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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...December 1, 2000
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WELCOME...
To Our Biz-Talk Edition of The OnLine Exchange....
The PLACE To Get Straight to BIZ!
Please See The Bottom For Detailed Ezine Advertising Information
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IN THIS ISSUE:
~ Our Biz-Talk Sponsors
~ Biz Thought -- SATISFACTION
~ Interactive Classifieds
~ Featured Article -- "A Checklist"
~ HOT Off The Press...BIZ TIP
~ E-Zine Advertising Information
///////////////////////////////////////////////////
"TOP
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=========================
"TOP
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///////////////////////////////////////////////
*BIZ THOUGHT*
SATISFACTION
There's no skill in easy sailing
When the skies are clear and blue.
There's no joy in merely doing
Things that anyone can do.
But there is great satisfaction
That is mighty sweet to take
When you reach a destination
That you thought you couldn't make.
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*INTERACTIVE CLASSIFIEDS*
................
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*FEATURED ARTICLE*
===============
"A Checklist"
by Jim Daniels
===============
I've always been a big "list" guy. Whether it's my daily
"to do" list on my monthly calendar, or a piece of scrap
paper with a list of groceries, I can put together one
heckuva list.
I'm not sure if my memory is really that bad, or if they
just put my mind at ease, but lists have always served me
well.
Today I'm putting my "master list-making skills" to work
for online business owners like myself. Whether you're a
newcomer to the online business world or you're already
engaged in a cyberbusiness, the following list should be on
your desktop. It contains only the key items that make an
online business tick.
Take a look at any successful online business. Nearly all of
them utilize each and every item on this list. Do yourself a
favor and print it. Until you can put a check next to each
item, you're missing out on a real key online business
component!
A real ISP.
This may sound like a no-brainer, but if you're trying to do
business online, you need unlimited, fast access to the
internet. Be sure that you are able to use a 3rd party email
program (see next checklist item) with their services. You
also need an ISP that allows you to send as much email as
you want.
A professional email program.
Are you still using AOL email for business? If so, you're
missing out on lots of features that many savvy business
owners rely on daily. Things like auto message filtering,
blind carbon copying, auto-reply, multiple mailbox pickup
just to name a few. A professional email program will allow
you to utilize the low-cost e-marketing methods that are
essential to your online business success.
A professional webmaster or web design software.
A professional-looking website is a must in order to survive
online. Unless you can learn to design a professional
website yourself, you'll need the help of a webmaster or at
the bare minimum a design program. The easiest route is
to hire a webmaster with experience and a proven portfolio.
Your own domain name.
Although it seems cruel, the bottom line is this... If your
company won't spring for a domain name at $35 a year,
many potential customers will think twice before they even
click to your site, let alone buy from you.
A merchant account and secure credit card ordering.
In order to make a serious income online, you MUST have
a merchant account so that you can accept credit cards.
Additionally, secure credit card ordering must be enabled
at every business site. Every product or service you offer
should display an "order" button that links to your secure
order form.
An online shopping cart system.
A good shopping cart system gives you control over your
products and services AND makes shopping at your site
simple. Be sure to implement a system that is easy to
set up and maintain.
Free subscriptions.
A constant flow of current information will keep you
informed. I subscribe to over 100 free newsletters. Although
I don't have time to read every issue of every ezine, I do
make a point to at least scan them for new and important
industry news and articles.
Proprietary products and services.
The best way to maximize profits, whether in the real world
or online is to offer at least one product or service that
you own the rights to. Either create something that the
market demands or purchase exclusive rights.
A reseller program.
Call it what you want -- an affiliate, associate or reseller
program. Your site needs one! This allows your happy
customers to refer others to your site and earn money in
the process. In turn, your marketing efforts are multiplied
over and over. The reason you're seeing affiliate programs
popping up at almost every major site, is because they work!
Add-on products and services.
From the other end of the reseller spectrum, you should
always try to offer your customers products and services
related to your own. Concentrate on products that create
residual income for your company, such as web hosting
services or software.
Regularly scheduled email releases.
The best way to accomplish this is via your own email
newsletter or tip sheet. Whether you "stay in touch" weekly
or monthly, the key is to do it regularly and offer something
that people will want to read!
Mission essential software.
Before you try to succeed at online marketing, get the right
tools for the job. There are software titles available on the
internet that will do just about any task you can imagine.
Utilize the new by downloading and sampling different tools
for the task at hand. Example: If you're a web designer,
you'll need graphics programs and html editors!
A real-world catalog.
Do you have something you can send to interested parties
who find your website? Do you have a hard-copy catalog to
send to people who purchase a product or service from you?
With many businesses being started online, this important
component is missing from their business plan. I know first-
hand, I'm designing my catalog now - almost three years
into my business venture!
-------------------------------------------
* Article by Jim Daniels of JDD Publishing. Jim's site has
helped 1000's of regular folks profit online. Check out
their FREE "how-to" cybermarketing assistance, free software,
business opportunities, manuals, web services and more! Real
money is being made on the net -- get in on it at:
http://bizweb2000.com - Subscribe to
their FREE, weekly
BizWeb E-Gazette: mailto:freegazette@bizweb2000.com
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*HOT OFF THE
PRESS*
BIZ TIP
Tip of the Day
Bob Osgoodby
http://www.adv-marketing.com
If you visit a web site on a regular
basis, and one day you can't
connect, does that mean they
are no longer there? Usually not.
The fiber optic cable break in the
Pacific last weekend slowed
everything down, and in some
cases you could not connect to
good known web sites.
It could also mean there is a
problem with the server that
hosts the web page itself. This
is especially true if email is
returned as undeliverable. If
this happens to you, your best
bet is to simply try again later.
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WHAT ARE YOU WAITING FOR?
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If the answer is NO, then why not use the
most proven method for successful advertising?
EZINE ADVERTISING!
Check out The OnLine Exchange Ezine for
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Prices start at only $30.00
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The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
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ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
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Contact Information:
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
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Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
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