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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...November 20, 2000
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WELCOME...
To The OnLine Exchange Virtual Marketplace E-Zine.
A Top-Of-The-Line MarketPlace providing you with
Crucial Marketing Information that is essential to your
businesses growth and success.
**Please See The Bottom For Detailed Ezine Advertising Information**
====================================
IN THIS ISSUE:
~ "Our Sponsors In The Spotlight"
~ FREE-FOR-ALL Goodies
~ HOT TIP Weekly ** Business Beginnings...
~ MarketPlace "Classifieds"
~ Info Marketing Tool ** Zone Alarm
~ E-Zine Advertising Information
~ Special Feature *HomeSource Sponsorship Campaign
//////////////////////////////////////////////////
"OUR SPONSOR IN THE SPOTLIGHT"
Attention!
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with contacts in 49 countries to earn $1,500 - $7,500 PT/FT
Put your computer to work with our E-Commerce and Mail-Order systems.
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telephone, satellite TV and live training worldwide.
Vacations, Bonuses, Incentives.
Learn how you can become financially independent!
FREE E-Book
http://www.ezwebsuccess.com
=========================
"OUR SPONSOR IN THE SPOTLIGHT"
**TURN YOUR COMPUTER INTO A MONEY MACHINE**
Turn-key, One-Stop-Shop, *Real*, Internet Business.
Your personal, customized, 150 page web site - FREE. Your OWN
*INTERNET RESOURCE CENTER*. Sell services the web
uses most. No Experience necessary. Support staff included.
Click for information: mailto:chancellor.ad628@aweber.com
http://www.TheInternetResourceCenter.com\
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.............................
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**HOT TIP WEEKLY**
===================
Business Beginnings: Strategies to Help Your
Small
Business Take off Running
by Kevin Nunley
http://www.DrNunley.com
===================
Whether you're an experienced player or a new kid on the
block, there are several business elements you need to
understand in order to succeed. No matter your goal,
whether introducing a new product, identifying your
customer, or getting the word out, here are some things
you need to know.
Unleash a New Offering
I love to introduce a new product to my customers. Not
all work out, but months later when I look for up trends
in my sales, it can usually be tied to the introduction
of a new product.
But don't go too far. Firms that drop their old line to
bring in an entirely new group of products often face
serious disappointment.
Experts say to expect a 20 to 50 percent drop in your
sales projections for a new product or when entering a
new market.
It takes time for customers to get to know and trust a
new offering. If Bill Gates woke up tomorrow and decided
Microsoft should open a chain of hardware stores, it would
be a long time before customers gained confidence that
Gates and company knew what they were doing.
You will do better if new products are related in some way
to the things you have been selling all along.
Introduce new products gradually. For years McDonalds
limited themselves to one new menu item per year.
Who Wants Your Stuff? Figure Your Market Share
Here is a simple method that comes in handy on those
days when you feel like nobody wants to buy what you sell.
It is even more fun to use when things are going well and
you feel like you are about to take the country by storm.
Figure your market share. That is the percentage of all
sales of products and services like yours that are
purchased from your company.
All you need is a slip of paper or the back of an envelope.
First estimate the number of customers who buy from
businesses like yours.
Next figure how many times each of these customers buys
in a year (nine ads, 40 candy bars, 3 hours of plumbing).
Now multiply the two numbers together to get the total
size of the market. Next divide your sales into the total
market size to get your market share.
If you are a small biz working in a very large industry,
your market share can be several zeroes behind the decimal
point.
Instead, you might figure your market share in your town
or in a very targeted group of customers.
Media Creates a Marketing Miracle
You've got a great story, a terrific new product, or some
outstanding information that will interest a lot of people.
How do you get in touch with the media to get them to
spread the word?
Most people send out a press release via mail. When I
worked in radio and TV the letter carrier hauled in bag
loads of them every day.
Now days press releases are emailed and I think it gets
better results.
But you don't have to have a press release to get media
attention. Simply email your idea or information in a
brief message. Include your contact info so the reporter
can follow up with more questions.
Almost all media have a website complete with contact
email addresses.
Editors often appreciate a quick phone call from anyone
with good information to share.
Make sure your info matches the media outlet's audience
interests. Get to the "good stuff" right at the start of
your conversation. Don't bore a busy reporter with
preliminary details.
-------------------
Promote your business with the complete arsenal of top
Internet promotion tools: press release, ezine article,
ezine ads, and top pay-per-click search engines. See our
affordable plan at http://DrNunley.com/marketing_plan.htm.
Reach Kevin at mailto:kevin@drnunley.com
or 801-253-4536.
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$$ The
MarketPlace Exchange$$
INTERACTIVE CLASSIFIEDS
.......................
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..........
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............
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............
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For a FREE Consultation call our not
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.............
Advertise in multiple ezines for only '2Bucks' each!
A great way to test your ads and get some exposure
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....................
ANYBODY CAN DO THIS:
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.............
Isn't Your Turn Yet?
Ever get the feeling that you'll never make any money
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...........
Pay Santa in CASH this Christmas!!
Would you like to see how a Free CD-ROM drives
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...............
It's being advertised all over the internet!
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It's designed with huge spillover!
It's owning a piece of a worldwide ISP pie!
It's for YOU and it's PERFECT TIMING!
http://www.goingplatinum.com/member/polestar
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<<
INFO MARKETING TOOL >>
Zone Alarm
ZoneAlarm delivers powerful features
and comprehensive Internet security for all
users of always-on Internet-connected PCs,
whether in a small business office or
home setting, and whether using an individual or networked PC.
Visit for More Info:
http://www.zonelabs.com/default.htm
Download
http://www.zdnet.com/downloads/partners/zonealarm/download.html
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
CHECK OUT OUR NOVEMBER ADVERTISING SPECIALS
http://www.marketingtrendz.com/advertising.htm
The OnLine Exchange Ezine offers a wide variety of
advertising packages.
Prices start at only $30.00
We are a targeted ezine that is 100% opt-in.
The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
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$$ SPECIAL FEATURE $$
**The
HOMESOURCE Arena**
Please pay close attention, because the future of your business does
depend on it.
Our HomeSource Arena, that we are always mentioning is NOW
really starting to take off. We have just put out a huge
advertising
campaign
in newspapers, all over the Internet and we are now achieving top
placement
in search engines. Press Releases are now being drawn up and sent
out,
and The traffic that is building up is just phenomenal.
We even have a huge mailing list of potential opportunity seekers who
joined the HomeSource mailing list just to be advised of updated
listings,
changes, and special advisement's.
I am telling you this to show you what is to come of The HomeSource
Arena
in the next few weeks.
THIS IS WHERE YOU AND YOUR BUSINESS COME IN:
We have just created a Sponsorship Campaign for The HomeSource Arena.
This page will be the main attention of each visitor to our site.
We will
be
sponsoring TOP businesses with their Banner or Logo, and a link directly
to their site.
By just stopping by the HomeSource Arena, you will see how this
TOP SPONSOR page is really built up.
THIS SPONSORSHIP is for SERIOUS BUSINESSES ONLY.
For Experts in the Field of "Work-At-Home"
BUT...We are only allowing a certain amount of Sponsors at a time.
When space fills up, you all will be notified immediately. So, as
you can see, time is of much importance.
There is NO TIME TO WASTE.
Submit your Business Sponsorship Campaign TODAY!!!
I promise you...you will not be disappointed!
For further information, details and pricing, please visit our site at:
http://www.homesourcearena.com/sponsorship.htm
If you don't have a banner or a logo for the sponsorship campaign,
then we urge you to get your business listed as quick as possible.
OR Email Us for FREE Places to go to Make a Banner!
mtrendz@cs.com
For a regular listing in our HomeSource Arena, please visit our site at:
http://www.homesourcearena.com/form.htm
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
CONTACT INFORMATION
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
http://www.homesourcearena.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
/////////////////////////////////////////////////
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot
guarantee the accuracy of any information presented after the date of
publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR
IMPLIED,
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