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The OnLine Exchange E-ZINE...
"Virtual Marketplace" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange...October 23, 2000
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**WELCOME...
To The OnLine Exchange Virtual Marketplace E-Zine.
A Top-Of-The-Line MarketPlace providing you with
Crucial Marketing Information that is essential to your
businesses growth and success.
**Please See The Bottom For Detailed Ezine Advertising Information**
====================================
IN THIS ISSUE:
~ "Our Sponsors In The Spotlight"
~ FREE-FOR-ALL Goodies
~ HOT TIP Weekly ** Secrets for Powerfully Effective Online
Salesletters
~ MarketPlace "Classifieds"
~ Info Marketing Tool ** Encryptor 1.0
~ E-Zine Advertising Information
~ Special Feature *HomeSource Sponsorship Campaign"
//////////////////////////////////////////////////
"OUR SPONSOR IN THE SPOTLIGHT"
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=========================
"OUR SPONSOR IN THE SPOTLIGHT"
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You can even earn money on those you refer to Mintmail.
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**FREE-FOR-ALL**
Free - $195.00 worth of superior marketing
tools & tactics software.
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Two Great Online Marketing Courses:
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Diet system that works! Free sample
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.............................
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**HOT TIP WEEKLY**
===================
Secrets for Powerfully Effective
Online Salesletters
===================
Here are more secrets of powerful online salesletters. The rules
of the Web writing game have emerged, and you will find them
being used over and over again. They draw on the best practices
of direct mail for a simple reason: the Web is a direct response
medium.
So borrow from the best and apply these direct response writing
tactics. Your job is to persuade with compelling, memorable
copy. Here's how...
According to Bill Myers, one of America's leading direct mail
experts, when people receive an offer through email or direct
mail, they scan it in this order:
1. The Headline
2. Any Captions for Photos or Drawings
3. Any Large Text Subheads
4. The PS
5. The Order Card
6. (Finally!), the Actual Text itself
Customers actually place orders for Bill's products without ever
reading the text (and his products range from the $100's into
the $1000's). Which means, attention paid to the elements listed
above is of prime importance.
Here are some key formatting tips that will keep your prospects
reading so you can close the sale.
1. Break the copy up into short copy paragraphs. A
single-sentence paragraph can make a striking point.
2. Use headlines and sub-headlines.
3. Use bullets, numbers, and dashes (-) to further break up
copy, allowing plenty of white space to make reading your offer
even easier on the eye.
4. Use arrows (->), boxes, color or shading, graphics,
indentations, bold lettering, CAPITAL LETTERS, italics, and
punctuation!! Note: use a light touch here, rather than the 'HIT
them over and over 'til they beg for mercy!' approach.
5. Give customers premiums. Over-deliver on the offer that
first interested your prospective customer any way you can
(expert writer Marlon Sanders calls this the 'dollars for dimes'
approach - you give your customers far more perceived value than
they actually pay for). Premiums can add tremendous value to
your offer without substantially increasing your cost of
delivery.
6. Emphasize the word FREE wherever it applies.
7. Use fast-loading graphics that actively support your
message. Avoid generic clip-art 'success' graphics if you can.
8. Provide testimonials. If you don't have them, get them asap.
9. Urge 'Immediate Action'. State a time limit to your offer
(note: many marketers offer their premiums only if prospective
customers buy within a window of 3-14 days).
The better you know your target audience the more sales you will
make. The key is to know how badly your customers hurt, and what
they most want to achieve.
=========================================
by Scott T. Smith of Copywriting.Net
'Make Profit Happen' with Direct Response Web Writing that
'Works'. For a FREE copywriting consultation visit us on the Web
today at <http://www.copywriting.net>
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$$ The
MarketPlace Exchange$$
INTERACTIVE CLASSIFIEDS
.......................
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................
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<<
INFO MARKETING TOOL >>
Encryptor 1.0, Size 65k
Allows you to send and receive encrypted emails.
< http://camtech2000.net/Pages/Encryptor.html
>
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*TARGETED E-ZINE ADVERTISING INFORMATION*
The OnLine Exchange Ezine offers a wide variety of
advertising packages.
Prices start at only $30.00
We are a targeted ezine that is 100% opt-in.
The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
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$$ SPECIAL FEATURE $$
**The
HOMESOURCE Arena**
We are at a deadline here, and it is crucial that you read this
message from the publishers of The OnLine Exchange Ezine.
Please pay close attention, because the future of your business does
depend on it.
Our HomeSource Arena, that we are always mentioning is NOW
really starting to take off. We have just put out a huge
advertising campaign
in newspapers, all over the Internet and we are now achieving top
placement
in search engines. Press Releases are now being drawn up and sent
out,
and The traffic that is building up is just phenomenal.
We even have a huge mailing list of potential opportunity seekers who
joined the HomeSource mailing list just to be advised of updated
listings,
changes, and special advisement's.
I am telling you this to show you what is to come of The HomeSource
Arena
in the next few weeks.
THIS IS WHERE YOU AND YOUR BUSINESS COME IN:
We have just created a Sponsorship Campaign for The HomeSource Arena.
This page will be the main attention of each visitor to our site.
We will be
sponsoring TOP businesses with their Banner or Logo, and a link directly
to their site.
By just stopping by the HomeSource Arena, you will see how this
TOP SPONSOR page is really built up.
THIS SPONSORSHIP is for SERIOUS BUSINESSES ONLY.
For Experts in the Field of "Work-At-Home"
BUT...We are only allowing a certain amount of Sponsors at a time.
When space fills up, you all will be notified immediately. So, as
you can see, time is of much importance.
There is NO TIME TO WASTE.
Submit your Business Sponsorship Campaign TODAY!!!
I promise you...you will not be disappointed!
For further information, details and pricing, please visit our site at:
http://www.homesourcearena.com/sponsorship.htm
If you don't have a banner or a logo for the sponsorship campaign,
then we urge you to get your business listed as quick as possible.
OR Email Us for FREE Places to go to Make a Banner!
mtrendz@cs.com
For a regular listing in our HomeSource Arena, please visit our site at:
http://www.homesourcearena.com/form.htm
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ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
CONTACT INFORMATION
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
http://www.homesourcearena.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
/////////////////////////////////////////////////
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