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THE ONLINE EXCHANGE E-ZINE...
© Online Exchange Edition....July 24, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
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~WELCOME to the latest edition of The OnLine Exchange E-zine.
We are dedicated to keeping you informed of all the up-to-date
Marketing Trendz the Internet has to offer. This E-zine will give you that
Leading Edge and will always keep you one step ahead in the
Marketing World. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this e-zine. We will NEVER provide
our subscriber list to ANYONE. We respect the privacy of our readers. Please
see
the bottom of the E-zine for removal instructions.

^^^^^Please See The Bottom For Detailed Advertising Information^^^^^


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IN THIS ISSUE:

~  Our Top 3 Stars~~"Sponsors in the Spotlight"

~  **Feature Article** HOW TO USE 'THE BIG BENEFIT' TO
INCREASE YOUR SALES AND PROFITS

~  "TOP Pick" Classified Ads

~  Business Know-How *  Doorway to a High Search Engine Ranking

~  ADVERTISE With The OnLine Exchange E-Zine

~  The "Encouragement" Exchange

~  Get a FREE E-zine AD from The OnLine Exchange

~  A Word From The Editors *  FREE Members Only Club

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FEATURE ARTICLE*

HOW TO USE 'THE BIG BENEFIT' TO
INCREASE YOUR SALES AND PROFITS
Copyright 2000 By Bob Leduc

People buy products or services from you because they expect
to gain a benefit. The benefit is more valuable to them than
the money they spend to get it. You can use that benefit 3
different ways to increase the results produced by your
marketing efforts.

1. Immediately state the benefit to draw the prospect into
    your promotional message.
2. Dramatize the feeling of enjoying the benefit to
    intensify your prospect's interest.
3. Stimulate your prospect to start enjoying the benefit NOW
    by taking immediate action to get it.

Apply all 3 of these when you develop any promotional
material -- including the content of your website.

1. STATE THE BENEFIT IMMEDIATELY

..to draw the prospect into your promotional message. State
the benefit in the headline of your ad, the first sentence
of your sales letter or in a title at the top of your
webpage. Use it as the opening of your audio or audio-video
promotions. It immediately captures your prospect's
attention and provides a compelling reason to continue
reading or listening.

For example, I recently saw this headline at the top of a
webpage: "Increase Your Online Profits 40% Now". The website
offered businesses the service of accepting credit card
payments online.

2. DRAMATIZE THE FEELING OF ENJOYING THE BENEFIT

..to intensify your prospect's interest. Use a word picture
to help your prospect visualize the feeling of enjoying the
benefit you offer. Here are 3 examples you can use as models
for developing your own word picture:

"Know all your bills are paid as you and your family leave
on a 2 week vacation." (a financial planner)

"The pleasing aroma of this new shampoo reminds you of
driving through the country after a fresh spring rain."
(shampoo offered by an MLM distributor)

"It's Monday morning. As you get up, all your neighbors are
already on the freeway trying to get to work on time. You
have breakfast with your family and decide how to spend the
day while your customers place their orders at your new
automated website." (An Internet business opportunity)

3. STIMULATE YOUR PROSPECT TO START ENJOYING
     THE BENEFIT NOW

..by taking immediate action to get it. Three of the ways
you can persuade immediate action are:

** Make an offer with a short time deadline. (discount,
    bonus, etc.)
** Provide several easy, fast ways to buy. The more the
    better. (online, phone, fax, etc.)
** Guarantee fast delivery. This is easy if you can deliver
    your product or service online. Otherwise, offer to ship
    your product immediately or start providing the service
    immediately after your customer orders it.

IS IT A BENEFIT?

Be sure you're promoting the biggest benefit your customers
get from your product or service -- not a feature of it. A
feature is what your product or service is. A benefit is
what your product or service does for your customers.

For example, an anti-virus software program may include
weekly online updates. That's a feature. The benefit is -- a
new computer virus will never destroy any data on my
computer. That's the result a buyer wants. People never buy
something to get a feature. They always buy to get the
benefit produced by the feature.

WORKS FOR A SMALL AD TOO

Including all 3 methods of promoting a benefit in a small ad
can be challenging because of the limited space available.
Here's an example of how one business did it with only 18
words.

"Take more profit from your business and enjoy less stress!
Find out how - before your competition does."

Customers buy your product or service to gain the benefit it
offers. Determine what that benefit is. Then use it 3
different ways in all your marketing materials and
promotions. You'll be surprised by how it increases your
sales and profits.
------------------
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: mailto:BobLeduc@aol.com  Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

//////////////////////////////////////////////////////////////////


$$$$TOP PICK CLASSIFIED ADS$$$$


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///////////////////////////////////////////////////


^^^^^^^^^^BUSINESS-KNOW-HOW^^^^^^^^^^^^^


Doorway to a High Search Engine Ranking

  You've submitted your web page to hundreds of search engines, but
  every time you check your traffic stats, you don't see the flood of
  visitors you were expecting. What's the problem, why aren't they
  coming? The problem is low relevancy. You don't rank high enough
  to be found. The average web surfer is only going to look at three,
  maybe four pages of results on his search term before locating what
  he's looking for or entering a new search. Bottom line, if you're
  not listed at or near the top, you won't be found!
  The solution to getting a top ranking is to use doorway pages. A
  doorway page is simply a web page designed to rank high on a search
  engine for a particular keyword. To the average surfer, it looks
  like any other page on your site. They are very easy to build and
  quite effective in drawing traffic to your site.
  With that in mind, let's build a doorway page specifically designed
  for Infoseek.com using a real company: E-Commerce Exchange

 E-Commerce Exchange offers merchant account processing solutions
  for Internet storefronts. A very competitive arena indeed!
  Step 1. Visit Goto.com 's search term suggestions page. Here, we'll
  enter the search term "merchant account". Below are the top 10
  relevant keywords returned:
  2648 merchant account
  866 natalie merchant
  749 direct merchant bank
  550 merchant of venice
  478 merchant marine
  402 the merchant of venice
  395 merchant
  282 merchant services
  259 free merchant account
  180 merchant bank
  Step 2. Using your favorite HTML editor, create a new page with the
  file name "merchant-account.html". Let's used "merchant account"
  as our target keyword and "merchant services" and "merchant bank"
  as our alternates.
  Use the following meta tags in your page heading (the section
  between <head> and </head>):


 <TITLE>Merchant Account from E-Commerce Exchange</TITLE>
  <META NAME="keywords" content="merchant account, merchant
  services, merchant bank"> <META NAME="description" content
  ="Merchant account  processing solutions for your
  Internet storefront">
 
  We also need to repeat our target keyword throughout the main body
  of the page. Use the alternate key words as well. Link the keywords
  to your home page. This is how you "open the door" to your visitors.
  For an example of how this is done and brevity of this article, look
  at the home page of Commerce-Exchange  to see what the body text
  looks like.
  That's it! You now have a key-word rich doorway page, including
  the file name itself (merchant-account.html).
  Step 3. Once the page is done, upload it to your server and submit
  it to the search engines. You will want to submit MANUALLY to the
  engines that send out "robots" to spider web sites (AltaVista, Hotbot,
  Excite, etc). Unfortunately, because each search engine uses
  different algorithms, a unique page will have to be done for each
  one. Not to worry! I have a solution for that too!
  There are several software packages available that help you to create
  doorway pages, but I've found WebPosition GOLD to be the best. WPG
  helps you analyze each search engine and provides advice on what and
  how much to change in your pages. You can create "keyword specific"
  doorway pages AND submit them to each of the major search engines.
  In a couple of hours, I was able to create 260 pages! You can
  get the free version here.

 Create separate pages for various keywords relevant to your site
  content for each search engine. In this example, we could have
  also created separate doorway pages using keywords "credit card" or
  "shopping cart". Use your imagination.
  Finally, make sure you check each search engine's submission rules
  before posting your doorway pages. Some allow multiple submissions
  and some don't. I'll see you at the top!!
  (By Edward Gause)
  Cynted Internet Marketing Center

////////////////////////////////////////////////////////

^^^^^^^^^ADVERTISING with The OnLine Exchange E-Zine^^^^^^^^^

SUCCESSFUL ADVERTISING STARTS HERE.....

What does Advertising in The OnLine Exchange mean?

  *Your AD is sent to over 20,000 opt-in subscribers.
  *Our Readers are all part of your Target Market.
  *E-zine advertising is Proven the Most effective
    Way to Advertise any business.
  *Very Affordable Prices and Packages are Available.
  *Your Business Deserves the Most reliable Advertising...
    and The OnLine Exchange has what you are looking for.

Come and See What we Mean....

http://www.marketingtrendz.com/advertising.htm

Ezine Advertising Works!!! Watch your business
Skyrocket!!


//////////////////////////////////////////


**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

Belief

To accomplish great things,
we must not only act, but also
dream; not only plan, but also
believe.

Anatole France

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

///////////////////////////////////////////////////

RECEIVE A FREE AD FROM THE ONLINE EXCHANGE

You can Earn a FREE Top Pick Classified AD with
The OnLine Exchange.  Please go to:

http://www.marketingtrendz.com/referal.htm

and see for yourself!

///////////////////////////////////////////////////

A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange E-zine.

We would like to welcome all our New Subscribers.

If you have not yet emailed me for your Password
in to our Profit Zone, don't wait any longer!
The Profit Zone is an Exclusive Members Only
Club for all OnLine Exchange Subscribers.
As a subscriber you will have unlimited FREE
Access into this Club where you will find FREE
MarketingTools, FREE Goodies, FREE Ebooks
and much much more.  So email me today at:
mtrendz@cs.com

As many of you can see we are really working vigorously
at expanding MarketingTrendz.  I would just like to comment
on the importance of keeping up with the constantly changing
internet.  Competition is extreme, and in order for us to
stay competative, it is necessary to continually expand and
reach target markets. 

When we do our research in the marketing field we discover
alot of various actions and resources.  That is why this
ezine exists.  We bring them all to do.  What is the sense of
research if you do not share them with your fellow business
entrepreneurs.  However, in the continuing research we are able
to find the most powerful marketing aspects available.  Not only
do we inform you of them in our Ezine, we have created
incentive, forums and our latest HomeSource Arena.  WHY?
Because we know how powerful the HomeSource Directories
are, and you have the power and the opportunity to do that.
You, as our subscribers have the opportunity to become
involved in it and put some real power into your advertising
dollar.

To wrap it up, the moral of my story is:
To Share your expertise with others is to gain power, respect,
and intergrity.


If there is anything you would like to see more of in our
e-zine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange E-zine
http://www.marketingtrendz.com
admin@marketingtrendz.com

=================================================

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Because MarketingTrendz must respond to change in market conditions,
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