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The OnLine Exchange....
VIRTUAL MARKETPLACE E-Zine
http://www.marketingtrendz.com
ISSN: 1528-3992
July 24, 2000
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WELCOME~
The OnLine Exchange E-Zine has
developed a Top-Of-The-Line MarketPlace filled with
quality Business Services and Offers.  This marketplace will
help you enhance your current business offering you joint
venture opportunities and vital marketingtools to assist you
in achieving your ultimate goal~~Success.

Along with the High Quality Services and Offers, we have
available  various HOT TIPS, COOL SITES, and
Marketing Tools to help you Pave The Road to Success.

Please look over our Marketplace carefully.  We are confident
that you will find it very rewarding.

^^^^^Please See The Bottom For Detailed Advertising Information^^^^^


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Table Of Contents:

~  "Our Sponsors In The Spotlight"

~  Last Chance to Get Maximum Exposure!!!!

~  FREE-FOR-ALL Goodies

~  Marketplace Exchange 'Interactive Classifieds'

~  COOL SITE -- Web Guide

~  'HOT TIP' Weekly **  "Have You Made Your 'Strategy Theme Sheet'?"

~  Info Marketing Tool **  FREE MetaTag Builder and Analyzer

~  Advertising Information ~ REAL PROFITABLE ADVERTISING!

~  Contact Information


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"OUR SPONSOR IN THE SPOTLIGHT"

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"OUR SPONSOR IN THE SPOTLIGHT"

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^^^^^^^^^LAST CHANCE FOR MAXIMUM EXPOSURE^^^^^^^^^

THE HOMESOURCE ARENA
The Complete Source for Work-At-Home....

Time Is Running Out...So Listen UP!

We Don't Want You To Miss Out On This!!!

Not long ago we had a big announcement
about the Launching of the HomeSource Arena.
This Arena is a "Main Source"
for US to List our Opportunities, Products and Services.

WHY?
 - This is a FREE Service for the Opportunity Seekers.
This is one of the ONLY sites that require NO kind of payment
from the Opportunity Seeker.

 - We will NOT have millions of opportunities for the seeker to explore.
We will have no more than a few hundred spread out in various categories.
Which gives YOU, the advertiser, the HIGHEST Exposure.

 - We will monitor ALL businesses listed on a monthly basis to
ensure accuracy, professionalism, and continued stamina.

 - You can EDIT your Listing at anytime.

 - ONLY legitimate home businesses are permitted.

 - Tons of Opportunity Seekers already know of the Directory
and are anticipating the Grand Opening on August 1, 2000.

This Home Source Arena will be distributed to thousands of seekers weekly.

And if you ACT NOW, you can get a TOP LISTING for half price.  We are
now offering our Pre-Launch special:
 - To list your opportunity it is only $100 for 6 months.  At that time you
can renew your ad and remain listed at the top.
 - To List your Product or service it is only $60 for 6 months.

To be quite honest with you, time is running out for the
Pre-Launch Special, and so are the Top Listings.

Give your business top quality exposure and
become part of the Leading Source
for Work-at-Home Opportunity Seekers.

It is real easy:
We will be launching our arena on August 1, 2000.
Secure your Top Listing NOW, and you will ready for  the BIG OPENING!
You will receive a complete confirmation with all the details within
24 hours of submitting payment.

Just go to:

http://www.marketingtrendz.com/homesource/form.htm


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$$ The MarketPlace Exchange $$
       Interactive Classifieds

......................................


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.....................................

//////////////////////////////////////////////////////

^^^^^^^^^^COOL SITE^^^^^^^^^^

WebGuide
http://www.guide2web.com/
WebGuide is designed to help webmasters and developers to make
their sites much better and to take advantages of their sites by
redesigning, promoting and sponsoring them.


/////////////////////////////////////////////////


^^HOT TIP WEEKLY^^

-----------------------------------
"Have You Made Your 'Strategy Theme Sheet'?"
-----------------------------------
By "Wild Bill"

A "Strategy Theme Sheet" is a self made work-sheet
document which helps you identify the basis and theme
of your advertising upon which you expect consumers to
purchase your product in preference to your
competition. The "Strategy Theme Sheet" deals directly
with your advertising copy. The majority of the
content of a Strategy Theme Sheet comes from the
product and the consumer demand for which the product
was designed.

The Strategy Sheet is made up of eight subjects:

1) Objective - Your advertising objective will start
out with "My advertising will. . . . " Of course, your
advertising will perform some kind of function, so you
need an action verb next. Some common verbs used are
"convince, persuade," and "communicate". "Remind" could
be another verb used. For example "Have you had your
Wheaties today?" would be a Reminder objective. I
prefer using the "convince objective". It demonstrates
confidence and the use of persuasion, something that
occurs inside the consumer's mind.

2) Target Consumer - This is more than a simple
statement of demographics. Women, 18 to 45 may be
correct, but "Working Mothers, 18 to 45" or
"Homemakers 18-45", may be an even better description.
Focus your efforts and advertising copy on that
specific group. Write out several different phrases
describing your target consumer in fine detail.
Remember, you're talking about a real person here.

3) Product Benefit(s) - Simply put, this spotlights the
features and benefits of the product itself. Cost and
Quality are your major players when describing your
product benefits.  Note: Price + Quality = Value!

4) Consumer Benefit(s) - These benefits are the
reflection of how the product affects the consumer's
life; making the consumer's life or task at hand
easier, faster or more desirable. It's how you "make
the consumer believe" your product's unique advantages
for them and their life.
Note: Use Product Benefits or Consumer Benefits, not both.

5) Support - One major part of your support statement
is how you show, prove, vindicate or corroborate
evidence to support your claims about your product.
Support is also the reason you provide the product and
consumer benefit(s) you are claiming. Many
advertising strategies fail because they failed to
support the claims of the product and consumer
benefits.

6) Product Wishes - Product Wishes should describe an
"almost instant" gratification, effect or good feeling
that your product will offer. It's short, direct and
to the point. Product Opportunity is the stereotype of
advertising. An example would be "Get our product and
be the King of Your Castle".  Now, we know there are few
monarchs in the home and more often than not it would be
the "Queen", but it portrays a feeling -- no matter how
ridiculous -- that this guy will be the King of his Castle
if he would only buy this product.

7) Product History - I would have to say that the best
way to describe the meaning of "Product History" is
"heritage" of the product. Maybe your product has been
around forever; then you would say why your product
has been around that long. Your product may be brand
new, then you would describe the descendents of your
product and how and why it progressed to your product.
Note: Use either "Product History" or "Product
Wishes", but not both, and do not confuse "Product
Wishes" with "Product Benefit(s)".

Product Wishes and Product History are a style of
advertising, not a list of benefits.

8) Miscellaneous - This part is simple. If it doesn't
fit into a subject above, put it here! Ideas, thoughts,
or just about anything else!

Ok, now make yourself a list of these headings. Then
start by focusing on one subject. Give each subject
lots of thought. This is not something you sit down
and do in ten minutes. You may have thoughts about a
subject at any time for days. Give yourself a week
with the Theme Sheet and every time you have a thought
about your product, list it on your theme sheet. A week
later sit down, take the best from your list and start
writing your advertising campaign. Save the list (this
way you can refer back to it) add to it, and use it
again.


"Take yourself to the top!"
Wild Bill Montgomery


We've Featured Over 110 Articles in only one issue
of our newsletter. How many do you get in yours?
Why Play With Puppies, When The Big Dog Rules!
The Best In Online Marketing & Business Information!
Subscribe Now!
http://www.MakingProfit.com/newsletters>

/////////////////////////////////////////////////////

<<INFO MARKETING TOOL>>


Free Meta Tag Builder And Analyzer
META Tags are used as part of your HTML code. Some "Spiders"
use the information contained within META Tags to index
your Web page. In most cases a Spider will grab only the
first few words, sentences or paragraphs and use those
words as the description and keywords for your Web page.
Get yours It Free!...
http://www.scrubtheweb.com/abs/meta-check.html


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^^^^^^^ADVERTISING WITH THE ONLINE EXCHANGE^^^^^^^^^^

It is Time to Get Down and Dirty with some
REAL PROFITABLE ADVERTISING!

You can find what you are looking for with
The OnLine Exchange Ezine:

 - 20,000+ Opt-In Subscribers
 - Top Quality E-zine with Proven Methods-
An Ezine that Gets Read!
 - Extremely Affordable Advertising Packages
...And The Highest Quality Exposure you will
receive from any kind of advertising.

Stop spending a bundle on dead end advertising.
Put your money where your Market is:
The OnLine Exchange Ezine.

Check us out Today!  It will be worth your time:
http://www.marketingtrendz.com/advertising.htm


/////////////////////////////////////////////////////////////

^^^CONTACT INFORMATION^^^

Editor:  Debbie Solomon
Publisher:  Sara Hardy

Owners and creators of
MarketingTrendz &
The OnLine Exchange Ezine
http://www.marketingtrendz.com

MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL   33026

mtrendz@cs.com
admin@marketingtrendz.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
MarketingTrendz must respond to change in market conditions, it should not
be
interpreted to be a commitment on the part of MarketingTrendz and
MarketingTrendz cannot
guarantee the accuracy of any information presented after the date of
publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED,
INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND
FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the use of this
document.