DrNunley's
http://FullServicePR.com , a site
specializing in affordable
publicity services. Reach Ana at mailto:ana@fullservicepr.com
or
801-328-9006
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3.) TOP PICK CLASSIFIED ADS
________________
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........
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4.) Humor Exchange - Laugh Alittle/Laugh Alot
-YOU
DESERVE IT-
House Rules
1. I clean house every other day.
Today is the other day!
2. So this isn't Home Sweet Home
....... Adjust!
3. Ring bell for Maid Service. If
no answer, do it yourself!
4. If you write in the dust, please
don't date it!
5. I would cook dinner but I can't
find the can opener!
6. My house was clean last week.
Too bad you missed it!
7. A clean kitchen is the sign of a wasted life.
8. I came. I saw. I decided to order take out.
9. If you don't like my standards of
cooking...lower your standards.
10. Apology. Although you'll find our
house a mess, come in, sit down,
converse. It doesn't always look
like this, some days it's even worse.
11. A messy kitchen is a happy kitchen,
and this kitchen is delirious.
12. Martha Stewart doesn't live here!!
13. If we are what we eat, then I'm easy,
fast, and cheap.
14. A balanced diet is a cookie in each hand.
15. Help keep the kitchen clean. Eat out.
16. My next house will have no kitchen
- just vending machines
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5.) COOL-BIZ SITE
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Our World of Links
Our little home on the web full of free links.
We have html help, web graphics, html validators,
shareware, freeware, autos, music and much more
http://worldoflinks.tripod.com/
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6.) ONLINE EXCHANGE ADVERTISING INFORMATION
______________________
Do You Have a Business or Website?
Then you NEED ADVERTISING!
If you want to have a successful business --
You Need a Successful Advertising Campaign.
Without Targeted Exposure your business has no
chance of making a profit.
You can have the most Informative Service,
a Quality Product and a Dynamite Website,
but without advertising, you will get the results
you are looking for.
YOU NEED... Successful Advertising, The Cutting Edge kind,
and Plenty of it!
The OnLine Exchange is here to assist you
with Advertising that gets results!
Your success starts right here:
http://www.marketingtrendz.com/advertising.htm
<a href="http://www.marketingtrendz.com/advertising.htm">
Please click here</a>
Our team of publishers work around the clock to give
you the best possible exposure online.
Take advantage of our Established Ezine and YOUR AD
could be seen by over 21,000 Subscribers as soon as
this week.
Start YOUR Success Story Today!
http://www.marketingtrendz.com/advertising.htm
<a href="http://www.marketingtrendz.com/advertising.htm">
Please click here</a>
______________________________________________________
7.) HOT BIZ TIP
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Internet Tip of the Week
by Bob Osgoodby
Lost Opportunity
While I don't condone "spam", (unsolicited advertisements sent
by
email) we all realize it is a fact of life. It is one of the
fastest growing segments of Internet advertising today, and is
expected to triple in volume next year. The approximate 400
million dollars spent last year is expected to grow to 1.2
billion in 2002.
Many people who have been around the Internet for awhile, have
seen this grow to big business. But like any new industry, it is
going through growing pains, and basic mistakes are being made.
Until these mistakes are corrected, if you use it, like a ship
without a rudder, you will eventually founder.
The first mistake being made is sending multiple copies of the
same ad to the same person. When you get five or ten copies of
the same email, one right after the other, it is immediately
recognized as spam, and relegated to the trash bin.
Why do they send so many copies? They get their email addresses
usually by harvesting them from the Internet. They have software
with search capabilities, much like the Search Engines, that can
target specific types of web sites. They collect every email
address they find at a site, and move on to the next.
The problem is that most people who own their own domain, have
all email delivered to their main domain address. Example - my
main domain address is "adv-marketing@adv-marketing.com.
Anything
sent to anybody@adv-marketing.com
will come to my mailbox . So
they find a "bunch" of addresses at a web site and consider
them
all "fair game". Until they solve this problem, you are
wasting
your money if you contract with them.
Misrepresentation is also high on the list. You get the same
email with a different title in the subject each time. Many
times the title has absolutely nothing to do with the contents of
the email. It is simply their way of trying to get your
attention, and entice you to open the email.
Formatting errors are rampant. Many advertisers send out
attractively formatted HTML emails. There is a growing use of
these types of emails, and they have a lot going for them on the
plus side. But they don't recognize that all email clients
(readers) are not the same. AOL for example, is probably the
most difficult ISP to send HTML documents to. If it is not done
correctly, all they receive is a bunch of garbled information.
Unless you are sending primitive HTML documents, you must have a
separate one for AOL, and another for the rest of the world.
And, you must check to make sure that they work. Many common HTML
commands that work with most ISP's, simply don't work with AOL,
and all they get is garbage.
I did an analysis of the subscribers to the Newsletters we
publish. In one of my publications, 14 percent of them are AOL
users. In another it is 10 percent, and in another it is 8
percent. These numbers represent a sizeable block of the
subscriber base. It would be a major mistake to send something
out without testing first to make sure that everyone can read it.
The next error some make, is trying to hide their identity, so
their ISP doesn't cancel their account. Well, it is pretty easy
to superficially mask your identity, but someone who is
determined can find out who your ISP is. The professional
spammers own their servers, so they aren't as concerned. What
are they going to do if they get a complaint - cancel themselves?
Forged Addresses are simply a waste. Do they really expect you
to print a form and mail your order to them? If you are tempted
to go with a professional group, make sure the people receiving
the email can immediately order online. Get a group that will
accept all the orders and pass them along to you. This way, your
email address does not appear in the ad, and you are immune from
complaints to your ISP.
Can't get off the list is probably one of the biggest complaints.
Obviously if the address is forged, your reply is going to be
returned to you. Responsible emailers honor "remove"
requests
immediately.
If you do plan to use email as one of your advertising methods,
either build the list yourself, or find a responsible company to
do it for you. The dividends will be worth it, and will not
simply result in another "Lost Opportunity".
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Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: mailto:tipofday-subscribe@topica.com
______________________________________________________
8.) WORD FROM THE EDITOR
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We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all of our New Subscribers.
I hope everyone is well rested from the Holiday.
BACK TO WORK!!! No time to lose. We are now in
the midst of the most crucial time of the year.
More businesses have a chance to succeed this time
of year, then any other time. These next 3 months
are critical. You have to put that advertising
campaign together and start getting the word out,
or it is a lost cause.
The OnLine Exchange has some awesome advertising
packages. Check them out at:
http://www.marketingtrendz.com/advertising.htm
It is a great place to start your advertising campaign.
You will NOT be disappointed. We even provide tips
for writing great ad copy, so there are no excuses!
As many of you know, The OnLine Exchange Ezine has
been in circulation for quite sometime. We have
become a world renowned ezine, with an impeccable
reputation. And guess what, WE HAVE YOU TO THANK!
I hope you know how appreciative we are of you
and that you are a valued subscriber of ours.
Have you been to Our MarketingTrendz site yet?
MarketingTrendz owns The OnLine Exchange Ezine.
So, it is at the MarketingTrendz site that you can find
the most up to date information and resources for
building your business. There is a complete directory
of services and resources for business owners. BUT...
MarketingTrendz has just added a new feature, in order
to provide you with a day to day news update on all the
critical marketing news. Everyday, our Marketing News
section will keep you informed of the what is happening
in the business cyberworld. You have to register and check it out!
Make sure you bookmark the site, so you can visit on a daily
basis, or whenever you get the chance, and catch up with
day to day marketing news:
http://www.marketingtrendz.com
And now....
Please take a moment to show your support for
The OnLine Exchange Ezine:
EzVOTE
At last you can give something back to a great ezine!
Submit ONE monthly vote using this 10 second form:
http://www.itsaworld.net/ezvote/oe.htm
In exchange for your time and effort in supporting our
ezine, once you vote, please send your FREE 5 line
classified ad to:
editor@marketingtrendz.com
I will confirm your vote and send you the publication
date of your FREE AD.
Until Next Time!
Best Regards,
Debbie Solomon
editor@marketingtrendz.com
______________________________________________________
9.) MarketingTrendz Resources & Services
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______________________________________________________
10.) ONLINE EXCHANGE INFORMATION DATA
_____________________
PRIVACY POLICY -
ONLY subscribers who have personally and voluntarily
subscribed to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
_________________
CONTACT INFORMATION -
Editor: Debbie Solomon
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
editor@marketingtrendz.com
_________________
DISCLAIMER -
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents
the current view of MarketingTrendz on the issues discussed
as of the date of publication. Because MarketingTrendz
must respond to change in market conditions,
it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee
the accuracy of any information presented after the
date of publication. Information provided in this document
is provided "AS IS" without warranty of any kind,
either express or implied, including but not limited
to the implied warranties of merchantability,
fitness for a particular purpose and freedom from infringement.
The user assumes the entire risk as to the accuracy
and the use of this document.
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