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THE ONLINE EXCHANGE E-ZINE...
~ A TOP Rated, World Renowned E-zine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

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~WELCOME to the latest edition of The OnLine Exchange E-zine.
We are dedicated to keeping you informed of all the up-to-date
Marketing Trendz the Internet has to offer. This E-zine will give you that
Leading Edge and will always keep you one step ahead in the
Marketing World. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this e-zine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the E-zine for removal instructions.


-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

(c) Online Exchange Edition....June 5, 2000

-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  **Feature Article** Walk, Don't Run... to Maxxed Out Sales!

~  "TOP Pick" Classified Ads

~  Business Know-How *  Just Over Broke

~  ADVERTISE Today With The OnLine Exchange E-Zine

~  *Special Feature* For ALL Subscribers!!!

~  The "Encouragement" Exchange

~  A Word From The Editors *  Summer Fun

~  Removal Instructions

//////////////////////////////////////////////////////////

**TOP STAR SPONSOR**


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**TOP STAR SPONSOR**

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**TOP STAR SPONSOR**

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Work for yourself, but not by yourself, alongside a
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**TOP STAR SPONSOR**

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If you have a strong desire to succeed and are willing to work,
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//////////////////////////////////////////////////////////////

FEATURE ARTICLE*


Walk , don't run......to maxxed out sales!
                      by Johanna Cross



Do you feel as if your online marketing efforts
have fallen on deaf ears?  Do you say, "it can't
be this difficult to get more sales"

It's not that your readers are deaf....too many
people keep hearing the wrong things. Even
you have probably been mistargeted or
bombarded with information unimportant to you.
Can you really blame others for
having the escape/delete buttons at the ready?


There are still people out there who will run with
your product all the way to the finish line - or
the shopping cart payment line!  Action minded
people can still be found online. You must...

"Walk in your dream customer's shoes!"

Instead of targeting to the masses, find those
action-minded viewers already geared towards
what you have to offer.  To do this, sit down
and map out the attributes of the perfect viewer
and client.  What are their interests? How can
you maintain their attention once you attract
them to your site? Based on what your findings
are, get ready to take on this identity.  When
you micro-target this way, you become the
audience you wish to attract!


Email is the best way to seek your ENTHUSIASTS.
From soup to nuts, gigabytes to giraffes, you
can find people who want to hear the latest
info. You will get a vivid picture of where you
should place your classified ads, articles, and
announcement messages.  Rationalize your
feelings as you walk the walk of a subscriber.

* Join opt-in lists and Ezine lists which would
interest the perfect audience. Go to
http://www.paml.com
http://www.liszt.com
http://www.ezinecenter.com.


*   Use an email account different from your daily
email account so that you remain focused on
being the reader and not the businessperson.

*   Take notice of the mail content.  Ask yourself
if your audience could be found in this category
of users.

*   Let your imagination be your guide.  Look past
what is obvious and see things how they can be.


*   Determine if the layout, content or
advertising leaves you wanting more or wanting
out.

*   When your immediate instinct tell you to
unsubscribe, do not submit neither articles or ads
there.


Promote your website in those Ezines and lists
which heat the skillet for action! You are your
own best  judge of which promotion avenues
actually work to grab attention for your product,
cause or service. Trust yourself and take a little
time to micro-target your way to success. Care
to take a walk?
------------------------------------

Johanna Cross is the CEO of Inter-Workings an
online marketing service. Groundbreaking,
targeted marketing that works -E-mail, Ezines,
 Productive Linking, Powerful Classifieds
and more! Find the 12 Steps to a Phenomenal
E-Commerce site at
<www.inter-workings.com/12step.html>

//////////////////////////////////////////////////////////////////


$$$$TOP PICK CLASSIFIED ADS$$$$


---------------------------------------

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DOES A "SELF-RUN BUSINESS" INTEREST YOU?
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The SECRET of "Pure PROFIT"
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SEX on the Internet...is not the only thing that makes
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---------------------------------------

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---------------------------------------

$$ Use MY MONEY... to Build YOUR BUSINESS! $$
"I am so sure you'll make $$$, I'll build your downline for you!!"
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---------------------------------------

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--------------------------------------

POWERFUL MARKETING TOOLS
You can now benefit from the most efficient marketing
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--------------------------------------

 HOT OFF THE PRESS!!
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No obligation when you join pre-launch.
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from this incredible technology revolution!
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------------------------------------

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---------------------------------

FREE Clubshop Membership!
Plus you will receive a position in our FAST GROWING  Network
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--------------------------------

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----------------------------------------


///////////////////////////////////////////////////


^^^^^^^^^^BUSINESS-KNOW-HOW^^^^^^^^^^^^^

Internet Tip of the Week
                         by Bob Osgoodby

Just Over Broke

You probably get hundreds of emails a week promising great
riches. "Financial Freedom", "Earn Money While You Sleep", "Be
Your Own Boss", "Create Your Own Destiny", "Escape Your Dead End
Job", "Be Able to Watch Your Kids Grow Up While Making Money",
"Work at Home", are all common headlines.  Are these statements
true?

First, let's have a reality check.  Today over 90 percent of
start-up businesses on the Internet fail within the first year.
The majority of these fail in a few short months.  Why?

The answer to this is simplistic.  Many people are conned into a
program that cannot succeed without selling the same program to
other people.  This is a typical example of a pyramid, and when
you run out of suckers to sell the program to, you are out of
business.

Others jump into a program without finding out the particulars
first.  Envelope stuffing is a perfect example.  You are promised
one dollar for every envelope you stuff.  With visions of "sugar
plums dancing in your head", you figure you could do hundreds a
day.  Let's face it - machines can stuff thousands an hour.  Why
would someone pay you a dollar apiece?  They won't - it's a con -
pure and simple.

Some might stumble on a legitimate venture - yes there are some
out there.  But they followed the "Earn Money While You Sleep"
routine.  They believe if they follow some simple directions,
they will be "rolling in dough" without having to do any work.
When the postman isn't filling their mailbox with $20 bills, they
lose heart and quit.

Others might buy some "obsolete government reports" on a CD and
believe the "rap" that they can sell each one for $15 a pop.
They get a free email account, a free web site, and are in
business with just the cost of the CD.   That business might last
a week.

The ones I get a kick out of are where they "front load" you with
merchandise.  You could have thousands invested before you
realize you have been taken.  Most of the people trying to sell
this deal, are only trying to recover the money someone else
conned them out of, and hope you will be gullible enough to let
them fleece your pockets. Anybody want to buy a "water filter"?
I know someone with a garage full.

With the exception of a naïve minority, people are "savvy" enough
to avoid the majority of these scams.  So, if you want to get
into business on the Net, use some common sense and do some "due
diligence" investigation before jumping in with both feet .

Do some people make money on the Net?  Sure - but guess what?
They work for it.  Some may tell you that JOB is a dirty word and
stands for "Just Over Broke".  Working for yourself is hard work
if you want to succeed.  You must run your "Home Business" with
the same discipline you would use in any other.

You must advertise, advertise, advertise - if people don't know
you're there, how do you expect them to find you to do business?
Be prepared to work 60 to 70 hours a week or more if it is a full
time venture.

But how about those who need the financial security of their job,
while trying to develop their online business - can they hope to
succeed?  Yes!  But they have to put in their effort in the
evenings and on weekends.  They have to approach it with the same
attitude as someone doing it full time.

There are a lot of good opportunities "just ripe for the picking"
out there.  If you avoid the obvious scams, and do some "due
diligence" investigation, you will find one.  If the first few
don't work for you, don't lose heart.  Be sure you give it
enough time and effort before giving up. If you are sure it
won't, "cut your losses" and move on to something else.  It may
take some time to find a "fit", but when you do, it will be worth
your time and effort.

-----

Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe. As a bonus, get 40,000 FREE  E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com

--------------

////////////////////////////////////////////////////////

ADVERTISING with The OnLine Exchange E-Zine

THE HOTTEST ADVERTISING SOURCE ON THE NET...
IS REVEALED!!!!

E-Zine Advertising is now the most PROVEN source for
successful advertising on the Internet today.

The OnLine Exchange has over 22, 000 opt-in subscribers,
who are all business entrepreneurs like yourself, and just
waiting to see what you have to offer.

Is your business in need of some real quality exposure?
Then look no further...The OnLine Exchange Ezine is your ANSWER!

Our AD packages are extremely affordable with a wide variety to
choose from.  Formatted to fit everyone's needs and budgets.
If there is a certain AD package you are interested in, please
let us know what you are looking for and we will be happy to
custom design your own AD package.

ADVERTISE with The OnLine Exchange Today!
You will not be disappointed!

http://www.marketingtrendz.com/advertising.htm

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

*SPECIAL FEATURE* for all Subscribers



Becoming a Sponsor of MarketingTrendz means
the Most Phenomenal Exposure you can receive
for Your Business.

What can Sponsoring MarketingTrendz do for you?

**Your LOGO or Banner on The Main Page of our site that LINKS to your site
    Over 1,000 click thru's a week through our site.  If you do not have
    a Logo, we will be happy to make one for you.

** Permanent LINK in our FREE Resource Center

**TOP billing on all mailings from The OnLine Exchange Ezine
   Your business will be announced with The URL!
   That is 4 to 5 mailings a week to over 22,000 subscribers each time.
   Your company and your URL will be directly under the HEADING!

**Your LOGO or Banner will placed permanently in our MarketingTrendz
   Workshop, which is a world renowned workshop with hundreds of
    members already and continually growing.

**A Special Exclusive Mailing about your company will be sent to
   our entire subscriber list of over 22,000 prospects.


This is unbelievable exposure for you and your business.  Only ONE
Sponsor will be honored at a time, so don't wait around, Reserve NOW!

The Rates for becoming a Sponsor is the lowest ever.  And you will NOT find
such a deal for this low of a price anywhere with the amount of exposure you
will receive.

Rates are as follows:

$$  One Week  is only    $300
$$   Two Weeks is only   $500
$$   One FULL MONTH   $1,000


Visit our Site today and take a look at the quality site
your business will be sponsoring:

http://www.marketingtrendz.com

This is an offer NO ONE can refuse. Reservations fill up quickly, so
immediate attention is essential.
If you are interested in becoming a sponsor of MarketingTrendz, please email
me and we will start the first available date along with payment details.

mtrendz@cs.com

//////////////////////////////////////////


**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «



Better is not something you wish;
It's something you become.
--Jim Rohn


»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

///////////////////////////////////////////////////

A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange E-zine.

We would like to welcome all our New Subscribers.

Well, summertime is almost here, and most of us
are already feeling the heat.  Weekends at the beach,
barbecues all summer long.  Many of us wait all year
for this time.  But wait a minute.....we forgot something....
OUR BUSINESS!!!!

Well, even all of us with home and small businesses do
have to keep grinding away all summer.  It is sad to say,
but this is the time of year most business tend to fail.

People are full of energy. Ready to get out in the sun and have
some fun.  It is the BUSINESS that suffers.

This is the real reason we devised the summer sizzler
Ad special.  Many of you may think that $300 is just too
much money. But guess what?  That is only $100 per month
in advertising.  Once your whole summer ad campaign is planned
out, then you can enjoy it a lot more.  It is a fact we need to spend
at least $100 per month in productive advertising, so why not plan
out a 3 month ad campaign with us, and then all you have to do
is check the computer a couple times a day to answer email.

So you should really think about your summer ad campaign and get
moving on it.  Slacking off for summer fun will not be much fun if
you are out of business in a couple months.
Just visit our site at:
http://www.marketingtrendz.com

and check it out.  It may be worth your time!

If there is anything you would like to see more of in our
e-zine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange E-zine
http://www.marketingtrendz.com
admin@marketingtrendz.com

=================================================

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE AND FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the us of this
document.