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THE ONLINE EXCHANGE E-ZINE...
MONTHLY DOUBLE EDITION
© Morning Edition....July 17, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
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~WELCOME to Our Monthly Special DOUBLE EDITION
of the OnLine Exchange Ezine.
This double edition is packed full of helpful information that will
give you that Leading Edge on All the Marketing Techniques and Tools
of the Internet. Our Monthly Double Editions are especially popular
due to the extraordinary amount of information we provide all our readers.
We hope you enjoy our Double Edition this month!! And please feel
free to email us with any suggestions or concerns.

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.


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IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  Feature Article * MARKET YOUR PRODUCT

~ "Top Pick" Classified Ads

~  Business Know-How * 10 Mind Altering Words That Make People Buy!

~  "ADVERTISING" with The OnLine Exchange Ezine

~  Special Feature...The HomeSource Arena...LAST CHANCE!

~  The "Encouragement" Exchange

~  A Word From The Editors

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////////////////////////////////////////////////////

FEATURE ARTICLE*

Market Your Product
by debbie solomon

Last week we discussed  the essentials to
creating your own product.  Now that we
know how to create a product, the next
essential step is to market your product.
This is where many business people give
up.  It is not only a matter of WHERE you
market, but HOW you market.

Trust me when I say, " You Cannot market
a Product without a Website. We have
all basically heard this one before, but it
is the KEY to Successful Marketing.
There are thousands of webdesigners
out there, if you are uncomfortable doing
one on your own.  And many designers
are very fairly priced. 

Your website does not only have to offer
your product.  In fact it SHOULD NOT only
offer your product.  Collect some real
valuable Freebies.  There are a ton of them
out there.  OR, take it one step further,
buy something of value. Spend alittle of the
business funds, and make sure you
have reseller rights.  This is something of value
that most businesses SELL, but You Give Away!
That is a big attraction!!!!  Make sure your Freebie
is somewhat related to the target market of your
product.  You want to attract a certain target market,
so if you give something away, it needs to be
something of interest to them.

Now to Start Marketing:
 

**  Marketing includes Network Marketing.
That means getting your business name out
in the open to the public. 
Even if you just show up for community functions,
the word spreads faster than wildfire. 
This means joining the Rotary, Kiwanis,
Chamber of Commerce, etc...
NOT GLAMOROUS but necessary.
And have plenty of Business cards handy.

** Start Advertising your Product. 
Use a variety of advertising so you can see
what your niche is.  You may
want to start off small. 
Use a very affordable and productive way to advertise,
like Ezine and newsletter advertising.
Then you can start expanding your
advertising, like in newspapers, radio,
or banner impressions. I state banner
impressions, cause the only really good
ones are expensive. 
Do Not use banner exchanges, they do not work. 

Advertising is just about the hardest
part of marketing, because not all avenues
of advertising will work for you.
You just have to be realistic and test the various
avenues. And do not get upset when one theory
does not work.

**Spread the word about your Freebie
and your product around in newsgroups. 
This will open up other resources
for you.  Visit these newsgroups on a weekly basis and
get personal, but on a professional level,
so you can build trust and confidence.

** Start your own newsletter. 
Either a web site newsletter for all your visitors or
an email newsletter.
You may want to stick with the web site newsletter
until you establish a mailing list.

**Add a guestbook to your site so
people can make comments and so you can
build your clientele list.  You can even
ask your visitors for their email address so you can inform
them of specials and events that involves your product line.

Please remember that you cannot depend on one avenue
of marketing.  You have to use all the various avenues. 
Do not just stick with what you like the best. You will
constantly have to use all the marketing resources in order
to keep the market hot for your product.

I have only mentioned the basics of how to start
marketing your product.  Once you get involved
in the basics, you will start to learn more and experience
more about the other avenues you can take to keep the
word spreading.  Subscribing to ezines such as this
is a big start to keeping in tuned with the most up-to-date
marketing resources and tools.

............................................
Debbie Solomon is the owner
Author of two business building
E-Books.  Also the founder
of the Profit Zone: The source for
FREE Marketing Tools,
and  owner of The Online Exchange Ezine.
Please visit their site at:
http://www.marketingtrendz.com
mtrendz@cs.com
............................................


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--------------------------

//////////////////////////////////////////////////////////////

BUSINESS KNOW-HOW*

10 Mind Altering Words That Make People Buy!
by Larry Dotson

1. Use the word "fast" in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.


2. Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard
earned money buying your product.


3. Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.


4. Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.


5. Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.


6. Use the word "discount/sale " in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.


7. Use the word "free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.


8. Use the word "you/your" in your ad. People want
to know that you are talking them. This'll make them
feel important and attract them to read the whole ad.


9. Use the word "important" in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.


10. Use the word "new" in your ad. People want
new products or services that will improve their life
like new information, tastes, technology, results, etc.
----
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a FREE Ad! http://adv-marketing.com/business


****************************************************************************

ADVERTISE TODAY!!!
WITH THE ONLINE EXCHANGE E-ZINE

Join  forces and become part of the biggest
and hottest Advertising Source on the NET!

The OnLine Exchange has AD packages
that are formatted to fit everyone's needs and budgets.

The prices are unbelievably affordable!  BLAST Your AD
to Over 20,000 Opt-In Subscribers who are just waiting
to see what you have to offer!

Don't Delay, Advertise with US today!


http://www.marketingtrendz.com/advertising.htm


//////////////////////////////////////////////////////


**Special Feature....HomeSource Arena...LAST CHANCE**

THE HOMESOURCE ARENA is
The Complete Source for Work-At-Home....

Time Is Running Out...So Listen UP!
This is your LAST CHANCE to take
advantage before prices go up!


We have just created The HomeSource Arena.  This site
is specifically designed for ALL opportunity seekers to find
jobs and opportunities without having to pay. 
There will NOT be millions of Advertisers, just
a few hundred, spread out in various categories.
This will give each business listing HIGH Quality Exposure.

This is the MOST effective Work-at-Home Directory that
is available on the Net.  The reason this is so effective is that
the Opportunity seeker will never have to pay a cent to search
for a Top Quality Job or Business. Let them save their money
for the necessary investments to start their business.  Most
directories charge people to search for Work-At-Home.
That is what makes the difference!!!

HERE IS MY QUESTION FOR YOU:
This email is exclusive for all our Subscribers.  We would
like to offer you Top Advertising in our HomeSource Arena.
If you join in our HomeSource Arena, you will be at the TOP. 

We are offering a Pre-Launching price now
for only $100.00 for 6 months.  You can renew your AD at that
time and remain at the TOP ALL THE TIME.  To break that down,
you will be only paying $.55 cents a day for this
exposure.  This site will warrant thousands of Home Opportunity
Seekers per week.  We are already getting the word out and the
feedback is just phenomenal.

After August 1, 2000 the prices will double, so that is why
we are offering this to you now.  You can revise your listing
at anytime, we are always 110% working with you.

All you need to do is fill out the form to reserve your space.
And submit your payment.
All details are fully explained at our Site, and you
even have a chance to review what the Arena will look like.

We are also offering a full Forum of products and services
which will be available for all these home business opportunity
seekers to utilize in starting their own business or Home Job.
So this does not mean you have to have an opportunity in order
to take advantage of this kind of exposure.  These listings are
only $60 per 6 months.

The HomeSource Arena will be Launching on August 1, 2000.

It is imperative that you reserve space now, in order to gain
a top position!!

Here is the site where you can fill out the form and reserve
your space now:

http://www.marketingtrendz.com/homesource/form.htm


Just remember, the faster you respond  to this offer, the
better exposure you will receive.  If you have questions,
just email us.

mtrendz@cs.com

Once you fill out the form, and submit payment, you
will receive a full confirmation including your listing
so that you may revise it at anytime.

/////////////////////////////////////////////////////


**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

FAILURE

Every strike brings me closer
to the next home run.

Babe Ruth

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange Ezine.

We would like to welcome all our New Subscribers.

WOW!!! I guess you read about our HomeSource Arena.

I cannot believe how HOT this directory is.  We have
been talking about it through newsgroups and such
and people cannot wait for the launching.  I have a huge
list of names and emails of people who want me to send
them an invitation once the site is open.

That is why we are so rushed to get you and your
business listed.  So, if you have not done so, you
better move quickly.

And I am sure some of your experienced our listserver
problems again this week.  I just want you to know, that
this is not unusual for any ezine or newsletter to experience.
It just happens at times.  So just continue to show us your
patience.  I am sure you are aware when things go wrong, or
there is a technical error, we work diligently around the clock
in order to correct so we do not inconvenience you.

If there is anything you would like to see more of in our
ezine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com


Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com

====================================

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE AND FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the us of this
document.