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The OnLine Exchange....
VIRTUAL MARKETPLACE E-Zine
http://www.marketingtrendz.com
ISSN: 1528-3992
© Online Exchange Edition...July 31, 2000
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WELCOME~
The OnLine Exchange E-Zine has
developed a Top-Of-The-Line MarketPlace filled with
quality Business Services and Offers.  This marketplace will
help you enhance your current business offering you joint
venture opportunities and vital marketingtools to assist you
in achieving your ultimate goal~~Success.

Along with the High Quality Services and Offers, we have
available  various HOT TIPS, COOL SITES, and
Marketing Tools to help you Pave The Road to Success.

Please look over our Marketplace carefully.  We are confident
that you will find it very rewarding.

^^^^^Please See The Bottom For Detailed Advertising Information^^^^^


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Table Of Contents:

~  "Our Sponsors In The Spotlight"

~  The HomeSource Arena Grand Opening

~  FREE-FOR-ALL Goodies

~  Marketplace Exchange 'Interactive Classifieds

~  COOL SITE ** BusinessTown.com

~  'HOT TIP' Weekly **  "HOW TO CREATE A WINNING GUARANTEE"

~  Info Marketing Tool **  WebMaster Business Tools & Resources

~  Advertising Information ~ REAL PROFITABLE ADVERTISING!

~  Contact Information


//////////////////////////////////////////////////

"OUR SPONSOR IN THE SPOTLIGHT"

Super-Charge Your MLM Business!  Get the
Tools, Training and Resources needed to place
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* System Specific... not Company Specific! 
* Learn tips & techniques proven to work for anyone!
* Stop wasting your time... and start making money!
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mailto:net-empower@aweber.com

--------------------------------------------

"OUR SPONSOR IN THE SPOTLIGHT"

I HAVE A SECRET....
We have the fastest growing organization in
RetireQuickly.  You will get:
Totally automated system
30 day money back guarantee
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I have already been paid twice.
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-----------------------------------
"OUR SPONSOR IN THE SPOTLIGHT"

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--------[ Strictly Limited Offer ] ----



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^^^^^^^GRAND OPENING EVENT^^^^^^^

Tomorrow, Tuesday, August 1, 2000 is the
BIG LAUNCHING of The HomeSource Arena.

The ONLY Site that is FREE for ALL
Work at Home Opportunity Seekers,
offering you Legitimate Employment.
You will NEVER have to Pay in order to find high quality
Work-At-Home Jobs. 

If you want to Work From Home,
you will not find a more complete source.

MarketingTrendz  has joined forces with the leading sources
in the home-based work related industry to create
an online forum where individuals throughout the 
World can now get continuously updated information
relating to "all aspects" of working from home.

Visit us at:

http://www.marketingtrendz.com/homesource/main.htm


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  ^^^^^^^^^^^^^^^FREE-FOR-ALL^^^^^^^^^^^^^^^^

Walker's Iced Tea FREE Sample
http://63.64.250.5/walkerstea/free.html

.....


There is nothing better than Free-Stuff, and www.Free2Try.com
is where the Internet goes for Free Stuff and Trial Offers.
http://www.websponsors.com/cgi-bin/ad_click.cgi?userid=21298&offerid=117

...

Free notebook & pen freebies
http://www.clientcare.com/gift.htm

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$$ The MarketPlace Exchange $$
       Interactive Classifieds

.......................................


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English, Bilingual also needed!
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TAP INTO OVER 6 MILLION INBOXES TODAY
This crazy, simple, online resource lets you ZERO
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on YOUR product! CLICK HERE to find out how!
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..........................

Network Marketing is Booming on the Web!
Learn how we're sponsoring 1000's monthly worldwide
without mailing anything, without faxing anything, without calling anyone!
Totally Internet and system-driven and we've only scratched the surface.
Get started FREE. Sign up as an Affiliate at:
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Then watch the explosion before your eyes.

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I NEED YOU - And I promise to make this worthwhile to you
If You Will Enter http://www.myfreeoffice.com/cle/JoinMe.html
For Your FREE Membership in ClubShop which entitles you to
a chance to win a FREE $100.00 On Line Mall Shopping Spree?

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Learn How to Prospect The High Tech Professional Way !
Become Your Company's Next Heavy Hitter !
Click Here:

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DISCOVER the POWER of the PC POWERSYSTEM!
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.......................

Get your FREE information on HOW to BOOST YOUR ONLINE
BUSINESS here http://www.worldwideenterprise.com/info.htm
and 140 CHANCES TO WIN $25,000 TODAY!
Get your FREE Lifetime Advertising on over 24,000 websites
at http://www.worldwideenterprise.com/wbx

...............................

MEMBERS Join FREE, -;- 
Enjoy Discount Shopping At Our Multi-Store mall, Earn rebates;
Decide if They Want to Become A VIP Member. As A VIP Member,
http://go.to/Opportunity
Receive a Web Site, a System with Guaranteed Monthly Income.

...............................

PROJECT 21  Does not cost of fortune Anymore!
Buy The Whole Project 21 Course for one low price
of $150.00, normally selling on the Internet for $1,080.
This is the Authentic Manuals in PDF Format!
http://www.marketingtrendz.com/project21.htm

......................................

//////////////////////////////////////////////////////

^^^^^^^^^^COOL SITE^^^^^^^^^^

BusinessTown.com
http://www.businesstown.com/
Start and run a small business without losing your shirt, your
sleep, or your sanity.  Many business channels to browse.


/////////////////////////////////////////////////


^^HOT TIP WEEKLY^^

How to Create a Winning Guarantee


*What is Guaranteed Marketing?*
First, let's define marketing. For our purposes,
marketing is defined as everything you do
to get and keep customers. It includes advertising,
sales, product fulfillment, billing and customer
service.

Guaranteed Marketing is defined as this: When you
make it risk-free to buy from you and tell the world
about it, more people will buy.

If you forget everything else in this report but the
last sentence, that's OK. You will have grasped the
powerful essence of Guaranteed Marketing.

*How to Create Your Guarantee*
When it comes to creating a guarantee, you may have a
hard time getting started. This shouldn't be the
case. After all, who knows more about your product or
service than you?

The trick is to separate what you're selling from
what your customers are buying. They're probably two
different things. Until you know what people are
buying from you, your guarantee (and your marketing)
will not be effective.

Let me explain.

Know what your customers are really buying There's an
old advertising adage that nobody goes into a
hardware store to buy a drill bit. They go to buy the
hole that the drill bit makes.

Your customers are no different.

Your job is to figure out what your customers are
really buying and then guarantee that they will get
it from you.

Marketing experts have known this for decades. In
1925, advertising legend Bruce Barton told the
American Petroleum Institute that they were selling
gasoline as a bad smelling liquid. Instead, he told
them they were selling "the juice of the fountain of
eternal youth."

He explained that fuel enables people to experience
travel, romance and even health. He got to the heart
of what customers really buy when they pay for your
product or service.

If you're a restaurant owner, for example, you
probably thought you were selling food. Wrong. You're
selling the laughter and good times that come when
friends and family gather to share a meal. (Recent
television commercials for the Olive Garden
Restaurant have picked up on this. They don't show
menu items or talk about low prices. They show
people smiling and sharing stories. The tagline is:
"When you're here, you're family.")

Now, what does all of this have to do with
guarantees? Once you understand what customers buy
when they do business with you, you can articulate
this result in your guarantee.

To illustrate, I'll tell you how I created the money-
back guarantee for my business, Guaranteed Resumes.

When people look through the Yellow Pages or the Web
for a resume service, they're not doing so because
they want to buy a resume. Nobody wants to buy a
résumé, just as nobody wants to buy a coffin, or a
filling for their teeth. But everybody wants a better
job. And everybody wants results. So I created my
guarantee accordingly.

A unconditional money-back guarantee was unheard of
in the resume writing industry (and still is, five
years later). I looked at my strengths and found that
my experience reading résumés and hiring people in
previous jobs I'd held, coupled with more than a
decade of writing and editing for publication, gave
me a unique edge over other resume writers.

My resumes spoke directly to employers who read
resumes and hire people, because I used to do the
same thing. As I surveyed my existing clients, I
found most of them had had excellent results using my
resumes. So I decided to take it one step further.

While I had stressed my 10 years of writing and
hiring expertise in earlier sales scripts on the
phone and in my early Web pages, I now took a
calculated risk and guaranteed results. And I made
the guarantee good for one year. Knowing that most of
my clients would have questions or concerns within
the first 30-60 days, I thought, "Why not extend
the guarantee for a full year, just to head off any
competitors who might come out with their own
guarantee?"

The results were astonishing. I got a steady stream
of clients within a few days of making the money-back
guarantee a part of all my marketing.

On my Web site and in my Yellow Pages ad, the
guarantee reads as follows: "Your resume will get
results. Or it's free." On my Web site, there's this
additional language:

"Order a Guaranteed Resume. Send it to employers. Use
it for up to one year. If you don't get more
interviews, if you don't get more job offers, if
you're not satisfied with your results -- for any
reason -- I'll rewrite your resume or refund your
purchase price. You decide.

"This guarantee is good not for 30 days or 90 days,
but for a full year. 365 days.

"In any case, all copies of your resume and cover
letter are my free gift to you, just for trying my
service. This better-than-risk-free guarantee means
you literally have NOTHING to lose . . . and a new
job to gain!"

The guarantee succeeds because it promises results.
For most people, that means that they'll find a job
or at least get more interviews. But ultimately, I
leave the choice up to them, because everyone has a
different picture in mind of an ideal outcome.

The guarantee makes people curious and thus, more
likely to call for more information (which is the
goal of my advertising). When prospects call and ask
about my guarantee, I ask them: "What do you want
from your resume? What's the ideal outcome?" Whatever
their reply, I tell them: "Well, that's what I
guarantee will happen if you let me write your
resume." Powerful? YES.

My competitors are extremely short-sighted and offer
only the vaguest and weakest of guarantees, if any.

And even if the competition all decide to match my
guarantee tomorrow, it's too late. The word
"guarantee" is permanently identified with my
business because it's built into the name --
Guaranteed Resumes. The name doubles as a billboard.
It's incredibly powerful.

This name also was incredibly easy to come up with. I
just looked at the resume -writing industry before
starting my company and saw a huge niche for a
business that guaranteed results. Much the same way
as Federal Express filled a giant void by
guaranteeing overnight delivery, or your money back.
The postal service and competitors like UPS thought
FedEx was insane for doing this. Now, they're trying
mightily to catch up, but FedEx has always kept the
lead it took the day they began guaranteeing results.

Think about your small business. How outrageous a
guarantee can you think of? What would set your
industry on its ear? What would keep your competitors
up all night throwing darts at your picture? That's
the kind of guarantee I want you to create!

------------------------------------------------------------
Kevin Donlin has been selling online since 1995.
To download your FREE copy of the Guaranteed Marketing
e-book, visit http://www.guaranteedmarketing.com
 

/////////////////////////////////////////////////////

<<INFO MARKETING TOOL>>


WEBMASTER BUSINESS TOOLS/RESOURCES:-


-> FREE 1 Hour recording of a Web Marketing Seminar
http://www.succeed4u.com/freeaudio.pl?ID=irm2031

-> "Automatic Advert Tracking Tool" - Getting
BIGGER almost everyday!!
http://www.roibot.com/b.cgi?R453

-> Get $10 when you sign up to receive FREE Internet
Marketing resources everyday!
http://resource-a-day.com/members/smartnews/index.shtml

-> Track your advertising for your clients for FREE!
http://www.ezinetracker.com



/////////////////////////////////////////////////////////////////

^^^^^^^ADVERTISING WITH THE ONLINE EXCHANGE^^^^^^^^^^

It is Time to Get Down and Dirty with some
REAL PROFITABLE ADVERTISING!

You can find what you are looking for with
The OnLine Exchange Ezine:

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....And The Highest Quality Exposure you will
receive from any kind of advertising.

Stop spending a bundle on dead end advertising.
Put your money where your Market is:
The OnLine Exchange Ezine.

Check us out Today!  It will be worth your time:
http://www.marketingtrendz.com/advertising.htm


/////////////////////////////////////////////////////////////

^^^CONTACT INFORMATION^^^

Editor:  Debbie Solomon
Publisher:  Sara Hardy

Owners and creators of
MarketingTrendz &
The OnLine Exchange Ezine
http://www.marketingtrendz.com

MarketingTrendz
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Pembroke Pines, FL   33026

mtrendz@cs.com
admin@marketingtrendz.com

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