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THE ONLINE EXCHANGE EZINE...
Online Exchange Edition....September 4, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
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WELCOME to our latest edition of The OnLine Exchange Ezine.
We are dedicated to keeping you informed of all the up-to-date
Marketing Trendz the Internet has to offer. This Ezine will give you
that
Leading Edge and will always keep you one step ahead in the
Marketing World. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide
our subscriber list to ANYONE. We respect the privacy of our readers.
**Please See The Bottom For Detailed Advertising Information**
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IN THIS ISSUE:
~ Our Top Stars -- "Sponsors in the Spotlight"
~ **Feature Article** IS YOUR BUSINESS GETTING
EXPOSURE?
~ "TOP Pick" Classified Ads
~ Business Know-How * SIGNATURE FILES
~ ADVERTISE With The OnLine Exchange E-Zine
~ The "Encouragement" Exchange
~ A Word From The Editor * Gearing Up For The Holidays
//////////////////////////////////////////////////////////
**TOP STAR SPONSOR**
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==================================
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//////////////////////////////////////////////////////////////
FEATURE ARTICLE*
IS YOUR BUSINESS GETTING EXPOSURE?
by debbie solomon
The funniest thing I see when I surf the net, are the
Home Business Opportunity Ads that say it is totally
FREE. Yes, there are many businesses that require NO
initial investment, BUT, you still have to invest. How
will you get your business noticed? Do you really think
FFA Links and Free Classified Ads are the key? Or do you
think that submitting your site to search engines will do
the trick? Though Search engines are important, it is not
the bread and butter of exposure.
Lets just open our eyes and look at the truth. NOTHING is
totally for FREE. You may get a product or website for FREE, in
order to start your business, however, you will need to invest
time, energy, and YES< Money. In order to make money you have
to spend money.
Many, many people are starting businesses on
the internet everyday. When you first start a business,
there is no income, so how are you to invest part of your profits
when you do not have any yet? To make it simple for you....
Do not start a business without any savings put aside. You do not
need thousands of dollars. But I do suggest you have a couple
hundred dollars put aside to kick start your advertising campaign
for your business. This is the first step of DOING IT RIGHT.
So WHEN do you start investing in your business?
TODAY!
We are not rich, but in order for you to become successful, advertising
is the KEY. REAL ADVERTISING does cost money. Believe it or
not,
Internet Advertising is fairly cheap. You can work your way up to
larger
advertising campaigns. But you do need to start off some where.
THE KEY:
Is your email and your website. That is what is going to
sell your business. AN AD is just an invitation.
Make it short, to the point, and include the benefits
people will receive just by looking at your site and
emailing you for more information.
Your AD copy is a crucial part of your advertising campaign.
It is a formal invitation, so make it good.
Forget about bogus headlines, like;
$$$MAKE ONE MILLION DOLLARS IN YOUR FIRST WEEK$$$
It just does not work.
People are NOT fooled by that headline anymore.
Here are some forms of advertising that is
very important and very inexpensive:
**The hottest form of advertising is in newsletters and ezines.
They have targeted markets with maximum exposure.
If you would like to know where to find these ezines and newsletters,
here are a few directories:
http://www.netmastersolutions.com/search.htm
http://www.list-city.com/ezines.htm
http://www.homeincome.com/search-it/ezine/
http://www.e-zinez.com/cgi-bin/hyperseek/hyperseek.cgi
You may want to subscribe to quite a few of them
before you purchase anything.
Check out there format. Research their publication frequency
and their subscriber base.
Even though the ezines and newsletters with the higher subscriber base
is the way to go; personally I tested some of my ad copies out
on the smaller ones cause the cost of an AD is so much cheaper.
When I found one that went over well, I purchase space in
an ezine or newsletter with a larger subscriber base.
**Joint Ventures
Believe it or not, this is also great advertising, and it costs nothing.
I research sites that have products or services that will enhance my
product.
When I find one that I feel is successful and content rich,
I email the person and offer a joint venture.
Basically all you want to do is exchange banners
and links to increase traffic to each others site.
**Newsgroups and Message Boards
This is more of a networking strategy, but it works.
Pick a few newsgroups and message boards that you can relate to.
Get to know the people. Let them get to know you.
Every time you leave a message, make sure you have
a SIG FILE is at the bottom. If people like what you wrote,
then they see the SIG FILE and check out your site.
You can work your way in about your business.
It is all part of the game.
**Banners
This is a sticky situation. Banners are not what they used to be.
There are so many out there that it does not bring the recognition that
it
used to.
But it still helps immensely to a certain point. In my experience,
Banner Exchanges do not necessarily work.
But buying banner impressions work a lot better.
It can get very costly though, so beware.
**Article Publication
Write articles about your knowledge and field of expertise.
Email newsletters and ezines with your article.
Make sure it is within your target market. It is imperative
that you have your reference box at the bottom that links to your site.
You can find publishers at the above web addresses for
advertising in ezines and newsletters. This is FREE exposure.
And it puts trust of knowledge into your potential customers.
These are just some of the ways to advertise on the internet.
They are productive and low cost for the exposure you get.
Once you become more familiar with the way the
internet works, you will find what best works for you.
Just keep trying and testing and never give up.
NOT all ADs and ALL forms of advertising is going to work for you.
Some people LOVE doing just BANNER Ads.
Some people love doing just EZINE and NEWSLETTER ADs.
See what is best for you and your business.
These suggestions will get you on your way to
some successful exposure for your business.
It will make you some profits so you will not have to dip
into savings for expenses.
It will Give You That LEADING EDGE!
*******************************************
Written by Debbie Solomon
Owner of The OnLine Exchange.
Subscribing to our FREE Ezine means tons of
FREE Rewards and FREE Marketing tools, including
our FREE E-Book and much more!
HOTTEST Marketing Source on the NET!
http://www.marketingtrendz.com
mtrendz@cs.com
********************************************
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$$$$TOP PICK CLASSIFIED ADS$$$$
--------------------------------
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-----------------------
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-----------------------
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------------------
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-----------------
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-----------------
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--------------------
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-----------------
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-------------------
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--------------
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**BUSINESS-KNOW-HOW**
Signature Files:
One of Emails most powerful marketing tools!
What is a signature file? Perhaps one of Online marketing most
powerful yet overlooked tools. Simple yet effective its basically
a footer of 2 to 5 lines that goes on the bottom of all your email
messages. It has been used a lot in Newsgroups and is being used
now by the majority of savvy business people using email
campaigns.
Why is the signature file so powerful? Its basically free
advertising since it can be sent out with every email message you
send out. It is a source of free advertising that you can change at
any time you wish. I probably got more customers through my
signature file than any other free form of advertising. Once I was
selling a product using an autoresponder with a small signature
for another product at the very end.
And more people asked for information on the second product sold
through the signature file than the original offer! Below are
some examples of signature files. Of course you will have to make
one for your special offer but they will give you a basic idea.
The Black Book of Email- MG Success Co.
Learn the Secrets the Others Do not Want You to Know.
Free Sample at our Autoresponder emailto:1955@sendthis.com
Get the Edge!
Accept Checks by Fax, Telephone, Email.
Increase sales, easy to use software makes money!
Email to success2@concentric.net
for free details.
Signature files or sig files as they are also known by are easy to
set up. In fact most free email accounts support sig files so
there is no reason not to use it. Eudora and other stand alone
email programs have sig files as a regular feature as well. The
secret to using it effectively is to only give a small hint of
what is available. You want to create a sense of curiosity that
way they cant help but email for more information.
Signature files also provide a way to discreetly advertise. People
on the Web have a tendency to get a bit nuts if you get too pushy
about advertising. Web surfers have developed their own set of
rules for proper behavior. The Online community is developing in
to a world wide society with its own taboos and decorum. So always
follow the rules of the road and use your signature file like you
would your business card.
////////////////////////////////////////////////////////
**ADVERTISING In The OnLine Exchange E-Zine**
SUCCESSFUL ADVERTISING STARTS HERE.....
What does Advertising in The OnLine Exchange mean?
*Your AD is sent to over 20,000 opt-in subscribers.
*Our Readers are all part of your Target Market.
*E-zine advertising is Proven the Most effective
Way to Advertise any business.
*Very Affordable Prices and Packages are Available.
*Your Business Deserves the Most reliable Advertising...
and The OnLine Exchange has what you are looking for.
Come and See What we Mean....
http://www.marketingtrendz.com/advertising.htm
Ezine Advertising Works!!! Watch your business
Skyrocket!!
//////////////////////////////////////////
**THE ENCOURAGEMENT EXCHANGE**
>>@<<*>>@<<*~(c)~*>>@<<*>>@<<
Creed for Optimists
Be so strong that nothing can
disturb your peace of mind.
Talk health, happiness, and
prosperity to every person
you meet.
Make all your friends feel there
is something in them.
Look at the sunny side of everything.
Think only of the best, work only for
the best, and expect only the best.
Be as enthusiastic about the success
of others as you are about your own.
Forget the mistakes of the past and
press on to the greater achievements
of the future.
Give everyone a smile.
Spend so much time improving
yourself that you have no time
left to criticize others.
Be too big for worry and too
noble for anger.
..from "Creed for Optimists"
....by Christian D. Larsen
>>@<<*>>@<<*~(c)~*>>@<<*>>@<<
RECEIVE A FREE AD FROM THE ONLINE EXCHANGE
You can Earn a FREE Top Pick Classified AD with
The OnLine Exchange. Please go to:
http://www.marketingtrendz.com/referal.htm
and see for yourself!
///////////////////////////////////////////////////
A Word From The Editor:
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all our New Subscribers.
Well I really filled this issue up with plenty of resources
and tools that I know you will find very helpful. Between the
Exchange Ezine and our Marketplace Ezine, I am sure
you are gaining a lot of knowledge. That is my main objective
to the Ezine in the first place.
OK, on Wednesday, September 6, I will be launching
the BIG HOLIDAY Advertising Specials. These packages
will be formatted to give you complete holiday coverage
during the most crucial time of the year, October through
December. I have slashed prices immensely to give you
the opportunity to get in early at a low advertising rate.
So keep a close eye out for the announcement on Wednesday
night.
If there is anything you would like to see more of in the
e-zine, or any comments, questions, or
concerns you may have, please feel free to email me
anytime at:
mtrendz@cs.com
Best Regards,
Debbie Solomon
mtrendz@cs.com
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Until Next Time!
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange E-zine
http://www.marketingtrendz.com
admin@marketingtrendz.com
=================================================
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
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publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
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INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
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