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THE ONLINE EXCHANGE E-ZINE...
© Online Exchange Edition....August 7, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
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~WELCOME to the latest edition of The OnLine Exchange E-zine.
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IN THIS ISSUE:
~ Our Top 3 Stars~~"Sponsors in the Spotlight"
~ **Feature Article** BUSINESS ESSENTIALS
~ "TOP Pick" Classified Ads
~ Business Know-How * "Do Visitors Trust Your Web
Site?"
~ ADVERTISE With The OnLine Exchange E-Zine
~ The "Encouragement" Exchange
~ Get a FREE E-zine AD from The OnLine Exchange
~ A Word From The Editors * FREE Members Only Club
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FEATURE ARTICLE*
BUSINESS ESSENTIALS
by debbie solomon
We all know that starting your own business
is a reality that is now easier than ever to accomplish.
The phenomenon of business on the internet is nothing
short of intriguing. More and more people are starting
their own businesses from home because of the power
the internet provides.
There is so much to choose from and the options are endless.
However there are many aspects that many people seem to overlook
that is essential to business.
The main essentials are the legalities that are
involved in starting your own business. I realize how boring
this must seem, but in all actuality, once you start putting
all these legalities together, you begin to realize the formation
your business is taking. To SEE your business on PAPER is
one of the most satisfying accomplishments you can make.
I must add that it is imperative for everyone
to do this. Whether you are an independent distributor
for an affiliate program or you have your own product you
are marketing on the internet, it is still YOUR business, and
legalities are of the utmost importance if you want to be serious
about a successful business of your own. I don't want to
damper your parade, but joining a program and promoting it
on the internet is NOT a professional business. This is just
something you are doing to make a couple extra bucks and no
one will ever take you seriously.
So lets get down to it. The big question is
What are some of these essentials we need to take into
consideration before we can begin to take our business
seriously?
1. Think of a NAME for your business. This will be
your trademark. And the most FUN part of your business.
2. You need to decide whether you would like your
company to be a Corporation, Partnership or a Sole Proprietorship.
Personally I recommend starting off as a Sole Proprietorship.
The steps of making your business legal is far less complicated.
Tax wise a corporation is more realistic, however, the legal
steps and cost of becoming a corporation is very complicated
and can be time consuming.
3. You need to register your business as a fictitious name.
This is much easier than it sounds. In fact, just go to city hall
and tell them you need to register a fictitious name. They
will give you the paperwork to do so. It is approximately
$50.00. Then you will have to register your business in your
local newspaper, which should only be around $30 to $40.
All details are including in the paperwork when registering
your fictitious name.
4. You need to obtain an Occupational License. Most
states require you to have your fictitious name information
prior to this, so you may want to have that information on hand
first. An Occupational license is a little different in every
state,
so you may have to do some leg work on this.
Some states require a county and a city occupational
license. So it is important to ask that question. Normally
City Hall takes care of your City Occupational License, then
you can inquire about the legalities of a County License at
that time and they will tell you where to go. The normal cost
for an Occupational License is anywhere from $30 to $50. It is
very easy to get the details of obtaining your license. Just call
City Hall first and they will tell you what you need to do.
5. Open a Business Account. You will need all the paperwork
above in order to open a business account. Many clients will
want to make a check out to your business. Plus if you have
a merchant account it will go right into your business account
for quick reference. It is much easier to keep records of sales
with a separate business account.
6. Medical Insurance. This is the biggest bonus of all.
Because you go through so much to make your business legal,
now you know there are some perks. There are many health
insurance companies that have Group Insurance for 1 person
businesses. Normally they call it Group 1 Insurance. If you
have
a business account, all the above paperwork, you are well on your
way to some GOOD health insurance. Some companies require
you be in business for one year, but you will find some that do not.
Individual insurance is HARD to get and very expensive.
Plus there are so many limitations of coverage, it is not worth it.
With Group 1 Insurance, it is like having insurance through
another company as far as the benefits go. It is not that
expensive,
and the personal benefits of knowing
you have good insurance because you legally registered your
business, is well worth some of the aggravation you may have
to endure.
7. You may also want to go to these websites to see
what is required from the government. This is a lengthy
subject and legal requirements change for each type of business.
If you still have questions, the IRS provides help by email.
Small Business Info:
http://www.irs.ustreas.gov/prod/bus_info/sm_bus/index.html
IRS Site: http://www.irs.gov/
8. If you are selling a physical product, it is important to
obtain a Tax ID number. You can also inquire about this
with City Hall on the steps you will need to take.
9. And the most important of all. Your Taxes. I am not going
through all the legalities of this, but here are some important
factors to consider. You MUST file taxes every year on your
company. Some states require you to file quarterly. Do what
you have to do, because it is essential. My suggestion is
to get an Accountant at file time. You do not need a CPA.
At least not in the beginning. There is too much room for
error if you try it by yourself. You would not believe what
I learned the first time around with my accountant. I found
out I do not have to file Quarterly, because I am a sole
proprietorship and I have no employees. One very important
aspect....Keep record of ALL YOUR EXPENSES. Even
the cost of your ISP each month is a necessity.
NOW, are you still ecstatic about starting your own business?
Did you know so much was involved? Or did you think you
can have an online business and NOT do this?
Everyone has their own opinion on this, however, if you want
a Legal, Professional and Successful Business, put it into
writing. Get your proper Licenses, Accounts and Insurance.
You will be surprised of the advantages you will incur by
becoming a professional businessperson.
======================
Author: Debbie Solomon
Debbie is the Founder and originator of The Profit Zone:
The source for FREE Marketing Tools.
She is also the Creator of The HomeSource Arena,
which is The Leading Source in Certified Home Employment,
and owner of The Online Exchange Ezine, a Top Rated,
world renowned Ezine. Please visit her site at:
http://www.marketingtrendz.com
mtrendz@cs.com
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^^^^^^BUSINESS-KNOW-HOW^^^^^^^
"Do Visitors Trust Your Web Site?"
By Bill Daugherty
Are you losing money because of people's fear of buying
on the Internet? Poll after poll continues to show that most
people are uneasy about placing an order online. It is this
uneasiness that causes people, who need or want your
product or service, to leave your site without placing
that order.
To counter this reluctance to shop online, you must do
everything you can to convince your visitors that your
site is a safe place to do business. If you succeed, your
sales will jump dramatically.
Here are some ways to add credibility to any web site:
Place your contact information, including your name,
physical address, telephone number and email address,
on your home page and your order page. If visitors
know you are easily accessible, they will feel better
about doing business with you.
Use third party credibility by collecting testimonials from
your satisfied customers and place them throughout your
pages. Put the strongest two or three testimonials on the
order page.
Another way to lend third party credibility to your site is
to join either the Better Business Bureau or the Better
Internet Bureau, and display their logo on your home
page and order page.
Pictures of your product(s) will greatly increase sales.
If you are selling a service or a book, putting your picture
on the site will build your visitor's confidence in doing
business with you.
Anything you can do that personalizes your web site will
make people feel they know you, and this in turn will make
them more comfortable making purchases from your site.
------------------------------------------------------------
Bill Daugherty is the editor and publisher of the marketing
and free advertising ezine "E-Power Marketing." You can
subscribe free at: "http://www.adsgalore.bizland.com"
While you're there, submit your ad to 930,000+ sites FREE.
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//////////////////////////////////////////
**THE ENCOURAGEMENT EXCHANGE**
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«
Excuses
There's no such thing as coulda,
shoulda, or woulda. If you shoulda
and coulda, you woulda done it.
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///////////////////////////////////////////////////
A Word From The Editors:
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all our New Subscribers.
Well we really filled this issue up with plenty of resources
and tools that I know you will find very helpful. Between our
Exchange Ezine and our Marketplace Ezine, I am sure
you are gaining a lot of knowledge. That is our main objective
to our Ezine in the first place.
Well we launched our HomeSource Arena this
week and the replies are very positive. I feel within
the next month it will really blast off the charts.
Just so you know we are working day and night to
advertise this directory so all home opportunity seekers
will have the privilege of viewing Leading Business sources
on the internet. I think the fact that we supply people with
complete information about each business will bring a lot
of trust and loyalty to people who are so wary of investing
in a home business. I noticed that to be the biggest
downfall on the internet...Trust. At HomeSource, we build
that trust by being honest and supplying ample information
for the opportunity seeker. My partner Sara has worked
diligently at a unique format for this directory of business
listings. And the way she has formatted each business listing
is phenomenal. It is definitely a work of Art. Please
check it out when you have a chance at:
http://www.marketingtrendz.com/homesource/main.htm
If there is anything you would like to see more of in our
e-zine, or any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange E-zine
http://www.marketingtrendz.com
admin@marketingtrendz.com
=================================================
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